[pt] Essa dissertação apresenta as tecnologias de radiofrequência e geoposicionamento (RFID/GPS) associadas. A questão fundamental para esse estudo seria a implementação de um sistema baseado em RFID que permita o rastreamento de ferramentas especiais e a localização destas em tempo real. Essas ferramentas são usadas no processo para produção “offshore” de óleo e gás. Como se trata de investimento em uma tecnologia inovadora é relevante considerar a análise financeira do negócio e, portanto se recomenda o cálculo do Valor Presente Líquido (VPL) e consequentemente o retorno sobre o investimento (ROI). A análise econômica foi baseada em uma fase de operação onde há postergação do óleo e a inoperância com sonda, cujos custos são parâmetros que expressam valores em moeda mais significativos. Os resultados mostraram que o valor investido é recuperado em 4 anos e são potencializados quando há tendência de elevação no preço do óleo, alta produtividade do campo e redução dos custos decorrente da melhoria de equipamentos ou pelo aumento da demanda desses. Os resultados obtidos permitiram avaliar e comparar não apenas o retorno do investimento, como benefício de impacto, mas também perceber e avaliar os benefícios agregados à cadeia de valor que certamente vinculada a demanda pressionará a evolução de novas tecnologias em função de mudanças e procedimentos. / [en] This dissertation presents the radio frequency technologies and geopositioning (RFID and GPS) associated with it. The fundamental question for this study would be the implementation of a system based on RFID, which would allow the tracking and the location of these special tools in real time. These tools are used in the process for offshore production of oil and gas. As it comes to investment in innovative technology is relevant considering business and financial analysis, so it is recommended the calculation of the net present value (NPV) and therefore the return on investment (ROI). The economic analysis was based on a phase of operation where there is a delay of oil and ineptitude with the drilling rigs, which costs are parameters that express the most significant currency values. The results showed that the amount invested is recovered in 4 years and are enhanced when: there is a tendency to rise in price of oil, the field features high productivity and as there will be an increased demand and improvements in RFID equipment, the investment costs tend to decrease. The results obtained made it possible to evaluate and compare not only the return on investment, as the benefit of impact, but also realize and assess the benefits of value chain aggregates that certainly linked to the demand will put pressure on the evolution of new technologies in the light of changes and procedures.

The paper brings answers on the the question whether it is possible to measure the field of recruitment. Via quantifying the administrative process of recrutment, the paper reflects the savings of time and costs by using e-recruitment application (applicant tracking system ATS) and it searchs for the relationship between quality of hire and increase of company value and its profit.

Made available in DSpace on 2016-04-29T14:22:54Z (GMT). No. of bitstreams: 1 Fernando de Carvalho Cardoso.pdf: 480457 bytes, checksum: 73972dfc040e39fce79788020f9bd496 (MD5) Previous issue date: 2011-06-15 / Companies are extending the use of the e-learning in their processes of corporate education, this work began in the quest to answer what are the impacts of implementing e-learning in the educational process in corporations. This work describes a study of the results of the actions of e-learning and the context in which it is inserted on the corporations and society. We study authors were talk about education, corporate education, HR, e-learning and results in corporate and educational activities. We made a qualitative research on companies that use e-learning to understand their impacts. We approach on this thesis the evolution process of the HR professional and their current challenges, what has been done in corporate education and its goals, how e-learning solution has been inserted in corporate education, the state of the art on e-learning and what has been done in the analysis of results in corporate education. We find in the research the main impacts that e-learning has resulted in corporate education: new possibilities for learning, productivity on the training department, financial economics, digital inclusion and return on investment. This study shows that e-learning goes beyond its direct impacts, which is one more movement in support of HR Strategic and enhancement of human capital, it is a means to support classroom education and allows the company to incorporate the change occurring in the cultural world, called Web 2.0 and uphold the new way we relate to knowledge. We found that the learning process is inherent in the educational process, and that e-learning has brought positive results in the learning process. Based on all this work the greatest impact of e-learning in corporate education is the evolution of corporate education as a whole, its reinvention, the evolution of classroom education and also an evolution of the students in their learning style, the HR in the way they develop people and measure their results, and the company create, disseminate and share knowledge / As empresas estão ampliando muito a utilização do e-learning em seus processos de educação corporativa, este trabalho iniciou-se na busca para responder quais são os impactos da implementação do e-Learning no processo educacional nas corporações. Esta dissertação de mestrado apresenta um estudo dos resultados das ações de e-learning e o contexto em que este está inserido, nas corporações e na sociedade. Para tanto foram utilizados autores que falam sobre educação, educação corporativa, RH, e-learning e resultados em ações educacionais corporativas e foi realizada uma pesquisa qualitativa em empresas que utilizam o e-learning para entender sues impactos. Abordamos nesta dissertação o processo evolutivo do profissional de RH e seus atuais desafios, o que se tem feito em educação corporativa e seus objetivos, como o e-learning tem se inserido como solução na educação corporativa, o estado da arte em e-learning e o que se tem feito na análise de resultados em educação corporativa. Constatamos na pesquisa de campo os principais impactos que o e-learning tem provocado na educação corporativa: novas possibilidades em aprendizagem, produtividade do departamento de treinamento, economia financeira, inclusão digital e retorno sobre o investimento. Este trabalho mostra que o e-learning vai além de seus impactos diretos, que é mais um movimento de apoio ao RH Estratégico e a valorização do Capital humano, que é um meio de suporte a educação presencial e que permite com que a empresa incorpore a mudança cultural que ocorre no mundo, chamada WEB 2.0 e sustente a nova forma com que nos relacionamos com o conhecimento. Constatamos que o processo de aprendizagem é inerente ao processo educacional, e que o e-learning tem trazido resultados positivos no processo de aprendizagem. Com base em toda esta dissertação o maior impacto do e-learning na educação corporativa é a evolução da educação corporativa como um todo, sua reinvenção, a evolução mesmo da educação na forma presencial e uma evolução também do aluno na sua forma de aprender, do RH na sua forma de desenvolver pessoas e medir seus resultados, e da empresa na sua forma de lidar, criar, difundir e compartilhar o conhecimento

