Part of this Master’s thesis is an analysis of chosen technical indicators for selected currency pairs and following by creation business strategy. It includes theoretical basis of technical analysis. Next part describes the design of application to support technical analysis. Conclusion of thesis contains single business strategies.

Esta es una propuesta de negocio que toma forma de Marketplace, la cual permite enlazar servicios de asesoría legales, financieros, contables y de marketing. El servicio de consultoría y asesoría será brindado vía plataforma web, con aplicación para Smartphone. El objetivo principal es ser un nuevo canal para poder conectar asesores empresariales con empresarios Mypes, La actual crisis económica producto de las largas cuarentanas por las crisis sanitaria Covid-19 han generado que se limite la producción y comercialización de bienes y servicios, resultando en una contracción económica en los meses de abril y mayo del 40.5%1 y 30.5% respectivamente, generando un profundo golpe a la economía peruana, según el Banco Central de Reserva del Perú se estima que una caída anual del Producto Bruto Interno (PBI) de entre el 12% y 17%2. Esta situación representa una oportunidad ante la necesidad que tienen actualmente los empresarios de tomar decisiones rápidas y adecuadas, para asegurar la continuidad de los negocios. Ante lo mencionado identificamos una necesidad de asesoría financiera, contable, legal y de marketing. Debido a las largas cuarentenas las empresas del Perú y el mundo han tenido que implantar de manera forzada el trabajo remoto o teletrabajo, para que sus colaboradores puedan seguir desempeñando sus funciones desde sus domicilios. Esto ha generado la aceleración de la transformación digital en el país, y el uso de trabajo a distancia para el desarrollo de funciones empresariales. La migración a la transformación digital representa una oportunidad de poder ofrecer soluciones a las micro y pequeñas empresas por vio online. Visualizando esta oportunidad y la necesidad de asesoría empresarial evaluamos la posibilidad de ofrecer un servicio de asesoría legal, financiera, contable y de marketing por vía online con atención en tiempo real. Por ello, proponemos el servicio de Marketplace, donde buscaremos satisfacer esta necesidad mediante consultas y asesorías pre-pagadas online. En el Perú existen más de 1,9 millones de Mypes formales. Este segmento empresarial representa el 99,5% de empresas formales en la economía peruana. Las Mypes generan el 60% de la PEA, la mayor fuente de empleo en el país. Empresas del sector Mype no cuentan con capacidad económica para acceder de forma continua a servicios profesionales especializados. Estas empresas necesitan respuestas rápidas y concretas para poder seguir subsistiendo. Somos conscientes de que no podremos contratar asesores para que se desarrollen en nuestra empresa, y más aún en plena crisis económica, por ello, nuestra función como Marketplace es conectar y vincular a demandantes y ofertantes del servicio de asesoría legal, financiera, contable, y marketing mediante el un aplicativo móvil que permite propiciar el encuentro entre ambas partes de una manera ágil, permanente y directa. En medio de la actual crisis es muy interesante el articulo presentado por el Ernst & Young publicado en el diario Gestión3 donde destacan que las consultas para abrir bodegas han pasado a ser más de cuatro mil durante el tiempo de la pandemia. Estas son el tipo de consultas a las que esperamos llegar y captar. Se aprecia que el segmento Mype tiene mucha actividad y todos los emprendimientos empiezan como micro empresas, por ello lo atractivo del segmento. Por medio de la aplicación de herramientas tecnológicas orientadas a la innovación, buscaremos ofrecer al segmento acceso a asesoría y consultoría profesional de una manera más eficiente. Logrando así, tener soluciones profesionales a tiempo, para una mejor toma de decisiones empresariales. / This is a business proposal that takes the form of a Marketplace, which allows inking legal, financial, accounting and marketing services. The consulting and advisory service will be provided via a web platform, with a Smartphone application. The main objective is to be a new channel to connect advisers with Mypes entrepreneurs. The current economic crisis, product of the long quarantines due to the Covid-19 health crisis, has caused and stop in the production and commercialization of goods and services, resulting in an economic contraction in April and May of 40.5% and 30.5% respectively, generating a deep blow to the Peruvian economy, according to the Central Reserve Bank of Peru it is estimated that an annual drop in the Gross Domestic Product (GDP) of between 12% and 17%. This situation represents an opportunity given the current need for entrepreneurs to make quick and appropriate decisions to ensure business continuity. Dude to this we identified a requirement for financial, accounting, legal and marketing advisory services. Due to the long quarantines, all companies in Peru and in the world have had to implement remote work, so their employees can continue carry out their functions from their homes. This accelerate the digital transformation in the country, and the use of remote work for the companies functions. Digital transformation represent an opportunity to offer solution to micro and small companies by seeing online. Visualizing this opportunity and the need of business advice, we evaluate the possibility of offering legal, financial, accounting and marketing consulting services online with real time attention. For this reason, we propose a Marketplace service, where we will seek to satisfy this need through pre-paid online consulting. In Peru there are more than 1.9 million formal Micro and Small companies. This business segment represents 99.5% of formal companies in the Peruvian economy. This kind of companies generate the 60% of the Economically Active Population, the largest source of employment in the country. Companies in the Mype sector do not have the economic capacity to continuously access to specialized professional services. These companies need fast and concrete answers to be able to continue working. We are aware that we will not be able to hire consultants to develop in our company, and even more so in the middle of the economic crisis, therefore, our function as a Marketplace is to connect and link buyers and suppliers of the legal, financial, accounting, and marketing through a mobile application that allows the meeting between both parties in an agile, permanent and direct way. In the midst of the current crisis, the article presented by the newspaper Gestión is very interesting, highlighting that the consultations to open wineries have grown to more than four thousand during the time of the pandemic. These are the queries we hope to reach and capture. It can be seen that the Mype segment is very active and all ventures start out as micro companies, which is why the segment is attractive. Through the application of technological tools aimed at innovation, we will seek to offer the segment access to professional advice and consulting in a more efficient way. Thus, having professional solutions on time, for better business decision making. / Trabajo de investigación

