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21	打造一個成功的零售服裝品牌：以Abercrombie and Fitch公司為例 / The Making of a Successful Retail Fashion Brand:Abercrombie and Fitch Co. as an Example 樊亭余, Fan, Christine Unknown Date (has links) 此研究將探討台灣消費者的消費行為對於國外知名零售絣牌Abercrombie and Fitch Co. 本品牌建立位於美國以休閒服裝為主，。此研究會探討品牌知名度，品牌形象，購買意向對於這個品牌。此研究採用便利抽樣調查以定量分析取出結果。本研究採取192個樣本中34.9%為男性，65.1%為女性。研究員採用階層回歸分析調查出本研究調查。調查結果指出消費者俱有高度認知對於品牌知名度和品牌形會有嚴重影響消費者的購買意向。同時，消費者俱有高度炫耀性消費和時尚觀念對於Abercrombie and Fitch Co. 品牌知名度和品牌形的認知會增加。Abercrombie and Fitch Co. 的資訊來源大多數以網路和朋友，因此也提升消費者的品牌知名度對於此品牌。 / In this study the researcher examined the influence of Taiwanese consumers behavior towards overseas retail fashion brand Abercrombie and Fitch Co. The brand was established in the United States of America that offers a range of products such casual sportswear apparel, outerwear, and accessories for men, women, and kids. This study investigated on Taiwanese consumers brand awareness, brand image and purchase intention for the brand. A quantitative analysis will be used for this research by using convenience sampling survey which were distributed online. A total of 192 samples were used for this study (34.9%) of the respondents were male and (65.1%) were female. The researcher used hierarchical multiple regression analysis to test for the results that were needed for this study. The findings indicated that purchase intention is heavily influenced by brand awareness and brand image; meanwhile, consumers with higher levels of conspicuous consumption and fashion conscious orientations have greater brand knowledge and better brand image about Abercrombie and Fitch Co. Getting fashion information from friends and internet led to greater brand awareness about Abercrombie and Fitch Co. 品牌知名度品牌形象炫耀性消費時尚觀念購買意向品牌資訊來源 Brand Awareness Brand Image Conspicuous Consumption Fashion Consciences Purchase Intention Brand Information Source
22	時尚設計之著作權保護-以服裝設計為中心游皓婷, Yu, Haw Tyng Unknown Date (has links) 時尚設計師出面控訴快時尚品牌抄襲的新聞層出不窮，不乏設計師出面指稱現行法規對其保護不足，而時尚設計、服裝設計領域近期不斷以新穎之技術、手法融入設計當中，呈現出更多以往不可能呈現的造型，使得服裝設計越來越像藝術品，並不單單只是為了使人穿著，進而引發是否有必要將服裝設計與傳統藝術作品區別保護之爭辯。根據美國國會2016年的報告顯示，全球時尚產業每年產值約1.75兆美金，過去曾有紡織王國美稱的台灣，也開始從過去的委託製造（OEM）致力轉型於委託設計製造（ODM），至今努力發展自有品牌（OBM），如何成功打入國際為本土品牌未來應努力之方向。歐盟地區有歐盟共同體設計規定，予以服裝設計周全之設計權保護；美國則長期受制於實用性物品原則之可分離性判斷，而長期無法提供服裝設計之著作權保護；我國雖未明文不予服裝設計著作權保護，但也長期處於不明確之狀態。對設計師而言，不明確之保護即為一不確定風險，將阻礙具創意的新設計之出現，此為台灣推行文化創意產業、將本土品牌推向國際、培育新一代設計師所需解決之問題。本研究主要分為五章，除第一章為緒論外，第二章為時尚設計產業與國際保護現況之概述，第三章主要論述美國著作權法基本結構且以服裝設計為重心，並就前述基礎由實務案例加以歸納評析美國實務對於服裝設計著作權保護之態度，第四章主要論述我國著作權法基本結構且以服裝設計為重心，並就前述基礎藉由實務案例加以歸納評析我國實務對於服裝設計著作權保護之態度，第五章提出本研究之結論與建議。經研究發現著作權法並非全然對於服裝設計不予以保護，僅係因立法政策與解釋論上之不穩定見解，導致保護的不確定性，希望透過此篇論文能夠提供我國主管機關解釋上之建議。 / Nowadays, copycat, knock-off accusements appear frequently within fashion design industry. Some of the scholars, industrial representors comment that fashion design is not copyrightable and shall not be protected. However, it is indisputable that fashion is an innovative and orginal form of art. Furthermore, fahion design consists of artisic expression and other unique features. Thus fashion designers and other kind of artists shall not be treated unfairly. This study focuses on copyright protection both in Taiwan and United States. And discuss to what extent shall we protect garment design and how we can seafeguard talented fashion desingers’s creative works. The study is divided into five parts. The first part is the introduction part. The second part is talking about the featues of fashion design industry and international rules which are related to fashion design. The third part focuses on copright law, domestic theoretical legal analysis and cases on garment design infringement lawsuits in the United States. The fourth part focuses on copright law, domestic theoretical legal analysis and cases on garment design infringement lawsuits in Taiwan. In the end, this study provides several suggestions for the Taiwanese adminstrtion agencies and juditial authorities. 