Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-10-19T11:51:04Z No. of bitstreams: 1 Morena Cristal Limaverde Sotero.pdf: 7065141 bytes, checksum: 11f1504d27ae8fbbd5407d20c03082a1 (MD5) / Made available in DSpace on 2018-10-19T11:51:04Z (GMT). No. of bitstreams: 1 Morena Cristal Limaverde Sotero.pdf: 7065141 bytes, checksum: 11f1504d27ae8fbbd5407d20c03082a1 (MD5) Previous issue date: 2018-08-16 / The debate on education paradigm is relevant facing the imposed challenges by an ethical and ecological crisis which permeates society. A paradigm can be understood as a force acting over a society which submits to certain dogmas and ideologies. Such elements are absorbed and unconsciously reproduced by the people, operating on how they deal with themselves, with the others and with nature. (MORIN, 2010). The present research brings as an investigative field VILA School, in Fortaleza, since it was built on a teaching context over 36 years proposing an education paradigm starting from an Ecosystemic Pedagogical approach, with its curricular principle based on empathy, self-awareness, collaborative work, dialogue with local and global community and creativity. As a starting point we investigated if the teacher’s knowledge related to Vila school pedagogical praxis is contemplated on training activities offered to its teachers. To do so, a qualitative research was held through a focal group with employed teachers and semi structured interviews with coordinators. Data was then processed using IRAMUTEQ software, generating five types of discussion. The analyzed results were organized in two phases: the first with the identified teacher’s knowledge; and the second with the knowledge categories according to the eight dimensions applied on teachers training, proposals of Sousa and Placco (2016). Among the analyzed teacher’s knowledge, it stands out being open to “what’s new”, sensitiveness and planetary consciousness. About the teacher’s training, it is clear the relevance of multidimensionality on teacher’s knowledge, high lightening the dimension we add to those on which we are based upon – Contact with Nature – as a learning source of knowledge for a paradigmatic transformation. We conclude that such investigation may contribute to creating future learning proposals of VILA teachers and possibly other teaching proposals which consider ethic and ecology as guidelines to school learning / A discussão sobre os paradigmas em educação é relevante frente aos desafios impostos por uma crise ética e ecológica que permeia a sociedade. Um paradigma pode ser entendido como uma força, a qual submete uma sociedade a determinados dogmas e ideologias, que são assimilados e reproduzidos de forma inconsciente pelos indivíduos, influenciando-os na maneira que se relacionam consigo mesmos, com o outro e com a natureza (MORIN, 2010). A presente pesquisa tem como campo investigativo a Escola VILA, em Fortaleza, por ser um contexto de ensino que há 36 anos propõe um paradigma de educação a partir de uma abordagem Pedagógica Ecossistêmica, cujo princípio curricular é norteado pela empatia, autopercepção, trabalho colaborativo, diálogo com a comunidade local e global, e criatividade. Como ponto de partida, buscou-se investigar se os saberes docentes imbricados na prática pedagógica da Escola VILA são contemplados nas ações formativas propostas aos seus professores. Para isso, realizou-se uma pesquisa de natureza qualitativa, por meio de um grupo focal com professores em exercício e entrevistas semiestruturadas com os coordenadores. Os dados foram processados por meio do software IRAMUTEQ, gerando cinco classes de discussão. Os resultados analisados foram organizados em duas etapas: a primeira, com a identificação dos saberes docentes; a segunda, com a categorização dos saberes de acordo com as oito dimensões da formação de professores, propostas por Sousa e Placco (2016). Dos saberes docentes analisados, destacam-se a abertura “ao novo”, a sensibilidade e a consciência planetária. Sobre a formação de professores, evidencia-se a relevância da multidimensionalidade na formação docente, com destaque à dimensão por nós acrescentada àquelas em que nos baseamos – Contato com a Natureza –, como fonte formativa de saberes para uma transformação paradigmática do ensino. Concluímos que esta investigação pode contribuir com a organização de futuras propostas formativas dos professores da Escola VILA e, possivelmente, com outras propostas de ensino que considerem a ética e a ecologia como princípios norteadores da aprendizagem na escola