Research on minimalism on the individual level shows the concept to be linked to ecological sustainability by applying methods such as reduction of consumption and valuing of product quality over quantity. In the fashion industry, concepts like ‘capsule wardrobe’ propose a reduced but high-quality, timeless wardrobe. It challenges the complex and fast-paced fashion industry with its numerous collections, overproduction and overconsumption. The application of minimalism on the business level in the fashion industry has not been researched yet. Therefore, we aimed to explore how minimalism is perceived and applied on the organisational level in the fashion industry and its contribution to ecological sustainability. Based on a developed theoretical framework and data gathered through eleven semi-structured interviews, a practical framework for minimalism as a business strategy is presented. It represents a value-based approach to business by incorporating customers, the organisation and the supply chain. Furthermore, organisational minimalism is not only efficiency-increasing and waste-reducing but also a way to do as little harm as possible, to consume critically while still operating in the existing system. The practical framework can be used to guide companies to implement minimalism as a driver for sustainability in business-making. With this outcome, we contribute to making the fashion industry more sustainable and reaching the Sustainable Development Goals 8, 9, and 12.

This thesis deals with the processing of a business plan in the health sector . This is a draft business plan strategy for the introduction of outreach services for ambulatory peritoneal dialysis patients in the private health care facilities . The theoretical part is devoted to the characteristics of the services provided, including a description of the current situation and possibilities in the treatment of peritoneal dialysis patients in the home environment in the Czech Republic and abroad. It is also described the concept of strategic management and planning, of which I have in this thesis was based on creating your own business plan. In the practical part , which includes the characteristics of an organization that will provide the service , I made a concrete proposal for a business plan based on identified strategic analysis of the findings . The conclusion is presented feedback from stakeholders, which I used in finalizing the business plan. The aim of the work was to present the methodology of the business plan , which will form the basis for strategic management of development organizations to expand services for patients through the introduction of outreach services for ambulatory peritoneal patients. Key words: business strategy, business plan, dialysis, peritoneal dialysis, assisted...

The purpose of this study was to determine hospital executive management’s perceptions of how turbulence in the politico-legal sector of the macroenvironment impacted the strategic management systems of Tennessee hospitals. In particular, how did Federal and State funding restrictions (Medicare and TennCare) impact the strategic planning and implementation process of their hospitals? The study was also designed to gain insight regarding specific changes to strategic management systems that may have resulted from these funding restrictions. The research was conducted during April and May of 2003. Data were gathered by surveying the Chief Executive Officers (CEOs) of acute care hospitals in Tennessee using a survey instrument covering the areas of strategy formulation, implementation and evaluation. Fifty five percent of CEOs of Tennessee’s acute care hospitals responded to the study Using the number of hospital beds as an indicator of hospital size, the results of a Chi Square test demonstrated that the sample of CEOs responding approximated the population (Chi Square=.986, df=6, p=.986). Proportions of CEOs representing for-profit hospitals and rural hospitals also approximated population proportions. The results of the data analysis gave insight into how reductions in TennCare and Medicare funding levels impacted the strategies employed by Tennessee hospitals, and potential impact on patient care. For example, by a two to one margin, CEOs indicated their hospitals had elected not to offer new services and a majority indicated their hospitals had eliminated services as a result of changes in TennCare/Medicare funding levels. Seventy nine percent of the CEOs responded that their hospitals had delayed the replacement of capital equipment as a result of changes in the funding levels under study. Sixty percent attributed workforce reductions at their facilities to changes in TennCare/Medicare funding levels. Using subscales, differences were found between the responses of CEOs of for-profit and not-for-profit hospitals with regards to selected goals and with regards to strategy evaluation. In both instances, the mean scores of the subscales for CEOs of not-for-profit hospitals were higher.

