本研究從圖書出版之概念成形到產品上市的過程，根據次級資料之實證，觀察1950年以來圖書出版之環境的演變以及互補性產業如何演進，以「互補性產業演進與產品創新速度之關係」為主軸，探討：1、圖書出版產業在從創意到產品上市的價值鏈為何？2、1950年以來，圖書出版產業之互補性產業如何演進？3、互補性產業形成的原因為何？4、互補性產業演進對於產品創新速度會造成什麼影響？研究發現如下： 一、「法律」及「科技」是從1950到2000年推動圖書出版產業演進主要的環境變因。「法律」的事件歸類為『著作權法』；「科技」的事件歸類為『印刷技術』、『生產作業電腦化』、『網路資訊科技』。 二、根據圖書出版產業的特性，歸納圖書出版產業中所包含之價值活動個別屬於不同的「核心技術類型」。『內容創作』、『載具製作』及『產品流通』等。『內容創作』是要創作圖書內容。『載具製作』是要將圖書內容以載具的形式儲存以便於流通，而一般載具的形式有紙本、光碟電子書及可直接透過網際網路傳輸的數位資訊等。『產品流通』主要是要將圖書產品傳輸、銷售給客戶。 三、「法律」環境變因衍生「內容創作」之互補性產業演進；「科技」衍生「載具製作」、「產品流通」之互補性產業演進。 四、「載具製作」及「產品流通」之互補性產業衍生「內容創作」之互補性產業。 五、隨著環境變因衍生互補性產業，互補性產業形成原因可歸納為：規模經濟利益、知識專精利益、交易成本降低。 六、互補性產業演進影響產業分工，縮短舊有產業價值鍊長度。「內容創作」之互補性產業演進促進價值鏈專業分工，影響出版業價值鏈長度之縮短；「載具製作」之互補性產業之演進促進價值鏈專業分工，影響印刷業價值鏈長度之縮短；「產品流通」之互補性產業之演進促進價值鏈專業分工，影響傳統通路業價值鏈長度之縮短。 七、互補性產業演進加速產品創新速度。「內容創作」之互補性產業演進促進「內容創作」價值鏈之產品創新速度；「載具製作」之互補性產業演進促進「載具製作」價值鏈之產品創新速度；「產品流通」之互補性產業演進促進「產品流通」價值鏈之產品創新速度。 本研究最後呼應Teece(1987) 對互補性產業之看法，(互補性資產會影響從創意成形到產品上市的過程)，進一步引進Aaker(1991)「核心技術類型」的觀念，提出『互補性產業演進的模式，以及互補性產業演進對產品創新速度之影響』的觀念性模型。

App 內購買(In-App Purchase, IAP)已成為現今App 營收的主要模式，而過 去針對此一現象的研究大多集中於遊戲類的App，較少針對其他類型App(工 具、資訊、社交)進行探討。 本研究先利用文獻歸納的方式，整理出可能影響使用者App 內購買的因 素，再透過深度訪談法，針對曾經進行過App 內購買的使用者進行訪問，歸納 出App 使用動機、販售商品與App 的互補性與口碑情緒三個因素會影響使用者 對商品的知覺價值與購買意圖，並依此建構本研究的研究模型，並進行實驗設 計。在實驗中，本研究挑出四種不同類型的App，並以高低互補性、正面口碑 的有無為操弄變項，搭配App 使用動機來搜集資料並進行分析。 研究結果發現：(1) 部分App 使用動機會對知覺價值與購買意圖有顯著影響。 (2) App 與商品的互補性對於知覺價值與購買意圖皆有顯著影響。(3) 口碑對於 商品的知覺價值有顯著影響，但是對於購買意圖沒有顯著影響。顯示IAP 商品 是否能與App 有效整合，為App 帶來更多的價值，才是影響使用者購買意圖的 最大因素。 / In-App purchase(IAP) has become the main revenue model in App market. Previous studies on this issue are mostly focused on game Apps, and rarely explored other types of Apps such as productivity tools, information or social networking tools. In this study, we use literature analysis and in-depth interviews to find factors that may affect users’ in-app purchase intention. User motivation, product complementarity, and word-of-mouth are found to affect users’ perceived value and in-app purchase intention. We developed a theoretical model and designed an experiment to test the model. In the experiment, we chose four different types of Apps, designed with different levels of complementarity and different sentiment of word-of-mouth (user comments) as the treatment. The results indicated that: (1) Certain motivations significantly affected the perceived value and purchase intention of IAP products. (2) Complementarity between IAP products and the App significantly affected the perceived value and purchase intentions of IAP product. (3) word-of-mouth significantly affected perceived value but not affecting the purchase intention of IAP products.

