Customers put their printing suppliers to severe claims for shorter production time and faster deliveries.Printers always look for new solutions to increase the satisfaction of their customers. Oneexample of such a solution is web to print, where the customers book their printed matters atInternet.The solution involves design of printed matter by using templates that are made unique for thecustomer's printed matter. Web to print is suitable for reiterated printed matters. By using templatesthe customer doesn´t have to redo their layout for every new edition. Bromma tryck AB hasinvested the system CiPublisher, which is applied for the customer to make their printed matter atInternet.The purpose of the examination work is to investigate the needs of the customers of Brommatryck for a web to print solution and how such a system should be adapted.The result shows that the customer who is in need of a web to print solution wish such a system tobe easy managed and also usable. The customer inquiry also shows that most of the customers primarydesire for start using such a solution is that it will save time and also simplify the process formanufacturing of printing matters.

This dissertation studies visual artifacts associated with early modern theatre and book culture, and through them examines acts of communication in the marketplace. These artifacts, illustrated play-text title pages from the period 1600 to 1660, provide scholars with an opportunity to better understand the discursive power of theatre and subjects associated with drama in seventeenth-century London. This work offers a set of case studies that demonstrate how title page imagery and its circulation can contribute to our understanding of contemporary theatre culture, and addresses questions of intention, production and distribution. As well, it offers insights into early modern modes of constructing visualization. These artifacts served not only as visual reminders or interpretations of the dramatic works they represented, but were also used as powerful marketing tools that enhanced the cultural capital of the plays throughout London. The title pages were used as posters, tacked to the walls of the booksellers’ shops; the woodcuts were also repurposed, and incorporated into other popular publications such as broadside ballads, which retold the plots of the plays in musical form and were sold on city street corners. These connections raise questions about early modern forms of marketing used by publishers, and challenge the widely accepted belief that images held little value in the society and in the culture of print of the period. In addition, the distribution of these illustrations challenges the widespread conviction that early modern English culture was iconophobic, and suggests that seventeenth-century English society embraced rather than spurned visual media. Methodologically, this study is built on the foundations laid by scholars of English theatre and print culture. Within those fields, however, it has been customary to view these title page illustrations as inferior forms of representation, especially in comparison to their continental counterparts. By using tools from visual rhetoric to expand on how and what these images communicate, I am able to show the important functions they performed, and the distinct and playful way they represent complex relationships between stage and page, audience and performance, reading and spectating. These readings, in turn, enrich our historical understanding of the cultures of print and theatre, and build upon our knowledge of the interactions between these rich and important fields. Each chapter explores theoretical and contextual questions that pertain to some aspect of each illustration, as well as examining whether individual illustrations can inform us further about early modern theatrical performance practices. The introduction surveys the relevant field and introduces the theoretical resources that will be used in the subsequent chapters. Chapter Two examines the 1633 edition of Arden of Faversham and the question of whether the action in the illustration pertains to the play or to a broadside ballad that appeared in the same year. The third chapter provides a theoretical analysis of the performance of violence in the woodcut for The Spanish Tragedy, and how emphatic elements in the image may demonstrate the influence of theatrical performance upon the artist. Chapter Four explores the relationship between the title page of Friar Bacon and Friar Bungay and the concept of celebrity in relation to the Tarltonesque clown character who dominates the action of the image. Chapter Five considers the problematic relationship between theatre, politics and satire in the competing engraved title pages for A Game at Chess. The conclusion draws together the findings, and points to other aspects of early modern print and theatre cultures to which they pertain.

