行動上網技術的成熟，為行動上網市場提供了良好的發展環境，吾人認為第三代行動通信業者的行動上網定價模式也扮演了關鍵的催化劑角色。 本研究主要是探討台灣第三代行動通信業者在訂定行動上網服務定價模式時，對於內、外部因素的考量，並進一步了解其現有定價模式與內、外部考量因素的關聯性，以期能為行動上網服務定價模式找到新的方向。 本研究之研究問題有三: 1. 影響3G營運商行動上網服務定價模式之主要因素為何? 2. 3G營運商在訂定行動上網服務定價模式的主要考量因素為何? 3. 3G營運商行動上網服務現有定價模式的訂定與考量因素的關聯性為何? 本研究透過深度訪談與相關的次級資料蒐集與彙整分析後，獲得以下六個結論。 1.用戶數成長、營收成長、網路建設成本還有手機補貼是影響電信公司行動上網服務定價模式的內部因素。 2.寡占市場結構與回應競爭者是影響電信公司行動上網服務定價模式的外部因素。 3.用戶數成長還有營收成長是所有電信公司訂定定價模式時的主要的考量因素。 4.為了回應競爭者並與市場競爭，所有電信公司都是以單一費率定價模式搭配手機補貼來行銷行動上網。 5.兩段式與預付型定價模式是為了要達到提高用戶數成長的公司目標。 6.產品組合定價模式是為了要達成提高非語音營收成長的公司目標。

Submitted by Valquíria Barbieri (kikibarbi@hotmail.com) on 2017-11-01T20:08:00Z No. of bitstreams: 1 DISS_2012_Danilo Costa Bertoloto.pdf: 8430681 bytes, checksum: 18a9ced8f731a2447eed45c8e94c3954 (MD5) / Approved for entry into archive by Jordan (jordanbiblio@gmail.com) on 2017-12-15T14:56:18Z (GMT) No. of bitstreams: 1 DISS_2012_Danilo Costa Bertoloto.pdf: 8430681 bytes, checksum: 18a9ced8f731a2447eed45c8e94c3954 (MD5) / Made available in DSpace on 2017-12-15T14:56:18Z (GMT). No. of bitstreams: 1 DISS_2012_Danilo Costa Bertoloto.pdf: 8430681 bytes, checksum: 18a9ced8f731a2447eed45c8e94c3954 (MD5) Previous issue date: 2012-08-30 / Esta dissertação de caráter descritivo e exploratório busca traçar um panorama do nível de conexão que o Brasil, mais precisamente a Cidade de Cuiabá, capital do estado de Mato Grosso, está inserida. Busca-se apresentar, também, como se dão as conexões e quais backbones fazem parte da malha óptica que liga a cidade aos grandes centros e como estes se interligam com o mundo. O interesse principal da presente pesquisa é entender como Cuiabá, sede da Copa do Mundo de Futebol de 2014 se comportará como produtora, gestora e vendedora de informação, e se a conexão citada acima suportará essa demanda de tráfego. Busca-se então, levantar dados do mega-evento Copa do Mundo de futebol de 2010 para se apontar a demanda de infra-estrutura de comunicação baseada em fibra óptica para a Copa de 2014 no Brasil, Cuiabá. / This dissertation was a descriptive and exploratory search to give an overview of the level of connection that Brazil, more precisely the city of Cuiabá, capital of Mato Grosso, is inserted. Search is also present, as it gives the connections and backbones which are part of the optical network that connects the city to major centers and how they interrelate with the world. However, the ultimate concern of this research is to understand how to Cuiabá, the headquarters of the Football World Cup 2014, will behave as a producer, manager and seller information, and the connection to the above mentioned support the traffic demand. The aim is then to collect data from mega-event World Cup 2010 soccer pointing to the demand for communication infrastructure based on optical fiber for the 2014 World Cup in Brazil, Cuiabá.

