The thesis "The army on the media battlefield" examines the extent to which the Ministry of Defence and the Army of the Czech Republic are media institutions. If they take media logic and if they subject to pressure of the journalists. All this in a theoretical frame of four phases of mediatisation that is defined by Jesper Strömbäck's work in 2008. The theoretical part defines terms such as mediatisation or media logic. The thesis also focuses on the explanation of corporate communication, which is related to the Ministry of Defence and the Czech Army. In the conclusion of the theoretical part both institutions are defined and the emphasis is on their communications department. The methodological part describes the research method of semi-structured interviews, which are used to collect relevant data. It also defines the research problem and research questions. The third part of the thesis is devoted to research where data collected from nine respondents from the Ministry of Defense and the General Staff of the Army are analyzed and categorized to relevant research questions. Respondents answered questions that addressed the communication objectives of the Army, formats and contents of the communication, new media and their work in relation to editorial routines. Respondents described what...

This study aims to explore how the Danish grassroots movement #hvorerderenvoksen is shaped through the usage of Facebook as their primary communication tool. Using the embedded case study method, this thesis describes in detail how and why the movement arose and explains the role of Facebook’s features, primarily groups and sites, for the movements external communication. As such, it will become clear that using Facebook is not merely a means to an end. Being an activist on Facebook means using and being used, it entails the acceleration of mobilisation, but also disciplining activist action in accordance with Facebook’s terms and conditions. This thesis will draw upon modern communication theories such as mediatization and network media logic and analyse #hvorerderenvoksen as a digital social phenomenon. As will become clear, digitalisation and even more so datafication processes play a role when critically examining contemporary activism. To sum up, this thesis aims to show how an activist movement is mediatized and strongly emphasizes the role of digitalization and media hybridity in this process. It suggests that future research will focus more on the influence datafication, and especially the collection of human data and its untransparent processing, has on mediatized activism.

Cette thèse vise à appréhender les possibilités et les contraintes induites par LinkedIn en termes de « représentation de soi » chez les professionnels des ressources humaines. La recension de la littérature permet de mettre en évidence deux grandes catégories d’utilisation d’un profil LinkedIn : l’utilisation individuelle et l’utilisation institutionnelle. Par ailleurs, il apparaît que le profil pourrait potentiellement permettre à l’individu d’accroître son efficacité au travail, de divulguer son image à un grand nombre de personnes, de développer des relations avec d’autres professionnels ou de développer la confiance en soi. Une première typologie d’utilisateurs est proposée à partir de la sociologie des RSNP. Une analyse sémiotique de profils LinkedIn et des entretiens de recherche compréhensifs ont permis de valider une typologie des usagers du réseau LinkedIn. Les résultats montrent qu’un clivage entre deux grands types d’utilisation semble se dessiner. L’utilisation institutionnelle fait apparaître une forme d’empowerment tournée vers l’efficacité au travail tandis que l’utilisation individuelle est propice à la médiatisation de soi. / This doctoral dissertation focuses on the use of professional network services by Human Resource staff registered on LinkedIn. The aim is to understand the new possibilities and the constraints induced by the RSNP in terms of "self-representation". The literature review shows that a LinkedIn profile can be used in two main ways : for individual and institutional uses. Moreover, it appears that the profile could potentially allow users to increase their efficiency at work by making their image known to a large number of people, to develop relationships with other professionals or develop self-confidence. An initial typology of users is proposed based on the sociology of PNS. A semiotic analysis of LinkedIn profiles and comprehensive research interviews also validate a typology of users. The results show that a cleavage between two major types of use seems to appear. The common purpose of institutional use is to be more efficient at work. At the same time, individual use mainly pursues an objective of self-mediatization.

