Anzia Yezierska's Bread Givers and Abraham Cahan's The Rise of David Levinsky share many similarities: they both feature young Jewish protagonists who immigrate to America in search of the better life they believe America can provide. Though their novels have similar trajectories, each author answers the still relevant question of how immigrants might successfully assimilate into American culture in contrasting lights. Cahan's protagonist, in a superficial sense, achieves the "American dream," while Yezierska's Sara achieves a more modest success. However, Sara ultimately navigates the trials of cultural assimilation and identity formation more successfully. Levinsky gains monetary wealth by adapting to American values of independence and class mobility, but Sara achieves the much more valuable goal of a confident identity by tempering her embrace of these traditional American values and not rejecting her cultural origins.

This article explores how the Americanization of the Holocaust is in part responsible for the paradigm that the mention of the Holocaust is vital for a Jewish writer of postwar fiction to be taken seriously. In keeping with the need for people to find meaning in catastrophe, to derive humanity from inhumanity and order out of chaos, Jewish literature's apparent 'success' or international reach often depends on reflecting on the Holocaust as an empowering movement that pushed survivors and other Jews to feel a sense of unity and inclusiveness. By using the Holocaust to generate interest in audiences as opposed to educating the masses, the general perception of Jews as well as of the Jewish religion is reduced to nothing more than an acknowledgment of the traumatic historic event they endured. I argue that this perception of Jewish identity is disillusioned as well as destructive, and that survivor literature paints a more realistic image of what the Holocaust was like while still maintaining the Jewishness within the story. The aim of this article is to examine the trauma in Holocaust literature through the lens of Judaic studies, analyzing the way that it is written as well as providing an analysis of the trends in this postwar genre of writing from survivors and non-survivors. Being analyzed are the writings of Tadeusz Borowski and Cynthia Ozick; "This Way for Gas, Ladies & Gentlemen" and "Silence" by Borowski, and "Rosa" as well as "The Shawl" by Ozick. While Borowski's stories were developed based on his own personal experiences as a victim of the Holocaust, Ozick is an American-born Jewish woman whose stories correlate particularly well with Borowski's despite not having been through the traumatic experience herself. The goal in analyzing this type of literature is to bring to light the realities of the Holocaust and exactly how gruesome, inhumane and disturbing these events were and to contrast these images with more heavily edited and/or fictionalized literature, particularly the Americanized version of "The Diary of Anne Frank". When structured for entertainment purposes, fictional literature set in the time period of the Holocaust tends to develop unrealistic portrayals of the event itself and the Jewish population affected by it. The intention of this article to draw attention to the lack of Jewish identity and religion in postwar Holocaust literature, to challenge the accuracy in Holocaust retellings and to outline the destructiveness of both characteristics in this genre of literature to the general perception of Jewish people.

George Marshall's speech to an audience at Harvard University in June of 1947 announced a plan that eventually made its way through the United States congress and took the form of the European Recovery Plan (ERP). The ERP distributed roughly thirteen billion dollars in aid to sixteen European countries. The ECA grew out of this program as the managerial arm of the ERP. The ECA's propaganda campaign included pamphlets, posters, radio broadcasts, traveling puppet shows, and finally 250 films created between 1949-1953. Marshall Plan Films discussed productivity, multilateral trade, and labor unions. For Marshall Planners these issues were the key to both revitalizing the European economy, and creating a self sustaining Europe. In film, Europeans could see not only the modernizing techniques, building projects, and examples of Marshall Plan, but they were treated to visions of the American lifestyle as well. This study is an attempt to explicate the meanings and messages in the Marshall Plan Filmography. The Marshall Plan launched a massive propaganda campaign in an attempt to reformat the ideals of Europeans. The Plan was ostensibly an attempt to combat Communism as well as to re-vamp the economy of Europe. However, the films presented American ideals as something to aspire to: not only in business, but also in living everyday life. By stressing consumption over conservation and massive production over craftsmanship, the films told Europeans what America thought was best for them, and what would be beneficial for their future. Marshall Planners effectively sought to make Europe into a new, more American, place to live. / Master of Arts

Thesis (D. Min.)--Westminster Theological Seminary, Philadelphia, 2001. / Includes copies of the questionnaires in Korean. Includes bibliographical references (leaves 228-234).

Dissertation (Ph.D.)--The University of North Carolina at Greensboro, 2009. / Directed by DiAnne Borders; submitted to the Dept. of Counseling and Educational Development. Title from PDF t.p. (viewed Jun. 4, 2010). Includes bibliographical references (p. 187-207).