O crescente aumento da demanda de tráfego nas redes celulares vem aumentando a necessidade de uma melhor utilização dos recursos do sistema, já que sua expansão é custosa. Nas estações rádio base (ERB), a disponibilidade de largura de faixa de freqüências é limitada e desta maneira, em uma rede de comunicação móvel celular, o controle de admissão de chamadas exerce grande influência no desempenho do sistema, pois determina a utilização de banda das ERBs e se uma determinada quantidade de recursos (banda) será alocado ou não para uma determinada chamada. O desempenho da rede pode ser atrelado a determinados parâmetros, como a probabilidade de bloqueio de novas chamadas, probabilidade de bloqueio de chamadas handoff e a utilização de banda da rede. Este trabalho propõe um controle de admissão de chamadas que, no atendimento de uma chamada, faz o empréstimo de banda de chamadas em andamento na célula no caso de banda insuficiente. O sistema adota um mecanismo heurístico que determina a banda disponível para novas chamadas conforme os valores de certos parâmetros do sistema. O empréstimo de banda é realizado em chamadas em andamento nas células até níveis mínimos estabelecidos para cada tipo de chamada, que se diferenciam pelas necessidades de banda de cada uma. O algoritmo foi aplicado às bandas e características de uma rede de terceira geração (3G), que possui chamadas de voz, videoconferência, interação multimídia, e-mail, downloads e transferência de arquivos e a uma rede GSM/GPRS (global system for mobile communications/ general packet radio service), que possui chamadas de voz e de dados. Os resultados mostram melhorias na probabilidade de bloqueio de novas chamadas, probabilidade de bloqueio de handoff e na utilização de banda do sistema. / The recent growth in traffic loads in cellular networks has seen the need for a better use of system resources as its expansion is expensive. In the base transceiver station (BTS), the bandwidth availability is limited. Thus, in cellular networks the call admission control greatly influences the system performance because it determines the bandwidth use of the BTSs and if an amount of resources will or will not be allocated to a call. The network performance can be evaluated by parameters such as blocking probability of new calls, dropping probability of handoff calls and bandwidth use. This work proposes a call admission control that carries out the bandwidth borrowing when a call arrives and there is not enough bandwidth. The system makes use of a heuristic mechanism that determines the available bandwidth for the new calls according to some parameter values of the system. The bandwidth borrowing is applied to the cell ongoing calls until the minimum levels for each type are met. The algorithm was applied to the bandwidths and characteristics of a third generation cellular network, which supports voice calls, videoconference, multimedia interaction, e-mails, downloads and file transfers. It was also applied to a GSM/GPRS (global system for mobile communications/ general packet radio service), which supports voice and data calls. The results show improvements in the blocking probability of new calls, dropping probability of handoff calls and in the bandwidth use of the system.

La préservation de l’environnement et des ressources naturelles pour les prochaines générations est aujourd’hui considérée comme un des axes les plus prioritaires dans presque tous les secteurs économiques. Le secteur des Technologies de l’Information et de la Communication est loin d’être épargné de cette tendance écologique. Nous considérons dans cette thèse la problématique de la conservation d’énergie dans le contexte technologique actuel caractérisé par: • La coexistence d’une multitude de technologies d’accès sans fil offrant un environnement riche et dynamique • Des terminaux mobiles multimodaux • Limitations persistantes des sources d’énergie sur les terminaux mobiles. Dans ce contexte très riche, les possibilités offertes aux usagers sont à double tranchant. D’un côté, elles peuvent très bien améliorer la QoS en offrant toujours la meilleure connectivité en fonction du contexte de l’utilisateur. D’un autre côté, et sans une bonne optimisation de la consommation d’énergie sur le terminal, la disponibilité de celui-ci peut vite diminuer et donc faire baisser la QoE à cause de l’énergie nécessaire pour gérer plusieurs interfaces radio en parallèle. Nous considérons essentiellement les liens entre les stations de base (ou les point d’accès) et les terminaux mobiles. Notre objectif étant d’analyser la consommation d’énergie sur ces liens