Student Number: 0209777E Master of Arts in English Education Faculty of Humanities, Social Sciences and Education / The research report explores a pedagogic and curricular intervention in the English curriculum of third year pre-service education students at the National University of Rwanda. It uses as an implementation instance the Bana Molokai subculture as a means of relating the teaching of English literature to cultural practices found in the students’ living space which are semiotically more diverse than the traditional literary-linguistic forms. My research attempts to establish whether and how the pedagogical intervention of teaching cultural artefacts produced by the Bana Molokai can enrich the learning/teaching of literature in this context. At a secondary level, the introduction of the Bana Molokai youth culture phenomenon into a literature classroom calls attention to the presence of the youth culture phenomenon on the continent as an emerging site for the articulation of the contemporary interests and needs of African youth. Therefore, although the pedagogical intervention forms the major component of this Research project, it incorporates a preliminary phase: an overview of the Bana Molokai subculture as an illustration of the vitality of texts from the field of popular culture on the African continent. The study uses an analysis of students’ responses before and after the pedagogical intervention as a means of providing comparative evidence of students’ perceptions of existing literary practices in their context in the light of the expansion. In effect, it uses in the first instance emerging thematic points in the students’ responses in order to understand their perception of literary practices as a preliminary justification of an interventionist expansion in Rwanda. In the second instance, it uses emerging thematic points in the students’ responses to the pedagogical intervention to unravel how the lesson of teaching Bana Molokai has related them to the exercise of learning/teaching literature in their context. The analysis furthermore attempts to indicate the comparative benefits of teaching Bana Molokai texts in Rwanda in regards to the established literary canon.

Abstract Research on information system implementations in construction industry, rarely focused on culture. The impact of sub cultures on information system implementation is not reviewed in detail. This research aims at increasing the empirical and theoretical understanding of the key sub cultural practices and their influence on the information system implementation in project based construction companies. This research creates awareness on the sub cultures that impact the individual stages of planning, development, installation, and maintenance of the information system implementation process. Past research on information system implementation in the construction industry was reviewed. Based on this review the sub cultures of senior management staff, project management staff, and the information management staff were identified as crucial for the successful implementation of the information system. A conceptual framework for studying the sub cultural practices present in each stage of the information system implementation was developed. Empirical data was collected in two project based construction companies that implemented an Enterprise Resource Planning (ERP) system. Collected data was analyzed with the help of the conceptual framework. Results of the empirical analysis identified key cultural practices of senior management staff, project management staff, and the information management staff that were influential in the information system implementation process. Results further identified how each of the stages of planning, development, installation, and maintenance was impacted differently by the sub cultural practices existing in the construction industry. The revised conceptual framework was presented incorporating all the cultural practices that were influential in each of the individual stages of the implementation process. / Tiivistelmä Rakennusteollisuuden tietojärjestelmien käyttöönottoa koskeva tutkimus keskittyy vain harvoin kulttuuriin, eikä aikaisempi tutkimus tarkastele yksityiskohtaisesti alakulttuurien vaikutusta tietojärjestelmien käyttöönottoon. Tutkimuksen tavoitteena on lisätä empiiristä ja teoreettista ymmärrystä keskeisistä kulttuurikäytännöistä ja niiden vaikutuksesta tietojärjestelmien toteutukseen projektipohjaisissa rakennusyrityksissä. Tämä tutkimus luo ymmärrystä alakulttuureista, jotka vaikuttavat tietojärjestelmän käyttöönottoprosessin suunnittelun, kehittämisen, asennuksen ja ylläpidon yksittäisiin vaiheisiin. Tutkimuksessa tarkasteltiin rakennusteollisuuden tietojärjestelmien käyttöönottoon liittyvää aiempaa tutkimusta. Tämän kirjallisuuskatsauksen pohjalta ylimmän johdon, projektijohtajien ja tietohallinnon henkilöstön alakulttuurit tunnistettiin ratkaiseviksi tekijöiksi tietojärjestelmän onnistuneelle käyttöönotolle. Tutkimuksessa kehitettiin käsitteellinen viitekehys, jonka avulla tarkasteltiin tietojärjestelmän käyttöönoton jokaisessa vaiheessa esiintyviä alakulttuureja. Empiirinen aineisto kerättiin kahdesta projektipohjaisesta rakennusyrityksestä, jotka ottivat käyttöön ERP (Enterprise Resource Planning)-tietojärjestelmän. Kerätyt tiedot analysoitiin kehitetyn käsitteellisen kehyksen avulla. Empiirisen analyysin tuloksena tunnistettiin ylemmän johdon henkilöstön, projektijohtajien ja tietojärjestelmän käyttöönottoprosessissa vaikuttavien tietohallintohenkilöiden keskeiset kulttuurikäytännöt. Tutkimuksessa tunnistettiin lisäksi, kuinka jokainen suunnittelu-, kehitys-, asennus- ja kunnossapitovaihe vaikuttivat eri tavoin rakennusteollisuudessa vallitseviin kulttuuritoimiin. Tutkimuksen tuloksena esitetiin uudistettu käsitteellinen kehys sisällyttämällä kaikki kulttuurikäytännöt, jotka vaikuttivat käyttöönottoprosessin eri vaiheessa.

