近年來，以BLOG精神所創造的網路工具機制，逐漸開始被企業重視──除了受到若干訴訟案例與公關危機事件的影響外，運用在企業內部的溝通上，既可能藉由新興媒介增加知名度與影響力，但又須在保障公司利益下防範負面效應。因此，本研究初步探討BLOG在企業內部溝通的可行性，瞭解國外十個企業的觀點與作法，並探訪國內二個企業在面向的意願，以文獻探討與深度訪談的個案研究進行質化分析。 　　研究推論：企業採行BLOG互動溝通模式，受到企業認知態度、體制文化開放性、媒介特性瞭解度、管理制度完善性、組織功能需求以及目標效益的考量限制；其次在軟體介面尚須建立管理規範、網站維護、教育宣導、諮詢審核仲裁等機制。而架構內部BLOG，更須考量功能設定、防護措施、技術支援、網路頻寬與主機容量等硬體條件，如此使工具應用的可行性提高。 　　歸納分析亦提到企業如何因應BLOG趨勢潮流，運用BLOG溝通的利益與可能流弊、內部設定及外部連結的運用作法與優點，以及如何建構優質的溝通內容。最後，本研究期望能以初步深討的基礎，提供未來針對此領域的企業溝通管理、公共關係、傳播效益與媒介創新應用的研究參考。 / In recent years, the system of web-tool created by BLOG technology has been applied to business world. The Corporate, which would like to pay a close attention to BLOG, is not only shocked by other companies’ lawsuits or PR crises, but also wants to improve brand awareness and image to public. The question is: how do we know that using such new media can avoid from notorious communication but create value for each company? The researcher will discuss this issue which collects 12 cases of blog guidelines or interviews, and then will analyze the latent construct or meaning of contents by Qualitative study. 　The research infers that the corporate BLOG system can be operated by the prerequisite involving with managers’ attitude, culture acceptance, media understanding, functional request and object efficiency, etc. Then, it should be set well in software environment including web management, internal training, examined or arbitrative institution. It also should be considered to build in hardware structure, technical support and web protection. 　 　Further more, the conclusion contributes some ideas of how corporate faces BLOG trend, what advantages for BLOG using are, what differences in inner-built or outside-linking of BLOG are, and how to create a high-quality communication. 　Finally, the researcher tries to make a feasibility figure of business BLOG communication, hoping that fundamental research will provide further study in business management, public relationship and new media efficiency or application.

O projeto consiste em uma pesquisa sobre a comunicação digital, especialmente sobre os blogs , como ferramenta de relacionamento direta entre a organização e seus públicos. Neste contexto, as relações públicas (dentro do contexto da comunicação organizacional) são fundamentais para identificar que públicos têm condições de se relacionar por meio da Web e qual é o melhor conteúdo, layout, ferramenta e funcionalidades que o meio digital deve apresentar para atingir com efetividade o target visado. Além disso, acredita-se que a comunicação simétrica de mão dupla ganha força com a comunicação digital, o que contribui para o fortalecimento dos relacionamentos criados pela comunicação organizacional e pelas relações públicas digitais. / This project consists of research about digital communication, especially weblogs, as a relationship tool between the companies and their publics. In this context, the public relations are fundamental to identify which publics have conditions to interact via web and what are the best content, layout, tool and functionality that digital vehicles should present to target the audiences effectively. Besides that, the simetric and bidirectional communication gets stronger with digital communications, which contributes to a better relationship created by digital public relations.

The focus of this research is on the specific relational and particular circumstances that result in an emerging cancer identity expressed through the daily lived- experiences of emerging adults via personal weblogs. Identity, a complex term in its own right, is discussed here under the rubric of social identity as processual, therefore it is expected that an emerging cancer identity will develop as the participants begin to narrativize their daily experiences with cancer on their weblogs. By critically engaging with notions of emerging adulthood theories with theories on the sociology of death and dying and illness narratives, this research seeks to understand the specific psychosocial changes that occur as the participants engage with their illness on their weblogs, which arguably contributes to an emerging cancer identity.