pour ensuite proposer des contributions permettant de mieux la maitriser. Nous focalisons essentiellement sur l’exploitation des multiples interfaces et du multi-flux pour étudier, analyser et proposer des solutions dynamiques et adaptatives d’ordonnancement, de sélection et de gestion d’interfaces minimisant la consommation d’énergie / Since the last decades, environmental issues are becoming among the major concerns for most human activities, including the Information and Communication Technologies sector. This will surely influence upcoming networking technologies, architectures and usage practices. New approaches and methodologies are required in order to evaluate and to reduce the Carbon Footprint toward what is commonly denoted as Green Networks. Within the ICT sector, the main efforts are related to energy saving techniques. These efforts started in early stages within wireless technologies, mainly because of energy limitations on mobile devices such as mobile phones and wireless sensors. Additionally, because of health considerations, standardization bodies and government had set stringent policies and limits on electromagnetic radiation levels that can be emitted by radio stations. For these reasons, many academic and industrial research and development activities had led to a number of relatively energy efficient solutions. In this thesis, we consider energy efficiency in the context of Heterogeneous Wireless Access Networks. These are composed of multi-standards wireless network solutions, with non uniform topologies and cell sizes and Multi-Modal mobile terminals able to manage simultaneously different connections. The main contributions of our studies include the proposal of new optimization solutions regarding user association and scheduling techniques at both flow and packet levels for multi-homed mobile terminals. An overall context-based solution is also proposed in order to provide end-to-end energy efficient networking solutions

The use of mobile communication has remarkably increased during the last years. It is the usage of 2G, 3G and in particular LTE that has increased. With every year that passes the con- sumers are putting higher demands on data rate and coverage. To solve the problem with coverage the signal can be relayed and thus amplified at the receiver end. To know if it’s pos- sible to relay the signal it’s important to know what signal is received locally. The company Network Expertise has given us a problem, due to that we want to investigate two things in this thesis. 1) Which signal parameters are relevant and which signal levels are good and bad for LTE. 2) How can signal measurements be done for 2G, 3G and 4G with an Android based system. To solve the first problem, a literature study was conducted where we found information about how past measurements have been made and what is relevant when measuring an LTE signal. The second problem was solved by developing an application for Android which implements the relevant measurements that was defined in the literature study. The application and the possibilities in Android have been reviewed and compared with similar tools for signal measurements. The relevant parameters for LTE measurements are RSRP, RSRQ, EARFCN and neighboring cells RSRP, RSRQ and EARFCN. Additional relevant parameters are ECI, MCC and MNC. LTE parameters which are possible to retrieve with an Android based telephone through An- droid API are RSRP, RSRQ and ECI (with some telephone models). The telephone must also support API level 17. For 3G it’s possible to retrieve RSCP, EcNo (with some telephone mod- els) and for 2G it’s possible to retrieve RSSI. MCC and MNC are both possible to retrieve in Android. Information about neighboring cells are not available for neither of the technologies. The quality level for the LTE parameter RSRP is great above -80 dBm level, good down to -90 dBm, moderate down to -100 dBm and bad below -100 dBm. Signal level for the LTE parame- ter RSRQ is great above -10 dBm, good down to -15 dBm, moderate down to -20 dBm and bad below -20 dBm. With the available version of Android is not sufficient to do advance signal measurements. / Användningen av mobil kommunikation har ökat kraftigt under de senaste åren. Det är användningen av 2G, 3G och speciellt LTE som har ökat. För varje år som går ställer konsumenterna högre krav på hastigheter och mobiltäckning. För att lösa problemen med täckning kan signalen förstärkas på mottagarsidan i en så kallad repeater. För att veta om det är möjligt att förstärka signalen är det viktigt att veta vilken signal som tas emot lokalt. Företaget Network Expertise har ett behov som leder oss fram till att undersöka två saker i denna rapport. 