Thesis (Mtech( Tourism and hospitality management))--Cape Peninsula University of Technology, 2010 / This thesis exams the extent to which the 2010 FIFA Soccer World Cup will impact on African immigrants in the Western Cape. The study aims to investigate their awareness, expectations, perceptions, and how they would like to be involved in this major event. Between 1 November and 30 November, about a year and a half before the 2010 World Cup starts, 200 immigrants from the African continent who live in the Republic of South Africa completed the survey instrument. The study was conducted in two residential areas, two Non-Governmental Organisations (NGOs) and the Cape Town city centre. A quantitative design using a questionnaire survey was utilised to establish the opinions of the participants. Data analysed by means of descriptive statistics was used to obtain the frequencies, expressed as percentages. The results of this study reveal that African immigrants in the Western Cape are aware of the 2010 World Cup and the different opportunities of hosting it on the African continent. African immigrants have positive perceptions and expectations towards this event. They expect to gain some benefits and are ready to be involved in this major event. This research also proposes a framework that offers simple ideas and suggestions to allow the Local Organising Committee (LOC) to select a suitable level on which to involve African Immigrants of the Western Cape in the 2010 World Cup, as well as the ‘tools and techniques’ to help the LOC to plan, implement and evaluate the right community involvement process. This study could assist in planning and deciding suitable strategies for the Western Cape Province and the 2010 World Cup Local Organising Committee for community involvement in this event. It could assist also in making the 2010 World Cup an African event, by giving it a true African flavour and focus.

Orientador: José Carlos Marques / Banca: Ary José Rocco Júnior / Banca: Marcos Américo / Resumo: Este trabalho teve como objetivo fazer um estudo comparativo, por meio da análise de conteúdo, entre a comunicação veiculada pelo Portal da Copa (Site do Governo Federal Brasileiro sobre a Copa do Mundo da FIFA 2014) e pela seção de olho no cofre, mantida pelo site do UOL. O período de análise engloba os dias 01 de julho de 2012e 31 de dezembro de 2012. Partimos da hipótese de que o portal oficial da Copa divulga informações quase que invariavelmente positivas sobre o andamento dos trabalhos de organização do Mundial, omitindo, porém, outras informações que causariam impactos negativos sobre o evento, quando comparado com o conteúdo publicado na seção de olho no cofre. De um lado, o Portal da Copa, que é uma iniciativa do Poder Executivo Federal com o objetivo de facilitar o controle social dos recursos públicos que são investidos na preparação e execução dos jogos da Copa do Mundo de Futebol em 2014, opera com as ferramentas do discurso organizacional, promovendo pouco debate e otimizando-se sobre fatos importantes em suas páginas e de outro, o site do UOL, da iniciativa privada, com objetivos de esclarecimento, investigação e denúncia, típicos dos objetivos jornalísticos / Abstract: This work aimed to make a comparative study, through the analysis of content between communication conveyed by Portal Cup (Site of the Brazilian Federal Government on the World Cup 2014 FIFA) and the section the "eye in the safe" maintaned by the UOL website. The period of analysis convers the days July 1, 2012 and December 31, 2012. Hypothesized taht the oficial portal Cup discloses almost invariably positive information about the progress of the work of organizing the World Cup, however, omitting other information that would cause negative impacts on the event, when compared with the published content in the section of "eye in the safe". One one side, the Portal Cup, which is an initiative of the Federal Executive Branch in order to facilitate social control of public resources that are invested in the preparation and execution of the games of the World Cup in 2014, operates with the tools organizational discourse, promoting debate and little omiting important facts about your pages and others, the site private sector, seeking clarification, investigation and reporting, typical of journalistic goals / Mestre

Increasingly, tourism marketers and event organisers are acknowledging that the hosting of a mega-event can leave meaningful legacies for the people of the destination that extend far beyond the actual duration of the event. This research study proposes that one way to secure sustainable legacies for a host destination, is to leverage cultural and heritage tourism opportunities within the context of an event. Though, there is an indication that cultural and heritage tourism can play a major role in the event experience, a lack of information in this field currently limits the ability of host destinations to optimally leverage these opportunities. Based on this need for research in the combined field of cultural and heritage tourism and mega-events, the purpose of this qualitative research study was to explore the potential contributions of cultural and heritage tourism within the context of a mega-event. The City of Tshwane, a key host city in the 2010 Soccer World Cup, has been selected as an appropriate case study for this research. During the secondary data collection process, various best-practice mega-event case studies were explored, to determine the contributions of cultural and heritage tourism within each event. Based on this analysis, six cultural and heritage tourism opportunities were identified. Semi-structured, in-depth interviews were then utilised to obtain the views of stakeholders in the City of Tshwane regarding the potential cultural and heritage tourism opportunities in the hosting of the 2010 Soccer World Cup. Based on the findings from international and local best-practice case studies and stakeholder interviews, a model and strategic guidelines were developed to assist host destinations to optimally leverage cultural and heritage tourism opportunities in the hosting of an event. Critical success factors to optimally leverage these opportunities were also highlighted. This research study adds value to the existing body of knowledge in the fields of cultural and heritage tourism and mega-events and also provides additional perspectives in this regard. Finally, the City of Tshwane can become a role model for other host cities in leveraging cultural and heritage tourism opportunities within the context of the 2010 Soccer World Cup. / Dissertation (MCom)--University of Pretoria, 2011. / Tourism Management / unrestricted

No description available.

