Abstract By taking the advantages of the Internet technology, the online bookstores developed personalized services, such as providing information for making transaction decision which lowers the consuming cost, fastens the customer loyalty, and creates competitiveness. The purpose of setting up the service mechanism is to win back the consumer. Therefore, understood the customer¡¦s usage intention on the personalized services would benefit the online bookstores to build up their personalized service mechanism and to improve the practical values of the personalized services. ¡@¡@Utilizing Transaction Cost Theory as the extended viewpoint of Technology Acceptance Model, this thesis not only analyzed if the online bookstore¡¦s personalized services impact the consumer¡¦s transactional cost, but also investigated if the benefits arisen from the personalized services vary by other factors. By means of the analysis of the transaction cost and the investigation of the consumer¡¦s useful recognition, the usage intention of the online bookstore¡¦s personalized services can be reasoned out. In this thesis, the acceptability of the online bookstore¡¦s personalized services is realized, the possible factors that could affect the consumer¡¦s usage intention are discussed. The major findings are: the benefits of transaction cost arisen from personalized services were affected by the transactional frequency. More transactional activities, more benefits arisen from the personalized services were observed. Consumers believe that the personalized services provided by online bookstores can lower their transactional cost while their subjectiveness and need are being cared. In addition, different levels of consumer¡¦s useful recognition were obtained while the personal feelings or realizations vary with the contents of the personalized services. According to the findings, the online bookstore¡¦s personalized services are highly recognizable by consumers, especially at the fields of ¡§Purchase & Process Feedback Service¡¨ (PPFS) and ¡§One-by-one Customer Service¡¨ (OCS). The useful recognition for ¡§E-papers Service¡¨ is also sound but relatively lower than that of the others. Referring to the Technology Acceptance Model, the findings show that consumers are highly intentioned to use the online bookstore¡¦s personalized services.

Made available in DSpace on 2016-04-25T16:45:10Z (GMT). No. of bitstreams: 1 Claudia Ferretto Palladino.pdf: 3622665 bytes, checksum: 51056314e996023532ee2feee5e50fda (MD5) Previous issue date: 2008-10-28 / The purpose of this work is to verify how sales of academic books are performed through Electronic Commerce in Brazil, investigating attributes which have to be considered to attract and retain customers. Simultaneously, it was identified practices of differentiation in strategic marketing and marketing programs applied in order to answer customer desires and to make their access easier. The starting point was previous studies made by others researchers who have detected as the most important attributes the ones related to functionality, design, content, offerings, reliability, usability, payments process and communication with the clients. It was used exploratory research as methodology, analyzing secondary data in three stages collecting the most important attributes used by on-line bookstores for customers attracting and retaining which were determined earlier, observation research of those attributes on six on-line bookstores previously selected and collecting of data on E-Commerce in Brazil. The main conclusions refer to few differentiations of the adopted practices among the evaluated web sites and that is possible to use more deeply the available technological resources to increase the gain of productivity at academic books sales through Electronic Commerce / O objetivo deste trabalho é verificar como é realizada a venda de livros acadêmicos por meio de Comércio Eletrônico no Brasil, partindo da observação dos atributos que devem ser considerados para a atração e retenção de clientes. Paralelamente foram observadas as práticas de diferenciação nas estratégias e programas de marketing aplicados, de forma a atender os desejos dos consumidores e facilitar o acesso destes. O ponto de partida foram estudos realizados anteriormente por outros estudiosos do assunto, que detectaram como mais importantes os atributos relacionados à funcionalidade, design, conteúdo, produtos oferecidos, confiabilidade, usabilidade, meios de pagamento e comunicação com o cliente. A metodologia utilizada para a pesquisa foi a do tipo exploratória, com utilização de dados secundários em três etapas - levantamento de atributos mais importantes para a atração e retenção de clientes usados pelas livrarias on-line determinados em estudos realizados anteriormente, pesquisa de observação destes atributos em seis livrarias eletrônicas e levantamento de dados sobre o Comércio Eletrônico no Brasil. As principais conclusões se referem a pouca diferenciação das práticas adotadas entre as lojas eletrônicas avaliadas e que é possível utilizar com mais profundidade os recursos disponíveis pela tecnologia para o ganho de produtividade em vendas de livros acadêmicos por meio de Comércio Eletrônico