1) Vilka signalparametrar är relevanta och vilka signalnivåer är bra och dåliga för LTE? 2) Hur kan signalmätningar göras för 2G, 3G och 4G med ett androidbaserat system? För att lösa första problemet genomfördes en litteraturstudie där vi tog fram information om hur tidigare mätningar har gjorts och vad som är relevant vid mätning av en LTEsignal. Det andra problemet löstes genom att utveckla en applikation för Android som kan göra relevanta mätningar som definierades i förstudien. Applikationen och möjligheterna som erbjuds i Android har utvärderats och jämförts med liknande verktyg för att mäta signaler. De relevanta parametrarna för LTE-mätningar är RSRP, RSRQ, EARFCN och närliggande cellers RSRP, RSRQ och EARFCN. Ytterligare information som har relevans är ECI, MCC och MNC. LTE-parametrarna som går att hämta med en androidbaserad telefon via Android API är RSRP, RSRQ och ECI (med vissa telefonmodeller). Telefonen måste också stödja API-nivå17. För 3G går det att hämta RSCP och EcNo (med vissa telefonmodeller) och för 2G går det att hämta RSSI. MCC och MNC går båda att hämta via API. Information om närliggande celler är inte tillgängligt för varken 2G, 3G eller 4G. Kvalitetsnivån för LTE-parametern RSRP är utmärkt över -80 dBm insignal, bra ner till -90 dBm, medel ner till -100 dBm och dålig under -100 dBm. Kvalitetsnivån för LTE-parametern RSRQ är utmärkt över -10 dB, bra ner till -15 dB, medel ner till -20 dB och dålig under -20 dB. I dagsläget är androidplattformen inte riktigt mogen för att göra avancerade signalmätningar.

Radio access technologies evolving fast, mobile operators have to handle an increasing amount of base stations and frequency bands for their network to continue to function. This is a costly venture for mobile network operators that continuously have to keep up to date with never-ending advancements in technologies, as base stations are costly to build and to maintain. It is therefore necessary for these companies to investigate when to close down base stations that are not necessary anymore. With the upcoming release of 5G, it is expected that 3G is going to be less and less used—as of 2018, it is already less used than 4G in developed countries.This thesis analyses the corporate data of a mobile operator, Telenor Sweden, in order to make clear which metrics are important to take into account as regards to deciding whether or not to close down a base station. It provides methods and models to help a mobile operator to take such a decision. It focuses on UMTS (3G) base stations, even though the results can be generalized for other technologies as well.It evaluates the economic feasibility of closing a base station, with regards to how many users are still connecting to it. More importantly, it explains for what reasons users’ devices switch to 3G, and investigates what can be done to avoid switching from 4G to 3G, so as to make it easier to close down a 3G site. It provides eventually a model to help to know when closing a site, given the traffic data of the operator. / Radioåtkomstteknologier utvecklas snabbt, mobiloperatörer måste hantera en ökande mängd basstationer och frekvensband för att deras nätverk fortsätter att fungera. Detta är ett dyrt satsning för mobilnätoperatörer som kontinuerligt måste hålla sig uppdaterade med oändliga tekniska framsteg, eftersom basstationerna är kostsamma att bygga och underhålla. Det är därför nödvändigt för dessa företag att undersöka när man ska stänga basstationer som inte längre är nödvändiga. Med den kommande utgåvan av 5G förväntas 3G att bli mindre och mindre används. Från och med 2018 används den redan mindre än 4G i industriländer. Denna avhandling analyserar företagsdata från en mobiloperatör, Telenor, för att klargöra vilka mätvärden som är viktiga att ta hänsyn till när det gäller att avgöra om en basstation ska stängas eller inte. Det ger metoder och modeller för att hjälpa en mobiloperatör att fatta ett sådant beslut. Den fokuserar på UMTS (3G) basstationer, även om resultaten kan generaliseras för annan teknik också. Det utvärderar den ekonomiska möjligheten att stänga en basstation, med tanke på hur många användare som fortfarande ansluter till den. Viktigare är det att det förklaras av vilka anledningar användarens enheter växlar till 3G och undersöker vad som kan göras för att undvika att växla från 4G till 3G, så att det blir lättare att stänga en 3G-basstation. Det ger så småningom en modell som hjälper till att veta när man stänger en webbplats, med tanke på operatörens trafikdata.