時尚產業時尚設計服裝設計著作權法設計專利網紅 DPPA IDPPPA IDPA 仿製原創性實質近似 TRIPS協定伯恩公約歐盟共同體設計指令歐盟共同體設計規則可分離性判斷美術工藝品應用美術著作 Fashion industry Fashion design Garment design Copyright Design patent Internet celebrity DPPA IDPPPA IDPA Knock-off Originality Substantial similarity TRIPS agreement Berne Convention Separability Artistic handicraft Applied art
23	台灣時裝設計師進軍國際市場動態過程之個案研究：以Csikezentmihalyi創造力系統模式觀點 / The Dynamic Processes of How Taiwanes Fashion Designers Market Their Products and Brands into International Fashion Market 孫翠杏, Sun, Tsui-Hsing Unknown Date (has links) 在國際時尚舞台中，台灣在過去一直扮演代工的角色：儘管手中握有無與倫比的研發與生產技術，然而報酬率卻遠不及握有「國際品牌」的廠商。 1990年起，台灣以往勞力、技術密集的紡織產業開始走下坡。台灣紡織產業開始面臨勞工短缺、工資上漲，許多低價紡織品在國內生產已無獲利空間；從2000年左右開始，隨著全球化市場發展，中國大陸與東南亞等新興國家陸續崛起，我國紡織產業開始產生外移。2005年，WTO協定生效，取消「紡織貿易配額」，以及全球各地逐漸形成的「區域經濟體」，使得全球紡織產業發生結構性的變化。近來「美學經濟」指標性產業：「時尚產業」，已經成為亞洲國家積極發展的目標，而政府也大力鼓吹由過去專業代工的「製造經濟」，轉型為以品牌、設計為主的「創意、知識經濟」。2008年國家重點發展計畫中提出「產業高值化」政策，除了研發，強化行銷能力以提升品牌知名度亦是創造高附加價值的重要關鍵。台灣在本土時裝設計師品牌不少。然而，礙於台灣市場規模，始終無法有大幅的成長。因此，台灣設計師如何進軍國際市場，便成了一個值得深入探討的議題。本研究結合Csikezentmihalyi創造力系統模式、與設計師日常事業經營，探討本土設計師時裝品牌國際化的動態過程：設計師如何以服裝設計專業、結合創業營運相關知識，不斷與國際時尚界專業人士與買家們溝通互動，進而使其品牌在國際間佔有一席之地。本研究同時歸納設計師在進軍國際市場時需要哪些能力，以及在進入國際市場不同階段所應注意的管理議題，期望能供業界、後續學術研究參考、指教。 / This research is about how Taiwanese fashion designers market their products internationally. Taiwanese textile companies didn’t have their own brands before. They mainly manufactured and sold products overseas under foreign brand names. However, the textile manufacturing industry in Taiwan has already moved abroad to low-labor-cost area during the past two decades. Taiwanese designer brands have been struggleing between the small domestic market and the competition of foreign brands. I explored three cases of Taiwanese fashion designers who market their brands and products internationally. They are respectively Hong, Li Fen’s designer brand ‘Sophie Hong’, Chien, Yu Feng and Pan, Po Shun’s ‘Shawnyï’, and Chia, Wen Lan’s ‘Twinkle by Wenlan’. I analyzed these cases based on the Creativity Dynamic System Model (Csikezentmihalyi, 1990). First, I discovered how they combine their expertises of fashion design and business management to organize their international network. Second, the abilities a fashion designer has to possess during his way to international fashion market have already been clearly listed and categorized. In the end, I casted several managerial issues the fellow designers should pay attention to in different stages when they try to internationalize their brands and products. Csikezentmihalyi 創造力系統模式服裝設計師時裝產業國際行銷村上隆藝術創業論時裝週時尚之都洪麗芬簡鈺峰潘伯勳賈雯蘭台灣 Csikezentmihalyi Creativity System Model Fashion Designer International Marketing Management Abilities of Fashion Designer Fashion Industries Sophie Hong Shawnyï Twinkle by Wenlan Fashion Week Fashion Capitals Taiwan
24	俄羅斯傳統服飾與當代時裝產業之研究 / Russian traditional costume and contemporary fashion industry 陳薇如, Chen, Wei Ju Unknown Date (has links) 本文旨在研究俄羅斯傳統服飾文化與當代俄羅斯時裝產業之進程。首先介紹俄羅斯傳統服飾種類及特色，再依不同時代背景詳述俄羅斯服飾文化的演變，其次透過與西方服飾設計之比較，進一步探討俄羅斯當代時裝產業的轉變，最後解析俄羅斯時裝產業在21世紀所面臨的國際情勢影響與後續發展。俄羅斯因其獨特的地理位置及種族多元文化之特性，造就其服飾文化的豐厚與迷人。筆者希望透過本之研究，瞭解俄羅斯複雜而多樣的服裝美學，也讓國人一同認識人類文明最綺麗的瑰寶。俄羅斯傳統服飾文化當代俄羅斯時裝產業俄羅斯當地品牌介紹俄羅斯本土設計師的創作歷程

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