Made available in DSpace on 2016-04-25T16:45:29Z (GMT). No. of bitstreams: 1 Wagner de Oliveira Piva.pdf: 2598423 bytes, checksum: 916d3c07204d9704ddf003b7476e8d15 (MD5) Previous issue date: 2010-06-23 / Based on the shopping decision theory is investigated in the the course of this dissertation, the motive that brings consumers buying technical books in the Internet, there are factors like motivation to acquire technical books, how the consumer shops, how he decides over some store, which ways he prefers to pay and what he thinks about the experience of buying books online. This dissertation justifies by itself, because brazilian's e-commerce grows every year and understand what brings the consumers acquire that new way of retail is important to academics and professionals. The choice by this book industry took place because, according with several reports available, books is the solidest online product in numbers, about 20 per cent of everything that is sold over the internet refers to books or magazines. The work was divided in two research stages. The first step was a literature review about the work and in the second step was made a research with online technical books consumers. The research envolved the analysis of 837 online technical books consumers questionnaires, clients of a specialized bookstore in this area. The results show that online technical books consumers are satisfied with the online bookstore service and the determinate factors to acquire technical books by Internet are convenience and price. Its noticed too that credict cards are the most common way of payment / Com base na teoria do processo decisório de compras é investigado no decorrer dessa dissertação o motivo que leva os consumidores a adquirirem livros técnicos pela internet, são verificados fatores como motivação para adquirir livros técnicos, como ele realiza essa compra, como o consumidor se decide por determinada loja, qual os meios preferidos de pagamento e o que ele acha da experiência de adquirir livros pela internet. Esse trabalho se justifica, pois o comércio eletrônico no Brasil cresce todos os anos e entender o que leva os consumidores aderirem essa nova forma de varejo, é importante para acadêmicos e profissionais. A escolha pelo setor de livros, se deu, pois de acordo com diversos relatórios disponíveis livros é o produto mais vendido pela internet em valores, aproximadamente 20% de tudo o que é vendido pela internet refere-se a livros ou revistas. O presente trabalho foi dividido em duas etapas de pesquisa, na primeira foi feito um levantamento bibliográfico da literatura pertinente ao trabalho e na segunda foi realizada uma pesquisa com consumidores de livros técnicos pela internet A pesquisa envolveu a análise de 837 questionários de consumidores de livros técnicos pela internet clientes de uma livraria especializada na área. Os resultados mostram que os consumidores de livros técnicos pela internet estão satisfeitos com os serviços oferecidos pelas livrarias virtuais e que os fatores determinantes para se adquirir livros técnicos pela internet são comodidade e preço, foi constatado também que o uso do cartão de crédito é o meio mais usual de pagamento

The theoretical part of the thesis in his first chapter of the book deals with a phenomenon that accompanies since its inception and how it affects us the literary world. The next phase will analyze literary types and origin of fiction itself, which strongly supported the reading culture and to encourage the creation of rights bestsellers. The next section will focus on the book and its difficult journey from writer to designer, printers and finally to the reader. The next phase deals with books in physical and electronic form, the reader walks of life and then directly bestseller term, as the current phenomenon of literary culture. Then represents one of the writers Dan Brown and his books of content and visual aspects. The last part will deal with the linking book design and art education in the practical part of the thesis description of the treatment, resulting arises file publishing a collection of selected books by Dan Brown.

The diploma thesis deals with the design and elaboration process of project documentation of newly-built multi-purpose building in Sturovo. The building is designed as a three-storey building with a partial fourth storey. A footprint of the building is created by the irregular shape of the letter „L“ with an angle of 110 °. The building is roofed with a warm flat roof. The roof above the third storey is designed as a walkable flat roof divided in a green roof part and part with concrete paving. Spatial zoning of the building consists of three main spaces. There is a bookstore zone and coffee shop situated on the ground floor. The second and third floor is designed for administrative spaces. Premises of the second floor are designed as an activity-based office with open spaces. Third floor focus on closed offices. The meeting rooms, chill-out zones, break rooms with kitchenettes are available in both of them. Technical facilities and utility rooms are situated also on the ground floor. There is a room with kitchenette, storage rooms and utility rooms in the fourth ground. Public zones of building and administrative zones are accessible. The structural system of a building is designed as a cast-in-place reinforced concrete frame in a combination with a shear core. Ceilings consist of cast-in-place beam-supported reinforced concrete one-way slab. The structure is based on foundation pads and strip foundations. infill wall is made of vertically perforated blocks. Exterior walls and insulated with ventilated facades system.