<p>This research aimed for an extended knowledge and understanding of young people in stigmatized areas and their construction of group identity. With a focus on Roma youths in Konik, Montenegro, and their involvement in hip-hop we wanted to explore what this culture meant to them in relation to their context. An ethnographic approach was used in collecting the empirical data through observations, interpreting music lyrics and conducting qualitative semi-structured interviews. Five young Roma boys from Konik, all involved in hip-hop, were interviewed. Theoretical perspectives on identity, youth culture and stigmatization were central. In addition, Bourdieu’s theory regarding cultural capital was emphasized and connected to youths and hip-hop. The empirical material showed that involvement in hip-hop provided the Roma youths with a group identity that they referred to in positive terms. Contextual factors of stigmatization excluded the Roma group from the majority population and the engagement in hip-hop created a possibility for the youths to be someone. The cultural capital gained through hip-hop was not used to verify and legitimate an authentic Roma identity. It was rather a way for them to create boundaries towards the negative elements in their community.</p>

Today’s society is subject to an increased importance of aesthetics and an increasing individualism. New trends are adopted early by young people, which make it interesting to focus on how identity is formed and meanings are constructed in a youth culture context and in relation to ongoing societal processes of change. The purpose of this dissertation is to interpret and analyse the construction of meaning within the skateboard and snowboard communities in the social and cultural contexts. In particular, this dissertation is about the relationship between three levels, cultural, practice and individual. The title “Traces” alludes to four analytical themes taking different tracks in the book; consumption, gender, place and identity that are reflected in different chapters. However, the individual leaves traces in culture as culture does in the individual. Furthermore, skaters and snowboarders leave actual tracks in their local geography. Theoretically the study has a culture analysis approach with a semiotic base where five theories are intertwined. Johan Fornäs contributes with his interpretation on culture as system of signs and signifying practices, Stuart Hall adds the concept of representations, Kirsten Drotner provides her argumentation regarding aesthetic practices whilst Ulf Hannerz enriches the dissertation with his discussion on transnational culture-flows and the social diffusion of culture. Roger Säljö proposes a socio-cultural perspective of learning where learning is about participation in knowledge and skills. The method used is ethnographical. The multifaceted empirical material, from field studies and interviews, Swedish skateboard and snowboard magazines between 1978 to 2002, skateboard and snowboard videos, press articles, and websites, has been triangulated. In addition, there are three personal albums of skateboarder, snowboarder and surfer Ants Neo. The study shows that there are stereotyped notions about what boarding means and what it means to be a boarder. These notions both create and are created by the boarders themselves but are also used by advertisers for products not related to board sports at all. These notions, based as they are on ideas of resistance and radicalism, serve to emphasise that boarding is masculine. Resistance takes concrete form in its attitude to organized sports and to multinational brands and in the unusual use of places in the urban environment. To be a boarder is, apart form the boarding skills required, to be also part and parcel of these attitudes. The study explains how meaning and identity are created through informal learning processes in youth culture contexts. In these group-forming processes, both the individual and the community are formulated in social, cultural and aesthetic terms.

This research aimed for an extended knowledge and understanding of young people in stigmatized areas and their construction of group identity. With a focus on Roma youths in Konik, Montenegro, and their involvement in hip-hop we wanted to explore what this culture meant to them in relation to their context. An ethnographic approach was used in collecting the empirical data through observations, interpreting music lyrics and conducting qualitative semi-structured interviews. Five young Roma boys from Konik, all involved in hip-hop, were interviewed. Theoretical perspectives on identity, youth culture and stigmatization were central. In addition, Bourdieu’s theory regarding cultural capital was emphasized and connected to youths and hip-hop. The empirical material showed that involvement in hip-hop provided the Roma youths with a group identity that they referred to in positive terms. Contextual factors of stigmatization excluded the Roma group from the majority population and the engagement in hip-hop created a possibility for the youths to be someone. The cultural capital gained through hip-hop was not used to verify and legitimate an authentic Roma identity. It was rather a way for them to create boundaries towards the negative elements in their community.

This paper investigates the potential of dumpster diving as a tactic of the freegan movement. The goal of the freegan movement is the realization of a postcapitalist world. I first investigate the scope, legality and demographic of dumpster diving in the U.S. I then contextualize dumpster diving within the history of waste, consumerism and excess in the U.S. since the beginning of the 20th century. I conclude by assessing the viabaility of freegan dumpster diving as a transformative tactic in light of its inaccessibility to various individuals as a result of their race and class. I ultimately argue that freeganism has the potential to inspire individual action for social change as well as de-naturalize trash.

