Televizija yra viena iš socializacijos priemonių, kurią žiūrima tam, kad sužinoti svarbią informaciją arba norint gerai praleisti laiką. Be to, televizija suteikia ir savotišką pasitenkinimo jausmą, kai kiekvienas žiūrintysis turi galimybę tapatintis su vaizduojamų personažų herojais, kuriuose gali identifikuoti save. Per paskutinius metus, Lietuvoje išleidžiama po kelis lietuviškus serialus, kurie susilaukia teigiamo žiūrovų įvertinimo (TNS Gallup duomenimis serialas „Moterys meluoja geriau patenka į populiariausių laidų penketuką). Nenuostabu, kad žiūrovas renkasi lietuvišką muilo operos variantą, kuriame išvysta priimtinus kultūrinius modelius, artimus vyriškumo ir moteriškumo modelius su kuriais gali tapatintis ir atrasti dalelę savęs. Todėl šiame darbe siekta išanalizuoti ir pateikti moteriškumo reprezentacijų sampratų įvairovę serialuose „Emilija“ ir „Moterys meluoja geriau“. Pirmojoje literatūros analizės dalyje aptariama feministinio moteriškumo samprata, išskiriami pagrindiniai radikaliojo, liberaliojo, socialistinio ir psichoanalitinio feminizmo autorių požiūriai. Antrojoje darbo dalyje išskiriama psichoanalizės įtaka feministiniuose tyrimuose, pristatoma vizualinio malonumo svarba kine, aptariami feministinio įgalinimo būdai žiniasklaidoje. Trečiojoje darbo dalyje pristatomos moterų reprezentacijų problematikos, pristatomi moterų ir muilo operų žiūrėjimo ypatumai, nagrinėjami moterų stereotipų vaidmuo žiniasklaidoje ir feministinėje literatūroje. Tyrimo... [toliau žr. visą tekstą] / Television is one of the agent tools that are playing socialization role. People are watching TV in order to receive relevant information or to spend a leisure time. Therefore, television provides particular delectation; in the meantime, everyone has opportunity to identify themselves in pictorial characters. In the recent years, screens are showing several new Lithuanian soap operas, and it has congenial viewer’s assessment (TNS Gallup records that serial “Moterys meluoja geriau” is one of the popular watching program and rating between five best programs). No, wonder why people are choosing to watch Lithuanian soap operas versions, where they can find acceptable cultural models, familiar masculinity and femininity patterns in which they can identify an element of themselves. This research seeks to analyze and to propose diversions of women femininity concepts in the serials “Emilija” and “Moterys meluoja geriau”. The first theoretical part of this work is discussing about feministic femininity concepts, excluding radical, liberal, socialistic and psychoanalytic essential scholarship approaches. The second part is about psychoanalytic viewpoint influence in feministic studies, including visual pleasure significance and feministic empowerment in the media. The third part of this research is representing women’s agency proposition, analyzes women and soap opera’s particularity and examines women’s stereotypes in the media and feministic theory. The research results has... [to full text]

It was argued that the social psychology of person perception, mass communications and cultural studies can be related to viewers' representations of television characters. Mass communications needs to incorporate viewers' interpretations and programme structure. Social cognition could satisfy the former need and cultural studies the latter. A literature review showed little research on viewers' interpretations of television programmes. There is a considerable body of research on person perception, gender stereotypes, the effects of viewing and programme structure. A study of viewers' accounts of viewing soap opera showed that they become involved with the characters and find the programmes realistic. Soap opera plays an important role in their lives. Viewers' representations of soap opera characters were examined using multidimensional scaling. This revealed stable, replicable character representations for Dallas, Coronation Street and EastEnders. The representations were compared with the oppositions which structure the programmes, Implicit Personality Theory and Gender Schema Theory. Dallas characters were represented by themes of morality and power/activity. Power was correlated with gender, with some counter-stereotypic females. Coronation Street characters were organised around morality/potency, gender (matriarchal) and approach to life. This related to person prototypes and contrasted with interaction patterns between characters. EastEnders characters were represented by themes of morality/power, gender and approach to life/centrality. Free descriptions validated the attribute ratings and showed further features of the representation. No socio-structural group differences in representation were found. Viewers' character representations were a constructive integration of programme structure and social knowledge. The application of abstract knowledge to a structured domain was discussed. Textual analysis of a narrative identified the 'role of the reader' and textual openness. This was related to stereotypes, narrative expectancies, myth and character representation. Distinct types of divergence in viewers' interpretations of narrative were discovered. Further, a narrative containing two readings was interpreted in four distinct ways by viewers, depending on their perceived relationships with characters. The conclusions and limitations of the research were discussed. Implications for person perception, stereotyping and textual analysis were examined. A taxonomy of factors relating to the interpretation and representation of television drama was presented.

