The master thesis is focusing on coworking centres that are very popular these days. The main goal is to create a realistic business plan that is describing an establishment of a coworking centre in Ceske Budejovice. The first part is focusing on several analysis. Analysis of coworking centres in the CR, analysis of the competition in CB, SWOT analysis and an online research can be found there. The practical part of the thesis covers the business plan. The plan includes information about the whole concept, about the way of managing the centre and also information about the main activities and offered services. Important part of the business plan is focusing on potential customers and marketing communication. The end is dedicated to the calculations of incomes and expenses.

Submitted by Estagiário SPT BMHS (spt@fgv.br) on 2011-11-09T10:14:40Z No. of bitstreams: 1 000384143.pdf: 9419150 bytes, checksum: 93ff81a6759584a612f6608a70d4f254 (MD5) / Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2011-11-09T10:14:56Z (GMT) No. of bitstreams: 1 000384143.pdf: 9419150 bytes, checksum: 93ff81a6759584a612f6608a70d4f254 (MD5) / Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2011-11-09T10:15:05Z (GMT) No. of bitstreams: 1 000384143.pdf: 9419150 bytes, checksum: 93ff81a6759584a612f6608a70d4f254 (MD5) / Made available in DSpace on 2011-11-09T10:15:15Z (GMT). No. of bitstreams: 1 000384143.pdf: 9419150 bytes, checksum: 93ff81a6759584a612f6608a70d4f254 (MD5) Previous issue date: 2006 / As micro e pequenas empresas representam 99,2% das empresas no Brasil, empregam 57,2% da força de trabalho por isso são imprescindíveis para a economia e o desenvolvimento do país, apesar desses números representativos a grande preocupação é manter essas empresas ativas devido ao grande índice de mortalidade que representa em média 50%, tendo como um dos principais fatores condicionantes a falha gerencial na condução da empresa. Micro e pequenas empresas: A importância de apreender a empreender é o tema desta dissertação, que tem, por objetivo avaliar o conhecimento que os micro e pequenos empresários têm sobre a importância do desenvolvimento pessoal no gerenciamento de seus negócios. Por tratar-se de micro e pequenas empresas elegemos o Sebrae, instituição de apoio às micro e pequenas empresas de São Luís do Maranhão para investigar através de pesquisa de campo qual o conhecimento que os micro e pequenos empresários tem sobre está instituição seus produtos e serviços. O referencial teórico demonstrou que treinamento, capacitação, planejamento e aprendizado contínuo são ferramentas eficazes na administração organizacional de uma empresa. Na pesquisa de campo identificou-se que 76% dos empresários não buscaram nenhuma ajuda especializada antes de abrir seus negócios, apenas 45% dos empresários conhecem a marca do Sebrae e 54% não conhecem os produtos e serviços que o Sebrae São Luís oferece. / Small and middle-sized businesses represent 99,2% of the companies in Brazil. They employ 57,2% of the workforce and are indispensable for the country's economy and development, notwithstanding these representative numbers, the great concern is to keep these companies active owing to the high mortality rate, which means 50% on average as one ofthe chief conditioning factors for managerial failures in the conduct of the company. Small and middle-sized businesses. The importance to become an entrepreneur' is the theme of this present dissertation whose objectives are to assess the understanding that small and middlesized businessmen have about the importance of personal development in their business management. Because it is a question of small and middle-sized businesses, SEBRAE, an institution in support for small and middle-sized businesses in São Luis do Maranhão, has been elected to investigate through field research what knowledge the small and middle sized businesses have about SEBRAE and its products and services. The referential theory has shown that training, professional capacitation, planning and constant learning are effective tools in a company's organizational management and it has been identified by the field research that 77% of businessmen did not seek for any specialized help before going into business, that only 45% of businessmen know about SEBRAE and 54% are not familiar with the products and services that SEBRAE - São Luis offer.