Previous research into sporting events and broadcast commentary have been consistent in showing that there are clear differences in prevalence of commentary topics when a commentator is describing a male athlete and a female athlete. Among these differences are sexualized and ambivalent language towards female athletes, gender marking, and language that suggests male athlete superiority to that of female athletes. Although sporting events such as the Summer and Winter Olympics and NCAA Men's and Women's Basketball Championship games have repeatedly been sites for exploration, the world's largest single-event sporting competition, the World Cup, remains relatively untouched. Keeping this in mind, using a systematic content analysis, this thesis analyzed the broadcast commentary provided by play-by-play and color commentators in FIFA World Cup and FIFA Women's World Cup final matches to discern whether or not the sex of the athlete competing resulted in a difference in the descriptive evaluations employed by commentators. Findings of this study revealed that there were few differences in the prevalence of descriptive evaluations based on the gender of the athletes competing. Implications of the results and recommendations for future research into broadcast commentary and World Cup final matches are addressed. / Master of Arts / Previous research into the role of broadcast commentary in sporting events has shown that not only are there differences in what sports commentators say about male and female athletes, but also in how often specific types of commentary occur. Through the examination of pinnacle athletic competitions, findings have revealed a higher frequency of sexualized and contradictory language towards female athletes, an increase in gender marking, and language that suggests the superiority of male athletes to that of female athletes, among other things. Despite the wide range of athletic competitions that have garnered research attention, one event that has remained relatively ignored is the FIFA World Cup. Because of this, by examining the broadcast commentary provided during FIFA World Cup and FIFA Women’s World Cup final matches, this study looked to discover if the sex of the athlete competing impacted how often certain evaluation types occurred during game action. Findings showed that there were few differences in the prevalence of these evaluations based on the sex of the athlete competing. In addition to discussing the findings of this study, recommendations for future research are also addressed.

Thesis (M.A. (International Relations))--University of the Witwatersrand, Faculty of Humanities, 2016. / With sport becoming a worldwide phenomenon through the international nature of matches and events, International Relations (IR) academic writers have had to take note. States and cities are increasingly using major sporting events and activities to re-image themselves, promote development and regeneration. Therefore, this research report will highlight numerous connections sport and IR possess through examining the widely proclaimed developmental impacts of hosting a mega sporting event (MSE) such as the FIFA World Cup. The professionalization and resultant commodification of sporting events seen through the transnational actor FIFA and World Cups in South Africa 2010 and Brazil 2014 will be used as case studies. These chosen cases will illustrate that in reality the FIFA World Cup is not as beneficial for host nations from the emerging or developing world as claimed. The research will be theoretically based on the perspective of neoliberalism in relation to the IR concept of Globalization. Key Words Sport, International Relations, Globalization, Neoliberalism, Mega Sporting Events, FIFA, World Cup, Development / GR 2017

M.Com. (Financial Management) / This study was an investigation into the impact of hosting the FIFA World Cup soccer tournament on the stock market of the host country. The investigation looked at whether stock markets react efficiently or show a positive reaction to the hosting of the FIFA World Cup. Hosting the FIFA World Cup was assessed at two event dates: the announcement date where the host country’s winning bid is announced and the when the tournament starts. An event study research methodology was used to investigate the impact of hosting the FIFA World Cup on the stock exchange of the host country, by examining the movement of CARs across the two event windows. It was found that stock markets react differently to the announcement of the tournament and event start dates. The results of this study show that the stock market does not always regard the hosting of the FIFA World Cup as positive news, therefore resulting in either a positive or negative stock market reaction. Markets do however appear to be efficient and incorporated all information in stock prices. The test statistics showed a number of statistically insignificant results; hence the presented results do not support the hypotheses that the FIFA World Cup has a significant impact on the host country stock market during the announcement and hosting stages.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018. / Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in winning rights to host such events; however a new emerging trend has seen developing countries winning the rights ahead of developed ones, for example, South Africa, Brazil and Russia winning the rights to host the FIFA World CupTM. South Africa faced a serious branding challenge leading up to the 2010 FIFA World CupTM. Therefore, one of the primary objectives of hosting this tournament was to change international tourists’ perceptions of South Africa. There has been limited research on the brand legacies of the 2010 FIFA World CupTM, hence this research examined the brand image legacies of the tournament in the long run. It is believed that the football fans who attended the 2016 UEFA European Championship either visited South Africa during the 2010 FIFA World CupTM or watched the tournament on television (TV) at home, therefore they have certain perceptions of South Africa as a sport tourism destination. A quantitative methodology was employed to survey football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. In total 391 football tourist questionnaires were completed. The key findings reveal that prior to the 2010 FIFA World CupTM, football tourists’ perceptions of South Africa as a sport tourism destination were generally positive; however they indicated that they were very concerned about safety and security, as well as segregation issues, prior to the tournament. It can be argued that the tournament had a significant impact on reinforcing the positive perceptions of the destination as well as reducing the negative perceptions of the destination. The findings reveal statistically significant differences in most aspects between tourists’ perceptions prior to, and six years after, the 2010 FIFA World CupTM. Tourists’ perceptions on most aspects changed positively six years after the event, including those that were major concerns prior to the tournament. The findings also show that there has been very little repeat visitation to South Africa since South Africa hosted the 2010 FIFA Word CupTM. However, an overwhelming majority of respondents indicated that they were willing to travel to South Africa should it host another sport mega-event in the near future. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge. These key findings can assist destination marketers in managing the destination image and foster a greater understanding of brand image legacies of past mega-events in order to inform the bidding and hosting of future sport mega-events.

