Narrative, often considered synonymous with “story,” can be viewed from a structuralist perspective and analyzed independent of any particular content. Breaking narrative into categories of story and discourse, this autonomous structure makes possible a translation of content from one form to another. The various media and form types common in graphic design can serve as both recipient and translator of narratives, converting content into a framework that includes the concept of craftsmanship, aesthetic components and specifications, legibility and composition, and the physical form of the designed object. To examine how this framework functions in practice, I have developed a series of three volumes in which cinematic tropes are represented in book form based on a morphology of traits.

Submitted by William Justo Figueiro (williamjf) on 2015-07-03T13:02:37Z No. of bitstreams: 1 29.pdf: 18768349 bytes, checksum: 41eb1b8e28f87b9e86fd5101246c79ee (MD5) / Made available in DSpace on 2015-07-03T13:02:37Z (GMT). No. of bitstreams: 1 29.pdf: 18768349 bytes, checksum: 41eb1b8e28f87b9e86fd5101246c79ee (MD5) Previous issue date: 2013-04-08 / Nenhuma / O processo de projeto de design editorial de livro modificou-se, nos últimos anos, para dar conta da complexidade do mundo pós-moderno e da centralidade estabelecida sobre o consumo. Porém, sua metodologia de trabalho ficou restrita a um processo lógicolinear, carecendo de um estudo capaz de observar as mudanças acontecidas. Esta dissertação investiga os insumos do design estratégico para a inovação no processo de projeto do design de livro para a configuração de uma metodologia híbrida de projeto. O estudo foi dividido em duas partes, sendo a primeira composta de uma pesquisa bibliográfica correspondente a uma revisão teórica acerca do design estratégico e sua metodologia, observando, sobre essa base, o design de livro e a sua metodologia. Na segunda parte, foi realizado um estudo de cunho prático aplicado, quando, no exercício de projeto de livro, pode-se analisar, na prática, a contribuição do metaprojeto. A análise dos dados obtidos no estudo da prática aplicada e o cruzamento dessas informações com a fundamentação teórica possibilitaram o entendimento do processo de projeto do design de livro no contexto atual. A relação estabelecida entre os métodos de projeto desenvolvidos no design editorial e design estratégico propiciou a identificação dos princípios teórico-metodológicos complementares ao processo de design de livro. A partir do estudo realizado, foi possível propor, então, uma metodologia híbrida para o processo de projeto de livro, adequada ao projetar na complexidade da atualidade. / The editorial design process project of a book has changed in recent years in order to meet the complexity of the postmodern world’s demand and the established focus on consumption. However, its work methodology was restricted to a logical-linear process, lacking a study to observe the changes that were taking place. This dissertation investigates the inputs of strategic design for innovation in the editorial design process project of a book to establish a hybrid methodology of project. The study was divided into two parts: the first includes a bibliographic survey, i.e. a theoretical review about the strategic design and its methodology, observing the book design and its methodology. The second part is a practical study whereby exercising a book project, the contribution of metadesign can be analyzed in practice. The data analysis obtained in the study of the practice and the crossing of information along with the theoretical study paved the way for an understanding of the design process project of a book in the current context. The relationship between the design methods developed in editorial design and the strategic design enabled the identification of theoretical and methodological principles complementary to the process of book design. A hybrid methodology for the book project, aligned with the complexity of modern design was proposed after the study was carried out.

My dissertation, Pen and Printing-Block: William Morris and the Resurrection of Medieval Paratextuality, considers William Morris’s influence on the rise of paratextual awareness, his negotiation strategies for Victorian England’s social identity, and his rhetorical construction of an idealized past through textual artifacts. The effect of Morris’s growing social awareness on his transition from illumination to print is reframed by considering his calligraphy as paratextual experiments, based on medieval examples, in combining graphic and discursive meanings with rhetorical and social dimensions. The varied and less ambitious agendas of those printers who followed Morris’s Kelmscott Press, however, limited Morris’s legacy in the book arts. The full significance of his illuminations’ meaningful interplay between text and image, and the social intent of these innovations applications in print, has received little critical attention. The opening chapter frames Morris’s visual work in light of his philosophies and introduces the major concerns of material art, the role of history, the limits of language, and the question of meaningful labour. The second chapter surveys select predecessors of Morris’s developing conception of the Gothic, the significance of architecture as its defining form, and the irreplaceability of the physical past. The third chapter considers the role of the illuminated manuscript in Pre-Raphaelite art, tracing Morris’s calligraphic experiments chronologically while identifying medieval inspirations and examining his artistic development. These experiments led to his final collaborative manuscript, the illuminated Æneid which is the fourth chapter’s focus. The sophistication of its paratextual elements is discussed in light of its unique physicality and limitations. The fifth chapter asserts the Kelmscott Press’s role in balancing craftsmanship and aesthetic paratextual strategies with reproducible models. The Kelmscott Chaucer is the culmination of these strategies, and it is compared to the visual rhetoric of its predecessors. The final chapter compares the philosophies and calligraphic elements of major private presses that followed Kelmscott’s legacy. This evolution of aesthetic, social, and practical considerations is also identified in the work of selected Canadian printers, and a final note considers the implications of the rise of immaterial digital text (radiant textuality) for the continuation of material paratextuality’s role in the future.

