全文主要以新疆資源之豐富為出發點，估算其儲存量，檢討過去開發之偏差，設計未 來可行之開發途徑，並配合實業建設作正確之開發選擇。 第一章緒論，以環境中資源可能配合存在之地理特性及本文命題意義與範圍及開發條 件等作為論文之說明。 第二章估算全疆各種工業資源存量與前途。 第三章檢討自秦漢至今之資源開發史。 第四章配合開發條件之設立及各種工業資源之獨特性與需求性而設計工業資源開發之 取向。 第五章以實業建設之配合為工業資源開發之最終手段，並綜合分析工業資源開發整體 ，以作為結論。

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華人藝術市場的主要區塊是台灣、香港、及中國大陸，然而三者的發展背景、時間和模式都不同。其中，台灣因為保留了最完整的中華文化與人文素養，使得台灣成為最早發展華人西畫藝術的地方，也是發展最成熟的地方，幾乎主導了「二十世紀華人藝術」項目的市場走向。 八零年代開始台灣經濟起飛，各項商業活動蓬勃發展，藝術市場也欣欣向榮。國際知名拍賣公司—蘇富比（Sotheby’s）洞見先機，1981年便來台設立辦事處，1992年台灣正式成為拍賣中心，於3月22日舉辦台灣首拍。競爭對手佳士得（Christie’s）則於1991年成立台灣辦事處（太古佳士得台灣分公司），1993年10月10日在台舉辦首場拍賣。這兩家在當時獨佔全球藝術拍賣市場的國際公司來台舉行拍賣會，帶動了台灣拍賣產業與國際接軌，更發展台灣成為華人西畫藝術最重要的成熟市場。 本研究的目的是比較九零年代兩大國際拍賣公司進入台灣市場的營運策略，梳理其策略觀點與資源基礎之分析，探討哪些異質性資源決定了企業競爭力的差異、影響持久競爭優勢之形成，及如何充分運用差異性機會追求成長。由於大多數台灣本土拍賣公司的規模與優勢較小，面對亞洲市場的成長和外國拍賣公司的潛在競爭，期望本研究結果有助於台灣本土拍賣公司在經營華人藝術項目的拍賣策略與經營方向的擬定。 本研究發現，蘇富比與佳士得在台獲致成功的營運策略核心是調適策略—因地制宜且熟悉地主國文化之地主國導向調適；而有關進入對台灣拍賣產業帶來之影響，本研究發現，兩大國際拍賣公司不僅幫助台灣藝術拍賣產業奠定各項規範，使台灣正式與國際接軌，也帶動畫廊、藝術博覽會等相關藝文產業升級，成功的拍賣會更擴大帶動周圍其他產業（如旅館業、餐飲業、會展業、精品業等）的發展商機。 ※ 關鍵字：資源基礎，佳士得，蘇富比，二十世紀華人藝術。 / The main areas of Chinese art market are Taiwan, Hong Kong and Mainland China; however, the developing background, time and model in each area are quite different. Among the three, Taiwan is the earliest and the most developed market for Chinese oil paintings because of its full preservation of Chinese culture and humanities. Taiwan almost dominates the market trend of “20th Century Chinese Art”. In 1980s, the economy in Taiwan was booming and commercial activities were very active which lead to thriving art market. Sotheby’s foresaw the opportunity to carry out auction business in Taiwan. Therefore, the company established Taiwan branch office in 1981 and upgraded the branch to auction center in 1992, holding the first auction in Taiwan on March 22nd in the same year. Its competitor, Christie’s, established Taiwan branch in 1991. Unlike Sotheby’s, Christie’s formed a joint venture to enter Taiwan. It established “Christie’s Swire” Taiwan in 1991 and started its first auction in October 10th, 1993. The two global auction companies coming to Taiwan to hold auctions drove Taiwan’s art auction industry to be geared to international standards. Furthermore, Sotheby’s and Christie’s coming has transformed Taiwan to become the most mature art market of 20th Century Chinese Art. The purpose of this thesis is to compare the operational strategies of Sotheby’s and Christie’s in Taiwan in the 90s. By analyzing their strategies and resource bases, we can understand how heterogeneous resources affect their competitiveness, sustainable competitive advantages, and pursuing of growth opportunities. Because most Taiwanese local auction houses are small and have less competitive advantage, facing the strong growth of Asian art market and potential competition of foreign auction houses, I hope that my research findings can help their strategic thinking and strategy formation to capture the business opportunities in 20th Century Chinese Art. This research finds that the core strategy to make Sotheby’s and Christie’s successful in Taiwan art market is “adaption”, which is a poly-centric adaption in which the companies are pretty familiar with local conditions and culture of the host country. As for the impact these two companies have on Taiwan art auction industry, this research finds that Sotheby’s and Christie’s coming not only help Taiwan settle the norms of auction and make Taiwan to be geared to international standards, but also drive galleries, art fairs and other related art industries upgrading. The successful auctions in Taiwan have also stimulated the development of other industries, such as hotels, restaurants, conventions, exhibitions, and luxury industry. ※ Keywords: Resource-based view, Sotheby’s, Christie’s, 20th Century Chinese Art.