While the concept of Corporate Social Responsibility (CSR) is widely used, it is not seen as the most appropriate to describe responsible business activities in Small, Medium and Micro-sized Enterprises (SMMEs). The concept of Responsible Business Practices (RBP) is better suited to SMMEs, although the theory is still based in the broader literature of CSR. Choices and decisions made by the owners/managers of SMMEs regarding the expenditures for RBP may reflect various influences. These influences may be conscious and purposely orientated toward a personal set of beliefs, but may also be indirectly, subconsciously influenced. This research will explore the influences behind expenditure decisions. Structured questionnaires will be used to reveal conscious influences that play a role in decision-making in SMMEs. The primary objective of this study is to investigate the aspects that consciously influence the decision-makers at SMMEs in Tshwane, South Africa, to expend resources on RBP. The study also aims to determine the awareness of, perceptions about and attitudes towards RBP among SMME decision-makers, as well as to determine the RBP activities SMMEs are involved in. Relationships between the extent of RBP engagement and the level of RBP awareness, the activities involved in, and the respondents’ highest level of education will be discussed. Key differences between the respondents’ age, highest level of education and gender with regards to the influencing aspects are also covered. The study contributes to the body of knowledge on individual-level studies in the RBP field and makes a contribution to the South African SMME literature that focuses on the doing of responsible business. It also addresses the gap in RBP knowledge by investigating the influences on RBP decisions in SMMEs, as the small business decision-making processes might prioritise influencing aspects differently than that in larger organisations. / Business Management / M. Com. (Business Management)

Family businesses have become a topic of growing interest among scholars and policy makers at both international and local levels, particularly given the sector’s contribution to the world economies. The increasingly volatile employment climate that prevails in many African settings today has increased the focus on small and medium enterprises as engines of economic growth and employment creation, and Botswana is no exception. The majority of family businesses are small to medium enterprises. The main objective of this study was to investigate the effects of governance structures and systems on the sustainability and continuity of family-owned and controlled businesses in Botswana. A study of this nature was important in view that some key sectors of the Botswana economy are dominated by small and medium family businesses. Of concern is the lack of continuity from one generation to the other among family businesses. Therefore, an understanding of the family dynamics and family business governance systems is important for managing the success and survival of the family business. Studies on small and medium enterprises have been carried out in Botswana mostly focusing on their problems, but not on their governance and sustainability. This was done using a cross-sectional research survey design. The target population for the study comprised small and medium family-owned businesses drawn from the manufacturing and professional services sectors and registered with the Business Botswana and Local Enterprises Authority in 2017. A sample of 144 familyowned businesses based in Gaborone and Francistown was polled. Quantitative data for the research was collected using a questionnaire. The quantitative research methodology adopted applied correlation and regression analysis, utilised Pearson correlation tests and Levene’s independent sample tests were performed to measure the relationships between five independent variables and the sustainability and continuity of family businesses in Botswana. This research empirically tested five hypotheses relating to governance factors that affect the sustainability and continuity of family businesses in Botswana. The research findings support the notion that the presence of governance structures, effective communication, decision-making, succession planning, and a vision, mission and strategy have a positive effect on the sustainability and continuity of family businesses. This research also established that small and medium family businesses face the same challenges as any other formation by ownership of non-family small and medium enterprises. Evidence is also provided that the challenges faced by family businesses in Botswana do not differ significantly with challenges faced by small and medium family businesses, with most respondents citing a lack of funding as the major challenge. For small and medium enterprises to continue playing their critical role in the economic development of Botswana, they need to formalise and adopt systematic approaches to strategy formulation and implementation, succession planning, governance structures and compliance. It is recommended that future studies focus on developing systematic generic models and assist small and medium familyowned businesses to implement and improve on their sustainability and continuity of businesses in Botswana. / Business Management / D. Admin.

