在激烈的競爭環境下，汽車電子業者面對產品上市時間和產品成本的考驗，如何在這之中取得先機，為保持競爭力的一個重要因素在於將設計鏈與供應鏈適當的銜接起來，像是透過跨部門專案團隊的建立來有效整合研發與採購，當採購人員能夠早期投入研發設計，帶來不僅研發效率的提高，更加快了新產品上市的速度。 為了研究和了解現階段汽車電子業者的研採整合現況，本文以生產繼電器的A公司為研究對象，透過深入訪談和實地觀察整理，本次的研究有3個目的，首先，探討新產品研發過程中，研發與採購整合的問題，其次針對適合A公司的專案團隊整合模式的探討，最後探討研發採購整合模式所產生的效益。 經過蒐集A公司的基本資料以了解企業概況、產品組合、企業發展近況，其次透過實地查訪與訪談，進一步的了解公司內部研發部門與採購部門的互動模式，而後將所有資料彙整、分析與歸納，整理出目前研發部門與採購部門整合的癥結點，最後從中提出企業應改善的部分，並給予改善建議。 研究中發現研發人員與採購人員在整合的過程中，產生許多整合上的問題，我們將這些問題做一個簡單的歸類，分成三個領域來檢視：部門目標、溝通協調、產品開發程序。針對這三個領域的癥結點，本文結合文獻與訪談的結論，使研究能夠結合目前的產業狀況，給予研發與採購整合上更佳的建議。

汽車產業是僅次於房地產最大產業，去年(2016)全球小型車輛(Light Duty)新車銷售量已突破九千萬輛，來到九千零四十萬輛。汽車的發明使得人與人之間的距離縮短到極致。長期以來，汽車一直只是單純的交通工具，頂多就是將冷氣和音響裝到汽車上，讓駕駛較為舒適、不致無聊。然而，隨著資訊電子技術發展一日千里，資訊電子已快速取代以傳統機械為主的汽車零配件成為汽車提升性能、效率、安全，以及娛樂功能的最重要推動力，也使汽車愈來愈高科技化。如今，汽車各類電子已經廣泛應用在汽車上，這些電子晶片不只用來偵測車體行進時的狀態與傾角、引擎轉速與溫度調節、燃料噴射、自動變速、輪胎壓力等各項基本參數，其他像是讓倒車更安全的倒車雷達、不須要鑰匙就能開車門的指紋辨識防盜系統、即使在高速公路上奔馳也能上網的行動無線寬頻網路、以及車內多媒體影音娛樂系統、GPS衛星導航等等，都是靠電子零組件才能運作。 汽車電子化被認為是汽車技術發展進程中的一次革命，汽車電子化的程度被看作是現代汽車水平的重要標誌，是用來開發新車型，改進汽車性能最重要的技術措施。汽車業者增加汽車電子設備的數量、促進汽車電子化是奪取未來汽車市場的重要的有效手段。汽車電子產品市場將在汽車產業發展的保障下穩步發展，各類汽車電子產品在汽車中的普及率將持續提高，隨著未來汽車市場的快速發展和汽車電子的價值含量迅速提高，汽車電子產業將形成巨大的經濟規模效應，且汽車電子產品占汽車的成本亦將進一步提高。汽車電子會成為全球資訊業者矚目的焦點，在於電子零配件佔汽車生產成本比例日益升高以及全球汽車電子產業的高度成長。根據工研院IEK統計，2013年全球汽車電子產品市場約1,670億美元，預估到了2019年將倍增達3,011億美元。全球汽車電子產業持續加溫，再加上法規對節能、安全的日益要求、消費者對舒適、對信息娛樂的需求、電動車、無人駕駛等的崛起將大大地刺激對汽車電子未來的成長。這些數據顯示，隨著傳統 3C電子產業的成長逐漸趨緩之際，汽車已成為對電子零組件需求增加最快的一個產業。 長年以來，政府政策以及台灣廠商主要以3C電子代工市場為定位，享受經濟規模的好處，但產業發展已進入成熟期。高科技產業在高競爭壓力及低毛利的挑戰下，普遍壓縮了獲利的成長空間，電子代工業者紛紛陷入削價競爭的紅海，再加上中國政府對當地電子企業的支持，在資金、資源甚至法令上對當地企業有無比的助益，形成優勢，使得台灣電子產業在內外環境夾擊下更難擴展。汽車電子在台灣琢磨不多，乃是由於汽車電子經濟規模小，對技術、品質要求較一般電子高出甚多且進入門檻高，需要很冗長的開發與投資，是昔日造成台灣企業不願進入的主因。因此，台灣汽車電子產業在國際間是較為陌生的，大部份的技術都被國際大廠或原車廠所掌握。近年來台灣企業以及政府已慢慢了解到全球車輛電子化所帶來的商機，並可為台灣的電子產業於全球汽車電子產業上占有一席之地。車輛電子產業則為台灣3C 產業(Computer, Communication, Consumer Electronics)帶來了創造高利潤空間之曙光，成為另一令人矚目之第4C 產業（Car）。但是因車輛產業有其特殊的供應鏈生態，以及高安全可靠度要求，因此要如何跨足車輛電子，是台灣科技產業中最熱門的話題之一。 本論文著重在車輛電子零組件、模組產品並以台灣上櫃廠商A公司為例，如何進如嚴苛的汽車電子市場及其進入OE(Original Equipment)之策略，避免紅色供應鏈創造藍海市場及價值。A公司成立於1998年，從事車用電子二極體製造，全球市占率超過51%，第二、三、四名依次為德國BOSCH，日本日立(Hitachi)， 日本Sanken電氣。此四家已佔全球新車市場95%以上用量，形成寡占市場生態體系。在A公司未進入此市場前，車用二極體之霸主為德國BOSCH。然而，A公司創立不過十餘年，對汽車產業來說只是初生之苗，如何在短短十年內於嚴苛的車電市場中取得領先地位以贏擊國際大廠，其競爭優勢、戰略戰術策略、經營方向是本論文研究重點之一。再者，A公司近年著手於研發節能環保之新世代電子產品，以期更有效能的電子產品被開發出來。在未來新汽車電子市場中，A公司如何能再創新優勢，其是否能延續既有的競爭策略或有不同戰略作法與國際大廠一較天下，確實值得深入討論。藉由A公司經驗，以國際汽車環境、法規要求、技術、安全性、未來產品發展趨勢、環保節能等各個面向所採取的宏觀策略來提供或建議台灣廠商現有或新進入者如何能切入此汽車電子的利基市場，提出未來台灣汽車電子零組件產業發展方向、影響關鍵零組件主要因素之變化、產業可能面臨問題與解決對策等，以及其所要面對的問題與挑戰提供建議與策略，藉以提供政府相關單位或民間企業在做未來長期計劃政策訂定或商業決策時的參考，並期望能促進台灣廠商在汽車電子產業形成強而有力的供應鏈生態網。 / The automotive industry is becoming the second largest industry in the world. The new car sales of global small vehicles have exceeded 90 million, arriving to 90.4 million in year 2016. The invention of the automobile shortens the distance between people. The automobile has always been just a simple transport for a long time, and it just installs the air-conditioner and audio to the car to make driving more comfortable, not be boring. However, with the rapid development of electronics technology, it has been not only replaced the traditional mechanical-based auto parts but also become the most important driving force to enhance automobiles’ performance, efficiency, safety, and entertainment functions that is making more and more high-tech of automobile. Nowadays, all kinds of electronic vehicles have been widely used in the car, these electronic chips are not only used to detect the moving vehicle of its state and tilt, engine speed and temperature regulation, fuel injection, automatic transmission, tire pressure and other basic parameters. The other vehicle systems like reversing radar, fingerprint identification system, the Internet mobile wireless network on the highway, multimedia entertainment system, GPS satellite Navigation and so on are all relying on electronic components to operate it. Automotive electronics is considered a revolution in the development of automotive technology, it is seen as an important indicator of modern vehicle level, using to develop new models, improve the performance of the most important vehicle technical measures. It is an important and effective measure to increase the number of automotive electronic equipment, promote the automotive electronics by automobile manufacturers in order to seize the automobile market in the future. The prevalence of all types of automotive electronics products will continue to increase based on the rapid development in the future of auto market and increase of automotive electronics’ value. Automotive electronics will become the focus in the global information industry due to the increasing proportion of electronic components in automobile production costs, and high growth of the global automotive electronics industry. The auto electronics parts is estimated to account for $ 3,705 in 2015,and increases more than 65% in the total cost of production of an automobile. As for the overall market value is even more astonishing. The global automotive electronics market in 2013 is about 1,670 billion US dollars, and it is estimated to 301.1 billion US dollars according to IEK statistics. The automotive electronics will greatly growth in the future because of the continuing development of the global automotive electronics industry, regulation for energy efficiency and safety, consumer demand for comfort and entertainment, electric cars and unmanned driving, etc. These data show that the automobile electronic components has become the fastest growing industry. For many years, government policy and Taiwanese manufacturers is mainly to focus on 3C electronic foundry market, enjoying the benefits of economies scale, but this industry development has already entered a mature period. The electronic foundry industry has plunged into low-price Red Ocean competition because of the high pressure competition and low-margin challenges in high-tech industry, and with China government's support for local electronics companies. All of these factors make Taiwan electronics industry hard to expand it. Taiwan enterprises are unwilling to enter the field of automotive electronics due to the small size of the automotive electronics economy, technology and quality requirements are much higher than general electronic. In addition, it needs a long time to develop and invest because of high threshold entrance. Therefore, Taiwan's automotive electronics