This study researches communication 2020-2021 via the Tinder dating app in Sweden during the COVID-19 pandemic, using a framework of mediatization, uses and gratification theory and affordance theory. Data collection was performed using qualitative interviews via Zoom video calls with respondents based in Sweden and findings were analyzed using thematic analysis.  Results of the study discusses phenomena when the physical world and a mediatized one interlock: even though the Tinder app afforded people to connect during the COVID-19 pandemic, the worlds are not independent of each other. Uncertainty and stress could seep into the dating app practice and create a hindrance to easy communication, even though the Tinder app was trying to accommodate the changing times. The study explores that the dehumanizing aspect of reducing a person to a single attribute and deleting that person is connected to a heightened affordance of gamification of relationships that is connected to deep mediatization, moments of our everyday practices immersed in new kinds of mediated communication. Steered behaviour from the app occurs in the Tinder interface which this paper explores, connected to data-driven decision making, a critical tool allowing mobile app developers to not only figure out customer behaviour but also to design customised products. Connected here is the mediatized interplay between humans and technology. If the Tinder app was hard to set up or navigate, the different needs and gratifications would not be met and users would simply vanish.  This paper argues the Tinder app design encourages speed and has coded distractions to actually work against the perceived gratification of meeting a partner and ultimately rendering the service redundant. The COVID-19 pandemic, this thesis explores, has spurred different generations to adapt to new practices and technologies but that these affordances do not always correlate to new dating app practices such as video dating. A mediatized way of meeting physically has been brought on by the COVID-19 pandemic. An additional step has been added to online dating practices, the walk, which has 2 lowered the threshold of the initial date by being perceived as an easier option. A direct consequence of the COVID-19 pandemic connected to online dating. This paper also argues intimacy through media sharing, such as humour and jokes via technology in a mediatized world. Lastly, this paper explores the safety aspects of the Tinder app, connected to catfishing and also gender blindness.

The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. The results reveal that cultural and digital entrepreneurial identity is evidentthrough entrepreneurial marketing by female artists in Greece. The findings can also supportfuture research on the digitization of art and the entrepreneurial activities and marketingstrategies from the art world in Greece.The proposed research question of this study refers to the ways in which Greek femaleartists act as digital and cultural entrepreneurs on Instagram. The study is based on a specificsample of female artists in Greece who use Instagram to project and promote their artworks.In doing so, there are samples of entrepreneurial marketing which indicate that beside theirrole as artists they act as entrepreneurs and they are heading towards a social impact on the artworld in Greece.The “4Ps” of marketing mix were used as a method for collecting data from Instagramaccounts while for the analysis a code book was created, in order to interpret the collecteddata. The findings of this research were able to confirm that the traditional marketing mixapplies to the accounts of the five artists and also can be used in a digital and cultural context.One main limitation of this study was the number of accounts included in the research, aswell as the weaknesses of content analysis as a method itself. However, the findings can shedlight in the area of female entrepreneurship in Greece and valuable insights in how the “4Ps”of marketing can be applied in a modern context. Additionally, this research can be used as astarting point for further research on female entrepreneurship and for the application ofvarious research methods on the subject.

Female religiosity has during the last couple of decades become a subject of interest within sociology of religion. Womens’ way of negotiating their Christian identities, in relation to traditional understandings of them, are particularly interesting in the field of mediatization, where different forms of digital media have been shown to provide new possibilities for female religiosity to become visible. The purpose of this bachelor thesis is to explore this further by examining how female religiosity - visible through digital media - can challenge traditional structures of authority in christianity. This study is based on the instagram account feministpastorn, run by pastor Esther Kazen, which exemplifies how digital media opens up new spaces for women to negotiate their christian faith in relation to their feministic values. To explore this further these following research questions were formulated; 1) How does Esther Kazen relate her christian faith to her feministic values on her instagram account feministpastorn?; and 2) In what way can feministpastorn be viewed as an example of shifting authority, from a traditional (male) Christian authority to a - by a female Christian actor - newly established one? To answer these questions, the theory of mediatization, as a theory of religious change made possible by different forms of media, with a focus on a change in religious authority, was implemented in the analysis. Based on qualitative research this study shows how female religiosity can make possible a shift in religious authority by allowing women to establish their own authority, in relation to traditional structures of authority within Christian institutions. Hence, the digital medium can be seen as a platform where women can build a new position of authority in relation to existing traditional structures of authority. This study shows how feministpastorn undermines traditional authority through criticism and attempts to build a new authority by 1) appealing to the audience with humility; 2) highlighting herself, in opposition to identified problematics; and 3) using her traditional authoritative role, as pastor in Equmeniakyrkan, to enhance a new kind of authority in contrast to traditional structures of Christian authority, made possible by the digital medium instagram.

