Ce travail doctoral est une contribution à la compréhension des effets des labels lorsqu’ils sont associés aux marques. Il s’intéresse plus particulièrement aux effets des labels sur la qualité perçue par le consommateur, les relations à la marque et le consentement à payer. La définition de la qualité et la désignation des instances en charge de sa normalisation sont des problématiques historiques dont on retrouve les traces tant dans les principes du droit romain que chez les théologiens médiévistes et, plus récemment, au cœur de la distinction théorique entre les biens ou les attributs de recherche, d’expérience et de croyance. La thèse aspire à dépasser la dyade marque-acheteur. Elle considère que la qualité ne peut être garantie par le seul offreur dans certaines circonstances. Nous inscrivons notre modélisation dans le cadre des enseignements des recherches sur le capital-marque et nous appuyons sur la théorie économique du signal. Les labels, en tant qu’émanation de l’action d’un tiers de confiance permettent de réduire l’asymétrie informationnelle facteur essentiel de la difficulté à estimer la qualité. Le design de notre expérience repose sur un plan factoriel complet de type 4 × 4 (quatre marques, sans label et trois types de label) en inter-sujets. Au total, 1005 acheteurs de marques d’un produit agroalimentaire de grande consommation ont été interrogés sur internet et en face-à-face. Les qualités psychométriques des instruments de mesure sont vérifiées, les interactions entre marque et label sont étudiées par les chemins de causalité et la mesure du consentement à payer est formalisée par une zone d’acceptabilité du prix. Un effet direct du label sur les variables dépendantes est constaté mais lorsque la marque est prise en compte cet effet disparait, mettant ainsi en évidence une médiation totale par la marque. Des effets indirects de médiation en chaîne sont également mesurés, différents d’un label à l’autre et selon la marque à laquelle ils sont associés. Nos résultats conduisent à donner avec prudence de l’importance aux stratégies d’association d’une marque et d’un label. / This doctoral work is a contribution to understand the effects of third-party seals when they are associated with brands. It focuses more precisely on their effects on the perceived quality, the relationship to brand and the willingness to pay. The determination of the quality and the designation of who is revealing it are historical issues which the foundations can be found in the principles of the Roman law, among the theologians medievalists and more recently in the heart of the theoretical distinction between research, experience and credence goods or characteristics. This thesis led to exceed the brand-buyer dyad and consider that the quality cannot be guaranteed by the single buyer, under certain circumstances. We took anchor on the signal theory with reference to research on brand equity. The third-party seals, as a consequence of the action of a trusted third party, can reduce information asymmetries linked to the difficulty to estimate the quality. Our experience is based on a 4 × 4 between-subjects full factorial design (four brands, without label and three types of third-party seals). A sample of 1005 buyers of a fast-moving consumer good was asked on the internet and face-to-face. The psychometric qualities of the measuring instruments are verified, brand-label interactions are studied by the path analysis and the extent of the willingness to pay is formalized by a zone of price acceptability. A direct effect of third-party seals on dependent variable is measured, but when the brand is taken into account this effect disappears, highlighting a total mediation by the brand. Indirect effects of serial multiple mediation are also underlined; the results differ from one third-party seal to another and depending on the brand to which they are associated. Our results lead to give with caution the importance to the association of a brand with a third-party seal.

The goal of the work is to provide monetary valuation of changes in visual aspects of the landscape as a result of construction of an additional wind turbine in the village Maletín. For a suitable method for achieving the goal is being selected the contingent valuation method. A key element of this method is being considered the carefully compiled questionnaire, on which basis is made the quantification and evaluation of collected data. The representative sample consists of 112 households and the selected payment method is the increase of the monthly bill for electricity. The questionnaire reports that 54.3% of households consider the impact of wind turbines on the landscape Maletín to be positive. With the construction of additional wind turbine agree less than 74.3% of households and the most common reason is to obtain grants for the village and to produce cleaner energy from wind turbines. With the construction of new wind turbine while increasing monthly bill agrees 28.6% of all households living in the village Maletín. Estimation of changes in a welfare, thus improving the quality of the environment, is based on estimated central values, that has been calculated from selected characteristics and nonparametric estimation. The average household's willingness to pay for construction of wind turbine is estimated to be between 77 CZK - 200 CZK per month.