台灣消費性電子產業和以往在資通訊電子產業的經驗，有極大的不同。以往廠商只要在Wintel架構下，依循主流設計發展產品，做個快速的跟隨者，只要掌握製造優勢的條件，往往就能創造硬體產品的興盛。然而，對於沒有共同平台、沒有主流設計的消費性電子產業，這些都不足為憑，只有不斷推出令人驚艷的創新產品，才是價值創造的最大根源。因此，消費性電子產品的創新，不僅來自於豐富的專業的創意，更需要仰賴極致的技術和管理開發的效率。 本研究的目的，旨在探討台灣的企業邁向消費性電子產業的產品創新模式，這種模式必須整合不同的技術、發揮想像力、提高產品開發管理能力及運用企業內外資源等要素。其中，尤以培養創新的組織文化，是企業突破窠臼的重要因素。 本研究，透過單一公司的深入分析，將其創新能力的育成，分為內部管理機制及外部技術資源的運用兩個構面，並以國際大廠做為互補性資產，將破壞性創新產品巧妙的與市場連結，而推展到消費者手上的成功經驗。在研究中，內部管理機制方面，分別探討企業內部的創新平台與組織文化；在運用外部技術資源方面，則討論技術吸收的模式與策略夥伴的幫助。最後，對創新成果做進一步的檢驗，並對此一創新模型的複製與應用提出建議，以提供業界進行消費性電子產品創新管理與發展之參考。 / There are enormous different experiences between consumer electronic industry and IT Industry in Taiwan. In the past, as long as a maker keep himself as a rapid follower under Wintel design concept and grasping the manufacturing advantages, the make normally can easily create a booming market of hardware products. However, that is not enough for the consumer electronic product as there is no standard platform or main stream to follow, thus the true value can only created by the continuous new shinning products innovation and development. Thus the innovation of consumer product is not only from the creativity, it also relies on the ultimate technology and high efficiency of product development. The purpose of this research is to investigate the innovation model of Taiwanese enterprises in consumer electronic industry. This model has to integrate the various technologies, to extend the imagination, to manage the ability for product development and to utilize the internal and external resources; especially to cultivate the creative culture is the key factor for a company. This research adapts the detailed analysis of single company, whose incubates its ability by internal management mechanism and utilization of the external technical resources. To leverage the global firm’s market power as complementary assets, promotes the disruptive innovation product to consumers. In terms of internal management mechanism, discusses the internal innovation platform and organization culture. The other hand of utilizing the external resources, discusses the ways of technical knowledge learning and the support from the strategic partners. In the end, do the further exam on the innovation results, and offer the opinion on the duplication and application for the model. This could be a reference for product innovation and management of consumer electronic industry.

本研究試圖整合成人依附理論與Benjamin的SASB人際行為環複模式，主要研究目的有二，研究目的一：探討伴侶間的人際行為是否會影響個人在愛情關係中依附特質的展現，研究目的二：探討伴侶間的人際行為對個人在愛情關係中依附風格、依附特質改變的影響情形。在本研究中，在伴侶間人際行為的內涵包括親和性（又分成滋潤性與破壞性）與互依性（又分成自主性與控制性）等人際行為，伴侶間互動層次共測量個體自陳對方提供行為、實際對方提供行為，個體的尋求行為、以及提供-尋求行為之間的互補性（亦分成個體自陳伴侶間的互補性、以及實際伴侶間的互補性）。依附特質的測量包括個體自陳在愛情中與伴侶間的焦慮與逃避依附特質等，並可組合出安全型、焦慮/矛盾型、逃避型、與錯亂型等四種依附風格。 本研究採取「追蹤研究法」，平均間隔約12.49週，進行兩個時間點的測量，邀請正在約會關係中的大學生伴侶雙方共234人接受單獨的成人依附特質量表(ECR)、伴侶間人際行為量表(SASB模式)的測量，並同時詢問其壓力事件調查表與測驗大學生身心健康調查表(GHQ)，以作為排除影響依附風格改變的干擾變項，兩個時間點皆完成測驗且未分手者共計199人。研究目的一的分析對象為第一個時間受測者，但必須是正在談戀愛而未分手的大學生，共計232人符合標準，其中男性佔35％，女性佔65%，，而完整的配對資料共76對，故有152人可進行實際伴侶間互動的分析。 研究目的二的受測者除了兩個時間點皆受測且未分手外，還必須排除在兩個時間點遭受重大壓力者與GHQ量表上表現出身心健康狀況不佳者，共計有效受試者為183人，伴侶雙方皆完成測驗的共計63對，故有126人可進行實際伴侶間互動的分析。本研究亦針對個體自陳對方提供行為、以及各人際行為的親和性與互依性指標、提供與尋求行為的互補性指標等，進行信效度的檢驗。 本研究結果可分成兩大部分。第一，在人際行為對愛情依附特質與風格改變的影響方面，可發現部分伴侶間人際行為的確可對依附特質造成影響：1. 「親和性」人際行為最能影響愛情依附特質，並與依附風格、依附特質改變最有關連；2.「滋潤性親和」不同於「破壞性親和」對依附特質的影響；3.個體在愛情關係中的依附特質，主要受到個體「主觀認知」到的伴侶間人際互動，而並不一定會受到「實際」伴侶間人際互動的影響；4. 逃避特質則較明顯受到伴侶間滋潤性親和人際行為的影響，而焦慮依附特質較受到伴侶間破壞性人際行為的影響，但焦慮依附特質的改變與伴侶人際行為關連性較低。第二，對個體在關係中單向的人際行為而言，親和性比互依性人際行為更能影響愛情依附特質，甚至與依附風格、依附特質的改變更有關連；但互依性指標（自主性）對依附特質並非沒有影響力，而是會顯現在雙向人際行為的互補性當中。 