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-11-26T10:53:51Z No. of bitstreams: 1 Durvalino Vieira Machado.pdf: 3822380 bytes, checksum: 5b27364220a6a0ddab3566f8b113d2aa (MD5) / Made available in DSpace on 2018-11-26T10:53:51Z (GMT). No. of bitstreams: 1 Durvalino Vieira Machado.pdf: 3822380 bytes, checksum: 5b27364220a6a0ddab3566f8b113d2aa (MD5) Previous issue date: 2018-09-25 / Introduction: This research analyzed the use of the Bloom Taxonomy by medical students in the Tutorial Module Course Unit during the progression of these students from the first to the eighth period. Objective: To evaluate the verbs used by the students in their learning objectives construction. Methodology: Cross-sectional, descriptive, retrospective and quantitative approach study. The non-probabilistic convenience sample was composed of 511 concept maps referring to eight academic semesters, from 2013-2 to 2017-1, where the learning objectives were recorded. The data was recorded on the Excel web platform (Portal Action) of the Google Forms Software. There were included 3.480 items classified as truly learning objectives, submitted to descriptive statistical analysis with average and standard deviation; Pearson's inference analysis at 5% for normal distribution data; Kolmogorov-Smirnov test with 5% normality level significance for non-normal data, in addition to Kruskal Wallis analysis for comparison of learning categories averages. Statistical analysis and graphs were compiled in Excel Software, IBM SPSS statistics 222 version, 2013 and GraphPad Prism, 5 version, 2007. Results: The data point to homogeneous sample with average dispersion, being the variation coefficient of the maps performed of 17.58% and those found of 21.29%; the data related to the maps performed and those found have a non-parametric distribution (p-value = 0.046 and p-value = 0.013, respectively). The 'Knowledge' category was composed by 912 (26.20%) verbs of the total; the 'Understanding' category was composed by the largest number of verbs 2,371 (68.13%); the 'Application' category was composed by 17 (0.48%); the 'Analysis' category by 167 (4.79%); the 'Synthesis' category by 7 (0.20%) and the 'Assessment' category by 6 (0,17%) verbs. The semester average of verbs used by the students was 435 (± 55.94). In the 'Knowledge' and 'Understanding' categories the students used a large amount of the verbs known and understood, which are not on the list presented by Bloom. Conclusion: There was a progressive increase in the students’ use of taxonomy verbs from the less complex to the more complex categories, with higher evidence in the seventh and eighth periods, as the course progressed. It was concluded the need of teacher and student training to use the Bloom Taxonomy as an optimizer of the method’s use. It was inferred that the use of verbs of the 'Knowledge' and 'Understanding' categories stems from the great amount of curricular contents unpublished throughout the curricular matrix, although the spiral design and transversality of the investigated Curricular Unit / Introdução: Esta pesquisa buscou analisar o uso da Taxonomia de Bloom por estudantes de medicina, na Unidade Curricular Módulo Tutorial durante a progressão destes, do primeiro ao oitavo períodos. Objetivo: Avaliar os verbos utilizados pelos estudantes na construção de seus objetivos de aprendizagem. Metodologia: Pesquisa do tipo transversal, descritiva e retrospectiva de abordagem quantitativa. A amostra não probabilística de conveniência foi composta por 511 mapas conceituais referentes a oito semestres letivos, de 2013-2 a 2017-1, onde encontravam-se registrados os objetivos de aprendizagem. Os dados foram registrados na plataforma web em Excel (Portal Action) do Software Google Forms. Foram incluídos 3.480 itens enquadrados como verdadeiramente objetivos de aprendizagem, submetidos à análise estatística descritiva com média e desvio padrão; análise inferência a 5% de Pearson para dados com distribuição normal; Teste de Kolmogorov-Smirnov com nível de significância de 5% de normalidade para dados não normais, além de Análise de Kruskal Wallis para comparação das médias das categorias de aprendizagem. A análise estatística e os gráficos foram confeccionados em Software Excel, IBM SPSS estatistics versão 222, 2013 e GraphPad Prism, versão 5, 2007. Resultados: Apontam para amostra homogênea com média dispersão sendo o coeficiente de variação dos mapas realizados de 17,58% e os encontrados de 21,29%; os dados referentes aos mapas realizados e os encontrados possuem distribuição não paramétrica (valor-p= 0,046 e valorp= 0,013 respectivamente). A categoria ‘Conhecimento’ foi composta por 912 (26,20%) verbos do total; a categoria ‘Compreensão’ foi composta pelo maior número de verbos 2.371 (68,13%); a categoria ‘Aplicação’ por 17 (0,48%); a categoria ‘Análise’ por 167 (4,79%); a categoria ‘Síntese’ por 7 (0,20%) e a categoria ‘Avaliação’ por 6 (0,17%) verbos. A média semestral de verbos utilizados pelos estudantes é de 435 (±55,94). Nas categorias ‘Conhecimento’ e ‘Compreensão’ os estudantes utilizaram grande quantidade dos verbos conhecer e compreender, os quais não encontram-se na lista apresentada por Bloom. Conclusão: Houve crescimento progressivo na utilização de verbos da taxonomia, pelos estudantes, das categorias menos complexas para as mais complexas, com maior evidência no sétimo e oitavo períodos, conforme progrediam no curso. Conclui-se pela necessidade de capacitação docente e discente para a utilização da Taxonomia de Bloom, como otimizadora do uso do método. Infere-se que o uso de verbos das categorias ‘Conhecimento’ e ‘Compreensão’ decorre da grande quantidade de conteúdos curriculares inéditos ao longo da matriz curricular, apesar do desenho em espiral desta e transversalidade da Unidade Curricular investigada