What kind of rock culture would grow out of an exam-oriented educational system? In the western rock world, self-learning has been characterized as most popular musicians’ principal learning pattern, closely intertwined with the “DIY” ethos and the counter school culture. This research aims to present a different case, that of the “schooled” rock music in Taiwan. Over the last three decades, rock music in Taiwan has grown in popularity, while Taipei has gradually earned the reputation of being the “Mandarin pop/indie capital.” In its developmental process, a few characteristics are worthy of the attention of both the Sociology of Education and youth cultural studies. Firstly, learning rock instruments in regular high school is the main route for teenagers to gain access to rock culture. Secondly, where elite students tend to devote more time to rock music activities than other students, their musical repertoire is characterized by producing covers of heavy metal tunes instead of song-writing. This thesis will probe the rationale behind this phenomenon by answering the following questions: What can best explain the appeal of heavy rock to Taiwanese elite high school students? Why do they not write their own songs? Drawing upon data collected through a school ethnography, it is revealed that the ways Taiwanese elite high school students participate in musical activities can be best understood to be part of a subcultural milieu marked by the collective pursuit of “dual excellence in both study and play”. In this symbolic space, the demanding technical requirements for acquiring several playing techniques allow rock to become a rankable sphere of activity in which elite students struggle for subcultural superiority according to measurable musical standards. The emphasis on instrumental virtuosity conforms to students’ competitive disposition manufactured through academic exams. With these features, rock music becomes a particular form of subcultural activity which allows elite students to not only resist educational control, but also exert symbolic violence over peers of lower-ranked high schools by showing technical superiority. This thesis extends the CCCS’s subcultural solution to the analysis of “subcultural distinction”. In distinction to the “internal perspective” of Sarah Thornton’s conception of subcultural capital (1995), a more holistic framework is developed to explore the relationship between the wider patterns of social division, young people’s subcultural participation, and the shaping of the value hierarchy both within and outside the subcultural sphere. Further, the thesis explores the educational system’s active role in shaping youth subcultures. I demonstrate how education in Taiwan is institutionally mediated by the exam regime to be a powerful logic of social differentiation, and the ways young people’s subcultural choices are constrained by their educational career advance from high school to university. The study also has important implications for the educational policy making in Taiwan. By looking at how students “play,” I propose a new exploratory route to illuminate the widespread impact of the exam-oriented educational system on students’ creativity and identity formation.

Do customers in rural and urban markets want the same thing from a restaurant server? While researchers have stressed the importance of sub-culture and made the call for empirical research, few studies have incorporated sub-culture into their research, especially within the hospitality industry. Empirically measuring the differences in sub-culture, may be especially important for restaurant operators as they serve and employ a myriad of different customers in different markets. One under researched yet critical way is through a better understanding of the importance of customer contact employees' behavior. Understanding the importance customers place on standard restaurant wait staff behaviors and time standards may be critical to earning customers satisfaction and patronage, yet few studies have empirically examined this. Developing enhanced ways of understanding how to adapt service delivery behavior to the values of major cultural groups can be extremely beneficial to hospitality managers. This study attempts to close these gaps by investigating the influence of sub-culture on consumer perceptions of behavioral and timing dimensions in a casual, full-service restaurant setting, through methodological sampling concentrating on two main sub-cultural groups: rural and urban restaurant patrons. Results indicated that sanitation and accommodation were the most important behavioral dimensions for both groups. The level of server responsiveness, friendliness, and knowledge were statistically different for the rural and urban samples. Results suggest that casual restaurant wait staff need to tailor service behavior by accommodating and customizing to the cultural and sub-cultural based guest needs in order to maintain a competitive advantage in satisfying customers. This study also demonstrates theoretical and managerial implications and suggests that further research is needed to investigate differences across other hospitality settings. / Master of Science

Representation of gender, culture and at-risk populations has long been a thorny issue across all narrative and creative media: research shows that it affects viewers, altering the way they perceive these concepts, their characteristics and traits, and their roles in different scenarios, but it can also be a powerful instrument to illustrate dynamics and connotations in certain cultures and sub-cultures. The movie industry utilizes the Bechdel test to measure representation, i.e., a set of pass/fail criteria related to the scenario of the movie, while recently one of the largest game producers, Activision/Blizzard, launched a digital version for game designers, which was met with negative responses from those working in the field. In this thesis, we discuss how game designers, developers, producers, and streamers in Greece perceive the concepts of representation and inclusion, whether they have noticed major issues in their work and the steps they take (if any) to make their game suitable for a wider audience. Following this, we analyse a number of commercial games from different genres as an opportunity to unveil biases and connotations, resulting to a guide for game designers aiming to improve representation and inclusion.

Cette thèse réalisée en convention CIFRE peut être considérée comme une recherche-action. Elle a pour principal objectif de mieux comprendre certaines mutations dans la pratique de l’athlétisme en décrivant la pratique dans le cadre fédéral, mais aussi en mettant en avant les différents types de pratiquants, leur répartition géographique et leurs motifs de pratique. Elle se veut d’ordre pratique afin que les institutions responsables de son développement puissent l’utiliser comme un outil d’aide à la prise de décisions. / Carried out under CIFRE convention, this thesis is more a research-action thesis. The main objective is to better understand a number of changes in doing athletics by describing it within a federal context. Various types of athletes, their geographical breakdown and reasons for doing athletics are also highlighted. It’s intended to be practical so that the institutions responsible for its development use it as a tool for decision-making