This research was geared towards the investigation of management strategies (factors) that affect the performance ofMSMEs in Kenya. Many developed countries record a time in history when entrepreneurial activities led to revival of economical growth after decline. This implies MSMEs is a very vital sector especially for a developing country like Kenya. MSMEs stagnate and their performance is uncertain according to writers such as Namusonge, Management inadequacies have been suggested in several studies. The objectives of this research was to, 1. To identifY the critical management factors affecting the performance of MSMEs in Kenya; ii. To establish the process through which managerial factors affect the performance of a MSMEs in Kenya ; m. To determine the integrative effect of various management factors in the MSMES in Kenya; IV. To establish the effect of demographics and management factors on performance, v. To establish effects of external environment on internal management factors A conceptual model was formulated from the literature review showing relationships of the management strategies and the environment they operate in. These relationships became the basis for the hypotheses which were later tested. In chapter 4, a mini research (pilot study) was conducted in May 2007,whose main aim was to test the reliability and validity of the research instruments. The 36 questionnaires returned were analysed through descriptive method. Results obtained indicated the instruments were reliable and the results valid. A few corrections suggested were made. The major correction was addition of question 35 to collect financial information. The data collection was done between mid August and mid October 2007.In chapter 5, the researcher analysesd the results of the survey after receiving 180 questionnaires. Time was a constraint. In chapter 6, the hypotheses and conceptual model were analysed and the results obtained suggested that, most strategies did not affect the profitability separately but severally. The integrated effect of the management strategies and the associated factors had a higher impact on performance of the MSMES than any individual strategies. In chapter 7, the conclusions, summaries and Recommendations are given. / Business Management / D. Com. (Business Management and Policy)

Business management / M. Com. (Business management)

Made available in DSpace on 2016-08-02T21:42:44Z (GMT). No. of bitstreams: 1 Zacarias Goncalves.pdf: 680123 bytes, checksum: 1c6cbee2ede37370825fa99764da4a1b (MD5) Previous issue date: 2007-09-25 / The case study in our research aims to analyze whether local productive systems are really involved in knowledge management practices or not. Our research was conducted at the Pólo Brasileiro de Coméstico Brazilian Cosmetics Cluster, a non-profit organization, which operates in conjunction with micro, small and medium businesses organized into manufacturers of cosmetics, providers of goods and services, suppliers of raw material, consultants, traders, customers and partners. Our case study relied on quantitative and qualitative resources, by using web-based electronic forms and observation techniques, from visits previously scheduled at the cluster. Our analysis counted on the literature about local productive systems; knowledge management; characteristics of the ABC Region and the city of Diadema (both in the Greater São Paulo); official data; government policies; and interviews with the cluster´s Board of Directors. Based on Terra (2005), seven dimensions (strategy and high management, information and communication systems, organizational culture, organization of labor processes, policies and practices for managing human resources and measurement of results) were used to evaluate whether the companies of the productive system are really engaged in knowledge management practices or not. Our results indicate the existence of knowledge management practices, with rates above the average, leading to the understanding that the cluster is in fact a business management process, which confirms its origin and development from the perspective of social exchange.(AU) / Esta pesquisa apresenta um estudo de caso cujo objetivo é analisar se arranjos produtivos locais realizam a prática da gestão do conhecimento. A pesquisa foi realizada junto ao Pólo Brasileiro de Cosmético em Diadema, organização sem fins lucrativos, que articula as ações de micro, pequenas e médias empresas organizadas em fabricantes de cosméticos, produtores de bens e serviços, fornecedores de matéria-prima, prestadores de consultoria, comercializadores, clientes e parceiros. Para atender ao objetivo proposto recorreu-se a recursos quantitativo e qualitativo, com a utilização de formulários eletrônicos estruturados, disponibilizados na internet e técnicas da observação participante, envolvendo visitas previamente agendadas ao Pólo de Cosmético. O material de análise utilizou a pesquisa bibliográfica sobre arranjo produtivo local e gestão do conhecimento, caracterização da região do grande ABC e da cidade de Diadema, dados oficiais, políticas governamentais e entrevistas com o corpo diretivo do Pólo. Foi aplicado o instrumento de Terra (2005) que a partir de sete dimensões (estratégia e alta administração, sistemas de informação e comunicação, cultura organizacional, organização e processos de trabalho, políticas e práticas para a administração de recursos humanos e mensuração de resultados), avaliou se as organizações do arranjo produtivo realizam a prática da gestão do conhecimento. Os resultados obtidos apontaram a existência de práticas de gestão do conhecimento, com índices acima da média, convergindo para o entendimento de que se trata de um processo de gestão empresarial, além de confirmar, a partir de um sistema de intercâmbio social a origem do Pólo e seu desenvolvimento.(AU)