Diploma thesis Mediatization as a consequence of self-presentation on social networks: publishing norms and their influence on Instagram users explores how Instagram and its affordances are able to change the behavior of its users, focusing on the aspect of photo sharing and related publishing norms. The aim of this work is to find out the practices which users do with photos and because of them before sharing them on Instagram, but above all it is about deeper understanding of the detected behavior and exploring whether and how such behavior interferes with users' lives. Within the theoretical part, the reader is acquainted with the development of the image, the origin of photography, its manipulations and changes in the digital era. Furthermore, the thesis presents visual social networks, the principles of Instagram operation and findings from current studies on the topic of self-presentation on social networks. In the last part, I deal specifically with Instagram photography, its types, methods of editing and sharing, based mainly on two current studies on this topic, the authors of which are Lev Manovich and Elisa Serafinelli. The second half of the thesis presents the research methodology, its design, results and final summary.

[pt] As mídias digitais modificaram significativamente a nossa forma de adquirir, produzir e compartilhar conhecimentos. Nesse sentido, além das tecnologias digitais utilizadas nas salas de aulas formais, um outro ambiente passou a ser massivamente utilizado como um espaço educacional: as redes sociais. Tomando por base esse novo cenário, esta dissertação tem como objetivo, a partir do cruzamento do campo das Mídias e do campo da Educação, compreender o surgimento de um fenômeno: o professor influencer e como ele se constrói nas redes a partir do digital storytelling. Para que seja possível tal compreensão, tem-se como objetivos específicos: examinar a atuação e os recursos que os professores utilizam para se posicionarem e se construírem nas redes sociais; analisar quais histórias os professores contam no digital a partir das narrativas que constroem; investigar as formas de uso dos recursos das plataformas Instagram e YouTube para a construção dessas narrativas. Como principais referenciais teóricos temos Xavier para fundamentar as ideias referentes ao storytelling e Couldry para fundamentar as ideias referentes ao digital storytelling. Esta investigação trata-se de uma autoetnografia digital, envolvendo observação participante e entrevistas semiestruturadas, uma vez que, por ser nativa do campo, associei a minha experiência à experiência dos professores participantes. Ao mesmo tempo em que atuei no campo, observei e entrevistei dois professores influencers: o professor Noslen (que tem o maior canal do YouTube de Português do mundo) e a professora Carol Mendonça. Os principais achados da pesquisa apontam três características afins que perpassam o perfil dos professores influencers: o entretenimento, a ideia de que o compartilhamento gratuito de conteúdos pedagógicos nas redes pode contribuir com a democratização da educação e a venda de produtos e serviços. Os achados indicam, ainda, que a construção da subjetividade dos professores influencers se dá a partir de aspectos comuns provenientes da atuação e da exposição no campo, que foram rotulados da seguinte forma: modelos de comportamentos, posicionamentos cotidianos; modelo de negócio; linguagem; estratégias; autoridade, preconceitos e críticas. Nesse sentido, tais dados podem contribuir para o estabelecimento de novas reflexões críticas acerca dos rumos da educação em contextos midiáticos, dos novos espaços de trabalho, do papel, do alcance e das escolhas dos professores neste cenário. De modo geral, a investigação apontou que, assim como eu, os professores observados preocupam-se com as histórias que contam e, a partir delas, com a forma como se conectam intelectual e emocionalmente com seus alunos seguidores. / [en] Digital media have significantly changed the way we acquire, produce and share knowledge. In this sense, in addition to the digital technologies used in formal classrooms, another environment has become massively used as an educational space: social networks. Based on this new scenario, this dissertation aims, from the intersection of the field of Media and the field of Education, to understand the emergence of a phenomenon: the influencer teacher and how he is built on networks from digital storytelling. In order to make this understanding possible, the specific objectives are: to examine the performance and resources that teachers use to position themselves and build themselves in social networks; analyze which stories teachers tell on digital from the narratives they build; investigate the ways of using the resources of the Instagram and YouTube platforms to build these narratives. To base the issues related to the different conceptions of media, mediatization and mediation we have Couldry and Hepp, Alevizou, Rawolle and Lingard. This investigation is a digital autoethnography, involving participant observation and semi-structured interviews, since, being a native of the field, I associated my experience with the experience of the participating teachers. While working in the field, I observed and interviewed two influencer teachers: Professor Noslen (who has the largest Portuguese YouTube channel in the world) and Professor Carol Mendonça. The main findings of the research point to three similar characteristics that permeate the profile of influencer teachers: entertainment, the idea that the free sharing of pedagogical content on networks can contribute to the democratization of education and the sale of products and services. The findings also indicate that the construction of the subjectivity of influencer teachers takes place from common aspects arising from their performance and exposure in the field, which were labeled as follows: behavior models, everyday positions; Business model; language; strategies; authority, prejudice and criticism. In this sense, such data can contribute to the establishment of new critical reflections about the direction of education in media contexts, new workspaces, the role, scope and choices of teachers in this scenario. In general, the investigation pointed out that, like me, the observed teachers are concerned with the stories they tell and, based on them, with the way they connect intellectually and emotionally with their student followers.