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本論文由作者／編輯群、文本、文化三大脈絡切入，以此觀察晚清四大小說之一的《月月小說》。藉由此環環相扣三者，以考察《月月小說》作為一本小說、文學刊物之主體性，及其在文學史、小說發展史上的意義。 第一章緒論，說明本論文之研究動機、相關文獻回顧，以及研究方法與步驟，以此作為本論文之基礎；第二章討論《月月小說》聚合的作者／編輯群體，探討其小說觀、知識狀態及編輯行為，我們可從中了解，《月月小說》除了「啟蒙」的重責大任外，更具備了小說休閒、趣味、通俗的本色。而小說家們選擇了融合新舊的文化道路，以此回應當時社會的諸多問題。 第三章討論小說敘事的轉變，透過對傳統小說技巧挪用的考察，以及對「譯」、「述」的梳理，可知《月月小說》對於「小說」文類具有高度的自覺與嘗試；第四章為小說題材類型論，將《月月小說》的小說文本分為趣味、道德、啟蒙三大部分考察，即便就表面看來十分不精準且雜亂的分類，仔細探究後，仍可見其中各自的特性與相互對話之處；第五章討論小說的時事與社會關注，以文本世界為中心，考察小說如何重寫時事。可以發現，《月月小說》雖揭露、陳列許多問題，但卻用小說的幽默、趣味筆調消解了當中的重量，用笑聲翻轉了政令、美德的價值。 第六章著眼於《月月小說》其他文類的作品，由此我們發現，《月月小說》透過多種文類去支撐、呼應其刊物主旨，但在隨筆、燈謎等文字背後，卻折射出了知識遊戲的光芒，凸顯了對啟蒙的質疑，以及其中休閒的可能。 第七章為結論，總述先前論點，並提出本論文之觀察：《月月小說》在近、現代小說史上，正巧連接了「新小說」（文學啟蒙）和「禮拜六」（文學休閒）兩者，並為充滿啟蒙、現代性智識體驗的晚清小說，開啟了其他面向的風景。 / I attempt to analyze The All-Story Monthly(《月月小說》) which is one of the 4 modern times novel magazines in 3 ways that are authors-editors, text and culture. I attempt to derive the subjectivity of The All-Story Monthly from these 3 ways, and elucidate its meaning of literary history and the development of fiction history. The first chapter is an introduction of this essay. In second chapter, I discuss the authors-editors. I conclude that in addition to enlightment, there is an interesting gist of The All-Story Monthly . In third chapter, I discuss the transition of narrative skills. To study the using of traditional narrative skills and analyze the texts of translations, we could comprehend that the authors tried various methods to vary narrative skills with highly conscientious of “novel”. In forth chapter, I discuss the classified catalogues of The All-Story Monthly. In my opinion, there is a distinct theme of each catalogue and they all rely on the gist of the magazine. In fifth chapter, I study the difference between novels and essays which using same social materials. It is clear to perceive that authors using an interesting way to “rewrite” news or histories. In sixth chapter, I deliberate about the texts of other literary genres. There is a leisure literary phenomenon in these texts. In seventh chapter, the conclusion, I present that The All-Story Monthly is a significant magazine of Chinese modern times literary history. It is a transition stage between Xin Xiao Shou(新小說) (literary enlightment) and Li Bai Liu(禮拜六) (leisure literature).

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