Thesis (Ph. D.)--University of Washington, 2000. / Vita. Includes bibliographical references (leaves 120-127).

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This study has been inspired by the political events in the past few years that signalled a general decline, instead of consolidation, of democracy in South Africa. The decline has caused a rising trust deficit between the government and the citizens of South Africa. These events have raised questions of the role of the media in the consolidation of democracy. Katrin Voltmer's pioneering work, The Media in Transitional Democracies (2013) shines an important light in delineating the role of the media in transitions, including democratic consolidation. Much of the focus of scholastic research in the subject of media and democracy has been on news and journalistic content. Jurgen Habermas' seminal work, The Structural Transformation of the Public Sphere (1989) also accorded more weight to the rational and cognitive, as opposed to the affective and emotive aspects of the media when arguing in favour of emancipatory potential of the public sphere. The rational and cognitive aspects are generally associated with news and journalistic content (McGuigan, 2005: 430). Unlike Habermas, this study follows the lead by scholars like Van Zoonen (2006) and McGuigan's (2005) interest in the popular entertainment content which has often been regarded as having little significance in politics, especially democracy. In its emphasis on the consolidation aspect of South African democratic transition, the study is conducted against the backdrop of the broader ‘third wave' transitions of the early 1990's (Huntington, 1991). The study's theoretical framework is aligned with Christians et al.'s (2009) revision of the Four Theories (Siebert, et al, 1956) of the press. Their approach is useful because of its normative strength that opens the possibilities of media roles in democratization. The normative approach allows a free exploration of the potential of the media, instead of restricting the media to the political systems within which they operate. In addition, it aligns itself to Jim McGuigan's theory of the cultural public sphere which highlights the often-ignored political potency of popular cultural texts in the public sphere. McGuigan (2005: 430) argues that the affective or emotive aspects of popular cultural texts enhance, rather than hinder, the quality of political engagement in the public sphere. Through entertainment television programmes, democratic ways of life can be portrayed as part of everyday, ordinary life (Stevenson, 2010: 276). Against the widely held expectation that the media should play a positive role in democracies, some scholars have noted that in reality, “this is not necessarily so” (Jebril, Stetka & Loveless, 2013: 3). Rather, the media can serve dictatorships as happily as they serve democracies (Voltmer, 2013: 23). Using the case studies of two soap operas of the South African Broadcasting Corporation (SABC), Muvhango and 7de Laan, the study explores the role of popular media in the enhancement or consolidation of democracy, and the circumstances under which this is carried out. The media of interest for this study is public service broadcasting (PSB). For most democracies of the third wave, especially in Africa, PSB has been an easy victim of political power. Because of its dependence on the state, PSB tends to be more susceptible to political interference than other media types. Like other PSBs, the SABC has clearly spelt-out objectives that are linked to the national developmental objectives, including the goal of promoting and deepening democracy. This connection makes it possible to evaluate the selected entertainment case studies against these objectives. The study uses Multimodal critical discourse analysis (MCDA) because it allows for the analysis of text in its multimodal form such as visuals and audio. It equally allows for the application of analytical tools borrowed from film and television theories. By indirect measurement, MCDA model is used in the study to evaluate how democracy is represented (promoted, negated, omitted) in various aspects of the text.

No description available.

Sexual depictions were analyzed in $&, episodes of seven drama serials on British mainstream television over a four-week period in November– December %##). Scenes that depicted sexual behavior and talk about sexual matters were counted separately. Further distinctions were made on the basis of the levels of intimacy and the graphic nature of portrayals. A total of (#) sexual scenes were found that occurred at the rate of ).( per hour across the seven soaps, but this figure was inflated by one late-night serial that averaged $).# scenes per hourly episode. Nearly two-thirds of these scenes were restricted to talk about sexual matters, while the others contained overt depictions of sexual behavior. Sexual intercourse was relatively rare and restricted in terms of overt depictions to the late-night serial. Passionate kissing was far more prevalent throughout these programs regardless of the time of day the program was transmitted. When sexual intercourse was featured, this was generally in the context of loss of virginity or of infidelity.