industry is relatively unfamiliar in the international market because most of the technologies are possessed by international automakers or the original equipment. In recent years, Taiwan enterprises and the government have gradually understood the global automotive electronics will bring some business opportunities, and it would hold a portion of global automotive electronics for Taiwan's electronics industry. The automotive electronics industry not only creates another road for Taiwan’s 3C industry but also becomes the 4C industry (Car). However, the automobile industry has its special supply chain ecology as well as high security and reliability requirements, so how to cross the automotive electronics is one of the most popular topics in Taiwan's technology industry. The emphasis of this research paper is on the automotive electronics components and modules, using A Technology Corporation, an OTC company as an example, explaining how to enter into the strict automotive electronics market and the strategies to enter the OE automotives, in order to prevent Red Oceans in supply chain and create values in Blue Oceans. A Technology Corporation was established in November, 1998. Its main product automotive diode stands more than 51% global market share, followed by Germany’s Bosch, Japan’s Hitachi, and Japan’s Sanken. These top 4 suppliers monopolize above 95% of all diodes globally in this oligopoly market. Germany’s Bosch had stood above 50% market share before A Technology Corporation entered the market. With merely 10 years in the auto industry, A Technology Corporation could still be considered as an infant. Another key of this research paper is to explain how A Technology Corporation obtained the leading position, winning over international well known manufacturers, achieving competitive advantage through effective strategy, methodology, tactics, and operations. Furthermore, over recent years A Technology Corporation has been focusing especially more on the development of advanced electronics applications for the new generation in environmental protection and new energy technology for better efficiency. In the future of the new automotive electronics market, how A Technology Corporation can re-invent and re-innovate to create new advantages through current competitive strategy or different strategic approach to compete with other international manufacturers, is a topic worthy of discussion. With A Technology Corporation’s experience in automotive regulatory requirements, technology, security, product trends, environmental protection and energy conservation, A Technology Corporation can help offer recommendations to other Taiwan manufacturers or new entrant on how to enter this niche market. A Technology Corporation can also provide advice and strategic directions on future development of the automotive electronics to government agencies and private enterprises, including the impact of change on key components and the challenges this industry faces and potential solutions, for long-term policy planning or decision-making, in turn, promoting Taiwan manufacturers in the automotive electronics industry to form a strong supply chain and network.