Esta Tese apresenta o desenvolvimento de um modelo de sistema capaz de monitorar, adquirir, armazenar e transmitir dados remotamente utilizando diversos sensores e rede de celulares 3G para ser aplicada no projeto de pequenos aerogeradores, tendo como meta gerar um produto que apresente boa relação custo/eficiência, com emprego de materiais e processos de manufatura adaptados à realidade mundial. É apresentado um novo modelo de sistema para aquisição de dados, baseado na integração das novas tecnologias da informação e comunicação e de técnicas de processamento analógico e digital de sinais, visando estudar o desempenho de parâmetros gerados em um pequeno aerogerador de bancada. Através deste modelo será possível monitorar continuamente, dentro dos intervalos previstos de amostragem, a ocorrência de mudanças dos parâmetros analisados através de sensores instalados no aerogerador. Os resultados das análises destes sensores podem ser adquiridos e transmitidos remotamente através da Rede 3G, diretamente para uma sala de operações ou ainda ser disponibilizada na WEB através das novas tecnologias e mídias sociais. As informações aqui estudadas mostram resultados que podem ser úteis para qualquer segmento do mercado e para todas as áreas científicas, econômicas e ambientais, que queiram conhecer e aplicar o modelo de um sistema de aquisição e monitoração de dados para o gerenciamento de aerogeradores de pequeno porte. Apesar de no experimento ter sido utilizado variáveis de um aerogerador, são mostradas outras aplicações possíveis de aquisição de dados, monitoramento e experimentos remotos utilizando-se o canal de comunicação celular 3G e a integração das novas tecnologias de informação e comunicação. / This thesis presents the development of model system that can monitor, acquire, store and transmit data remotely using various sensors and 3G cellular network to be applied in the design of small wind turbines, aiming to generate a product that presents a cost-efficient through use of materials and manufacturing processes adapted to the reality world. It presented a new model system for data acquisition based on the integration of new information technologies and communication and processing techniques of analog and digital signals, to study the performance of parameters generated in a small wind turbine bench and remote. Through this model will be possible to monitor continuously, within the ranges provided for sampling, the occurrence of changes of parameters measured by sensors installed in the turbine. The results of analysis of these sensors can be acquired and transmitted remotely via the 3G network, directly to an operating room or be available on the Web with new technologies and social media. The information studied here show results that may be useful for any market segment and for all scientific, economic and environmental issues, willing to learn and apply the model of an acquisition system and data monitoring for management of small wind turbines. Although the experiment has been used variables of a wind turbine, are shown other possible applications of data acquisition, remote monitoring and experiments using the 3G mobile communication channel and the integration of new information technologies and communication.

策略規劃的良窳關係到企業發展和生存空間的開創，也就是說，良善的策略可幫助企業在煩雜客題中，釐清頭緒及當前應關注的重點。而本研究希望從欲爭取執照成為行動通訊系統業者為對象，探討未來第三代行動通訊服務市場受到主流標準、新技術的採用、政府產業政策制定以及消費者需求更迭將產生結構上的變化，系統業者之經營策略會如何發展。 本研究採「個案研究法」。因此在確認研究主題與研究範圍之後，隨即進行相關文獻的蒐集與探討，之後再根據學者的研究歸納及筆者的邏輯推論，發展本研究的架構；再依據此研究架構，整理本研究對象所需的次級資料，並設計訪談大綱對規劃策略的高階經理人進行深度訪談。最後進行個案分析並發展命題以及推導出結論與建議。 研究發現，當全球解除管制朝電信自由化，以及自由競爭市場的潮流發展，產業經濟集中度將提高。影響行動通訊服務產業發展的重大因素有技術的發展應用、政府政策、消費者行為以及業者的投入和開創，而且關鍵成功要素將從服務傳輸的品質轉變成內容服務的創新與加值。此外，系統業者在可移動性結合網際網路的第三代行動通訊服務市場當中，位居核心地位，其策略的制定與執行不僅關係到本身企業的榮枯，更牽涉到各個產業的興衰，以及消費者的權益；所以必須在供需雙方面下功夫，亦即實體網路、內容服務、終端載具形成的合作機制的建立，並教育與刺激消費者以增加需求。 通訊與網路的發展使得整個產業價值鏈分工趨向專業並緊密聯盟，而且沒有一家企業能總括所有的產業區隔；另外，第三代行動通訊服務市場在技術與服務的本質上可說是一項新事業，因此競標團隊在此新事業的發展上相當強調「綜效的追求」，策略作為將走向利用本身資源累積的移轉以提高經營的門檻，以及以行動通訊匯聚、整合旗下所有的產業區隔，以發揮整體作戰優勢與開創新利基市場。另外，伴隨行動通訊全球漫遊的發展，系統業者勢必跟隨全球化腳步跨國發展；所以，除了在國內市場建立厚實基礎，累積核心能耐與競爭優勢以增強議價力外，並要結合國際一流廠商的資源和品牌優勢，利用文化障礙與華文內容發展的經驗和know-how，深耕華文市場。 / The key issue of corporate developing and creating new area is strategic planning. Meanwhile, good strategic planning helps business clarify the viewpoint in the complex environment. Both mobile communication and Internet are mainstream of the telecommunication industry. And 3G will integrate mobility and Internet. I hope to discuss the managerial strategies of operators in the mobile service market. This research adopts 「Case Study Research」. After deciding the research theme and range, I began to gather up related references and analyze them according to research frame. Next, I deeply interviewed with top managers of seven companies. And then, my conclusions were infirmed by them. Operators, which provide all kinds of services, need a mechanism that do whole network planning and design contents and services. The operating rule is that appeal to customers, create the contents and services by revenue, adjust the module of platform to reduce the customers’ cost of transaction, and increase the efficiency of network. Most important is to do customers' services management well. The strategy to win the customers is creating value-added services, meanwhile personalized product and value. We can discuss the synergy from two dimensions: economy of core competence sharing and complementary of all businesses corporation. Operators will develop the「defense」and「attack」strategies from two dimensions. Besides, it is “Giant Game” in the mobile service market. Operators in Taiwan can stand on the local market. Next, they can increase competitive advantages and follow first tier to explore the operating boundary with Chinese content.

In this thesis the telecommunication problem known as inter-cell interference is examined. Inter-cell interference originates from users in neighboring cells and affects the users in the own cell. The reason that inter-cell interference is interesting to study is that it affects the maximum data-rates achievable in the 3G network. By knowing the inter-cell interference, higher data-rates can be scheduled without risking cell-instability. An expression for the coupling between cells is derived using basic physical principles. Using the expression for the coupling factors a nonlinear model describing the inter-cell interference is developed from the model of the power control loop commonly used in the base stations. The expression describing the coupling factors depends on the positions of users which are unknown. A quasi decentralized method for estimating the coupling factors using measurements of the total interference power is presented. The estimation results presented in this thesis could probably be improved by using a more advanced nonlinear filter, such as a particle filter or an Extended Kalman filter, for the estimation. Different expressions describing the coupling factors could also be considered to improve the result.

Many telecommunication companies are making considerable investments to take advantage of the new business possibilities offered by 3G mobile services. Previous research on mobile network, suggests potential consumers may not adopt these 3G services provided by telecommunication companies. Given that not all new mobile telecommunication technologies are accepted by the mass market in Taiwan. Thus, there is a need for research to identify the factors that affect consumer intention to subscribe third-generation (3G) mobile services. Based on the theoretical framework of Purchase Intention Model (PIM), network effects, perceived enjoyment and optimum stimulation level, an empirical study of the mass adoption of 3G mobile services in Taiwan was conducted. Data collected from 322 users in Taiwan confirmed our hypotheses and tested against the research model. The results support the proposed model in predicting consumer intention to subscribe 3G service. This study demonstrated that perceived over performance, relative advantage, network effects, perceived enjoyment and optimum stimulation level were key factors that resulted in individuals¡¦ subscription of 3G services. Lastly, several implications for innovation technology acceptance research and 3G service management practices are discussed.