My dissertation, Pen and Printing-Block: William Morris and the Resurrection of Medieval Paratextuality, considers William Morris’s influence on the rise of paratextual awareness, his negotiation strategies for Victorian England’s social identity, and his rhetorical construction of an idealized past through textual artifacts. The effect of Morris’s growing social awareness on his transition from illumination to print is reframed by considering his calligraphy as paratextual experiments, based on medieval examples, in combining graphic and discursive meanings with rhetorical and social dimensions. The varied and less ambitious agendas of those printers who followed Morris’s Kelmscott Press, however, limited Morris’s legacy in the book arts. The full significance of his illuminations’ meaningful interplay between text and image, and the social intent of these innovations applications in print, has received little critical attention. The opening chapter frames Morris’s visual work in light of his philosophies and introduces the major concerns of material art, the role of history, the limits of language, and the question of meaningful labour. The second chapter surveys select predecessors of Morris’s developing conception of the Gothic, the significance of architecture as its defining form, and the irreplaceability of the physical past. The third chapter considers the role of the illuminated manuscript in Pre-Raphaelite art, tracing Morris’s calligraphic experiments chronologically while identifying medieval inspirations and examining his artistic development. These experiments led to his final collaborative manuscript, the illuminated Æneid which is the fourth chapter’s focus. The sophistication of its paratextual elements is discussed in light of its unique physicality and limitations. The fifth chapter asserts the Kelmscott Press’s role in balancing craftsmanship and aesthetic paratextual strategies with reproducible models. The Kelmscott Chaucer is the culmination of these strategies, and it is compared to the visual rhetoric of its predecessors. The final chapter compares the philosophies and calligraphic elements of major private presses that followed Kelmscott’s legacy. This evolution of aesthetic, social, and practical considerations is also identified in the work of selected Canadian printers, and a final note considers the implications of the rise of immaterial digital text (radiant textuality) for the continuation of material paratextuality’s role in the future.

This thesis is a preliminary investigation into graphic design in 1920s and 1930s Shanghai. I will look at creations of designs on the covers of books and periodicals most closely linked to new literary groups, for that was where a distinctive new idiom of design emerged. I will concentrate on a few figures, including Lu Xun, Tao Yuanqing, Chen Zhifo, and Qian Juntao. Biographical information for each is given, followed by preliminary analysis on some cover designs. Topics covered include artistic characters, the principles of tu'an (a particular understanding of design), and influences from Japan and the West.

My dissertation, Pen and Printing-Block: William Morris and the Resurrection of Medieval Paratextuality, considers William Morris’s influence on the rise of paratextual awareness, his negotiation strategies for Victorian England’s social identity, and his rhetorical construction of an idealized past through textual artifacts. The effect of Morris’s growing social awareness on his transition from illumination to print is reframed by considering his calligraphy as paratextual experiments, based on medieval examples, in combining graphic and discursive meanings with rhetorical and social dimensions. The varied and less ambitious agendas of those printers who followed Morris’s Kelmscott Press, however, limited Morris’s legacy in the book arts. The full significance of his illuminations’ meaningful interplay between text and image, and the social intent of these innovations applications in print, has received little critical attention. The opening chapter frames Morris’s visual work in light of his philosophies and introduces the major concerns of material art, the role of history, the limits of language, and the question of meaningful labour. The second chapter surveys select predecessors of Morris’s developing conception of the Gothic, the significance of architecture as its defining form, and the irreplaceability of the physical past. The third chapter considers the role of the illuminated manuscript in Pre-Raphaelite art, tracing Morris’s calligraphic experiments chronologically while identifying medieval inspirations and examining his artistic development. These experiments led to his final collaborative manuscript, the illuminated Æneid which is the fourth chapter’s focus. The sophistication of its paratextual elements is discussed in light of its unique physicality and limitations. The fifth chapter asserts the Kelmscott Press’s role in balancing craftsmanship and aesthetic paratextual strategies with reproducible models. The Kelmscott Chaucer is the culmination of these strategies, and it is compared to the visual rhetoric of its predecessors. The final chapter compares the philosophies and calligraphic elements of major private presses that followed Kelmscott’s legacy. This evolution of aesthetic, social, and practical considerations is also identified in the work of selected Canadian printers, and a final note considers the implications of the rise of immaterial digital text (radiant textuality) for the continuation of material paratextuality’s role in the future.