汽車一直是人類重要的交通工具，近年來由於汽車電子與資訊通訊（Telematics）技術的進步，使汽車的功能更加豐富化；再加上無線網路的普遍應用，使得汽車的角色，從原來的代步工具，逐漸成為行動辦公室、娛樂及生活空間的延伸。汽車業也從傳統的製造業，逐漸邁向高科技。 目前汽車電子結合無線網路的運用，大部份強調在人身安全、緊急救援、車輛保全、提供生活資訊、多媒體娛樂以及道路導航等領域，但對於用車人最基本的需求「用車不中斷」的服務，則尚無應用的案例。 本研究從車商所提供的服務現況開始探討，藉由PZB服務模式的解析，找出供給與需求之間的缺口(Gap)，再以無線網路所提供的服務進行模擬，試圖找出應用無線網路來填補車商與用車人之間服務缺口的可行性。 本研究蒐集了現有汽車業領導品牌所提供的汽車電子應用實例，列述其提供服務的項目、重點以及特色，除了比較這些實例的差異之外，同時也與本研究的重點--「如何應用無線網路提供用車不中斷的服務」做比較，以說明其差異之處。 本研究對汽車業未來應用無線網路的情境，提出三種模擬，針對這些模擬的情境，分析對汽車業價值鏈的各個組成要素所可能帶來的影響與衝擊；並針對這些影響與衝擊提出必要的因應措施。以汽車業本身而言，包括流程的改變、組織的改變以及科技工具的應用；對其周邊的產業，例如保險業、租車業、分期購車業、中古車業以及拖吊業等，則描述其可能的改變及需採行的對策作法。 效益是決定新服務模式可行性的關鍵，本研究預期可在無形的效益方面給用車人及汽車業者帶來雙贏的效果，也替汽車業創造革命性的創新服務優勢；在有形效益方面則可降低抛錨的次數，節省維修時間與費用，成果十分卓著。 新的服務觀念與模式是本研究的重要成果，如應用無線網路後，把車商所提供的服務方式由被動轉為主動，把「預測式」保養改變成「預約式」保養，甚至把長久以來車主必須要進服務廠才能獲得服務的方式改變成「到府服務」，「以廠就車」的服務方式，這些都是值得車商採行之處。 但一個創新模式要成功的導入，必須具備幾個關鍵要素。在本研究的最後也一一列述這些關鍵成功要素；另外也列舉了一些未來尚待研究的議題，希望有興趣在此領域的研究先進們能一起來共襄盛舉。 關鍵詞: 資訊、通訊、無線網路、無線通訊、汽車、汽車業、服務、服務模式、服務流程、品質、服務品質、汽車電子、車用電子、車載系統、維修、Telematics, OnStar, G-book / Automobile has been an important mean of transportation to human for decades. With the breakthrough of Telematics technologies and innovation of services, abundant functions on the automobile emerge quickly. Also, of late, the use of wireless has been widespread, this gradually causes the change of the role of automobiles from original purpose of movement to the extension of office, amusement and even the life. The industry of automobile is making progress from traditional manufacturing to high-tech properties. The current application of the combination between Telematics and wireless mostly emphasizes on some specific facets, such as human-safety, emergency-assistance, vehicle-guard, amusement and driving-direction. However, services for “driving without interruption”, which is the basic demand of driving a car, haven’t been implemented in the real world. This research starts from the current situation of the services provided by automobile dealers and uses the celebrated PZB model to analyze the gap between the service side of demand and supply. Depending on those analyses, we simulate the imaginary future service scenario of wireless application, making effort to find the feasible way to balance the service gap. This research provides three scenarios which apply wireless technology to automobile industry to analyze the effect and impact on the component within the value chain of automobile industry. Also, we offer possible corresponding measures, for automobile dealers including the revise of process, the adjustment of whole organization and the manipulation of technologies. On the other side of other related industries, such as insurance business, automobile charter business, second-hand market, we describe the possible change and the mode of coordination with automobile industry. The innovative concept and service model is the important result of this research and is worth adopting. The application of wireless will transfer the service mode from passive way to active way and will bring “reservation maintenance” to replace the current “forecast maintenance”. With the expectation of the conduction of successful service model, industry should possess some key factors. We present these key factors and list other valuable issues for thorough search. Keyword： Information, wireless, automobile, automobile industry, service, service model, quality, quality of service, Telematics, maintenance, OnStar, G-book