最後乃說明本研究的討論與限制，並提出未來在研究上與伴侶諮商實務上的建議。 / This study tried to integrate adult attachment theory and Benjamin’s Structural Analysis of Social Behavior Models (SASB). There were two major purposes of the study: The first one was to, discussing whether the impact of dating couples’ interpersonal behaviors on romantic attachment characteristics for college students. The Second was to, discussing the impact of dating couples’ interpersonal behaviors on the change of attachment styles and characteristics. In this study, the content of dating couples’ interpersonal behaviors includes affiliation (best and worst) and interdependence (autonomy and control) behaviors. The interactions of dating couples were measured by self reporting partner’s providing behaviors, actual partner’s providing behaviors, subjects’ seeking behaviors, the complements of self reporting dating relationship with providing-seeking behaviors, and the complements of actual dating relationship with providing-seeking behaviors. The measurement of attachment characteristics included anxiety and avoidance trait, which could be combined to four attachment styles: secure, anxious-ambivalent, avoidant, disoriented / disorganized. The study took ‘panel study’, and the average interval of test-retest time points was about 12.49 weeks. Total subjects were 234, who were measured by ECR and couples’ interpersonal behaviors (SASB model). Questionnaires of stress events, and GHQ were interference variables for the use of the purpose of the second study. There were 232 subjects composed of 35% male and 65% female in the purpose of first study. These subjects who were all measured in the first timing were falling in love and not yet breaking-up. There were 76 pairs complete matching data, so 152 subjects could process the analysis of actual dating relationship. There were 183 subjects in the purpose of the second study. Besides subjects who were measured in the two time points were falling in love and not yet breaking-up, it had to eliminate two interference variables. There were 63 pairs complete matching data, so 126 subjects could process the analysis of actual dating relationship. There were two major results in this study. First, couples’ interpersonal behaviors had the impact on attachment characteristics: 1. affiliation interpersonal behaviors could affect romantic attachment characteristics, and was related to the change of attachment styles and attachment characteristics. 2. The impact on attachment characteristics was different between ‘best affiliation’ and ‘worst affiliation’. 3. Self reporting couples’ interpersonal behaviors had impact on attachment characteristics. On the contrary, actual couples’ interpersonal behaviors had no impact. 4. ‘Best affiliation’ had impact on avoidance attachment characteristics, and ‘worst affiliation’ had impact on anxiety attachment characteristics. The association between the change of anxiety attachment characteristics and couples’ interpersonal behaviors was low. Second, for one-way interpersonal behavior in dating relationship, affiliation behaviors affected romantic attachment characteristics more than interdependence. Even affiliation behaviors were more related to the change of attachment styles and attachment characteristics than interdependence. The complement of couples’ autonomy interpersonal behaviors also affected attachment characteristics. In addition, implication for adult attachment research and couple therapy in dating relationship was discussed. Research limitation was also explicated.