本文應用環境經濟學上非市場環境財估價方法－－假設市場評價法，評估北部地區四條河川（淡水河、基隆河、新店溪與大漢溪）在水質或景觀的整治時，北部地區居每人每年的願付價值，本文的目的是提供河川整治環境改善效益面的訊息，以利政府不管是作事前或事後的評估，皆可利用本研究結果的經濟效益資料作成本效益分析，以為河川整治之公共政策施政的參考與政策評估。由於，本文研究結果包括四條河川的水質與景觀在各種改善目標下之願付價值，所以，透過成本效益分析，政府在財政收支日益吃緊的情況下，可以知道在預算限制下應先整治哪一條河川可達最大經濟效益，且各河川條件不同，故整治目標的訂定亦有不同，本研究結果方可提供政府河川之環境改善目標訂定的參考依據。 　　在假設市場評價法中詢價方式有逐步競價法、支付卡、開放式問卷、封閉式問卷與假設市場序列法，本研究的問卷實驗設計採封閉式問卷中的雙界二分選擇法，實證模型採存活模型中的比例尺度模型作迴歸分析，推估受訪者在各河川、各種環境品質改善標的下的願付價值。 　　在迴歸分析中，得知影響受訪者願付價值的主要因素是，一在受訪者的特性變數中，教育程度、過去一年的戶外旅遊次數、家中汽車數與年家庭所得等變數對願付價值是正向顯著影響，而性別與年齡兩變數則是負相關。另一在環境品質變數中，景觀改善等級變數對願付價值是正向顯著影響，然而在水質改善的環境變數中，不論是目前的水質等級或是水質改善到各種不同乾淨程度的變數，都對受訪者頗付價值的影響不甚顯著。本文同時針對四條河川包括已進行整治的淡水河與基隆河，以及尚未進行整治工程的新店溪與大漢溪作環境改善效益評估，是與過去文獻主要差異之處。

Diss. Stockholm : Handelshögskolan, 2006 S. 1-125 : 4 uppsatser

The aims of this thesis were to evaluate caries-preventive measures from a societal perspective, to demonstrate the use of resources in preventive dentistry, to develop and discuss techniques suitable for evaluating dental care costs and outcomes, and to test costs and consequences within a health economic decision model adapted to preventive dental care. The thesis is based on three separate studies with three separate cohorts. In the first study, performed at a single dental clinic, analysis was made of data on dental caries progression over four years in 92 adolescents, along with the use of resources for preventive treatment. In the second study, data from the intervention study “Evaluation of caries-preventive measures” (performed between 1995 and 1999 at 26 dental health clinics throughout Sweden) were used for economic evaluation. Three different approaches to calculating unit cost were discussed, each of which reflect the differences in treatment costs as influenced by the practitioner’s level of skill and competence (salary) and by methods of handling overhead cost allocation. These methods seem useful for evaluating costs in cost-effectiveness analysis (CEA) and cost-benefit analysis (CBA). The CEA showed an incremental cost-effectiveness over four years of SEK 2 043* per averted decayed (D) enamel (e) and dentine caries, missing (M) and filled (F) surface (S) (DeMFS). In the third study, 82 19-year-old individuals agreed to participate in a pilot exploratory case-control study. Individuals with high caries experience formed the test group while the control group consisted of individuals with no caries experience. To explore whether any differences existed between these two groups in perceived oral health-related quality of life (OHRQOL), two OHRQOL measures were used. Additionally, the willingness of these individuals to pay (WTP) for a preventive strategy was elicited using the contingent valuation method (CVM) within a cost-benefit approach. Using these WTP values, the cost-benefit analyses showed positive net social benefit (NSB) values for both study groups, meaning that the benefits of prevention exceeded the costs. A new outcome measure, Value of Statistical Oral Health (VOSOH), was also presented. Consideration was also made, within the economic framework fundamental to this thesis, of the trend away from a strictly bio-medical paradigm towards a biopsychosocial perspective. The health economic decision model encompasses a number of different techniques for comparing costs with consequences, each with its own advantages and disadvantages and each with its own field of application. These techniques should be seen as complementary rather than competing. Preventive dentistry plays a central role in Swedish dental health care, and it is important that resources are used properly. Accurate evaluation methods are necessary in order to improve the basis for public decision-making; the methods proposed in this thesis seem to be of potential use in this endeavour. *SEK8.54 = US$1 (December 1999).

The paper presents empirical studies on the appreciation of nature and landscape in the Eastern Ore Mountains (Saxony, Germany) by tourism service providers (TSP) and visitors. Attractive landscape and experience of nature are the most important reasons to visit this region and to spend leisure time there. Particularly mountain meadows, raised bogs and mixed forests are highly appreciated. Deforestation, industrial development and the decline of biodiversity would reduce attractiveness for visitors. We also assessed whether the tourism sector is prepared to contribute to the funding of nature conservation and landscape management. Use of general tax revenues is favoured, but other modes would also be accepted, e.g. a nature tax. Willingness to pay (WTP) is ranging between €0.75 and €1.36 per guest per night by TSP, or between €1.06 and €2.73 per day by visitors. With respect to landscape preference and WTP we found in some cases significant differences among visitors, depending on region of residence, age and education level. A major part of the annual costs for nature conservation and landscape could be covered by public funds (taxes), if the results of the WTP approach were understood as a sign of societal demand and a call to action.