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-05-15T16:27:27Z No. of bitstreams: 1 Marcelo de Andrade Bastos.pdf: 1919413 bytes, checksum: ce31f7eb404f3c1298ea65bc7438a96d (MD5) / Made available in DSpace on 2017-05-15T16:27:27Z (GMT). No. of bitstreams: 1 Marcelo de Andrade Bastos.pdf: 1919413 bytes, checksum: ce31f7eb404f3c1298ea65bc7438a96d (MD5) Previous issue date: 2017-05-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This research aims to study the interferences of the prevailing economic regime in the world over the university. The main issue that motivates this work is the submission of education to the capital system, through a complex network involving national, international, governmental and mercantile agencies, generating profound conceptual, educational and labor changes, evidencing a device aimed at obtaining profit trough labor training, prioritizing competence, effectiveness and quantitative productivity. As a consequence, such dynamics have neglected fundamental issues such as the general, cultural, ethical and humanistic formation of people, important practices that have always been part of the universe of higher education institutions throughout history. This is to say that serious damage to their historic commitment to universality is under way. As far as field research is concerned, a bibliographical research was conducted with content analysis of the data collected through questionnaires and semi-structured interviews with the faculty and coordinators of 4 private higher education institutions in the city of São Paulo, whose results corroborate the occurrence of market practices that end up bringing threats regarding the historical loss and conventional values, of training and of universality, on the other hand, more modern management opportunities that can be exploited as well. The research deals with sociological and educational issues, with reference to Theodor Adorno, Zygmunt Bauman, David Harvey, Michael Apple, Jurjo Torres Santomé, Luiz Antônio Cunha, João dos Reis Silva Jr., Valdemar Sguissardi, among others / Este trabalho de pesquisa tem por objetivo estudar as interferências do regime econômico predominante no mundo sobre a universidade. A principal questão que motiva este trabalho é a submissão do ensino ao regime do capital, por meio de uma complexa trama que envolve agências nacionais, internacionais, governamentais e mercantis, gerando profundas mudanças conceituais, educacionais e trabalhistas, evidenciando um aparelhamento visando a obtenção de lucro para capacitação de mão de obra, priorizando a competência, a eficácia e a produtividade quantitativa. Em consequência, tal dinâmica tem preterido questões fundamentais como a formação geral, cultural, ética e humanística das pessoas, práticas importantíssimas que sempre fizeram parte do universo das instituições de ensino superior no decorrer da história. Isto equivale a dizer que está em curso um grave prejuízo ao seu histórico comprometimento com a universalidade. No que se refere à pesquisa de campo, foi empregada a pesquisa bibliográfica com análise de conteúdo dos dados colhidos mediante questionários e entrevistas semi-estruturadas junto ao corpo de professores e coordenadores de 4 instituições de ensino superior privadas particulares na cidade de São Paulo, cujos resultados corroboram a ocorrência de práticas mercadológicas que acabam por trazer ameaças quanto à perda dos valores históricos e convencionais, de formação e de universalidade, mas por outro lado, também oportunidades de gestão mais moderna que podem ser aproveitadas. A pesquisa se ocupa de questões sociológicas e educacionais, tendo como referência Theodor Adorno, Zygmunt Bauman, David Harvey, Michael Apple, Jurjo Torres Santomé, Luiz Antônio Cunha, João dos Reis Silva Jr., Valdemar Sguissardi, entre outros

This study is an investigation of the importance of institutional goals as perceived by the faculty and students in Chung-ang University in Seoul, Korea. The purposes of this study are (1) to determine if significant differences exist between the perceptions of faculty and students as to the present and ideal institutional goals of the university, (2) to determine if significant differences exist between the perceptions of faculty and students of different colleges as to the present and ideal institutional goals of the university, and (3) to determine if significant differences exist between the present and ideal institutional goals as perceived by the faculty and students within each of the colleges of the university.