Petra Bolková will be examining in her thesis the evolution of photography used on book covers in the 1960s; the period marked with certain political and cultural liberation. This study will attempt describing systematically in what ways certain artists and writers collaborated and what the difficulties of these collaborations were. It will also be examined how the author of a book and the artist delegated to design the book cover; the initial advertisement for a book, were influencing each other. What is more, the extent to which the graphic art reflects the content of the written word will be studied. Book covers became a covert space for experimenting with or even establishing new trends in the 1960s. Books covers became a new, independent fine art discipline which, essentially, was censored or criticized only occasionally. The goal of this thesis will also be gradually finding the numerous common grounds between photography, book typography and the final design, as photography and photomontage were used on book covers more frequently then classic original illustrations. Last but not least, this thesis will be looking at what emphasis was put on the visual side and how it was conditioned culturally or politically ect.

[pt] Delightfully tactile: produção de presença e afetos no design de livros pretende discutir a materialidade do livro através do design gráfico, partindo, para isso, de duas diferentes possibilidades de observação do objeto: o design emocional de Donald Norman (complementado pela teoria dos afetos de Antonio Damasio) e a produção de presença de Hans Ulrich Gumbrecht. Para entender como as duas se relacionam entre si e como se podem aplicar ao livro, utilizo-me da descrição de quatro livros que compõem o corpus da presente pesquisa: Bartleby, o escrivão, de Herman Melville e Avenida Niévski, de Nikolai Gógol, ambos publicados pela Cosac Naify; Composition No. 1, de Marc Saporta e Tree of codes, de Jonathan Safran Foer, lançados pela Visual Editions. As duas editoras que publicaram estas obras fazem parte de um setor no design editorial que, como defendo em minha argumentação, trabalha para uma retomada da presença como referência do ser humano através da criação de projetos gráficos que tencionam mobilizar o afeto de seus leitores através da materialidade táctil. A partir do contraste entre dois livros tradicionais e as já citadas obras, esta dissertação se propõe a entender de que forma a configuração física do livro influencia a nossa percepção da arte. / [en] Delightfully tactile: production of presence and affection in book design aims to discuss the materiality of the book through graphic design by using two different ways of seeing an object: the emotional design by Donald Norman (along with the affect theory by Antonio Damasio) and the production of presence by Hans Ulrich Gumbrecht. As a meaning of understanding the connection between them and how they can apply to the study of books, I describe four books that are part of the corpus of this research: Bartleby, o escrivão, by Herman Melville, and Avenida Niévski, by Nikolai Gógol, both published by Cosac Naify; Composition No. 1, by Marc Saporta and Tree of codes, by Jonathan Safran Foer, published by Visual Editions. These two publishers are part of a segment of the publishing design that as I argument works to reclaim the presence as a reference to the human being through the creation of graphic projects which try to affect the reader by using the tactile materiality. From the contrast between two traditionally designed books and the previously mentioned works, this dissertation tries to extract a comprehension of how the physical configurations of a book can change our perception of art.