Titel: QR-koden – ett nytt marknadsföringsverktyg med potential Författare: Eric Karlsson och Oskar Kristiansson Handledare: Klaus Solberg Søilen Nivå: Kandidatuppsats, Marknadsföring (15 hp), VT 2012 Nyckelord: QR-koder, marknadsföringsverktyg, interaktion, incitament, strategi, Quick Response Codes, marknadsföring, print media, smartphones, annonsering, ROI Problemformulering: Hur bör företag använda sig av QR-koder i sina marknadsföringsaktiviteter? Syfte: Syftet med denna uppsats är att, med utgångspunkt i den teoretiska referensramen och en kvalitativ studie av fem svenska företag, kartlägga hur QR-koder bör användas i marknadsföringsaktiviteter. Vidare vill vi identifiera fördelar och nackdelar med QR-koder för att se vilka implikationer ett lyckat respektive misslyckat användande har för företagen. Teoretisk referensram: Här presenterar vi olika teorier för att förstå begreppen som ligger bakom samt hjälper till att definiera fenomenet QR-koder och användningen av dem i marknadsföring. Teorierna är även behjälpliga vid vår analys av den empiriska datan. Metodik: Vi har valt en deduktiv ansats till vår uppsats som innebär att vi tittat på tidigare nedskrivna teorier och information för att kunna ta ställning till hur vi ska ställa frågorna till de företag som vi vill intervjua i vår kvalitativa undersökning. Empirisk studie: I empirin presenteras svaren på de djupintervjuer som utförts med våra fem fallföretag. Slutsats: Vår slutsats är att QR-koder bör användas på tydligt, informativt och lockande sätt utefter en tydlig strategi, och att de gå kan gynna ett företag ur ett marknadsföringssyfte genom att de vid ett kvalitativt användande kan nå och engagera fler konsumenter och därigenom öka sin omsättning och varumärkeskännedom. Används QR-koder däremot på fel sätt kan varumärket ta skada istället för att gynnas. / Title: The QR code – a new marketing tool with potential Author: Eric Karlsson and Oskar Kristiansson Supervisor: Klaus Solberg Søilen Level: Bachelor thesis, Marketing (15 credits), Spring semester 2012 Keywords: QR codes, marketing tools, interaction, incentives, strategy, Quick Response Codes, marketing, print media, smartphones, advertising, ROI Problem: How should companies use QR codes in their marketing activities? Purpose: The purpose of this thesis is to, based on the theoretical framework and a qualitative study of five Swedish companies, identify how QR codes should be used in marketing activities. Furthermore, we strive to identify the advantages and disadvantages of QR codes to see what implications a successful as well as an unsuccessful use have for businesses. Theoretical framework: Here we present different theories for understanding the concepts that underlie and help to define the phenomenon QR codes and the use of them in marketing. The theoretical framework also help us to analyze our empirical data. Method: We have chosen a deductive approach to our thesis where we have studied previous research and information to be able to decide how to formulate the questions to the companies that we want to interview in our qualitative study. Empirical study: The empirical data is presented from interviews conducted with our five case companies. Conclusion: Our conclusion is that QR codes should be used in clear, informative and attractive way based on a clear strategy, and that they can favor companies from a marketing perspective, since a qualitative usage could reach and engage more consumers, and thus increase their sales and the brand awareness. However, the brand can be damaged instead of improved if QR codes are used in the wrong way.

<p>Joint attention is critical for social learning activities such as parent-child shared book reading. However, there is a potential disassociation of attention when the adult reads texts while the child looks at pictures. I hypothesize that the lack of joint attention limits children's opportunity to learn print-related skills. The current study tests the hypothesis with interventions that enhance real-time joint attention. Eye movements of parents and children were simultaneously tracked when they read books together on computer screens. I also provided real-time feedback to the parent regarding where the child was looking, and vice versa. Changes of dyads' reading behaviors before and after the joint attention intervention were measured from both eye movements and video records. Baseline data showed little joint attention in parent-child shared book reading. The real-time attention feedback significantly increased the joint attention and children's print-related learning. These findings supported my hypothesis that engaging in effective joint attention is critical for children to acquire knowledge and skills during shared reading and other collaborative learning activities.</p> / Dissertation

