[pt] Este trabalho busca desenvolver articulações entre práticas feministas e atividades do design, e propõe problematizar o campo do design, buscando se afastar de abordagens essencialistas, que situam o designer como um gênio criador ou que definem o design a partir de abstrações idealizantes. Para isso, os consciousness raising groups, práticas feministas da década de 1960, e diversas dinâmicas dos movimentos feministas contemporâneos, a partir do ano de 2015, são utilizados como inspiração de atividades críticas para pensar e constituir outras formas de relações consigo e com os outros através de processos criativos. Assembleias, performances, ações estético-políticas, construção de greves e manifestações, são algumas das ações abordadas, por evidenciar entrelaçamentos entre arte, protesto, design, corpo e vivências pessoais, enquanto militante e designer. A análise, reflexão e vivência de tais práticas originaram o trabalho de campo da pesquisadora, que mediou oficinas online com mulheres. A metodologia das oficinas foi pensada a fim de potencializar o processo criativo e a experiência de estar juntas. Baseando-se na pesquisa-ação e pesquisa criativa, propõe-se queerizar o design e ampliar as abordagens possíveis ao campo. As práticas coletivas propostas nas oficinas criaram vínculos, amizades e relações de mentoria através das oficinas de sensibilização, organizando mulheres em torno de um debate em comum, fortalecendo os movimentos feministas, dando a ver que os problemas vividos pelas mulheres são, em sua maioria, estruturais e coletivos, não individuais e privados. Todo o desenvolvimento do campo se deu remotamente, durante a pandemia da COVID-19, adicionando uma outra camada de complexidade inesperada à pesquisa. / [en] We present an attempt to develop feminist-oriented design practices, through an approach to the field of design that tries to distance itself from the essentialist approaches that historically place the designer as a creative genius or that define design drawing from idealized abstractions. Inspired by the praxis of feminist consciousness raising groups from the 1960s, and from other dynamics of the feminisms from 2015 onwards, we study collective feminist activities of a critical nature to think about the processes of construction of social relations that are not directly mediated by capital, with a special emphasis in creative processes. Meetings, performances, aesthetic-political actions, construction of strikes and demonstrations, are some of the actions here addressed to help us highlight the overlaying between art, protest, design, bodies, and personal experiences, especially in their intertwining with the categories of militancy and design. The analysis, reflection and experience of such practices originated the fieldwork that took place in this project, which was based on online workshops for women, mediated by this researcher. The methodology of the workshops was designed to highlight the role of the creative processes in the collective female experience. Based on action-research and creative research, we propose to queerize design, transgress practices, and expand the possibilities of field of action. The collective practices proposed in our workshops created bonds of friendship and mentoring based on sensitization, on the organization of women around common agendas, on the strengthening of feminist consciences, all of which indicated that several of the problems experienced by women in general are structural and collective, and not individual and private. Lastly all of our field development took place remotely due to the COVID-19 pandemic, which also added another (unexpected) layer of complexity to our research.

This paper uses Panofsky’s iconographic method to analyze images and texts belonging to two environmental activist organizations: Greenpeace and Extinction Rebellion. The purpose of the analysis is to gain an understanding of how design is used today to engage people in environmental activism. Two theories will be used to conduct the analysis; the first one is the theory of strategic activism which involves differentiating between radical activism and conventional activism. The second theory is Hall’s theory of representation which will be used to gain knowledge of how the organizations represent people in their imagery. The analysis show that Greenpeace show signs of conventional strategy and Extinction Rebellion show signs of radical strategy in their imagery. Lastly, I will discuss if the activist strategy shown in the organizations imagery correlates with their actions.

Upon Russia’s invasion of Ukraine and the outbreak of war in early 2022, brands around the world took a stand to mark their position against Russia and in support of Ukraine. Even brands that did not have any direct ties to Russia or any involvement in the conflict distanced themselves from being associated with Russia by ceasing operations, stopping sales, or changing brand names. Brands engaging in sociopolitical issues, i.e., brand activism, has become more prevalent in recent years and thus become a topic of research. Previous research on brand activism focuses heavily on the corporate perspective, and only recently have scholars studied the effects on consumers. Guided by the research question “How do consumers perceive brand activism and what role does brand authenticity play in their evaluation of genuine brand activism?”, this study aims to offer a deeper understanding of consumers’ views on brand activism and how they evaluate its genuineness using qualitative methods. With a starting point in a recent event that brands have engaged in, namely the war in Ukraine, the study reveals that consumers' views on brand activism vary greatly, and for the majority, brand activism is not a decisive factor in their choice of brand. However, consumers still have a positive attitude towards brands engaging in brand activism and some find it somewhat important that brands do it. Despite this, consumers do not find it necessary for brands to engage in sociopolitical issues. Further, the study found that, in evaluating the genuineness of brand activism, consumers tend to refer to the existing associations with a brand, how authentic they perceive the brand prior to the brand taking a stand, and how well the brand associations align with the sociopolitical issue the at hand.

With the expanded awareness on the climate emergency and the fear mongering by the media, the number of people suffering from eco-anxiety is radically increasing. People struggle to cope. The aim of this project is to explore game development in the field of climate emotions to introduce healthy coping mechanisms to activists. For this I established collaborations with eco-emotions researcher Panu Pihkala, climate activists and activist groups. The project resulted in a card game called Hope to Cope. In the process of developing the card game I did exploration such as workshops, interviews, participation in activist initiatives, personal exploration and more.