Nowadays consumers have become more and more socially conscious because of the rising concern about social and environmental issues. In this context, large scale companies are one of the main actors which are required to increase their efforts. They have increased the amount of charity actions or philanthropic collaboration in the latest years but both have shown limited effects and benefits especially on the long-term. This research is treating a new kind of partnership between large scale companies and social enterprises which is based on a true business approach with a long-term strategy. This new type of partnership requires a higher effort for its sustainability on the long-term and there was a gap in the literature when it comes to that point and it is this gap that this research aims to fill. The research was conducted through the analysis of a case study about the partnership between IKEA and Doi Tung, a social enterprise based in Thailand. Through semi-structured interviews conducted with both parts, it was possible to point out the challenges faced by large scale companies and social enterprises during their partnership but also to highlight four keys aspects which ensure the sustainability of this type of partnership; partnership selection and preparation, partnership driver, partnership nature, and partnership adaptation. The research contributes to the knowledge in the area of entrepreneurship and practical knowledge on the corporate-social enterprise partnership.

The focus of this study is to examine the factors that lead to growth in small firms in a Least Developed Country (LDC). The research is based on the manufacturing sector in Ghana. The main objectives of the research are to identify the key variables that lead to small firms' growth and to ascertain the critical barriers that impede growth. A research model which is developed out of an initial exploratory research and existing literature focuses on how the characteristics of the owner/manager, the characteristics of the firm and the business strategy variables interact to affect growth in employment. In addition factors that are perceived to have constrained the growth of the small firms during the study period are ascertained and discussed. To properly test the hypotheses developed a face to face interview survey involving 122 owner/managers of small manufacturing firms is conducted. This resulted in a range of variables that allowed for the construction of a comprehensive multivariate model of small firm growth. A resulting regression model provides about 68 percent of the explanation for the growth of the small firms sampled. It also indicates that the owner/manager characteristics variables offer the most powerful explanation to small firm growth. We find that the owner/manager's growth aspiration is the most influential factor in achieving growth. The other owner/manager characteristics variables that have positive influence on growth are level of education, prior industry experience and entrepreneurial family background. Owner/managers with local experience and/or with other business interests are less likely to achieve faster growth. Foreign owned/managed firms grow faster. Younger and smaller firms appear to grow faster. While firms with multiple ownerships tend to grow at a slower rate than firms owned and managed by one person. Business planning, marketing and export have positive and significant impacts on growth. Other business strategies such as innovations and staff training also have direct relationships with growth but not significant. Some of the main constraining factors to growth are cost of borrowing, lack of access to credit, high cost of inputs, lack of trust within the business community, high bureaucracy, late payments and lack of efficient support system. While the external environment plays important role in small firm growth and development, the behaviours, response and strategies pursued by individual owner/manager are significant factors that determine the rate at which a firm will grow. / Ghana Leasing Company Limited.

The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. The data was then synthesised to present the results. To get the two strategies aligned, ten key processes, referred to in the study as direct-action points, have been identified. Few supporting points are presented in addition to the primary ones because they do not directly contribute to the alignment. An assessment of the company, businessperformance and value chain; the selection of appropriate solutions; the creation of a project proposal; the division of projects into modules; the setting of short-, medium-, and long-term goals; the choice of the degree of centralisation of the changes; the creation of a diverse team; the trackingand measuring of progress; the implementation of change management mechanisms, and management support are the processes that are involved. These aid in identifying and implementing the modifications the business needs to make, which may be related to a variety of things, including but not limited to customers, marketing, suppliers, logistics, and production. As validation of the study was outside the purview of this thesis, to externally validate this study, future work would involve interviewing executives of small and medium manufacturing enterprises. Prior research has noted the significance of business and digital strategy alignment, but it has not been explored how small and medium manufacturing firms might achieve this. This study tries to close this gap and could contribute to the possible growth of SMEs. Due to the fact that SMEs employ millions of people, their expansion promotes social and economic sustainability and boosts countries’ productivity. / <p>Problem Owner: Mattias Strand</p>

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Yes / The largest influx of refugees since German unification has generated new challenges and opportunities in Germany’s society, culture, politics and economy. Theory advocates the advantages for international business of institutional change, migrations and integration. However, a negative public perception can conceal and inhibit resources and opportunities for German multinational enterprises. How did the attitude of Germany towards refugees change in 2015 and 2016? How did formal and informal German institutions react on the EU refugee crisis? How has this affected decision makers in German MNEs in terms of foreign market entry choices? How do German MNEs evaluate the long-term consequences of this crisis? This paper investigates in which ways the influx of refugees and migrants who arrived in Germany has affected the international business strategy of German MNEs. It is divided into two parts. Part One analyses the impact of this crisis on German culture, society, government, politics and economics and examines how it has been perceived and displayed. Part Two will further investigate how German MNEs are influenced by the migration context in Germany and Europe and how this affects their foreign market entry strategies in emerging economies.