Abstract This single, embedded case study focused on educators’ experiences of educational change as they adopted, implemented, and sustained a one-to-one computing innovation over 20 years. The purpose of the study was to explore the innovativeness, the capacity of a school community to take on change for continuous educational improvement over time. Through interviews and focus groups with administrators, teachers, students, and graduates, observations of current classroom practices, and archival data, the study provides an understanding of how individuals experienced change and how a school sustained change over an exceptionally long period of time. Data analysis revealed multiple rationales for the implementation of one-to-one computing, including the development of a constructivist environment, the empowerment of women, preparation of students for college and the 21st century work force, and the need to keep the school’s educational program on the “cutting-edge.” The study of this individual school community suggests the importance of a strong educational philosophy, flexibility of implementation, an environment that encourages risk-taking, and collegiality. The study also demonstrates that change occurred on a continuum and continued to progress as hardware, software, and the Internet evolved, and as faculty became more knowledgeable of the application of the program to teaching and learning.

Parents are important to the success of the one-to-one computing programs that are becoming more commonplace in secondary classrooms. Parents' opinions can influence the success of these programs or doom them to failure; however, little is known regarding parents' attitudes about these programs. To understand parental attitudes toward a one-to-one laptop program, this qualitative exploratory case study used Rogers's diffusions of innovations theory on how new ideas and technologies spread. Participants included 11 parents of students attending 2 urban secondary schools with similar demographics in the southwestern United States. Data were collected through focus group sessions, follow-up interviews, and relevant documents. Data were analyzed through qualitative content analysis and coding. Findings revealed that parents loved the one-to-one laptop program, saw technology to be a right of all students, thought that the district-managed laptops were used more for academic rather than educational purposes due to content filters and other restrictions, and believed that a central school-wide technology support system available to all stakeholders, including parents, was critical to the success of the one-to-one laptop program and approval by parents. This study may create positive social change by providing new insights and beneficial tips to educational organizations looking to use one-to-one laptop programs most effectively.

<p>This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics. I have tried to dig deep in the anlysis of buzz marketing and its potential future. I also have discovered a problem in the marketing with buzz that considers the ethics and in some cases regulations against the laws of marketing. Keywords: buzz, buzz marketing, buzzador, connected marketing, one-to-one marketing, word of mouth.</p>

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<p>Customer Relationship Management (CRM) ämnar hjälpa företag att förstå kunders beteenden för att möjliggöra förvärvandet av nya kunder, underhålla befintliga relationer samt skapa lojalitet. Förståelsen för hur företag bör hantera kundrelationer har fått stor uppmärksamhet under de senaste åren vilket har utmynnat i relationsmarknadsföring på one-to-one nivå. ICA är det enda företaget inom den svenska dagligvaruhandeln som erbjuder sina kunder skräddarsydda, individuellt anpassade erbjudanden. Denna uppsats syftar således till att undersöka hur ICA använder CRM i ett försök att skapa mer lönsamma kundrelationer genom one-to-one marknadsföring. Studien genomfördes huvudsakligen genom intervjuer med två nyckelpersoner inom CRM på ICA. Undersökningen har visat att ICA har en genomarbetad och integrerad CRM-strategi, dock är vissa delar mer utvecklade än andra. ICA har insett vikten av att använda kundinformation för att skapa nöjda kunder men skulle kunna utveckla användandet ytterligare. Exempelvis skulle analyser av kundgrupper med specifika behov, kommunikation via fler digitala medier, ett ökat samarbete med leverantörerna samt ett mer proaktivt agerande troligtvis förbättra CRM-strategin och leda till mer lönsamma kundrelationer.</p>

No description available.