In recent years, numerous high tech companies have developed and used technology roadmaps when making their investment decisions. Jay Paap has proposed the Customer Focused Technology Planning (CFTP) framework to draw future technology roadmaps. However, the CFTP framework does not include risk assessment as a critical factor in decision making. The problem addressed in this quantitative study was that high tech companies are either losing money or getting a much smaller than expected return on investment when making technology investment decisions. The purpose of this research was to determine the relationship between returns on investment before and after adding risk assessment to the CFTP framework. Paap's CFTP framework and process to improve technology investments thus served as the theoretical framework for this study. Data were obtained from cloud computing companies using the companies' market risk data and actual returns on investment data. The results and findings of paired sample two-tailed t tests for means and equal variances showed that return on investment was positively related to adding a traditional risk assessment model to Paap's CFTP framework. These findings regarding the addition of risk assessment to the technology investment framework may be used by investors to (a) make better and more expeditious decisions, and (b) obtain a high return on technology investment by selecting the highest return value and lowest risk value.

The research was aimed at addressing the challenge of evaluating a large scale change intervention in a large organisation and in a complex environment. Finding robust, meaningful yet realistic methodologies from among the array of possible approaches, methods and techniques has proved problematic, for both organisational practitioners and academics alike. The research explored this issue of choice from the perspective of ¿fit for purpose¿ and suggests a multi-faceted approach, using a range of evaluation methods and techniques, which were applied to an ongoing example at the BBC. It was also planned to use structural equation modelling (SEM) techniques to examine the relationships between variables critical to the study. The approach described represents a ¿pilot¿ evaluation exercise, which drew on data collected from early cohorts going through the BBC Leadership Programme, a key element of the ¿Making it Happen¿ change strategy initiated by the then Director General, Mr. Greg Dyke. As a second level of research, an evaluation of the primary evaluation itself, i.e. of the BBC Leadership Programme, was also undertaken to assess the effectiveness of the primary evaluation strategy and its implementation. Three hypotheses were examined in terms of programme impact: It was proposed that participation in the programme would bring about collective improvements in individual leadership behaviour (Ho1), leading to improved departmental performance across the business (Ho2), in turn, resulting in improved organisational performance (Ho3). Due to limitations in the application of the methodology it was not possible to use SEM analyses on the data collected. Alternative analyses failed to demonstrate conclusive support for all three hypotheses and, while other factors besides programme attendance appear to influence leadership performance the afore-mentioned limitations restrict the ability to draw firm conclusions. Following evaluation of the primary evaluation it was evident that, as a pilot exercise, important outcomes from the programme evaluation give rise to ¿lessons learned¿ and changes are suggested for any future evaluation exercise of this kind.