Made available in DSpace on 2016-08-03T12:30:00Z (GMT). No. of bitstreams: 1 CamilaKrohlingColnago.pdf: 1625237 bytes, checksum: 55f3dcaebdabc5740e480ac6c76a4a8d (MD5) Previous issue date: 2014-05-07 / The limited financial means and limited administrative structure are in part the shortcomings for the small start-up business in quickly achieving results. To overcome these shortcomings, small businesses must develop a communication strategy to reach the greatest number of customers and one of the vehicles to achieve the goal of strategically positioning the business is the use of the internet in cost effective manner. The objective of this thesis is to address the importance of developing an efficient and effective communication structure specifically as it applies to small emerging businesses with limited resources using the social networks and digital media and an in depth analysis of the elements to be employed to achieve the business objectives of individual business owner operators, micro enterprises and small businesses. As a preface, included are bibliographic studies in support of the research for the understanding of the infrastructures of small business and communication structures. These studies laid the foundation to the proposed model The Practical Guide for use Social Networks and Digital Media for Strategic Positioning for Small Businesses and the research was concluded with a qualitative analysis of: a) the use of the proposed model by three different small businesses over a period of three months; and b) the evaluation of the proposed model. The results of this research suggest that despite positive contributions of the Practical Guide for the use Social Networks and Digital Media for Strategic Positioning for Small Businesses in improving the strategic positioning for the small business, in general communications alone will not fall short because of the internal limitations small business structures. / A comunicação via mídias e redes sociais digitais é uma atividade estratégica de suporte para a consecução dos objetivos dos pequenos negócios que, em face de uma realidade de restrição de recursos financeiros, estrutura administrativa reduzida e necessidade de obter resultados no curtíssimo prazo, encontram nas ferramentas da internet alternativas viáveis para o posicionamento e a diferenciação de seus negócios. Os objetivos desta tese envolvem tanto a compreensão da importância da comunicação organizacional para os pequenos negócios quanto à identificação das particularidades dos pequenos negócios, o desenvolvimento de um instrumento para orientar a atuação estratégica dos pequenos negócios nas mídias e redes sociais digitais e a análise da colaboração deste instrumento para as atividades empresariais dos empreendedores individuais, das microempresas e das pequenas empresas. Realizaram-se, primeiramente, estudos bibliográfico e documental com vistas à fundamentação teórica da pesquisa e à compreensão dos pequenos negócios e dos aspectos contemporâneos acerca da comunicação institucional. Sucedeu-se o trabalho de desenvolvimento do Modelo de Aplicação Prática para Posicionamento em Mídias e Redes Sociais Digitais e, posteriormente, uma pesquisa qualitativa, compreendida por duas etapas: a) aplicação do modelo proposto a três empresas; e b) avaliação do modelo. Os resultados da pesquisa mostram que, a despeito de o Modelo de Aplicação Prática para Posicionamento em Mídias e Redes Sociais Digitais contribuir estrategicamente para o posicionamento dos pequenos negócios, de maneira geral, a comunicação nesse tipo de empreendimento não surte melhor efeito porque esbarra nas limitações próprias desse tipo de empresa.

