[pt] Esta dissertação trata da inserção do design(er) na produção editorial do livro didático – que ainda é uma ferramenta bastante utilizada na educação brasileira e, geralmente, fundamenta e delineia as práticas de ensino em sala de aula –, com enfoque no livro de geografia de ensino fundamental. Dentre outras questões que o perpassam, a pergunta que norteia este trabalho pode ser sintetizada da seguinte forma: qual o papel do design(er) no processo de edição de livros didáticos? Diante da construção coletiva por que passa a obra didática, sofrendo intervenções de diversas fontes, torna-se difícil delimitar de antemão as atribuições e limites de atuação do designer; entretanto, é possível afirmar a importância de seu trabalho nessa cadeia produtiva, sendo razoável partir do pressuposto que o designer tem um papel até mesmo social nesse processo. É a partir dessa conjectura que se torna possível delinear o caminho que leva aos motes concernentes a esse grande questionamento. Trata-se, portanto, de uma investigação – mediante estudo de caso com a análise do processo de produção editorial – do papel e da atuação dos agentes envolvidos na cadeia de produção (em especial do designer), destacando suas funções primordiais, contribuições possíveis e seus limites de atuação. Afinal, a partir dessa observação é possível examinar as funções, exercidas e idealizadas, dos principais participantes deste processo – dentre eles, o designer, um dos agentes mediadores da leitura –, levando em consideração as particularidades da cadeia de produção editorial do livro didático, que é orientada por uma política com objetivos precisos e por interesses educacionais e pecuniários. / [en] This dissertation deals with the insertion of the design(er) in the editorial production of the textbook – an instrument which is widely used in education in Brazil and, generally, acts as a foundation outlining the teaching practices applied in the classroom –, with a focus on the use of the geography textbook in elementary education. Among other issues, the question that guides this work can be summarized into the following: what is the role of design(er) in the textbook editing process? The collective construction process which the work goes through suffers interference from many different sources, making it much more difficult to define beforehand the roles and the limits imposed on the designer. However, it is possible to confirm the importance of the role of the designer in the production chain, being reasonable to assume that the designer even has a social role in this process. From this conjecture it is possible to delineate the path that leads to the issues facing this question. It is therefore an investigation – through a case study which examines the editorial production process – considering the role and the involvement of the agents present in the production chain (especially the designer), highlighting their functions, limits, and possible contributions. Finally, this observation allows us to examine the real and the idealized functions of the main participants in this process – such as the designer, one of the mediating reading agents –, taking into account the particularities of the production chain of textbook publishing, which is guided by a policy with precise objectives and educational and pecuniary interests.

The academic publishing sector in South Africa is facing many changes and challenges in a post- 1994 democracy. Most of these changes were brought about by the Higher Education Act No 101 of 1997. Challenges and new trends include new business and threats from multinational corporations; a limited buying market at higher education level; a need for localised content; new emerging technologies in publishing and knowledge distribution; the merging of 36 higher education institutions into 22; escalating book production costs and book prices; a non-book buying and book reading culture; illegal photocopying and widespread copyright infringement; changing student and lecturer profiles including the language of instruction; increasing pressure on academics to publish research; inefficient student loan schemes; decreasing library acquisition budgets and the transformation of the publishing industry itself in terms of BBBEE. Within the midst of all these challenges, publishers are faced with a new trend, that of selfpublishing of academic textbooks, which lecturers then prescribe to their own group of students. Self-publishing implies that authors undertake all processes related to publishing on their own, including the financial risk of publishing a book. There is a multitude of literature available on self-publishing, but very little focuses on this trend within the academic environment. A literature survey of self-publishing provided various reasons and conditions for the existence of the phenomenon. The researcher made use of two questionnaires that were sent to academic campus bookshops and academic self-publishing authors. From the results of these two surveys it is evident that academic self-publishing is an increasing trend in the higher education environment of South Africa. Reasons for self-publishing collected from the literature survey were supported by the empirical research findings from the two surveys. The main reasons for self-publishing in the academic environment include financial incentives; a volatile author-publisher relationship; issues of copyright and control; possible rejection suffered by authors; technological advances and a sense of community service among academics and lecturing staff. The study was able to prove the existence of academic self-publishing in the higher education environment of South Africa. Academic self-publishing is most apparent in the academic fields of Business, Economics and Management Sciences to the extent that it could have far-reaching financial impact on markets that are traditionally lucrative for commercial publishers. Commercial publishers are encouraged to engage with author associations and seek out possible new alternatives to satisfying author needs in a changing market place. / Dissertation (MIS)--University of Pretoria, 2008. / Information Science / unrestricted