Frågeställning: Vilken utveckling av Akademibokhandelns fysiska butiker kan förstärka konkurrenskraften? Syfte: Uppsatsens syfte är att utreda och analysera vilka olika konkurrensmedel som kan ha relevans för Akademibokhandelns framtid, liksom möjlig utveckling av stödtjänster och potentiell breddning av verksamheten. Vidare är avsikten att klargöra hur tillämpning av sensoriska stimuli i Akademibokhandelns servicelandskap kan få betydelse för kunderna samt hur design och uppbyggnad av servicelandskapen kan stärka verksamheten. Metod: En kvalitativ forskningsmetod har använts med inslag av både induktion och deduktion. Datainsamlingen har skett via djupintervjuer och en fokusgrupp. Vidare har även resultatet genomgått en kvalitativ dataanalys. Resultat och slutsatser: Resultatet visar på att implementeringen av sensoriska stimulin i Akademibokhandelns servicelandskap på många sätt är till fördel för företaget, eftersom de generellt har en positiv påverkan på kundernas tjänsteupplevelse. Vidare konstaterades även att en utveckling av företagets stödtjänster ytterligare skulle stärka deras konkurrenskraft. Teoretiskt och praktiskt bidrag: Det teoretiska bidrag som arbetet genererat är hur ett servicelandskap med fokus på implementering av sinnesmarknadsföring kan gestaltas samt hur en integration mellan olika försäljningskanaler kan ta vid. Vi har även presenterat ett antal praktiska bidrag som är relevanta för Akademibokhandelns framtida utveckling. Nyckelord: Servicelandskap, Detaljhandel, Stödtjänster, Bokhandel, Utveckling, Multisensorik, Sinnesmarknadsföring, Breddning av verksamhet / Research question: Which development of Akademibokhandeln physical stores can enhance competitiveness? Purpose: This thesis aims to investigate and analyse the various means of competition that may have relevance to Akademibokhandelns future, as well as the possible development of support services and the potential expansion of the business. The purpose is to clarify if the application of sensory stimuli in Akademibokhandelns servicescape may have implications for customers as well as how the design and construction of the servicescapes can strengthen the business. Method: The thesis has elements of both induction and deduction, and a qualitative research method has been used. Data has been collected through in-depth interviews and a focus group. The data has gone through a qualitative data analysis. Results and conclusions: The result shows an implementation of sensory stimuli in Akademibokhandeln servicescape in many ways will benefit the company as they generally have a positive impact on the customer service experience. Additionally it was found that a development of the company´s support services would further enhance their competitiveness Theoretical and practical contributions: The theoretical contribution this report has generated is based on how a servicescape with a focus on an implementation of sensory marketing can be portrayed and how integration between different sales channels can be beneficial to the company. We have further on presented a number of practical contributions which we view as relevant to Akademibokhandelns Future Development. Key words: Servicescape, Retail, Support Services, Bookstore, Development, Multi-sensory, Sensory Marketing, Expansion of activities

網路產業是近年來最熱門、也幾乎是未來企業都可能跨足的領域。書籍在所有線上購物的產品中，是一個相當具有市場潛力的區隔。在早期的純網路書店改寫了書店產業的競爭版圖後，實體書店及出版社也紛紛加入網路書店經營的行列，三種不同經營型態的網路書店雖然看似提供類似的服務，然而由於背後資源與經營理念的差異，可能造成若干服務品質上的不同。本研究的目的即在探討不同經營型態的網路書店，讓消費者知覺到的服務品質、知覺風險是否有所差異，若研究發現有所差別，則又是哪些因素造成這樣的差異。另外，也驗證網路書店的服務品質、顧客知覺的風險，是否會影響到顧客的行為意圖，以及驗證不同經營型態的網路書店，是否會直接影響到顧客的行為意圖。 本研究經由焦點團體的質化研究及文獻探討，蒐集影響消費者在網路書店購書的因素、其所重視的網路書店服務品質構面、及知覺風險構面，再以網路問卷的形式進行量化的研究，針對在國內網路書店有消費經驗的顧客作為研究對象，得出如下的研究結果： 一、經過因素分析所萃取出的服務品質構面，分別為：反應性及安全性、設計與呈現、個人化與顧客化、功能滿足、資訊滿足、及書評服務。 二、經過因素分析所萃取出的行為意圖構面，分別為：忠誠度、願意支付更多、及對於問題的外部反應。 三、網路書店之服務品質構面中的「功能滿足」、「個人化與顧客化」、「設計與呈現」、「反應性及安全性」、及「書評服務」，對於顧客行為意圖的「忠誠度」構面依序有顯著的影響力。 四、網路書店之服務品質構面中的「反應性及安全性」、「資訊滿足」、及「個人化與顧客化」，對於顧客行為意圖的「願意支付更多」構面依序有顯著的影響力。 五、網路書店之服務品質構面中的「反應性及安全性」，對於顧客行為意圖的「對於問題的外部反應」構面有顯著的影響力。 六、不同經營型態的網路書店在服務品質的「反應性及安全性」、「設計與呈現」、「個人化與顧客化」、「資訊滿足」構面上有顯著差異。 七、不同經營型態的網路書店，對於顧客在網路書店知覺到的整體風險有顯著的差異。 八、不同經營型態的網路書店對於消費者知覺到的「財務風險」及「時間風險」有顯著的差異。 九、高知覺風險群與低知覺風險群的消費者，在「願意支付更多」、「對於問題的外部反應」構面上有顯著的差異。 十、消費者在網路書店知覺到的時間風險，對於消費者對書店的忠誠度有顯著影響。 十一、消費者在網路書店知覺到的財務風險，對於消費者是否願意為書店支付更多有顯著影響。 十二、消費者在網路書店知覺到的功能風險，對於消費者對於問題的外部反應有顯著影響。 十三、不同經營型態的網路書店，對於消費者行為意圖的影響，只有「忠誠度」構面有顯著的差異。 由研究結果可知，加強服務品質是提升消費者行為意圖的重要因素，而不同書店的經營型態，對於消費者知覺的服務品質、知覺的風險皆有顯著影響。此外，不同書店的經營型態只影響消費者行為意圖的「忠誠度」構面。消費者知覺風險的高低也不影響其忠誠度，可能還存在其他重要因素，會影響到消費者的忠誠度。因此，不同經營型態的網路書店應針對其既有的優勢努力維持，並加強本身條件不足的部份，以成功地在網路書店產業中經營與發展。