A Research Project Submitted to the Faculty of Education, University of the Witwatersrand, Johannesburg, in Partial Fulfilment of the Requirements for the Degree of Master of Education. Johannesburg, 1982 / This research project examines the influence of the philosophy of Christian National Education (C.N.E.) on the principles underlying South African education,and attempts to determine the general trend of that influence from 1948 to 1982. To this end the project investigates the nature of C.N.E. by tracing the development of the C.N.E. movement from its origins to the publication of its official policy statement in 1948. This historical overview highlights the fundamental shift in the movement from a religious to a more secular and national outlook, as C.N.E. became associated more closely with Afrikaner Nationalism and the National Party Government. An examination of its effect on South African education reveals that C.N.E. was a powerful influence on the system of Bantu Education and permeated many aspects of White education. In recent years, however, C.N.E.'s influence has been less noticeable and some of its tenets compromised. No C.N.E. bias was detected in the principles of the de Lange Commission (198i). From these findings it seems that C.N.E. has lost its impetus and appeal for many Afrikaners. Nevertheless, the rightwing Afrikaner reaction, against the de Lange Report and in favour of C.N.E., suggests that this educational philosophy still is subscribed to by a powerful section of Afrikanerdom.

The problem with which this study is concerned is to compare the perceptions of board members, administrators, and faculty of six teacher colleges in Bangkok, Thailand, in regard to the present and preferred educational goals of Thai teacher colleges. From a total population sample of 345, usable returns totaled 284 (82.3 per cent); respondents include 22 board members, 43 administrators, and 219 faculty. A published goal inventory questionnaire was modified, translated into Thai, and used to collect the data; modifications include the addition of goal statements that are relevant to Thai teacher colleges. The modified survey instrument included 72 goal statements, categorized into 18 goal areas, plus 12 relevant goal statements. Statistical procedures used include mean scores and standard deviations, analysis of variance (with Scheffe post hoc comparisons for significant differences), and the t test.

<p>Sammanfattning</p><p>Både grundskolans och gymnasieskolans kursplaner i Idrott och hälsa, framhäver friluftsliv som ett obligatoriskt moment i undervisningen. Samtidigt visar forskning att det bedrivs relativt lite friluftsliv i de svenska skolorna. Syftet med studien har därför varit, att utifrån de uppfattningar lärarna har om friluftsverksamheten i skolan, utveckla en djupare förståelse för betydelsen av friluftsliv och därmed skapa bättre förutsättningar i friluftsliv för dagens elever.<em> </em>Genom kvalitativa intervjuer med tre verksamma lärare, en idrottslärarutbildare samt en före detta idrottslärare, har jag kommit fram till flera värdefulla resultat. De viktigaste förutsättningarna för friluftslivets existens i skolan, är att den aktuella läraren har ett intresse för att driva en friluftsverksamhet, att det finns ett samarbete med andra lärare och att ledningen driver mot samma håll. Friluftslivets syfte kan beskrivas som att sätta in kunskap i ett större sammanhang. Friluftslivet kan också ses som en arbetsmetod för att nå mål som faller inom hela skolans verksamhet. Det kan t.ex. gälla den sociala eller den personliga utvecklingen hos individen.</p> / <p>Abstract</p><p>The sport curriculum of the compulsory school as well as that of the upper secondary school emphasise outdoor education as an obligatory part of the education. At the same time research shows that a relatively low quantity of outdoor education is being carried out in Swedish schools. The aim of the study was therefore, according to the perceptions teachers have about outdoor education in school, develop a deeper understanding of the importance of outdoor education and hence create better conditions for outdoor education to today’s students. Through qualitative interviews with one former and three active teachers, and one teacher working with education of sport teachers, I have come to more than a few valuable conclusions. The most important conditions for the existence of outdoor education at school, is the teacher’s interest in carrying out outdoor education, the collaboration with other teachers and the directors wanting to achieve the same purpose. The aim of outdoor education can be described as putting knowledge in a bigger framework. Outdoor education can be seen as a method to achieve objectives the entire school is striving to reach. Such objectives are e.g. the personal or social development of an individual.   </p>