The portrayals of mothers and fathers in children's literature as companions, disciplinarians, caregivers, nurturers, and providers were documented in this research. The impact of time of publication, sex of author, award-winning status of book, best-selling status of book, race of characters, and sex of characters upon each of the five parental roles was assessed using descriptive statistics, cross-tabulation, and multinomial logistic regression techniques. A survey instrument developed for this study was completed for each of the 300 books randomly selected from the list of easy/picture books in the Children's Catalog (H.W. Wilson Company, 2001). To ensure all time periods were represented, the list was stratified by decades before sampling. It was expected that parental role portrayals would become more egalitarian and less traditional in each successive time period of publication. Male authors were expected to portray more egalitarian parental roles, and the race and sex of the young characters were not expected to influence parental portrayals. Award-winning books were expected to represent more egalitarian parental roles. Books that achieved the Publisher's Weekly all-time best-selling status were expected to portray parents in less egalitarian roles. Secondary analyses explored the prevalence of mothers' occupations, parental incompetence, and dangerous, solo child adventures. While the time of publication affected role portrayals, the evidence was unclear as to whether the changing roles represented greater egalitarianism. The race and the sex of the young characters significantly affected parental role portrayals, but the sex of the author did not influence these portrayals. While award winning and bestselling texts portrayed parents differently than books that did not achieve such honors, most did not provide enough information to adequately assess parenting roles. Half of the mothers who worked in the texts worked in conjunction with their husbands rather than independent of them. Over 10 % of mothers and fathers acted incompetently. The time of publication and the sex of the author was associated with the prevalence of solo, dangerous, child adventures. Subsequent implications and recommendations suggest the inclusion of stronger parental characters in children's books. Many of the parents are portrayed as inactive, incompetent, or neglectful. The concern is that children are exposed to these picture book portrayals during the primary years of identity acquisition.

The traditional print publishing industry has been faced with significant change over the past decade. Advances in technology have led to the increased digitisation of business processes, and have debatably brought e-books to the brink of the mainstream market. With the growing popularity of e-books in the trade market come several opportunities for publishers to expand, improve and differentiate their businesses. But publishers also face a very challenging time ahead to successfully implement digital publishing in their business processes. This study examines the implications of digitisation and digital publishing on publishing business processes in the traditional print publishing environment. The research considers digital publishing as a disruptive technology in the publishing industry, and draws on the context and predictive value of disruptive technology theory. Disruptive technology theory examines why, when faced with a disruptive technology, some firms succeed in the marketplace, and others fail. The research applied the principles and predictions of disruptive technology theory to the publishing industry to develop a set of recommendations for publishers implementing digital publishing processes. The research employed a mixed methodology design that included an extensive literature review and an online survey of South African book publishers. The literature provided an overview of the issues surrounding digital publishing, and the opportunities and challenges that publishers are faced with. Literature on disruptive technology theory served to establish trends in industries faced with disruptive technology, and uncovered recommendations for its successful implementation. The researcher made use of an online survey that was sent to South African trade publishers that had already started experimenting with digital publishing in 2010 or 2011, or had plans to do so during the course of 2011 and 2012. The survey was designed to uncover the current state of digital publishing in the South African trade publishing industry, to discover the approaches that publishers are currently taking, and the barriers to implementation that they are experiencing. The research confirmed that the current state of digital publishing in South Africa, and the problems that publishers are experiencing, are characteristic of industries faced with disruptive technology. The principles of disruptive technology can therefore be applied to develop recommendations and suggest strategies for publishers planning to venture into digital publishing. Although the focus of the research was on South African trade publishers, the results and recommendations that emerged from the research can be applied to the wider international publishing industry. / Dissertation (MIS)--University of Pretoria, 2012. / gm2013 / Information Science / unrestricted