不同金融體系結構，引導資金分配的過程也會有所差異，進而導致不同的經濟發展模式。本研究主要探討在不同地方金融制度中，地方政府與地方金融機構及地方企業之間的互動關係，如何影響中國大陸地方經濟發展模式。 本文認為，自中國政府推動金融改革以來，依據融資來源，各地區將會出現以銀行信貸為主、以中央資金為主及以民間金融為主的三種不同地方金融制度，這三種不同的地方金融制度對地方政府行為有不同的限制和影響。另一方面，各地方政府都是由不同的官僚部門所組成，存在不同部門之間的利益衝突，能否良好協調各部門之間的衝突將會影響地方資源的配置情形。在特定地方金融制度的影響下，加上各地方政府不同的官僚結構運作，本研究認為最終將會引導出五種不同的地區經濟發展路徑。 / The purpose of this dissertation is to explore how local political and economic institutions shape divergent paths of regional economic development among different localities in China. This research proposes five models of Chinese regional economic development. Through an analysis of Chinese different localities, this research states that under the constraints of local distinct financial structures, the ways in which local governments and businesses develop different strategies to interact and respond to market competition and difficulties influence capacities of local government for economic leadership, and result in various economic developmental patterns.

本研究運用網絡理論與資源基礎的觀點，探討影響不同集團子公司間多點合作的因素，期望對於網絡與多點合作的理論有所貢獻。經文獻探討與個案研究歸納整理出涵蓋多元層面，包括公司、二元與集團層面，以及關於資源、夥伴關係和網絡等重要特質的理論架構。 本研究以問卷調查的方式，針對台灣金融集團蒐集資料，隨後共由36家金融保險公司獲得125筆有效樣本資料，分析結果發現公司的企業資源、集團的系統資源及其互補性，地位相似、信任與合作項目影響多點合作。此外，網絡結構之核心地位亦扮演影響多點合作之重要因素。 最後，本文提供若干理論與實務意涵、研究限制和後續研究建議。 / This thesis combines network theory with resource-based view to explore the factors that drive multi-point cooperation between two specific firms in different business groups. Accordingly, this study intends to make a contribution to the implication on network theory and multi-point cooperation. After literature reviewing and case study, the thesis develops a multilevel model, including the firm, dyad and group levels, and relating key properties of resources, partnership and networks to multi-point cooperation. Utilizing survey research, and using 125 data from 36 firms on financial groups in Taiwan, the finding indicates that the likelihood of financial and insurance companies’ multi-point cooperation is related to the business resources, system resources of the business group and its complementarity, status similarity, trust as well as their collaborative items. Network centrality arising form firms’ structural position also plays a very important role in the formation of multi-point cooperation. In addition to theoretical and managerial implications, limitations and future research questions based on the findings and suggestions for future research are also provided.

Many studies have explored service innovations regarding the use of information technologies, yet few have addressed the strategic leveraging in IT investment for sustaining competitiveness. The objective of this paper is to examine different strategies that firms have applied in leveraging advanced information technologies for service innovation in highly competitive market. The analysis of strategy is developed based on two dimensions: (1) IT capability, referring to a firm’s ability to deploy IT-based resources, combined with (2) the firm’s complementary resources including customer and supplier relationships, financial capital. We investigate the convenience-store industry and telecommunication industry in Taiwan, are observed to be in the intensive competitive market in terms of the reduced sales growth, intensively innovations undertaken. The case analysis reveals that there are four types of strategies firms apply in leveraging IT for competitiveness: predator, inventor, follower, and hedger. We also found the transition of strategies for IT-enabled service innovation with resource reconfigurated as market evolved. We further identify the resource reconfiguration mechanism occur in the achievement of their sourcing approaches. Generally, this research explains firms’ continuous strategic changes and resource reconfiguration to sustain the advantages of IT-enabled service innovation in competitive market. We suggest a strategy model that includes the issues of the strategy content, path of strategy transitions, resource reconfiguration mechanisms, and resource sourcing approaches. This model provides a guideline for firms to decide their strategies towards different IT-enabled service innovations with the strategic resource configuration changes.