Electronic Industry is the leader of Taiwan manufacturing industries. Recently, the Electric Manufacture Service (EMS) of Taiwan has adopted the American professional model. In electronic products, Print Circuit Board (PCB) is a key important component with high reliability. Print Circuit Board is a customer-made product possesses unique manufacturing features, such as high quality, complicated and protracted manufacturing process, etc. The aim of this study is to evaluate whether the correct selection of the PCB supplier by the Supplier Evaluation Department is of utmost importance in assisting the establishment of a successful business among the electronic manufacturing service companies that utilizing the professional knowledge and techniques in the EMS value chain. This study integrates the management designs from ISO 9001, QS9000 and TQM to provide the evaluation system for PCB products. The related literatures were applied to the whole evaluation methodology, divided into Quality System and Processing Control. Using the Processing Control as the center, it breaks up all the product-related functional departments and processing procedures of PCB into units. According to the long-term PCB supplier evaluation experience, this study details the common mistakes and evaluation standard of each evaluation item. It also provides the related flow-charts for supplier evaluation process. The major differences of evaluation methodology between electronic and traditional industries are evaluated. Major conclusions and suggestions are obtained by simultaneously collecting a large amount of secondary information in the field, and in depth interview with the middle and high levels managers of the PCB factories. The major conclusions and suggestions are as follow: 1. Coordinate with purchasing strategy Establish an effective supplier evaluation system to select the most suitable supplier both in the quality- and cost-controls. The ordinary EMS factories will receive OEM orders of different PCB technical levels and products from different customers. This system could help finding the most suitable supplier for the job. 2. Obtain the best quality assurance for the final products According to the validation of the in-field evaluation, this study separates the analytical results into four categories. It concludes a variant table based on the levels of evaluation, manufacturing capability index and product usage. This variant table will recommend the most capable supplier in accordance with the different PCB technical levels. 3. Minimize the variation of evaluation personnel This study details the common mistakes and the evaluation standard of each evaluation item providing references to the EMS or ODM companies. After several in-field trainings, the variation of the evaluation personnel can be minimized to the least. 4. Improve the managing and manufacturing capability of PCB supplier Select the best part of the QS9000 management techniques as the references for PCB supplier to conduct the Six Sigma or Business Process Improvement (BPI). In order to improve the managing and manufacturing capability of PCB suppliers, this study suggests conducting the practical execution and prevention methods and continuous improvement activities. Through these action plans, it can decrease the unqualified rate and rejected cost, improve the management constitution, become the world-class manufacturing factories and obtain high profit.

This thesis is a critical reconsideration of the relationship of architectural production with its unique mode of representation: &ldquo / photography.&rdquo / Photography has been interpreted essentially as a technique and a visual medium to document architecture in general. The &ldquo / photograph,&rdquo / in this sense, is regarded as a representational form of documentation and an artistic and material expression of architecture. Besides this conventional value, this study argues that photography not only provides a new medium for the reinterpretation of architectural space, but also a new material and technique for architectural production. In this respect, this study discusses photography as an emerging tool for architecture in which the photograph is conceived as a raw material. As in the manufacturing of a raw material in an industrial process, the main argument of this study is that as long as a photograph is processed with required components, it contributes to architectural production in a comparable manner. Even it has the potential to produce architectural space in its own right. To understand the nature of this architectural space supported by a variety of physical and non-physical characteristics of photography, this study compares two different ways of architectural production with the aid of photographs. Starting with the assumption that there is a radical change in the conception of photography in architecture from an immaterial quality to material essence, this study argues that the photograph is a raw material that can be used to authenticate architectural space from the initial idea to the built object. Therefore, drawing attention to the changed value of photography for architecture over time, the aim of this study is to establish a critical framework to understand and discuss this contemporary function of photography in architecture.

During the years 2000-2002, the Republic of Argentina experienced one of the most, if not the most, devastating social/political/economic crisis ever seen. President Fernando de la Rua, elected in 1999, was forced to resign on December 20th, 2001, after several months of protests, public demonstrations, and a colossal economic recession. During the crisis, the media played a vital role, they told people not only what issues to think about but also what to think about them. This study analyzed the newspapers role during the crisis using the Agenda-Setting Theory as the research foundation.

Free newspapers are a substantial segment of the newspaper industry, as well as an under-studied topic within media research. This dissertation considers the economic health of free newspapers and whether they face a dire future given their heavy reliance on advertising, a source of revenue that has been in decline for newspapers. Some industry observers suggest it is supreme folly for newspapers to give away their content for free, and that advertising is no longer a reliable revenue source for print media in the Internet era. One question guiding this research is whether free newspapers face two options: continue producing free content by relying on advertising (in addition to other revenue sources), or abandon the advertising-based business model. Seven research questions address a number of issues, such as whether free newspapers are profitable, if decision-makers are considering changing their business model, whether they are seeking alternative sources of revenue, whether reader engagement is connected to the price, or a lack of one, of a newspaper, and whether decision-makers are optimistic or pessimistic about the future of their industry. A Web-based survey asked decision-makers at free newspapers in the United States to respond to questions related to the health and future of their newspaper or newspapers. Four in-depth interviews with publishers of four different types of free newspapers in Texas were also conducted to complement results generated by the Web-based survey. Results show decision-makers at free newspapers are confident about the future of their particular kind of media. The dissertation concludes by suggesting free newspapers are not only viable but in many markets they are thriving. Sweeping generalizations (often seen in industry discourse) about the future of print newspapers can be misleading. The key for success is engaging readers with content and that means a focus on local issues and events. This study contributes a reality check and calls for further research on the economics of print media in the digital era. / text