Mit dem Forschungsprojekt wurde das Ziel verfolgt, den Einfluss des Münchner Stromausfalls im Winter 2012 auf die Zahlungsbereitschaft für Versorgungssicherheit sowie auf die Akzeptanz für Erneuerbare Energien zu untersuchen. Das Ausfallereignis in München bot sich in besonderer Weise für eine Untersuchung an, da etwa die Hälfte des Stadtgebiets betroffen war, sodass eine Trennung nach beeinträchtigten und nicht-beeinträchtigen Haushalten aus einer nahezu homogenen Stichprobe ermöglicht wurde. Im Zentrum der Untersuchung steht eine repräsentative Bevölkerungsumfrage, die zwei Monate nach dem Ausfallereignis durchgeführt wurde. Dazu wurden über das Telefonlabor der Technischen Universität Dresden 526 Personen aus Münchner Privathaushalten befragt. Nach unseren Befunden beeinflusst eine kleine Versorgungsunterbrechung, wie in München, die Einstellung hinsichtlich der Erneuerbaren Energien nur unwesentlich. Allerdings können wir mit Hilfe der kontingenten Bewertungsmethode einen signifikanten Einfluss des Ausfalls auf die Zahlungsbereitschaft für eine sichere Versorgung nachweisen. Darüber ergeben sich aus unserer Studie Erkenntnisse für die Umsetzung der Energiewende: Beispielsweise wurde der Wert für die letzte gelieferte Kilowattstunde Strom (Value of Lost Load), das Last-Abschaltpotenzial von Haushalten sowie die Akzeptanz der Höhe der EEG-Umlage ermittelt.

No description available.

This study analyses the international timber trade between Malaysia and Europe with respect to the importance of environmental issues on trade and the role of Malaysia as a major timber exporter to Europe. It also evaluates the comparative advantage of Malaysian wood products and the willingness of French consumers (to represent European communities) to pay for sustainable forest management. The first part gives an overview the clashes of perception between developed and developing countries on the environmental concerns over trade. It was observed that environmental standards may act as non-tariff barriers to exporting countries. In addition, the stringent requirements posed by importing countries on technical, marking and labelling to some extent provide unnecessary barriers to trade. The second part deals with the role of Malaysia as a key player in the tropical timber trade. This part evaluates the main export market for Malaysian wood products to the world. For the purpose of this thesis, the analysis focuses on the European market. From the observations, it was found that the export of wooden furniture surpassed major timber exports in 2004. However, to penetrate the European market, Malaysia has to compete with the Chinese with their lower cost tropical wood products, and Brazil with their advantage in certification and labelling of tropical wood products. In tandem with that, the commitment towards sustainable forest management at national level causes shortage of raw materials in Malaysia. To a certain extent, the internal and external factors create necessary challenges to enter the European market. In the third part, the Balassa approach was used to classify the comparative advantage of Malaysia's twenty one types of wood products in Europe. It was estimated that Malaysia had high comparative advantage only in five products which were mechanized and intermediary industrial products. The products identified were sawn wood, wooden mouldings, plywood, veneer and builders' joinery and carpentry. The remaining products had lower comparative advantage and disadvantage to export to the European market based on the Balassa index. In the last part, the estimation on the willingness to pay for sustainable forest management attributes was conducted. Besides that, additional attributes such as fair trade and wood origin were included. A questionnaire was set up using all the attributes reflected in the hypothetical wood flooring product in the market. Based on the result, consumers were willing to pay the highest for the presence of fair trade and wood origin (in this study referring to French origin); nevertheless they were still willing to pay for sustainable aspects of forest. However, the willingness to pay for all the attributes was altered depending on the respondents' knowledge of forest labelling, their attitudes towards environmental preservation, living area, education level, type of job and income level. In the overall finding of the thesis, all the results from each part were synthesized in a systemic approach simultaneously deliberating on the macro and microeconomic perspectives as well as the dimensions on demand and supply. Overall, the findings suggest that the challenges and constraints facing the Malaysian timber industry indirectly shaped the export of Malaysian wooden products. Malaysia has adapted by going into value-added products to lessen the impact of environment-related trade barriers and to circumvent the shortage of raw materials supply. Malaysia has successfully customized the wooden products to the sustainability and legality requirements of the European market by pursuing the national certification (Malaysian Timber Certification) and being committed to sustainable forest management objectives.

No description available.