The research was aimed at addressing the challenge of evaluating a large scale change intervention in a large organisation and in a complex environment. Finding robust, meaningful yet realistic methodologies from among the array of possible approaches, methods and techniques has proved problematic, for both organisational practitioners and academics alike. The research explored this issue of choice from the perspective of 'fit for purpose' and suggests a multi-faceted approach, using a range of evaluation methods and techniques, which were applied to an ongoing example at the BBC. It was also planned to use structural equation modelling (SEM) techniques to examine the relationships between variables critical to the study. The approach described represents a 'pilot' evaluation exercise, which drew on data collected from early cohorts going through the BBC Leadership Programme, a key element of the 'Making it Happen' change strategy initiated by the then Director General, Mr. Greg Dyke. As a second level of research, an evaluation of the primary evaluation itself, i.e. of the BBC Leadership Programme, was also undertaken to assess the effectiveness of the primary evaluation strategy and its implementation. Three hypotheses were examined in terms of programme impact: It was proposed that participation in the programme would bring about collective improvements in individual leadership behaviour (Ho1), leading to improved departmental performance across the business (Ho2), in turn, resulting in improved organisational performance (Ho3). Due to limitations in the application of the methodology it was not possible to use SEM analyses on the data collected. Alternative analyses failed to demonstrate conclusive support for all three hypotheses and, while other factors besides programme attendance appear to influence leadership performance the afore-mentioned limitations restrict the ability to draw firm conclusions. Following evaluation of the primary evaluation it was evident that, as a pilot exercise, important outcomes from the programme evaluation give rise to 'lessons learned' and changes are suggested for any future evaluation exercise of this kind.

The aim of this thesis is to evaluate ORC systems and technologies from an energy and economic perspective. ORC systems are a growing renewable electricity generation technology, but New Zealand has limited local skills and expertise for identifying ORC resource opportunities and subsequently developing suitable technologies at low cost. For this reason, this thesis researches ORC technology, resource types, and international development, with the aim to determine guidelines for how to cost-effectively develop ORC systems, and to make recommendations applicable to furthering their development within a New Zealand context. This thesis first uses two surveys, one of commercial ORC installations, and a second of economic evaluations of ORC systems in literature, to determine what resources and economic scenarios are supportive of commercial development. It is found that geothermal resources provide the largest share of ORC capacity, with biomass and waste-heat recovery (WHR) being developed more recently. The surveys also found that countries with high electricity prices or policy interventions have developed a wider range of resources using ORC systems. This thesis then undertakes an EROI evaluation of ORC electricity generation systems using a combination of top-down and process based methodologies. Various heat sources; geothermal, biomass, solar, and waste heat are evaluated in order to determine how the utilised resource can affect energy profitability. A wide range of EROIstnd values, from 3.4 – 22.7 are found, with solar resources offering the lowest EROIs, and geothermal systems the highest. Higher still EROI values are found to be obtainable with longer system lifetimes, especially for WHR systems. Specific engineering aspects of ORC design and technology such as high-side pressure, heat storage, modularity, superheating, pinch-point temperature difference, and turbine efficiency are evaluated in terms of economic performance, and a variety of general conclusions are made about each. It is found that total system thermo-economic optimisation may not lead to the highest possible EROI, depending on the objective function. Lastly, the effects of past and potential future changes to the markets and economies surrounding ORCs are explored, including the New Zealand electricity spot price, steel and aluminium prices, subsidies, and climate policy. Of the subsidy types explored, it is found that directly subsidising ORC system capital has the greatest effect on the economic performance of ORC systems, as measured by common metrics. In conclusion, this thesis finds that ORC systems have a limited applicability to New Zealand’s electricity market under current economic conditions outside of geothermal and off-grid generation, but changes to these conditions could potentially make their development more viable. The author recommends that favourable resources should be developed using systems that provide high efficiencies, beyond what might provide the best economic performance, in order to increase EROI, and reduce the future need for costly investments into increasingly less favourable resources.