[pt] Esta tese investiga o fenômeno do sucesso editorial da coleção Os Pensado-res publicada durante 30 anos, a partir de 1972, pela Abril Cultural, divisão de livros e fascículos da Editora Abril que operou entre 1968 e 1982. Esta pesquisa considera o contexto social, político, editorial e acadêmico em que a coleção surgiu. O objetivo é compreender as razões da auratização dessa coleção por intelec-tuais e por um público mais amplo, e principalmente compreender por que foi criada, que papel teve e a relação com a sociedade brasileira da época. Exclusiva-mente para este trabalho, realizamos entrevistas com profissionais que, em dife-rentes níveis, contribuíram para a elaboração da Coleção ou para sua recepção, como leitores qualificados. / [en] This thesis investigates the phenomenon of the editorial success of the col-lection called Os Pensadores (in english The Thinkers) published during 30 years, from 1972, by Abril Cultural, which was the Cultural Division of Books and Fascicles of Editora Abril that operated between 1968 and 1982. This re-search considers the social, political, editorial and academic context of its emer-gence. The purpose of this work is to revealing the reasons of its success in the intellectual world and also to a broader audience, and especially understanding why it was created, who role and the relationship with the brazilian society of the period. Exclusively for this work, we interviewed professionals who, at different levels, contributed to produce the collection or for its reception as skilled readers

[pt] A presente tese investiga o processo de seleção, tradução e publicação de obras literárias estrangeiras, tendo por campo de observação o Grupo Editorial Record, que figura, assim, como representante da indústria editorial brasileira. A motivação para este estudo foi o fato de que, ao comprar um livro traduzido, os leitores/consumidores, de um modo geral, não se dão conta das muitas etapas que culminaram no produto que estão levando para casa. O foco desta pesquisa, portanto, volta-se para a sequência de operações que se perfaz obedecendo, via de regra, à seguinte ordem cronológica: a seleção da obra a ser traduzida e a subsequente aquisição de seus direitos autorais; a escolha do tradutor e do copidesque, agentes que, respectivamente, traduzem para a língua alvo o texto estrangeiro e aprimoram o texto já traduzido; a escolha da capa e do título da obra já vertida para o vernáculo; as estratégias de divulgação e de distribuição da obra traduzida; por fim, a recepção dessa obra por parte da crítica e do leitor comum. O objetivo do presente estudo é, portanto, discutir e analisar a rede de agentes e atividades que é promovida e articulada pela indústria editorial brasileira com vistas a confeccionar um bem de consumo possuidor de características e finalidade próprias, que são as obras literárias traduzidas, destinadas à leitura feita nas horas de lazer. Levando-se em conta o expressivo número de obras traduzidas publicadas aqui, pode-se considerar o Brasil como uma cultura tradutora. Em contrapartida, culturas hegemônicas como a norte-americana e a britânica, de um modo geral, traduzem menos, ou seja, importam menos literatura para a tradução, sendo, ao contrário, mais traduzidas, visto que exportam mais suas produções literárias. No que tange ao aporte teórico, o meu estudo se sustenta basicamente nos seguintes pilares: 1) a concepção da literatura como polissistema, desenvolvida por Itamar Even-Zohar; 2) o entendimento da tradução como fenômeno da cultura tradutora, de Gideon Toury; 3) os conceitos de reescrita e de patronagem, propostos por André Lefevere; 4) a visão de tradução como agente formador das literaturas nacionais, promovida por Lawrence Venuti; 5) as abordagens de orientação sociológica propriamente dita, que trazem nomes como Michaela Wolf, Pascale Casanova, Daniel Simeoni, Maria Timoczko, Johan Heilbron, dentre outros. Com base na leitura da bibliografa selecionada e na análise dos dados gerados pelas entrevistas realizadas, é possível concluir que a tradução, tradicional e frequentemente examinada do ponto de vista linguístico, pode ser analisada também sob uma perspectiva mercadológica, sendo considerada, dessa forma, como um produto comercial elaborado para atender à demanda de um nicho da indústria do entretenimento. Assim sendo, por provocar toda uma malha de tarefas executadas por profissionais que concorrem para a manufatura de um produto destinado a um público consumidor específico, parece legítimo concluir que a tradução consiste numa prática social, uma vez que promove a atuação de profissionais não só do campo editorial, mas, particularmente, de profissionais do texto, como o tradutor. / [en] The present dissertation investigates the process of selecting, translating and publishing foreign literary works, with special focus on the publishing house Grupo Editorial Record, which thus represents the Brazilian publishing industry. The motivation for this study was the fact that, when buying a translated book, readers/consumers, in general, are not aware of the many stages which resulted in the product they are taking home. So this research focuses on the sequence of actions which usually unfold in the following order: the selection of the literary work to be translated and the subsequent acquisition of its copyright; the selection of the translator and the copy editor, agents who, respectively, translate the foreign text into the target language and improve the translated version; the choice of the cover and the title of the book already translated into the target language; the strategies for advertising and distributing the translated book; and lastly, the reception of this book by the literary critics and the average readership. The object of this study is thus the net of agents and activities which is promoted and articulated by the Brazilian publishing industry aiming at manufacturing a consumer good with features and purposes of its own, which are the translated literary works destined for leisure reading. Taking into account the expressive number of translated literary works published here, Brazil can be regarded as a translating culture. In contrast, hegemonic cultures such as the North American and the British ones, in general, translate less, that is, import fewer literary works for translation, being more translated instead, as they export their literary production more often. Concerning the theoretical framework here used as reference, my study is based on the following pillars: 1) the notion of literature as a polysystem, developed by Itamar Even-Zohar; 2) the understanding of translation as a phenomenon of the translating culture, by Gideon Toury; 3) the concepts of rewriting and patronage, proposed by André Lefevere; 4) the view of translation as the agent of national literature formation, promoted by Lawrence Venuti; 5) the sociologically-oriented approaches in their own right, whose prominent names are Michaela Wolf, Pascale Casanova, Daniel Simeoni, Maria Timoczko, Johan Heilbron, among others. Based on the selected bibliography and on the analysis of the data generated by the interviews carried out, it is possible to conclude that translation, traditionally and frequently examined under a linguistic viewpoint, can be also analysed under a market-driven perspective, being thus regarded as a commercial good produced to fulfill the demands of a niche of the entertainment industry. Hence, for triggering a wide range of tasks undertaken by professionals who work so as to make the product aimed at a specific group of consumers, it seems legitimate to infer that translation is a social practice, since it promotes the action of professionals not only those belonging to the publishing field, but, particularly, of text professionals such as translators.