Submitted by Bárbara Bressan Belan null (ba_92_b@hotmail.com) on 2016-09-19T14:44:32Z No. of bitstreams: 1 DEFESA MESTRADO BÁRBARA_AUTOARQUIVAMENTO.pdf: 2487772 bytes, checksum: d8af82cf6dce1283b21db1c295660e2a (MD5) / Approved for entry into archive by Felipe Augusto Arakaki (arakaki@reitoria.unesp.br) on 2016-09-22T13:46:30Z (GMT) No. of bitstreams: 1 belan_bb_me_bauru.pdf: 2487772 bytes, checksum: d8af82cf6dce1283b21db1c295660e2a (MD5) / Made available in DSpace on 2016-09-22T13:46:30Z (GMT). No. of bitstreams: 1 belan_bb_me_bauru.pdf: 2487772 bytes, checksum: d8af82cf6dce1283b21db1c295660e2a (MD5) Previous issue date: 2016-08-11 / O direito à liberdade de expressão é garantido pela Constituição brasileira de 1988, e pode ser exercido de diversas formas. Entre junho de 2013 e julho de 2014, esse direito foi exercido por milhões de brasileiros que foram às ruas protestar contra a precariedade da saúde e educação pública, a corrupção, o aumento da tarifa de ônibus e também contra os gastos excessivos para a realização da Copa do Mundo. As manifestações sociais aconteceram na mesma época em que dois megaeventos esportivos eram realizados no país: a Copa das Confederações, em 2013, e a Copa do Mundo, em 2014. O objetivo desta pesquisa é verificar se dois veículos de comunicação impressos, Folha de S. Paulo e O Globo, que noticiaram as manifestações sociais, trataram-nas como um exercício pleno do direito à liberdade de expressão, ou criminalizaram o movimento. Para cumprir os objetivos, será utilizada a metodologia da análise de conteúdo. A hipótese é de que os jornais abordaram o assunto de maneira superficial e negativa. A partir das análises quantitativas e qualitativas realizadas com base na metodologia escolhida, tornou-se possível a confirmação de tal hipótese. / The right to freedom of expression is guaranteed by the Brazilian Constitution of 1988, and can be practiced by many different ways. Between june of 2013 and july of 2014, this right was practiced by millions of Brazilians, that went to the street to protest against the precariousness of public health and education, corruption, the increase in the bus pass and also against excessive expenses for the realization of the World Cup. The social manifestations happened in the same time that two sportive mega events were realized in the country: The Confederations Cup, in 2013, and The World Cup, in 2014. The object of this research is to verify if two newspapers, Folha de S. Paulo and O Globo, that noticed the social manifestations, treated them as an exercise of the right to freedom of expression, or criminalized the protest. To meet the goals, it will be used the methodology of content analysis. The hypothesis is that the newspapers dealt with the issue in a superficial and negative way. By the quantitative and qualitative analysis based on the chosen method, it became possible to confirm this.

The hosting of the FIFA Football World Cup has been perceived in South Africa both as a challenge of accelerated social, economic, and spatial transformation, and as an opportunity to showcase the nation’s ability to successfully provide the structures and capacities for one of the biggest sports tournaments in the world. The thesis of ‘festivalisation’ sees mega-events (like the Football World Cup) as a form of translocal dynamics which is embedded in the context of increased inter-urban competition in the era of globalisation. This paper aims at investigating some effects of such globalised forms of festivalisation (Häußermann and Siebel 1993) on the urban sphere in South Africa. The focus is on identifying key actors and key topics in relation to urban governance in the host cities. The method applied is a mix of various strands of discourse analysis, since every approach has its shortcomings and a combination might point out directions of how to systematically link these perspectives in future research. To a certain extent, the path presented here remains methodologically explorative. Still, the paper shows that an analysis of language-based communication, or more specifically, an approach that takes media representations as a point of entry to the field of urban dynamics, might produce insights otherwise overlooked, and thus adds a critical angle to the study of urban governance.