- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 221 to 230 of 270 (0.058 seconds)| 221 |
Twitter usage by professional sports teams: A content analysisAllen, Megan 01 January 2015 (has links)
Twitter has become a foremost public relations tool due to its capacity to facilitate two-way communication; however research suggests few organizations are using it effectively to engage in conversation with their customers (Rybalko & Seltzer, 2010; Briones, Kuch, Liu, & Jin, 2011; Lovejoy, Waters, & Saxon, 2012; Waters & Jamal, 2011). Using Grunig and Hunt's (1984) models of public relations and uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) as the guiding framework, this study examines how teams in the National Hockey League (NHL) communicate with fans on Twitter. The study used a content analysis and coded 815 team tweets into one of five content themes based on the fan gratification being met. Findings revealed that teams are most likely to meet fans' information needs and use models of press agentry and public information, despite the opportunity for conversation and relationship building Twitter provides. The results indicate there is a lack of two-way conversation being facilitated by NHL teams to build relationships with fans. The results of this study will inform sports teams, as well as other organizations, on current and future communication strategies on social media.
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Scalable, Pluggable, and Fault Tolerant Multi-Modal Situational Awareness Data Stream Management SystemsPartin, Michael 18 May 2020 (has links)
No description available.
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First Year Students in a Foreign Fabric: A Triangulation Study on Facebook as a Method of Coping/AdjustmentTilton, Shane January 2012 (has links)
No description available.
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The Power of Memes: Investigating the Effects of Memes on Perception and Decision-making Tasks Using Fuzzy-Trace TheoryBrace, Michael Wylie 21 July 2023 (has links)
No description available.
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PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket OnlineSledzik, Christopher Steele 24 April 2012 (has links)
No description available.
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Search Engine Optimization: A New Literacy PracticeRobisch, Katherine A. January 2013 (has links)
No description available.
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Simulated Sessions: Cannabis (Sub)culture, the Subcultural Repository, and Networked MediationMicinski, Nathan J. 18 April 2014 (has links)
No description available.
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Building a Semantic Web of Comics: Publishing Linked Data in HTML/RDFa Using a Comic Book Ontology and Metadata Application ProfilesPetiya, Sean 01 December 2014 (has links)
No description available.
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Uses and Perceived Credibility of Social Networking Sites for Weight Management in College StudentsPupino, Alyssa M. 05 May 2015 (has links)
No description available.
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Implementing Successful Intranets: The Case Study of a Virtual MNC TeamO'Mera, Megan Colleen 27 May 2015 (has links)
No description available.
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