[pt] Esta pesquisa teve como objetivo entender tanto as práticas de leitura em dispositivos eletrônicos quanto os lugares do design na produção editorial de livros digitais. Partindo da premissa de Roger Chartier (1998) de que os suportes de leitura participam profundamente na construção de significados dos textos, procurou-se verificar as percepções dos leitores frente aos dispositivos de leitura eletrônica, mais especificamente com livros digitais interativos. Diferentemente dos livros digitais lidos em Kindle, Kobo e em outros dispositivos similares, os interativos são lidos em tablets com recursos multimídia mais avançados. Afastando-se ou não da forma do livro tradicional, a qual os primeiros livros digitais procuram simular, os livros digitais interativos abrem um novo campo para estudo, tanto da recepção quanto de sua produção. Nesse cenário, empreendemos uma pesquisa exploratória que utilizou duas técnicas principais: a pesquisa bibliográfica e o grupo focal. A literatura nos campos da história do livro, da leitura e da interação entre o livro e o suporte nos forneceram bases para se analisar as práticas de leitura, os conceitos do objeto-livro e as tecnologias. Seguindo a perspectiva dialógica de Bakhtin (2003), segundo a qual cada enunciado é um elo na corrente complexamente organizada de outros enunciados, entendemos ser frutífero articular esses dois conhecimentos: as vivências e opiniões de leitores, extraídas nos grupos focais, e as teorias e conceitos encontrados no estado da arte da pesquisa acadêmica. Ao fim, concluímos que o livro digital interativo ainda busca sua linguagem própria, num movimento constante de aproximação ou afastamento com o livro impresso. Ainda, que designer de livros digitais interativos tem papel fundamental nesse caminho da descoberta de uma linguagem, por meio de sua atuação como mediador da leitura: ele deve trabalhar não só com tecnologias e conhecimentos práticos, mas também com seu olhar voltado ao afeto e às emoções que os livros, enquanto objetos de leitura, digitais ou não, provocam nas pessoas. / [en] This research aimed to study both the reading practices in electronic devices and the design roles in the e-book production. Based on Roger Chartier s (1998) premise that the meaning of a text is deeply affected by the media in which the texts are read, we engage an analysis of readers perceptions regarding e-readers, more specifically using interactive e-books. Unlike e-books read on Kindle, Kobo and similar devices, the interactive ones are read in tablets capable of rendering more advanced multimedia resources. Whether emulating aspects of the traditional book or not, interactive e-books opens a new field for study, both of reception and production. In this scenario, we undertook an exploratory research that used two main techniques: the bibliographical research and the focal group. The literature in the fields of book history, reading, and the interaction between the reader and media has provided us a foundation to analyze reading practices, the concepts of the book as an object, and technologies. Following Bakhtin s (2003) dialogical perspective, to whom any utterance is a link in a very complexly organized chain of other utterances, we understand that it is fruitful to articulate these two knowledges: the experiences and opinions of readers drawn from focus groups, and the theories and concepts found in state-of-the-art in the academic literature. Finally, we propose that interactive e-books still seeks its own language, in a constant movement of approach or distance towards the printed book. Moreover, the interactive e-book designer plays a fundamental role in building a language, through his agency as mediator of reading: he must deal not only with technologies and practical knowledge, but also focused on affection and the emotions that books, while objects of reading, whether digital or not, causes in people.

Esta pesquisa analisa o design do livro-objeto infantil e seus instrumentos lúdicos, categoria relacionada às produções recentes, e associada aos crescentes investimentos do setor editorial, principalmente, infantil, a partir de 1950. O livro-objeto é, aqui, compreendido como um produto de expressão artística passível de reprodução cuja narrativa é explorada por meio da manipulação. A relação do projeto gráfico com a estrutura lúdica tem como objetivo entender o processo de produção do livro-objeto. Os estudos de caso investigam essa relação nas obras de Pacovská e Munari, autores consagrados pelo uso da linguagem experimental. O estudo do livro-objeto ainda carece de bibliografia específica, por isso a construção teórica parte da junção de autores de áreas de conhecimento distintas. Esta dissertação está estruturada em quatro capítulos, abordando os temas de forma semelhante às encontradas em Perrot e Linden. O trabalho prático investiga possibilidades de projeto, ligando a teoria à produção. / This work aims to analyse both the design of book-object for children and its respective ludic instrument. This type of book has being recently published, and there is an increasing interest by the editorial sector, mainly after the 50\'s. The book-object is understood as a product of artistic expression and susceptible of to be reproduced. The narrative results from the interaction between the book and who is handling it. The relationship of graphic design with the ludic structure has the objective to understand the production process of the book-object. Books written by the famous authors Pacovská and Munari were chosen for the development of the case studies. These authors are quite well-known by their experimental books. This monograph contains four chapters, describing themes which are similar structured to the books written by Perrot and Linden. There is also included in this work a chapter about graphic experiments which search new possibilities for designing books.