In 1990, the Northwest Association of Schools and Colleges moved to an accreditation model based on outcomes, their assessment and deliberative attempts at institutional change and improvement. No study existed in northwest community colleges which identified the systematic application of effectiveness indicators for institutional change and improvement. This study was conducted with primary administrators in northwest community colleges that have completed the regional accreditation process since 1990. It examined the perceived importance of using effectiveness indicators for assessing institutional outcomes, and their congruence with actual or potential use in making institutional change and improvements. This study shows there is a positive relationship in community colleges between the development of institutional effectiveness indicators and institutional change and improvement. All administrators believed they should be using effectiveness indicators but used them in varying degrees for planning, improving services, budgeting, accreditation, program review and other decision making processes essential to the functioning of community colleges. Although the use varied by category and administrative subgroup, those administrators who had used effectiveness indicators believed their use led to positive institutional change. In order for this study to have an affect on northwest community colleges, several important conditions need to be addressed. The Northwest Association of Schools and Colleges must enforce Policy Statement 2.2, Policy on Educational Assessment, which requires the adoption of an institutional effectiveness model. Community colleges must embrace this model as a mechanism useful for the continuous improvement process. Faculty, staff, administrators and boards must be trained in the application and use of the institutional effectiveness model. Boards must establish outcomes or institutional goals based on their unique mission and must hold the community college president accountable for the achievement of institutional outcomes and the implementation of an assessment process. Assessment must be completed at all levels of the institution. Institutions must adopt an assessment model that reflects the institutions goals and objectives, and place its responsibility prominently within the organization. Finally, measures must be developed at each level or process by the persons closest to the process. Failure to enforce accreditation standards will lead to publicly enacted performance indicators aimed at achieving institutional effectiveness or accountability. / Graduation date: 1998

Sammanfattning Både grundskolans och gymnasieskolans kursplaner i Idrott och hälsa, framhäver friluftsliv som ett obligatoriskt moment i undervisningen. Samtidigt visar forskning att det bedrivs relativt lite friluftsliv i de svenska skolorna. Syftet med studien har därför varit, att utifrån de uppfattningar lärarna har om friluftsverksamheten i skolan, utveckla en djupare förståelse för betydelsen av friluftsliv och därmed skapa bättre förutsättningar i friluftsliv för dagens elever. Genom kvalitativa intervjuer med tre verksamma lärare, en idrottslärarutbildare samt en före detta idrottslärare, har jag kommit fram till flera värdefulla resultat. De viktigaste förutsättningarna för friluftslivets existens i skolan, är att den aktuella läraren har ett intresse för att driva en friluftsverksamhet, att det finns ett samarbete med andra lärare och att ledningen driver mot samma håll. Friluftslivets syfte kan beskrivas som att sätta in kunskap i ett större sammanhang. Friluftslivet kan också ses som en arbetsmetod för att nå mål som faller inom hela skolans verksamhet. Det kan t.ex. gälla den sociala eller den personliga utvecklingen hos individen. / Abstract The sport curriculum of the compulsory school as well as that of the upper secondary school emphasise outdoor education as an obligatory part of the education. At the same time research shows that a relatively low quantity of outdoor education is being carried out in Swedish schools. The aim of the study was therefore, according to the perceptions teachers have about outdoor education in school, develop a deeper understanding of the importance of outdoor education and hence create better conditions for outdoor education to today’s students. Through qualitative interviews with one former and three active teachers, and one teacher working with education of sport teachers, I have come to more than a few valuable conclusions. The most important conditions for the existence of outdoor education at school, is the teacher’s interest in carrying out outdoor education, the collaboration with other teachers and the directors wanting to achieve the same purpose. The aim of outdoor education can be described as putting knowledge in a bigger framework. Outdoor education can be seen as a method to achieve objectives the entire school is striving to reach. Such objectives are e.g. the personal or social development of an individual.