After the attacks by Hamas on Israel on October 7th and the offensive on Palestine that followed, a group of young Palestinians have taken the role of sharing witness of the ongoing genocide through social media. This thesis investigates how these citizen journalists are bearing witness to the ongoing genocide and how social media audiences are reacting to these images. By analyzing the discourses present in their posts through a Multimodal Critical Discourse Analysis (MCDA) and systematically observing the comments under said posts through a thematic analysis, this thesis demonstrates that there is a relation between shared discourses and audience reactions. The study argues that vulnerability is being used as an act of resistance, and that discourses involving vulnerability and eye-witnessing are common in these posts and inspire emotional reactions and sentiments of resistance in the audiences, and further demonstrates how the analyzed citizen journalists seem to share similar discourses and feelings while using several modes of address in variating ways from post to post. All these findings show that the current Palestinian conflict may be contributing to changes in the ways war and conflicts are mediatized due to their use of social media to create a more connective citizen journalism where audiences become closer with the distant suffering.

This diploma thesis deals with the argumentation of guests of selected debates of the talk shows Otázky Václava Moravce and Máte slovo s M. Jílkovou publicizing. The format of these talk shows assigns these debates the confrontational nature, which leads their participants excluding the presenters to the argumentation duels. The subject of the research is a detailed analysis of the argumentation used by guests of the selected debates of the respective talk shows, including finding an answer to the question of what role the presenters play in it. The analysis put a particular emphasis on eristic dialectics, the concept created by Arthur Schopenhauer, which is understood to be a science of human intransigence. The concepts of Rhetological Fallacies of Jiří Kraus or David McCandless are taken into consideration in the second place as well. Linguistic and suprasegmental means as well as nonverbal level of the communication are being examined too. The aim of this analysis is, on the one hand, to describe the axiology and the associated efficiency of argumentation of the main guests at selected debates of Otázky Václava Moravce and Máte slovo s M. Jílkovou and on the other hand, to verify the usability of eristic dialectics to deconstruct myths, manipulations and distortions of facts in these debates....