This thesis deals with the concept of place and its transformation in the context of transatlantic transformations that still till nowadays stood aside the interests of the professional community. Representative place in the thesis is an example of the american bar, where the institution symbolized the newly established cultural elements gradually penetrated into the whole society and to this extent it could be viewed as a passenger concept venue. The main pillar of the thesis is to take into account sociocultural, economic, demographic and political aspects of bar environment as a peculiar manifestation of transatlantic communication. The key question to the concept of place is therefore whether the European continent was in the interwar period under a wave of Americanization, which in various locations showed a totally unique way that reflected the rising standard of living, while within the United States shaped this culture again by different way. On the other side, we meet with the complicated situation in the form of "dry" America and "thirsty" of Europe, or whether it was just an extraordinary manifestation of transatlantic relations and interaction, which would have thus secondarily been demonstrated modifications to the original concept in a European environment. The thesis is designed on...

The aim of this study is to examine how the holiday Valentine’s day was introduced in Sweden during the 1950’s. The essay reviews the topic from the field of economic history, with focus on advertising history in Sweden during the first half of the 20th century. Valentine’s day has roots in English medieval traditions and a Roman legend from 270 but has no evidence of being celebrated in Sweden earlier than 1956, when the company Nordiska Kompaniet (NK) launched its first collection of Valentine’s day cards to be put on presents to give to your loved ones. In that sense, the Swedish form of celebrating Valentine’s day stems more from American pop culture and customs, which makes the analysis of Valentine’s day in Sweden fitting in the discourse on Americanization of the European advertising industry and culture. The study uses the definition of Americanization provided from Harm G. Schröter (2005), and reviews advertisements and commentary found in newspapers such as Dagens Nyheter and Svenska Dagbladet (1956–1971) from a narrative approach, described by Peter Hansen (2012). The research questions focus on how advertisements create meaning around the holiday Valentine’s day, and whether or not the introduction of the holiday in Sweden can be seen as a part of Americanization of the Swedish culture and advertising industry. The study found that advertisements for the holiday uses Swedish and European history, an emphasis on selling the feeling of gift giving and the strive for a modern lifestyle to create meaning around the holiday and a legitimate place in the Swedish calendar. The introduction of the holiday can also be seen as a part of Americanization of the Swedish advertisement industry, with examples as portraying the American celebration as an ideal and using American advertising techniques in the advertisements analyzed.

[pt] Campanhas eleitorais passam por transformações provocadas pelo uso de anúncios políticos online, sobretudo a partir do surgimento de tecnologias digitais originadas nos EUA pós-2016. O objetivo dessa dissertação, portanto, é investigar essa transformação em campanhas eleitorais brasileiras, uma vez que há lacuna nessa área de estudos no Brasil. É conduzida revisão teórica sobre a visibilidade eleitoral no contexto político brasileiro, sobre o tradicional conceito de americanização e sobre os anúncios políticos online – objeto do que se chama, no Brasil, de impulsionamento. Duas abordagens empíricas são adotadas: a primeira é quantitativa e analisa as despesas de candidaturas para Deputado Federal em 2018 e 2022; a segunda é qualitativa e investiga, com entrevistas semiestruturadas, percepções de profissionais de campanha sobre o uso do recurso. Resultam disso três pontos: (1) anúncios políticos online são utilizados como meio compensatório de visibilidade eleitoral para campanhas com menor orçamento total; (2) anúncios políticos online são utilizados como mecanismo complementar de visibilidade eleitoral para campanhas de maior orçamento; e (3) há claro ganho de influência de plataformas pertencentes a empresas americanas hegemônicas no mercado digital nas eleições brasileiras. / [en] Electoral campaigns are being transformed by the use of online political ads, especially with the advent of digital technologies originated in the United States post-2016. Therefore, the objective of this research is to investigate the transformation on Brazilian electoral campaigns, considering there are not many papers about this issue in the field. To accomplish this, a literature review is conducted to study electoral visibility in Brazilian political context, the traditional concept of Americanization and online political ads – referred to in Brazil as impulsionamento. For this purpose, two empirical approaches are conducted: the first one is quantitative and analyses expenses of candidates for Federal Deputy in 2018 and 2022 elections; the second is qualitative and investigates, through semistructured interviews, campaign professionals perceptions of the use of the tool. The results reveal three main points: (1) online political advertisements are used as a compensatory means of electoral visibility for campaigns with lower total budgets; (2) online political advertisements are used as a complementary mechanism of electoral visibility for larger-budget campaigns; and (3) there is a clear gain in influence of platforms owned by hegemonic American companies in the digital market in Brazilian elections.