The frequency of occurrence on typical soap operas of incidents such as homicide, infidelity, and mental breakdown is much greater than is the case in real life. Also, various occupations (e.g., medical profession, legal profession) are overrepresented in these programs. The present study investigated the extent to which heavy soap opera viewers are influenced by these representations. Specifically, the differences between long term soap opera viewers’ and non-soap opera viewers’ perceptions about people and events in the real world were investigated. The subjects’ perceptions of the frequency of occurrences in the general population of such events as divorce, extramarital affairs, serious accidents, deception, having illegitimate children, death by homicide, being institutionalized, working in the medical profession, and being a lawyer were measured utilizing standard survey techniques. Also, the subjects’ estimates of the potential likelihood of future personal involvement in such events were measured. Results indicated that with respect to the probability of having extramarital affairs, nonviewers are more likely to anticipate being unfaithful than viewers [t(98) = -1.94, p <.05]. Also, female nonviewers are more likely to predict that they will be sexually assaulted than female viewers [t(98) = -2.23, p <.05]. No other statistically significant results were found. The results of this study provide no strong evidence that viewing soap operas directly affects viewers conceptions of reality.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2017-09-27T12:27:34Z No. of bitstreams: 1 Paulo Negri Filho_.pdf: 4202371 bytes, checksum: ba321f74ee1a8d28a2036b10e3a03ce3 (MD5) / Made available in DSpace on 2017-09-27T12:27:34Z (GMT). No. of bitstreams: 1 Paulo Negri Filho_.pdf: 4202371 bytes, checksum: ba321f74ee1a8d28a2036b10e3a03ce3 (MD5) Previous issue date: 2017-06-20 / Nenhuma / No Brasil, não se pode imaginar uma telenovela sem uma vinheta de abertura, objeto de pesquisa deste trabalho. Como objetivo geral se busca analisar se e de que forma as características próprias das vinhetas de abertura de telenovelas podem ter seu percurso histórico apresentado de maneira gráfica. As perguntas norteadoras para a pesquisa são: Quais características constituintes das vinhetas de abertura de telenovelas podem ser destacadas? Como apresentar graficamente o percurso histórico das vinhetas de abertura de telenovelas, evidenciando o que é próprio dessas vinhetas? O primeiro elemento constituinte das vinhetas que foi percebido é o hibridismo, pela convergência de linguagem de outros meios, especialmente o cinema, recursos da publicidade e influência das séries televisivas, webséries e outros produtos audiovisuais da internet. Para alcançar o objetivo, foi realizado estudo exploratório, por meio da cartografia de Deleuze e Guattari, que exigiu outros procedimentos para que o objeto fosse construído, como bibliográfico e documental. A escolha pelas vinhetas para análise se deu tomando com base todas as telenovelas da Rede Globo (da década de 1965 a 2015), do horário nobre e com 200 ou mais capítulos, totalizando um corpus de análise com vinte e sete vinhetas. As características constituintes das vinhetas de abertura de telenovelas destacadas neste trabalho foram a trilha da sonora (instrumental, nacional ou internacional), formato da vinheta (bidimensional, mista ou tridimensional), os cortes ao longo da vinheta (curtos, longos ou plano-sequência), a técnica de produção (live-action, mista ou CGI), o elenco (protagonistas/antagonistas, outros atores ou sem atores) e a saturação (monocromática, mista ou colorida), aqui denominados de elementos de composição audiovisuais. A construção desses elementos de composição das vinhetas foram fundamentais para que as vinhetas fossem transcritas e apresentadas de maneira gráfica. / In Brazil, one can not imagine a soap opera without an opening credit, the latter of which is the object of research of this work. As a general objective, the aim is to analyze if and how the characteristics of the soap opera's opening credits can be presented in a graphical way. The guiding questions for the research are: What constituent characteristics of the soap opera's opening credits can be highlighted, and how to graphically present the historic route of the soap opera's opening credits, highlighting what is characteristic of these credits? The first constituent element of the credits was hybridity, by the convergence of language from other media, especially cinema, advertising, and the influence of television series, webseries, and other audiovisual Internet products. To reach the objective, an exploratory study was carried out, through the cartography of Deleuze and Guattari, which required other procedures for the object to be constructed, such as bibliographical and documentary. The choice of the credits for analysis was based on all of Globo TV´s soap operas (from 1965 to 2015´s), prime time, and with 200 or more episodes, totaling a corpus of analysis with twenty-seven opening credits. The constituting characteristics of the soap opera´s opening credits highlighted in this work were the sonorous track (instrumental, national or international), credit format (two-dimensional, mixed or three-dimensional), cuts along the credit (short, long or plane-sequence ), the technique of production (live-action, mixed or CGI), cast (protagonists/antagonists, other actors or without actors), and saturation (monochromatic, mixed or colored), here called audiovisual elements of composition. The construction of these elements of composition for the credits were fundamental for the transcription and presentation graphically.

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