[pt] O título desta dissertação Um novo momento para narrativas plurais é inspirado nas questões que envolvem a obra literária da autora nigeriana Chimamanda Adichie “O perigo de uma história única”. O livro surgiu de uma palestra dada pela autora nigeriana que viralizou em plataformas digitais de vídeo, em redes sociais do mundo inteiro e se transformou em obra literária traduzida para diversos idiomas. Esse fenômeno guiou a temática desta pesquisa que busca entender como as narrativas do feminismo negro contemporâneo repercutem na construção social da realidade, provocando uma aproximação dos discursos de empoderamento nas mídias sociais, dando maior visibilidade para mulheres negras no mercado editorial. Este estudo traz considerações sobre o movimento feminista negro e propõe uma reflexão sobre o mercado editorial a partir desta perspectiva. Para isso, coloca em diálogo os conceitos de violência, necropolítica, biopoder e sociedade de rede com as questões que permeiam as lutas contra o machismo e o racismo. Tendo como conteúdo de pesquisa as trajetórias profissionais de Chimamanda Adichie, Conceição Evaristo e Djamila Ribeiro. A pesquisa também aponta questões sobre a diáspora africana, as tecnologias digitais no campo da arte e da literatura, apresentando eixos do mercado editorial, empreendedorismos possíveis e reflexões acerca das oportunidades para a diversidade. / [en] The title of this dissertation A new moment for plural narratives is inspired by the questions surrounding the literary work of the Nigerian author Chimamanda Adichie The danger of a unique story. The book emerged from a lecture given by the Nigerian author that went viral on digital video platforms, on social networks around the world and became a literary work translated into several languages. This phenomenon guided the theme of this research that seeks to understand how the narratives of contemporary black feminism have an impact on the social construction of reality, causing an approximation of empowerment discourses on social media, giving greater visibility to black women in the publishing market. This study brings considerations about the black feminist movement and proposes a reflection on the publishing market from this perspective. To this end, it puts the concepts of violence, necropolitics, biopower and network society into dialogue with the issues that permeate the struggles against chauvinism and racism. Having as research content the professional trajectories of Chimamanda Adichie, Conceição Evaristo and Djamila Ribeiro. The research also points out questions about african diaspora, digital technologies in the field of art and literature, presenting axes of the publishing market, possible entrepreneurship and reflections on opportunities for diversity.