This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism.  The study conducts a comprehensive analysis of how the consumer receives information about brand activism. The macro-level literature review investigates the definition and evolution of brand activism, the relationship between brand activism and consumer loyalty, and the communication strategies' effect on consumer loyalty. On a micro level, the study concentrates on the decisions corporations made as part of their brand activism during the Russia-Ukraine conflict of 2022.  The purpose of this study is to thoroughly comprehend the intricate relationship between brand activism and consumer loyalty.  The methodology section describes the hypotheses model as well as the research strategy based on surveys and interviews.  This study's findings provide new insights into the influence of brand activism on consumer loyalty and its three components (cognitive, affective, and behavioral) as well as brand activism communication strategies on the macro level, and into the specific context of the Russia-Ukraine conflict on the micro level. It highlights that brand activism shapes consumer loyalty differently through the three components and according to the context. Additionally, social media is the communication channel that influences the most the relationship between brand activism and consumer loyalty on both macro and micro perspectives.  This study contributes to the disciplines of marketing and consumer behavior by advancing the relationship among brand activism, consumer loyalty, and communication.

The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. Data has been collected from the hashtag #DeGenderFashion, created by social media personality Alok Vaid-Menon in 2019, using the algorithmic function of Instagram to provide the most relevant posts for analysis. After applying a set of criteria to limit the data to create a coherent data set, a visual analysis with an interpretive paradigm and inductive approach was applied. One of the main findings is the influence of patriarchal systems on gender expression, with the movement being led by male and non-binary individuals. However, feminine and androgynous styles are most common, highlighting how non-female individuals strive to adopt feminine fashion into their wardrobes, and breaking the patriarchal stigma surrounding feminine styles. The results of the study further imply that gender specificity in object design is an outdated concept, with the styles featured in the data sample oftentimes combining elements from across the gender spectrum with each other, creating a new fluid visual identity. The study implies that gender specificity in fashion is an artificial concept, urging the fashion industry to become more inclusive by catering to a wider range of bodies.

This thesis aims to conduct a critical discourse analysis (CDA) of news articles and tweets discussing the climate protest that occurred on October 14th, 2022, where activists threw tomato soup on Van Gogh’s “Sunflower” at the London National Museum. The purpose is to investigate the media logic and the underlying social and cultural factors of iconoclastic actions that shaped the media discourse surrounding the event. The research questions this thesis aims to investigate are: RQ1: How are news values emphasized in media coverage of the tomato soup incident, as reflected in both news articles and Twitter posts? RQ2: Through the lens of media logic, how do media discourses shape perceptions of the climate action? RQ3: ​​How do affiliations with culturally significant artifacts and the climate shape the discursive representations of the protest in news articles and tweets? The sample consists of 34 tweets and 15 news articles. It is analyzed according to Van Dijk’s and Faircough’s CDA frameworks and the concepts of mediatization, media logic, iconoclasm, affiliation (as defined by Stoler (2022)) and news values. The results of this study suggest that the event had significant news value due to the iconoclastic tactics. Further, the media logic is seemingly involved in shaping the news into a sensationalistic story with little focus on the cause of the action. Lastly, the discourses surrounding the event on the platforms can be discussed in light of affiliation to provide an understanding of the discourse.

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This study explores how six teachers worked up becoming and being activists in response to education reforms in the southeastern US. The reforms, which involved increasing student testing and implementing high-stakes teacher evaluations, were enacted following the authorization of the Every Student Succeeds Act, federal legislation governing elementary and secondary education. Discourse analysis of interview data demonstrates how engaging in activism was constructed and positioned by teachers in response to these policy changes. We describe two interrelated patterns: (1) characterizing activism as requiring ‘professionalism’ on the part of the teacher-activist; and (2) justifying their actions by contrasting versions of activism in the media with their own activism, which they aligned with commonly accepted category-bound activities tied to ‘doing’ being a teacher. Findings shed light on the nuanced negotiation of educators’ roles as teacher-activists within the current policy context and the complicated nature of framing professionalism and activism for public audiences.

<p>Mental health concerns of college students are important due to their developmental and life stages and adjustment challenges they must navigate in a new and difficult environment. Compared to students of other ethnicities, Black college students in the United States have historically reported poorer mental health outcomes with higher risk for depression and anxiety than their non-Black counterparts (McClain et al., 2016; Mushonga & Henneberger, 2019). The African American activism work done by Black college students has become increasingly visible and influential since the creation of the Black Lives Matter (BLM) movement and student protests aimed at improving university climates for minority students. Using Critical Race Theory (CRT) as a framework, this study investigated the roles of racial identity attitudes and sociopolitical attitudes on the relationships between race-related stress and mental health, and race-related stress and African American activism for Black college students in the U.S. The results indicated that increased race-related stress was associated with worsened mental health outcomes but increased engagement in activism, negative sociopolitical attitudes were related to poorer mental health, positive sociopolitical attitudes were related to decreased activism, and the six racial identity attitudes varied in their associations to mental health and activism based on racial centrality. The Internalization Multiculturalist Inclusive racial identity attitude was found to moderate the relationship between race-related stress and an indicator of mental health, and the Internalization Afrocentricity identity attitude strengthened the relationship between race-related stress and activism. The discussion addresses implications for future counseling psychology research and practice.</p>