Syftet med den aktuella studien är att se om kommunikatörer i offentlig sektor arbetar strategiskt med kommunikation och på så sätt bidrar till den egna organisationens måluppfyllelse och effektivitet.  Frågeställningarna är: Arbetar kommunikationsfunktioner och kommunikatörer inom kommuner, landsting och myndigheter strategiskt med kommunikation? Är strategiska arbetsuppgifter prioriterade och är kommunikationsfunktionerna bra på att utföra dessa uppgifter? Har kommunikationsfunktionerna och kommunikationsansvariga de förutsättningar som krävs för att de ska kunna arbeta strategiskt med kommunikation? Den teoretiska ramen utgörs av en sammanfattning av litteratur och tidigare forskning om stra­teg­isk kommunikation, organisationers mål och kommunikation samt av kommunikations­funk­tioner och professionen. För studien valdes en kvantitativ metod, en surveyundersökning. Två versioner av en enkät togs fram och skickades via e-post till organisations­chefer respektive kommunikationsansvariga vid samtliga av Sveriges kommuner, landsting och myndigheter. Totalt skickades 1 082 enkäter, bortfallet var 2 procent och svarsfrekvensen 65 procent. Resultaten visar att organisationschefer och kommunikationsansvariga anser att kommunikation bidrar till målen. Kommunikationsansvariga anser också att de och deras funktioner arbetar strategiskt med kommunikation och att deras ledningar förväntar sig det av dem. Sett till detta skulle svaren på de inledande frågeställningarna vara att kommunikationsfunktioner och kommunikatörer i offentlig sektor arbetar strategiskt med kommunikation, och att de har bra förutsättningar att göra det. Riktigt så enkelt är det dock inte. Övriga resultat i studien ger en annan och mer diversifierad bild. Dessa resultat visar till exempel att: Kommunikatör är fortfarande ingen profession. Yrket saknar en samlad kunskapsbas, högre akademisk utbildning och avgränsningar mot andra yrken. Så gott som alla offentliga organisationer har insett värdet av att ha kommunikatörer. Samtidigt är kommunikationsfunktionerna ofta stabsfunktioner med lite resurser. Kommunikatörer är inte delaktiga i beslutsfattande i någon större utsträckning. De flesta kommunikationsfunktioner har de strategiska arbetsuppgifterna. De är dock inte så prioriterade och kommunikationsfunktionerna är inte så bra på att utföra dem. Mer produktionsinriktade uppgifter är högre prioriterade, liksom uppgifter som har med bilden av organisationen att göra. Att planera kommunikation och att vara ett stöd till andra i organisationen är strategiska uppgifter som är prioriterade och som kommunikationsfunktionerna är bra på. Utvärdera och följa upp kommunikationsinsatser är en uppgift som inte är så prioriterad och som kommunikationsfunktionerna inte heller är särskilt bra på att utföra. Det är flera som inte har de strategiska uppgifterna kopplade till omvärlden. Uppgifterna bedöms inte heller som så viktiga och kommunikationsfunktionera är inte särskilt bra på att utföra dem. / The aim of this study is to see if Swedish organizations are working strategically with communication and thus contributes to the organization’s achievements and efficiency. A quantitative methods were used, a survey. Two versions of a questionnaire was created and sent via email to the organization’s managers and communication managers in all of Sweden’s municipalities, county councils and government agencies. The results show that organizational managers and communications managers believe that communication contributes to the goals. Communications managers also believe that they and their functions are working strategically with communication and that the management expect them to. Based on this the answers to the initial questions would be that communicators in the public sector is working strategically with communication, and that they have good conditions to do so. But it isn’t that simple. Other results provide a different and more diverse picture. These results are, for example: Communicator is still not a profession. It lacks a comprehensive knowledge base, higher academic qualifications and boundaries against other professions. Almost all public organizations have realized the value of having communicators. But the functions often have little resources. Communicators are not involved in decision-making in any significant way. Most communication functions have the strategic tasks. However, they are not a priority and communication functions are not so good at performing them. More production-oriented tasks have higher priority, as well tasks related to the image of the organization. Planning communication and to be a support to others in the organization are strategic tasks that are prioritized and that the communication functions are good at. Evaluate and follow up communication efforts as well as tasks linked to the outside world are not prioritized and the communication functions are not particularly good at performing them. There are also functions that do not have the strategic tasks linked to the outside world.