Master's thesis "Literary awards and the book market: interaction features (2015–2017)" consists of two parts. The master thesis contains 83 pages, 33 tables and 6 figures. The goal is to explore the features of the interaction of literary-premium and publishing processes in 2015–2017. The object is manuscripts and publications that have been included in lists in 2015–2017. The subject is the instruments of influence of the modern book market on the work of literary awards and the reverse influence of the premiums on the book market. The first chapter of the study examines literary prizes in terms of both functional historical changes and the mechanisms for peer review of contemporary literary creativity, and also describes the expanded characterization of the literary prize as a phenomenon. The second chapter analyzes in detail the statistics and interrelationship of literary awards, distribution and sales of book products, formulates the patterns and instruments of influence of the modern book market on the work of literary awards and the reverse effect of bonuses on the book market. The problems of falling status and prestige of literary awards are revealed. According to the results of the analysis and comparison of statistical data, identifying general trends and patterns, the instrumental possibilities of interaction of literary prizes and the book market were formulated. / Магистерская диссертация «Литературные премии и книжный рынок: особенности взаимодействия (2015–2017 гг.)» состоит из двух частей. Магистерская диссертация содержит 83 страницы, 33 таблицы и 6 рисунков. Цель – исследовать особенности взаимодействия литературно-премиального и издательского процессов 2015–2017 гг. Объект – рукописи и издания, попавшие списки в 2015–2017 гг. Предмет – инструменты влияния современного книжного рынка на работу литературных премий и обратное влияние премий на книжный рынок. В первой главе исследования рассматриваются литературные премии в аспекте, как функциональных исторических изменений, так и в качестве механизмов экспертной оценки современного литературного творчества, а также дается расширенная характеристика литературной премии как феномена. Во второй главе в подробной форме анализируется статистика и взаимосвязь литературных премий, распространения и продаж книжной продукции, формулируются закономерности и инструменты влияния современного книжного рынка на работу литературных премий и обратное влияние премий на книжный рынок. Выявлена проблематика падения статуса и престижа литературных премий. По результатам анализа и сопоставления статистических данных, выявления общих тенденций и закономерностей были сформулированы инструментальные возможности взаимовлияния литературных премий и книжного рынка.

В данной работе изучена специфика краудфандинга в сфере книгоиздания, а также описаны особенности продвижения краудфандингового издательского проекта. Объект настоящей магистерской диссертации – краудфандинговый проект на переиздание архитектурного путеводителя по Екатеринбургу. Предметом исследования являются способы продвижения, использованные в проекте краудфандинга. Магистерская диссертация состоит из введения, двух глав, заключения, библиографического списка, включающего 141 наименования. В первой части магистерской диссертации исследованы понятие, виды и преимущества краудфандинга, описаны особенности краудфандинга в сфере книгоиздания, а также перечислены основные способы продвижения проектов. Во второй части исследования подробно описаны все этапы создания краудфандингового проекта на переиздание путеводителя по Екатеринбургу, перечислены способы его продвижения. Благодаря статистическим данным дана оценка эффективности тех способов, результаты которых можно отследить и зафиксировать. Также были подведены итоги исследуемого проекта. Данная работа может послужить источником для других исследований, в том числе для сравнения эффективности кампаний по продвижению краудфандинговых проектов, что приведет к качественному и полному изучению данной темы. / In this paper, we studied the specifics of crowdfunding in the field of book publishing, and also described the features of promoting a crowdfunding publishing project. The object of this master's thesis is a crowdfunding project to reprint the architectural guide to Yekaterinburg. The subject of the research is the promotion methods used in the crowdfunding project. Master's thesis consists of introduction, two chapters, conclusion, bibliography, which includes 141 titles. The first part of the master's thesis explores the concept, types and advantages of crowdfunding, describes the features of crowdfunding in the field of book publishing, and also lists the main ways to promote projects. The second part of the study describes in detail all the stages of creating a crowdfunding project for the reissue of a guide to Yekaterinburg, lists ways to promote it. Thanks to statistical data, an assessment is given of the effectiveness of those methods, the results of which can be tracked and recorded. The results of the research project were also summed up. This work can serve as a source for other studies, including comparing the effectiveness of campaigns to promote crowdfunding projects, which will lead to a qualitative and complete study of this topic.

No description available.