El tema de la presente investigación es el análisis del periodismo digital en el Perú entre los años 1995 y 2005. Para un mejor estudio, se ha tomado como referencias las páginas web de noticias www.rpp.com.pe, www.elcomercioperu.com.pe, www.24horas.com.pe y www.terra.com.pe por ser las más visitadas según las mediciones de Certifica. Además, se han realizado diferentes entrevistas a editores y periodistas digitales como Juan Carlos Luján y Bruno Ortiz de El Comercio, Pedro Rivas de Perú 21 y Richard Rodríguez de La República. Así se pudo obtener información más precisa y actual sobre el periodismo en Internet en nuestro país. La investigación se divide en tres partes. En el primer capítulo se aborda el lenguaje y las características de la web, así como la evolución que ha tenido el periodismo digital desde su aparición hasta el día de hoy. También, se analiza el surgimiento de las páginas de noticias en línea de los diarios impresos, de las emisoras radiales y de los canales de televisión. Además, se hace una breve explicación sobre los weblogs y los portales. Respecto a los portales, si bien desarrollan contenidos periodísticos su función se basa principalmente en el servicio y no en tener una voz editorial. Cabe recordar que una de las características principales de los portales es brindar una gran cantidad de productos a los usuarios. En el siguiente capítulo, se discute sobre la gran utilidad que representa para el periodista el uso de Internet en el momento de buscar información, se incluye asimismo en esta parte el uso que se hace de los géneros periodísticos en la red. Finalmente, en el capítulo tres se hace un reconocimiento de la clase de brecha digital que separa al Perú del mundo y a Lima del Perú. Luego, se presenta el perfil del usuario local en base a las publicaciones de Apoyo Opinión y Mercado y se explican, a través de un estudio cualitativo (focus group), las motivaciones y los hábitos de consumo para leer noticias en la red que tienen los hombres y mujeres de 25 a 50 años de edad pertenecientes a los NSE A y B. En base a las respuestas y/o comentarios de los participantes del focus group se establecen ciertas alternativas o propuestas para mejorar las páginas web de noticias. La idea central de la presente investigación sostiene que las páginas web de noticias peruanas no explotan todo su potencial, ya que son vistas hasta hoy como simples complementos del medio de comunicación tradicional. Asimismo, el escaso número de periodistas destacados a la web origina que no se puedan trabajar reportajes y géneros noticiosos con mayor profundidad, lo cual se refleja en un lento desarrollo de productos periodísticos creados esencialmente para la web. Finalmente, el ancho de banda todavía es una limitación en la creación de contenidos periodísticos multimedia. / Tesis

More than half a billion people use Online Social Network Sites (OSNS) today. They disclose personally identifiable information such as names, date of birth, email address, phone numbers, and home address on their profiles. Some OSNS users also disclose their political and religious views and personal interests. The huge commercial potential of OSNS users’ information and the integration of OSNS with third party advertisers and/or aggregators pose threats to users’ privacy. This thesis reports a study which contributes to our understanding of the form and nature of online privacy by critically analysing the privacy concerns related with the failed launch of Facebook’s advertising tool Beacon. Beacon is an interesting case study because it highlighted the privacy concerns of OSNS users. Qualitative data was gathered from 29 weblogs (blogs) representing user opinions (492 comments) published between 6th November 2007(when Beacon was launched) and 28th February 2008 (when commentary had dwindled). A thematic analysis of the blogs contributed in the development of a taxonomy of privacy concerns of OSNS users specifically related with the third party information use. Noticeably, the concerns such as commercialism, terms of service (TOS), lack of user control, lack of user awareness and data protection influence user perceptions of online privacy. The limitations and key implications for designers and service providers of OSNS are also discussed.

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This study investigates the impact of an online community's control structure on the knowledge sharing process in that community. Using a framework comprised of legitimate peripheral participation theory and the weak-ties phenomenon, the study focuses on a comparative analysis of self-organizing online communities (e.g., weblog networks) and centralized online communities (e.g., discussion forums communities) with respect to the efficacy of knowledge sharing in these communities. The findings of this study indicate that self-organizing communities of practice have more weak-ties among their members compared to centralized communities. As per weak-ties theory of Granovetter (1973, 1983), these findings suggest that self-organizing communities facilitate greater dissemination of knowledge and flow of information among their members than centralized communities. The abundance of weak-ties in their community structure also makes self-organizing communities better environments for the discovery of new information compared to centralized community environments. This study did not find any evidence of community structure impact on peripheral participation and the interaction activity level among peripheral participants of a given online community. These observations may have stemmed from the limitations of research design, however, it is safe to say as of now that verdict on peripheral participation differences in different community structures is inconclusive at best. / Master of Science

In der Vergangenheit wurde in zahlreichen Unternehmen versucht, das Thema Wissensmanagement durch die Installation zentraler Wissensmanagement Plattformen zu adressieren. Viele dieser Ansätze konnten sich nicht durchsetzen und wurden zu zusätzlichen Insellösungen im Unternehmen. Im Internet erreichen derzeit stark partizipativ orientierte Web 2.0 Technologien und Applikationen eine hohe Popularität. Für Unternehmen stellt sich damit die Frage, ob sich diese Ansätze aus dem Internet im firmeninternen Intranet nutzen lassen, um im Bereich des organisationalen Wissensmanagements einen weiteren Schritt voranzukommen.

In der Vergangenheit wurde in zahlreichen Unternehmen versucht, das Thema Wissensmanagement durch die Installation zentraler Wissensmanagement Plattformen zu adressieren. Viele dieser Ansätze konnten sich nicht durchsetzen und wurden zu zusätzlichen Insellösungen im Unternehmen. Im Internet erreichen derzeit stark partizipativ orientierte Web 2.0 Technologien und Applikationen eine hohe Popularität. Für Unternehmen stellt sich damit die Frage, ob sich diese Ansätze aus dem Internet im firmeninternen Intranet nutzen lassen, um im Bereich des organisationalen Wissensmanagements einen weiteren Schritt voranzukommen.