This thesis is a study of the fifteenth- and sixteenth-century manuscript and print contexts of Older Scots romance. Building on recent developments in Middle English romance scholarship and Older Scots book history, it seeks to contextualise the surviving corpus of Older Scots romances in light of their unique material witnesses and contemporary cultural milieu. Chapters 1 to 8 focus respectively on the following Older Scots romances: the Octosyllabic Alexander, the Buik of King Alexander the Conquerour, Florimond, Lancelot of the Laik, King Orphius and Sir Colling, Golagros and Gawane and Rauf Coilyear, the Scottish Troy Book, and Clariodus. The conclusion assesses and evaluates the most significant and recurring features of these chapters and reveals how they cumulatively deepen our understanding of the book-producing and book-owning culture of fifteenth- and sixteenth-century Scotland. The conclusion also looks forward to new witness- conscious editions of Older Scots romance that endeavour to represent as far as possible a text’s unique and idiosyncratic manuscript and print contexts. In each chapter I examine the set romance’s primary contexts of composition, including authorship, date, and first audience, as well as its secondary publication contexts. A full palaeographical, codicological and bibliographical description of each manuscript and print is provided, with details of when, where and by whom each witness was produced. Information about when and where that witness was read is also given, with details of the owners and readers where known. Significant attention is paid to the use of titles, rubrication and mise-en-page to reveal the trends and bibliographical codes in copying and presentation. Where appropriate, the compilation choices made by scribes and readers are also analysed. Careful assessments of these are shown to aid modern thematic and comparative literary interpretation. Most notably, each chapter of this thesis also provides much-needed new information about fifteenth- and sixteenth-century Scottish literary communities. Several significant and often-overlapping circles of scribes, readers and owners are revealed. The familial, professional and geographical associations between these groups of producers and consumers are traced and consequently new book- publishing and book-owning networks are documented. In further original work, a number of hitherto unknown texts, scribes and readers are also successfully identified.

This study examines the mutually constitutive relationship between the print culture of the late nineteenth-century Ottoman Empire and the framework of social, cultural and political transformations in which that culture operated. This study crosses traditional disciplinary lines between literary studies and intellectual history by arguing for the modification of one of the central premises of modernization theory: the existence of an overtly masculine political public sphere standing in contrast to a supposedly nonpolitical feminine domestic and private sphere. By examining newspapers, magazines, journals, and novels, which reflected the emergence of communities of readers, I show that the print culture became central to the mediation and diffusion of themes in public discourse; and furthermore, I show that it diminished the separation between the public and private spheres as it penetrated into the domestic space and was used to insert issues from the private sphere into the public domain. Arguing that Ottoman intellectuals saw the novel as an instrument to disseminate their political, social, and cultural agendas, I examine Henüz On Yedi Yaşında (Only Seventeen Years Old; 1882) by Ahmet Mithat Efendi, focusing on how gender, ethnicity, and sexuality in early Turkish novels were imagined and represented. Based on my research in Ottoman and Turkish archives between 2004 and 2006, I show how women’s journals ensured the visibility of Ottoman women as writers in the public sphere. Women’s journals established a real intellectual community of women writers and readers who between them overtly introduced a feminist agenda into the public sphere. As part of my project of recovering the cultural work women's novels did within the political arena of nineteenth century Ottoman society, I also discuss the forgotten life and works Fatma Aliye Hanım, one of the first Ottoman woman novelists, analyzing two of her novels, Muhâdarât (1891-92) and Refet (1897). Finally, I explore the reasons why several Ottoman women writers were forgotten after the establishment of the Turkish Republic and why they are not included in the Turkish literary canon today. / text