Supervisors: Luis Urrieta and Noah De Lissovoy This qualitative and sociohistorical study examines the lives and experiences of Chicana/o educators in Texas and the ideological and political discourses of equity and social justice that they draw from to shape their practice in three educational sites: the Llano Grande Center (LGC), Red Salmon Arts/Resistencia Bookstore (RSA), and the Advanced Seminar in Chicana/o Research (ASCR). I document their work based on the oral narratives of fifteen educators, site document analysis, and ethnographic work I conducted as observant participant associated with these organizations. This project extends recent scholarship that links critical pedagogy, social and cultural theories of identity formation and new social movement scholarship to understand the multiple cultural, social and political dimensions of activist education. My principal findings indicate new senses of individual and collective identity practice, reframed critical and culturally relevant pedagogies, and a reconceptualization of indigenous discourse and practice. These findings have important implications for activists, educators and researchers by rearticulating scholar activist work in new more emancipatory ways that considers place-based models of critical and cultural relevant teaching and learning and more radically democratic research practices. / text

En la actualidad, a causa del creciente impacto de las redes sociales en la vida diaria de los ciudadanos, específicamente los jóvenes, diferentes movimientos políticos y sociales se desarrollan a través del internet. Investigadoras del feminismo han manifestado la importancia de la presencia de esta lucha en redes sociales y blogs (Keller, 2011). Por otra parte, las librerías feministas son espacios que brindan la posibilidad de interacción con otras compañeras del movimiento, una selección de libros que apunta a este movimiento social y la posibilidad de un espacio seguro de expresión individual y grupal (Liddle, 2018). La presente investigación tiene como objetivo principal analizar el papel que cumplen las librerías feministas en Instagram dentro del ciberactivismo de este movimiento. Para el desarrollo de la investigación se han seleccionado 3 librerías feministas que se desenvuelven en la plataforma de Instagram: Anonyma Librería, Casa de Cuervos y La Siamesa de Siam. Asimismo, para la recolección de datos se seleccionó la herramienta de la entrevista semiestructurada, la cual posibilita un acercamiento de mayor profundidad con el sujeto entrevistado. / Nowadays, because of the growing impact of social networks on the daily life of citizens, specifically young people, different political and social movements are developing through the Internet. Feminist researchers have expressed the importance of the presence of this struggle in social networks and blogs (Keller, 2011). Furthermore, feminist bookstores are spaces that offer the possibility of interaction with other colleagues in the movement, a selection of books that target this social movement and the possibility of a safe space for individual and group expression (Liddle, 2018). The main objective of this research is to analyze the role of feminist bookstores in Instagram within the cyberactivism of this movement. For the development of the research, three feminist bookstores have been selected to work on the Instagram platform: Anonyma Librería, Casa de Cuervos and La Siamese de Siam. Also, for the collection of data, the tool of the semi-structured interview was selected, which allows a more in-depth approach to the interviewed subject. / Trabajo de investigación

This diploma thesis deals with the design of the new polyfunctional residency building in Olomouc. Object has square shape and five upper floors and basement. Building is designed as a stand-alone building comprising three operational units. In the first floor is located a café and a bookstore and separate building entry. In the second floor are located offices and the rest of the building is formed with total 12 housing units with different layouts and sizes. In the basement are located cellars for housing units and utility room. The object is designed with separate parking lot. Vertical support system is formed by reinforced concrete skeleton and filling masonry from ceramic fittings Porotherm. Horizontal support system is formed by beams and ceiling slabs from reinforced concrete. Object is based on foundation footings made from reinforced concrete. Roof is designed as a single-shell flat roof. Object is insulated with mineral wool and a ventilated facade made of fiber-cement slabs is designed. The work contains a documentation and design part and is processed as a documentation for the costruction execution.