Qu’il s’agisse d’une signature monochrome ("tag"), de lettres rondes à deux couleurs ("throw-up") ou d’un enchevêtrement calligraphique multicolore ("piece"), les formes caractéristiques du graffiti hip-hop font aujourd’hui partie du paysage urbain des grandes villes du monde. Né aux États-Unis dans les années 1960 et diffusé à l’extérieur des frontières américaines dans les années 1980, le graffiti hip-hop peut être perçu comme un exemple à la fois de l’américanisation et de l’homogénéisation des pratiques culturelles des jeunes à travers le monde. À partir d'une comparaison entre des graffiteurs francophones de Montréal et des graffiteurs lusophones de São Paulo, cette thèse décrit le processus d'appropriation d'un mouvement culturel d’origine américaine et montre les similitudes et les différences retrouvées au niveau local de cette forme d'expression mondialisée. L’étude de l’appropriation culturelle proposée dans cette thèse se compose de deux niveaux d’analyse. Le premier – qualifié de micro – touche le domaine personnel et se penche sur le processus de production de graffitis de style hip-hop (type de graffitis d’origine new-yorkaise basé sur l’écriture de pseudonymes). Ce niveau d’analyse me permet de démontrer comment les mécanismes de l’imitation et de la transformation se mélangent et renvoient aux processus de l’apprentissage et de l’inventivité individuels. Pour l’analyse du second niveau – qualifié de macro –, je tiens compte de l’ensemble des forces qui, au plan de la collectivité, forge l’appropriation. Ceci me permet de tracer des liens causaux entre les particularités locales du graffiti hip-hop et certains paramètres relevant du politique, de l’économique, de l’histoire et du culturel. / I propose to examine the local appropriation of hip-hop graffiti, a transnational youth expression, that originated in the East-Coast of the United States, through a micro and a macro perspective applied to a multi-site ethnography of hip-hop graffiti in two cities of the Americas, Montreal (Canada) and São Paulo (Brazil), among, respectively, French and Portuguese speaking graffiti artists. The micro level analysis will focus on the creative process by which graffiti artists combine imitation and transformation; and the macro perspective will bring into relief the complex ensemble of dimensions which influences the appropriation process in a given locality. Based on this double-leveled analysis, I shall 1) describe the similarities and differences between the hip-hop graffiti scene in Montreal and São Paulo; 2) identify key elements of the process of cultural appropriation; and 3) reexamine the notion that globalization results in cultural homogenization.

Les années 1960 au Québec sont marquées par un vigoureux courant nationaliste prônant l’affirmation politique et culturelle des francophones dans la province. Également, le phénomène de l’américanisation du territoire québécois s’accélère. C’est dans ce cadre historique particulier que naissent en 1968 les Expos de Montréal, équipe du circuit de baseball le plus important au monde, soit la Ligue du baseball majeur. La MLB s’installe alors dans un territoire où le baseball est centenaire. L’objectif de ce mémoire est d’étudier les débats et réactions suscités par l’avènement de Montréal dans le baseball majeur, en déterminant l’influence qu’y ont joué le nationalisme québécois des années 1960, l’américanisation du Québec et la longue histoire du baseball dans la province. Si les deux communautés linguistiques de celle-ci sont ici à l’étude, il n’en demeure pas moins que l’attention est davantage portée sur les francophones que les anglophones. En effet, ceux-ci ont semblé davantage interpelés par la création des Expos. D’ailleurs, parmi les deux groupes, les positions les plus documentées sont celles des chroniqueurs sportifs, qui se retrouvent donc au cœur de notre étude. Les opinions d’amateurs de baseball, de politiciens, d’hommes d’affaires ou de simples citoyens québécois sont également rapportées et analysées, mais dans une plus faible mesure. / The 1960’s in Québec were marked by an intense nationalist movement promoting the political and cultural affirmation of the province’s francophone population. Also, the americanization of the territory was accelarating. It’s in this particular historical context that were born the Montreal Expos, in 1968, the team being part of the most important baseball league in the world, The Major League Baseball. The MLB then settled on a land where baseball is centenary. The goal of this master thesis is to study the debates and reactions that were created by the advent of Montreal in major baseball, and to determine the influence that the québécois nationalism, the Québec’s americanization and the long history of baseball in the province had on them. Even though both national communities of Québec are studied, the focus is further more on the francophones than the anglophones. The first ones seemed to be more interpellated by the creation of the Expos. Besides that, for the two linguistic groups, the actors who shared the most clearly and often their positions are the sports journalists, whom are in the center of our analysis. The opinions of baseball fans, politicians, buisness men and regular Quebec’s citizens are also presented and analyzed, but with less attention.