A presente dissertação é um estudo sobre o movimento GLBT (Gays, Lésbicas, Bissexuais e Transgêneros) e as relações desenvolvidas por esse movimento com um mercado segmentado destinado a homossexuais, ou mercado GLS (Gays, Lésbicas e Simpatizantes). O trabalho procura compreender essas relações a partir da pesquisa de campo realizada com foco na Associação da Parada do Orgulho GLBT de São Paulo (APOGLBT). Além disso, há um esforço no sentido de entender as dinâmicas do mercado GLS e do movimento GLBT a partir de meados da década de 1990, especialmente em São Paulo. O enfoque da dissertação recai sobre processos de aproximação e diferenciação entre movimento e mercado, envolvendo também situações de conflito e colaboração entre ambos os atores sociais. Tal abordagem foi elaborada a partir da discussão teórica sobre processos de construção de identidades coletivas presentes na constituição de sujeitos políticos, bem como da perspectiva da antropologia a respeito de processos de consumo. / This thesis is a study of the GLBT (Gay, Lesbian, Bisexual and Transgender) movement and its relations with a segmented market that is focused on homosexuals or GLS (Gay, Lesbian and Supporter). This work departing from the conducted field research on the Associação da Parada do Orgulho GLBT de São Paulo (APOGLBT - São Paulo\'s Association for the GLBT Pride Parade) seeks to understand these relations. Besides this, an effort has been made to understand the dynamics of the GLS market and the GLBT movement, specially in São Paulo, since the mid 1990s. The focus of this thesis is grounded on an analysis of processes of rapprochement and differentiation between the movement and the market, involving situations of conflict and collaboration between both social actors. This approach has been elaborated from a theoretical discussion about processes of collective identity formation, present in the constitution of political subjects, as well as from an anthropological perspective on consumption processes.

The main goal of this thesis is to test the possibility of forward and backward segmentation on the single-family housing market, to reveal, describe and develop a profile of segments and to suggest marketing recommendations. Data from primary research is encoded in MS Excel and processed in the statistical analysis program SPSS Statistics 19 for Windows. The output of the thesis reveals three forward segments and three backward segments of the market. Based on certain specifics shown by each of the monitored segments, I suggested numerous marketing recommendations.

房屋市場的投資與一般商品最大不同之處在於,投資金額非常龐大且投資期間很長.在投資期間內,業者必須面對許多政治及景氣等不確定因素而增加了公司的經營風險,假使業者能掌握購屋者的習性與偏好提供適合的房屋,如此業者不僅能降低經營風險,且能在最短時間內與購屋者,發生交換行為達到銷售目標;對購屋者而言,也能減少許多搜尋成本而找到適宜的房屋.而業者對來訪客戶多有做一簡單基本調查,訪談結果這些資料皆沒有善加利用,形成資源浪費. 因此本研究擬在有限資源下,首度以個案研究方式利用真實購買房屋客戶資料及參觀個案客戶資料,應用普查時的長短間卷概念,先對客戶基本資料進行分析並對個案進行探討,再針對需要另外設計一份長問卷,藉由長短問卷的搭配來瞭解客戶的需求與偏好. 經由因素分析.信度檢定.集群分析.區別分析.多重變異數分析及多重比較檢定.t-test.影響因素排序及購屋者機率分析等相關統計分析後,發現原來業者所使用的客戶基本資料,並沒辦法有效的掌握客戶的需求與偏好,因此業者有必要對現行使用問卷做一修正,另外在用數種區隔基礎後亦可看出不同族群的習性其結果也顯示,一般購屋者在購買房屋最注重的是環境因素及價格因素而最不注重業者相關因素.

由於信用卡市場開放，競爭日趨激烈，且信用卡業務與傳統一般銀行業務在行銷策略上有顯著的差異。因此，本研究以持有信用卡者為研究對象，主要目的是將持卡者作有效區隔，藉此了解不同區隔在持卡動機、使用行為變數及人口統計變數上的特徵及差異，並提出行銷策略的建議。 本研究採發放問卷方式收集資料之後，利用SAS 套裝軟體進行資料分析。首先先將持卡人所重視的信用卡特性以因素分析萃取出六個因素，接著利用此六個因素進行集群分析，將持卡者區隔成四個市場，並採用多變項變異數分析及區別分析來檢定分群的效果。然後以持有動機、使用行為變數、以及人口統計變數來描述區隔市場。 實證分析結果如下所述： 一、由持卡者所重視的信用卡特性中萃取出六個因素，分別為使用方便因素、安 全可靠因素、功能及簡便因素、信用及附卡因素、及付款及炫耀因素等。 二、由集群分析，將持卡者分為四個集群，分別為功能及簡便區隔、便利及信用區隔、安全可靠區隔、及支付區隔等。 三、不同區隔在持卡動機中的提高個人身份與地位、為了跟上流行、減少現金持有、及由於金融機構或朋友的推介等四項動機上有顯著差異。 四、不同區隔在使用行為變數中的持卡時間、使用次數、及使用場合上有顯著差異。 五、不同區隔在人口統計變數中的教育程度、職業上有顯著差異。