An integral part of business should be systematic and continuous process of creation, coordination and control of marketing activities. Marketing is important for easy penetration of the market, so that a prosperous and firm to ensure the continued existence market. The aim of the thesis is to analyze the marketing activities of selected service firms, mutual comparison of these activities on the basis of analyzes carried out to design the next process of improving these activities. For analysis, three firms were examined in which their marketing activities. Based on the analysis of the marketing mix, Porter's model, analysis of the communication mix and SWOT analysis to identify appropriate strategic approaches and suggestions for how marketing activities of units. Suggestions for improvement were recommended with respect to the financial possibilities owners analyzed service companies.

Na empresa familiar a existência de conflitos familiares, somada à competitividade e inovação no mercado de negócios, exige um olhar para novas estratégias necessárias, o papel da gestão na condução dos processos, e o reflexo das atitudes por parte dela nas demais pessoas que fazem as empresas familiares. Este estudo teve como objetivo geral observar as implicações da família na incidência de conflitos presentes em empresas familiares, na perspectiva dos gestores. Especificamente almejou: identificar os principais tipos de conflitos vivenciados pelos gestores e suas consequências na empresa; compreender as estratégias utilizadas pelos gestores para lidar com os conflitos oriundos de sua família no ambiente de trabalho; enumerar as situações mais frequentes geradoras de conflitos. Participaram da pesquisa, de natureza qualitativa, quatro gestores de empresas familiares, na faixa etária de 57 a 73 anos, sendo três homens e uma mulher. Todos são casados, têm filhos e possuem escolaridade entre ensino médio completo e/ou nível superior, fundadores de empresas situadas na cidade de Recife. Além de um questionário sociodemográfico, utilizou-se a entrevista semidirigida, composta de quatro questões que atendem aos objetivos da pesquisa, bem como um álbum de fotografias com onze figuras, abordando temáticas relacionadas a trabalho e família. A análise das entrevistas e das respostas às figuras foi feita a partir da Análise de Conteúdo Temática. Em linhas gerais, os resultados apontaram que as três empresas encontram-se consolidadas no mercado. Quanto à existência de conflitos foram identificados: pontos de vista diferentes entre os membros da família, tomada de decisões duras que podem afetar ou magoar familiares, falta de plano de carreira que pode gerar desigualdade. No que se refere às estratégias utilizadas pelos gestores, para lidar com os conflitos, foram enumerados: diálogo, ter jogo de cintura, saber recuar quando o outro tem razão, imparcialidade nas decisões. Quanto às situações que mais geram conflitos foram citadas: atrasos ou faltas por parte de familiares que não investem na empresa, chegada de novos membros na família e não distinção entre a família e o ambiente de trabalho. Futuras pesquisas são necessárias para um maior aprofundamento sobre o tema. / In the family business the existence of family conflicts, added to the competitiveness and innovation in the business market requires a look at new strategies needed, the role of management in the conduct of proceedings, and the reflection of the attitudes of it in other people who make family businesses. This study aimed to observe the family implications for the incidence of present conflicts in family businesses, from the perspective of managers. Specifically craved: to identify the main types of conflicts experienced by managers and its consequences in the company; understand the strategies used by managers to deal with conflicts arising from his family in the workplace; list the most frequent situations generate conflicts. Three men and a woman, managers of family businesses, in the age group 57-73 years, participated in the qualitative survey. All are married, have children and have education between high school and / or university, founders of companies located in the city of Recife. In addition to a sociodemographic questionnaire, we used a semi directed interview, made up of four issues that meet the research objectives, as well as a photo album with eleven figures, addressing issues related to work and family. The analysis of the interviews and responses to the figures was made from the Content Analysis. In general, the results show that the three companies are consolidated in the market. About the existence of conflicts were identified: differing views among family members, making tough decisions that can affect or hurt family, lack of career path that can lead to inequality. With regard to the strategies used by managers to deal with conflicts, they were listed: dialogue, have left field, knowing retreat when the other has reason, impartiality in decisions. As for the situations that generate more conflicts were mentioned: delays or defaults by family members who do not invest in the company, arrival of new members in the family and no distinction between the family and the workplace. Future research is needed to develop further on the subject.