The aim of this thesis is to evaluate ORC systems and technologies from an energy and economic perspective. ORC systems are a growing renewable electricity generation technology, but New Zealand has limited local skills and expertise for identifying ORC resource opportunities and subsequently developing suitable technologies at low cost. For this reason, this thesis researches ORC technology, resource types, and international development, with the aim to determine guidelines for how to cost-effectively develop ORC systems, and to make recommendations applicable to furthering their development within a New Zealand context. This thesis first uses two surveys, one of commercial ORC installations, and a second of economic evaluations of ORC systems in literature, to determine what resources and economic scenarios are supportive of commercial development. It is found that geothermal resources provide the largest share of ORC capacity, with biomass and waste-heat recovery (WHR) being developed more recently. The surveys also found that countries with high electricity prices or policy interventions have developed a wider range of resources using ORC systems. This thesis then undertakes an EROI evaluation of ORC electricity generation systems using a combination of top-down and process based methodologies. Various heat sources; geothermal, biomass, solar, and waste heat are evaluated in order to determine how the utilised resource can affect energy profitability. A wide range of EROIstnd values, from 3.4 – 22.7 are found, with solar resources offering the lowest EROIs, and geothermal systems the highest. Higher still EROI values are found to be obtainable with longer system lifetimes, especially for WHR systems. Specific engineering aspects of ORC design and technology such as high-side pressure, heat storage, modularity, superheating, pinch-point temperature difference, and turbine efficiency are evaluated in terms of economic performance, and a variety of general conclusions are made about each. It is found that total system thermo-economic optimisation may not lead to the highest possible EROI, depending on the objective function. Lastly, the effects of past and potential future changes to the markets and economies surrounding ORCs are explored, including the New Zealand electricity spot price, steel and aluminium prices, subsidies, and climate policy. Of the subsidy types explored, it is found that directly subsidising ORC system capital has the greatest effect on the economic performance of ORC systems, as measured by common metrics. In conclusion, this thesis finds that ORC systems have a limited applicability to New Zealand’s electricity market under current economic conditions outside of geothermal and off-grid generation, but changes to these conditions could potentially make their development more viable. The author recommends that favourable resources should be developed using systems that provide high efficiencies, beyond what might provide the best economic performance, in order to increase EROI, and reduce the future need for costly investments into increasingly less favourable resources.

台灣長久以來的補習文化，偏向於填鴨式的傳統教室學習方法，而近年來由於網際網路的發達，web 2.0的技術精進，使得利用網路互動的機率越加頻繁，線上學習成為未來語言學習的趨勢。此研究中，藉由實體語言學習機構與線上語言學習機構之整合行銷組合的不同，了解整合行銷策略與業績表現是否有絕對性的正面幫助，並探討其所創造的品牌價值、溝通效益、服務品質、與顧客忠誠度之間的關係。 而網際網路亦使傳統行銷方式受到衝擊，網路行銷成為現今行銷策略的趨勢，有別於舊有的傳統行銷方式，網路行銷提供沒有國界的資訊交流，便利即時的回覆機制，以及完整的成效分析。現今企業對於網際網路的運用已漸趨成熟，透過網路與顧客溝通，成為最有效率及效能的互動模式。值得注意的是，網路溝通較難依法管理，對於可能產生的負面效益，需要嚴密監督並控管。 主要研究結論為：兩個個案均顯示整合行銷策略經由市場機制不斷產生變換，並直接影響來客率及簽約率。而網路行銷較傳統行銷成本更低，且更容易追蹤並分析每個來源的投資報酬率，媒體置換時間可依照點擊轉換率的表現而縮短，即時性與有效性都增高。網路行銷的溝通語言可依顧客屬性而客製化，針對個人一對一的溝通模式也容易形成較佳的顧客關係，因此品牌忠誠度高，續約率以及轉介率皆同時提昇。 / In this research, through two separate projects, I will expound on the difference between the integrated marketing strategy employed by location-based language institutes and by web-based language institutes, and their positional marketing strategies versus profit performance. I will also examine the brand value, potential clients’communication channels, and customer loyalty maintenance created by traditional and online marketings, as well as the possible ramifications of ever-changing marketing mediums. Can these marketing models effectively and efficiently increase profit, build customer relations and loyalty, and decisively influence the management of brand image? The world-wide-web has not only impacted traditional marketing, but has become the preferred communications, and unlike the traditional, it provides borderless information exchange and real-time feedback for comprehensive performance evaluation. As companies mature in their use of the world-wide-web, they are able to utilize the internet to communicate with customers to foster an efficient and effectual interaction. Main conclusions are as follows: both projects suggest that integrated marketing communications continue to change with market systems, and directly influence the number of customer visits and the rate of conversion. Online marketing is inexpensive in contrast to the traditional, and is much easier to track for return-on-investment analysis, thereby allowing for more rapid change of advertisement slots according to performance, raising the responsiveness and return. Online marketing communication can be customized to appear more personal and achieve better customer relations, which in turn increases brand loyalty and referral rate.

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