The development of technology in the 21st century has led to extensive use of various social media platforms worldwide among consumers as well as businesses, which has led to an increased number of advertisements on social media across borders, where they may face differences regarding how their advertisement is perceived considering cultures, religions, and traditions. These cultural factors make it crucial for companies to recognize local cultural differences to succeed globally. Qualitative data collection with semi-structured interviews with fourteen participants from Sweden, India, and Japan was implemented to determine whether there are discrepancies concerning individual perceptions towards social media advertisements. The interviews were conducted by participants taking part in an artificial and recorded Facebook feed consisting of advertisements connected to four of Hofstede's dimensions, as well as pictures, and posts. The empirical findings suggest that the participants' perceptions are subjective and highly individual, but similarities could be linked to their attitude, brand recognition, imagery, and interest. In addition, when considering the Hofstede's model, it indicates that culture infuses the participants perception of the advertisements connected to all four dimensions examined in terms of femininity, masculinity, individualism, collectivism, restraint, indulgence, and power distance. However, the dimensions had less measurable effect related to national culture among the participants regarding each represented nation. With the results of this study, we hope to contribute with increased insight into how consumers based on their national culture can interpret advertisements on social media.

This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. The research attempts to answer the question: ‘What happened on social media after True Fruits published their controversial advertisements in 2017?’. The thesis presents an analysis of True Fruits´ visual rhetoric in #jetztösterreichts campaign advertisements and then reveals consumer responses to it on social media in 2017. Thus, the thesis presents a comprehensive review of the relevant literature leading toward the key themes of German advertisement, controversial advertisement, and the representation of immigration in advertisements. Towards the end, it states the final remarks concluding the entire discussion and reflects upon the attempts that True Fruits made to communicate a political message and how consumers in social media responded to it.

Master of Public Health - MPH / Television (TV), a powerful medium used by industry for marketing, increases the popularity of certain food products and beverages. Through a range of techniques, this is done to persuade adults and children to buy these commodities, most of which are detrimental to human health. For instance, they are high in simple sugars, fructose corn syrup and refined carbohydrates; engineered to contain artificial ingredients; high in macronutrients, low in micronutrients and dietary fibre, and require less time and energy to digest. Thereby, predisposing individuals who over-consume these foods to overweight, obesity and non-communicable diseases (NCD). These health conditions have been implicated in the burden of disease in South Africa. As such, we must monitor and evaluate the advertisement of these commodities on free-to-air TV channels in the country to generate audit information

The theoretical part of the diploma thesis is focused on t he s election of research methods, a description of the process of modernization of electronic marketing both in general in the public s ector and especially in the r ecruitment of milita ry personnel t o t he C zech Army. Specifically, it is a description of modernization and the goals of recruitment to the AČR as such. The theoretical part concludes with a description of the relevant personnel aspects - the specifics and human limits of recruitment to the AČR. In t he m ethodological p art of t he di ploma t hesis, pa rtial r esearch segments are ana lyzed. Quantitative analyzes of the success of advertising campaigns and recruitment websites are complemented by observation of the attitudes of relevant officials in the issue, reflecting the atmosphere and preferences i n the r elevant representatives. T he s ub-research areas are: technical a nalysis of modernization of w ebsites a nd c onstruction of ne w w ebsites f or recruitment to the AČR; quantification of running results a fter m odernization a nd quantification of results after the start of running of the new website; analysis of preparations for advertising campaigns; quantitative specifics of the development and especially the results of advertising campaigns for recruitment to...

Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situated in Brno-Komín

This master thesis deals with the proposal of the communication mix for the 10th year of the Truckshow event in Šeborov. The theoretical part includes theoretical knowledge from the field of marketing and explains the most important terms that are used in the analytical part. The analytical part focuses on the characteristics of the Truckshow event and describes a detailed analysis of the current state of the event. The analysis also includes marketing research and interpretation of results. The analysis information obtained will be the basis for the proposal of the communication mix.

This diploma thesis deals with risks and problems included in maketing activities of company Prefa a.s. focused on „Prefa Dekor“. Theoretical outcomes of the thesis are focused on scientific knowledge and terms in the marketing area, risks included in choosing marketing activities, trade area, risk analysis and identification of risks. Practical part of the thesis is focused on risk analysis included in choosing marketing activities, enviromental analysis, and following suggestions, which will get rid of these risksor at least minimize them.

The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. The hypothesis was that environmental-oriented CSR communication in job advertisements increases employer attractiveness. The thesis had a quantitative method and used experimental web-based surveys to measure the attractiveness of two fictitious job advertisement scenarios, one which included environmental-oriented CSR communication and one which did not. The web-based survey was distributed to students by program managers of the major education areas taught at Kristianstaduniversity, in total 177 responses were collected. Previous studies have concluded that a company's CSR engagements may increase its attractiveness to potential employees. The results of the surveys show that there was a slight positive difference in employer attractiveness in the scenario including environmental-oriented CSR communication, when compared to the scenario that did not. However, the difference was not enough to be considered significant at the 0,05 level. The hypothesis that environmental-oriented CSR communication in job advertisements increases employer attractiveness was therefore rejected. Therefore, the conclusion of this bachelor thesis is that environmental-oriented CSR communication in job advertisements does not significantly increase the attractiveness of the employer.

The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.

The Master´s thesis discusses the design of the e-shop for the company Klimatizace Brno Ltd. Based on the analysis of general and professional environment of the company and the current state of corporate web site is designed e-shop that meets all the characteristics of modern e-shop.