Customer Relationship Management (CRM) ämnar hjälpa företag att förstå kunders beteenden för att möjliggöra förvärvandet av nya kunder, underhålla befintliga relationer samt skapa lojalitet. Förståelsen för hur företag bör hantera kundrelationer har fått stor uppmärksamhet under de senaste åren vilket har utmynnat i relationsmarknadsföring på one-to-one nivå. ICA är det enda företaget inom den svenska dagligvaruhandeln som erbjuder sina kunder skräddarsydda, individuellt anpassade erbjudanden. Denna uppsats syftar således till att undersöka hur ICA använder CRM i ett försök att skapa mer lönsamma kundrelationer genom one-to-one marknadsföring. Studien genomfördes huvudsakligen genom intervjuer med två nyckelpersoner inom CRM på ICA. Undersökningen har visat att ICA har en genomarbetad och integrerad CRM-strategi, dock är vissa delar mer utvecklade än andra. ICA har insett vikten av att använda kundinformation för att skapa nöjda kunder men skulle kunna utveckla användandet ytterligare. Exempelvis skulle analyser av kundgrupper med specifika behov, kommunikation via fler digitala medier, ett ökat samarbete med leverantörerna samt ett mer proaktivt agerande troligtvis förbättra CRM-strategin och leda till mer lönsamma kundrelationer.

The aim of this qualitative respondent investigation is to delve into the various views that teachers have concerning the “One-to-One project”, as well as the use of computers as an aid in teaching. One-to-One means that teachers and students will be equipped with a laptop they can use at home and at school.This essay looks at how several factors have changed as a result of this. These factors are threefold: the role of the teacher, the teaching experience, and the student´s learning process. In order to answer the mentioned questions, four interviews have been conducted at two different high schools in southern Norrland. The theory used is the socio-cultural perspective. One result has been that computers can simplify teaching in various ways. Students have faster access to information, and there exists a platform for further communication between the teacher and student outside the classroom. However, there are also several negative aspects. One of these is that the students spend time doing non-school related activities, such as interacting using social mediums. Results also show that the role of the teacher has due to the "One-to-One project" gone from being structural to being interactional. The conclusions reached by the investigation are that today’s schools are experiencing a paradigm shift. Old teaching methods are being replaced by new methods and an altered teaching practice has developed as a result of the presence of the computer in the classroom.

The Lugnetgymnasium in Falun has a graphic education that supplies a color printer, which is availablefor the students in their hall. The printer is a Ricoh AFC 6513 and it is a model that can handlevariable data. It was bought in the autumn of 2002. The teachers of the graphic education want to makeuse of the variable data function and procure a variable data software. The purpose of this project is toevaluate variable data software’s, so that the most suitable choice of software can be made for the graphiceducation. To be able to make this choice, criterions has been made what the variable data softwarewill fulfil. Different software’s of variable data has been examined and a summary was made whichtells what software that fulfils all the criterions. The software’s that seemed appropriate for the graphiceducation were PrintShop Mail and Personalizer-X. Adecision which one of these software’s thatwill be purchase was made by the teachers on the graphic education. Tests and a more detailed studyon the software’s have been done. The information has later been presented for the teachers. They madea decision, which were Personalizer-X. After this decision, an easier manual for Personalizer-X wasmade. The purpose with the manual is that the students on the graphic education, quickly and easy canget started with the use of variable data.

Genom intervjuer och observationer har innehållet i tre specialpedagogers matematik-undervisning, enskilt eller i liten grupp, studerats utifrån vad de arbetar med, varför och hur. Det visade sig att specialpedagogerna anser att de arbetar med uppnåendemålen istället för strävansmålen medan observationer visar att även strävansmålen finns med i arbetet. Det matematiska innehållet som främst behandlas är taluppfattning. Faktorer som konkretisering, organisation, motivation, självkänsla och att använda tiden till lärande är också viktiga faktorer i undervisningen. Pedagogerna känner stort stöd från forskningsbaserade handböcker. Dialogen med klassläraren kring klass screeningar är viktig då den kan innebära det enda tillfället till samarbete kring innehållet i undervisningen för eleven i behov av särskilt stöd. / By interviews and observations the contents of three special education teachers education in mathematics, as one-to-one tuitition or in small groups, have been studied from what they work with, why and how. The tutor aims from the lowest goals to achieve in the curriculum while observations and written goals showed that also the goals to pursue were used. The most common content of mathematics was numbersense. Concretization, organisation, motivation, self-esteem and time on task are also important factors for the tutoring. Handbooks based on science are good support for the tutors. The dialog with the class teacher while analysing class screenings is important though it could be the only opportunity for collaboration about the contents for pupils in special education needs.