The purpose of this study is to investigate whether the location of buying stocks in a Nordic cross-listed company matters in terms of 1) earning abnormal returns, or 2) gaining in optimizing the amount spent by buying the specific stock cheap. Nowadays, markets are becoming more integrated and if we believe in the efficient market hypothesis, prices of the same class of stocks paying the same dividend annually, of an MNC must be the same irrespective of the stock exchange it is listed upon. Though efficient market hypothesis exists in theory, market imperfection is a reality. All the Nordic (Swedish, Finnish, Norwegian, Danish and Icelandic) firms listed on foreign stock exchanges in addition to their home market have been included in the sample. In fact, this sample represents 100% of the population. The daily prices of cross-listed stocks have been analyzed and conclusions have been drawn based on the mean returns and mean prices along with Wilcoxon Signed-Rank test statistics. The data have been analyzed over the last ten years capturing the recent economic cycle. The whole period has also been divided into three sub-periods to establish comparisons with the whole period. This paper reports that even though returns on cross-listed stocks are statistically same over all periods, prices of the stocks vary according to the location of listing. That is, investors can buy from a stock exchange where the specific stock is underpriced thereby decreasing the amount invested in absolute term and optimizing the amount spent if not the return. The returns and prices have analyzed using the local currency of the MNC’s country of origin and Special Drawing Rights (SDRs). No considerable differences on the returns or pattern of price movements have been observed while using two currencies.

Thesis (Ph.D.)--Mississippi State University. Department of Finance and Economics. / Title from title screen. Includes bibliographical references.

Thesis (M.B.A.)--University of Hong Kong, 1981.

The present study examined the extent to which the U.S. STEM labor market is stratified in terms of quality of employment. Through a series of cluster analyses and Chi-square tests on data drawn from the 2008 Survey of Income Program Participation (SIPP), the study found evidence of segmentation in the highly-skilled STEM and non-STEM samples, which included workers with a subbaccalaureate diploma or above. The cluster analyses show a pattern consistent with Labor Market Segmentation theory: Higher wages are associated with other primary employment characteristics, including health insurance and pension benefits, as well as full-time employment. In turn, lower wages showed a tendency to cluster with secondary employment characteristics, such as part-time employment, multiple employment, and restricted access to health insurance and pension benefits. The findings also suggest that women have a higher likelihood of being employed in STEM jobs with secondary characteristics. The findings reveal a far more variegated employment landscape than is usually presented in national reports of the STEM workforce. There is evidence that, while STEM employment may be more resilient than non-STEM employment to labor restructuring trends in the new economy, the former is far from immune to secondary labor characteristics. There is a need for ongoing dialogue between STEM education (at all levels), employers, policymakers, and other stakeholders to truly understand not only the barriers to equity in employment relations, but also the mechanisms that create and maintain segmentation and how they may impact women, underrepresented minorities, and the foreign-born.

Abstract Title: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller) Number of pages: 51 (58 including enclosures) Author: Elin Rantakokko Tutor: Peder Hård af Segerstad Course: Media and Communication Studies 30 hp Period: Spring of 2008 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members. Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises. Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members. Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change.

This monograph contributes to the methodology of Agent-based Computational Economics. First, we introduce a generic simulation framework suitable for agent-based simulations featuring the support of heterogeneous agents, hierarchical scheduling, and flexible specification of design parameters. For the latter, we use an XML-based format enabling the design of flexible models, with the possibility of varying both agent population and parameterization. Further, the tool allows the definition of communication channels to single agents, or groups thereof, and handles the information exchange. Both agents and communication channels can be added and removed at runtime. To handle the heterogeneity arising from both the agents' implementations and the underlying platforms, we introduce an XML-based wrapper technique for mapping the functionality of agents living in an interpreter-based environment to a standardized JAVA interface. Second, we present a collection of artificial economic actors to be used with this framework. Their interplay is demonstrated in two fields of management science: marketing and technological choice. In the field of marketing, the question of choosing the optimal segmentation techniques for market segmentation is investigated, comparing the performance of firm agents with diverse segmentation strategies in a highly customizable artificial consumer market. In the second application, we study the influence of technological efficiency and organizational inertia on the emergence of competition when firms decide myopically. We observe the competitive reaction of a former monopolist to the advent of a new competitor to assess when new, "disruptive" technologies cause the failure of incumbent firms and investigate simple defensive strategies. (author's abstract)