Master of Arts / Department of Communication Studies, Theatre, and Dance / Charles J. Griffin / Modern disasters have shown a disturbing tendency to disrupt normal community life by severing the connection between social services and the populace. Emergency managers realize that responding to disasters presents many unique communication challenges, both on the technical level and the symbolic level. Communities have begun to organize themselves to prepare for and respond to disasters in the event that emergency response agencies confront such challenges. The Community Emergency Response Team (CERT) program was established to train and deploy citizens to supplement the efforts of first responders. The CERT program's website provides information about the program, how to form a CERT and other training and administrative information. A close textual reading of the CERT website enables the rhetorical critic to identify the use of fantasy themes that construct a vision that defines CERT as a rhetorical community. Upon identifying the rhetorical vision at work, a comparison can be made to the features that define a social movement. Applying social movement theory to citizen initiatives opens the possibility for improving community response and the study of communication issues in disaster response.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Timothy R. Steffensmeier / The 2008 presidential campaign controversy surrounding Rev. Jeremiah Wright’s sermons had the potential to derail Barack Obama’s candidacy. At the heart of the controversy was race, specifically Whiteness. Obama’s speech “A More Perfect Union” is perhaps one of the most significant political speeches addressing race to date, and warrants analysis. However, Barry Brummett’s book Rhetorical Dimensions of Popular Culture (1991) argues the critic should not be limited to discrete traditional texts, rather should be able to break outside such traditional speaker-focused boundaries. Brummett’s mosaic model allows an exploration of the intersection between popular and political rhetoric of Obama and The Daily Show. I will argue from the intersection we see the emergence of the comic frame as a homology that links the disparate texts of Obama and TDS. I will argue the reason the comic frame emerges from the texts is because there is a societal mandate for the comic frame. Thus, I will ultimately argue the mandate for the comic frame can be better understood as a social movement. However, it is a movement comprised of numerous individual movements, and warrants a new term: meta-movement. Obama and TDS are not leaders of this meta-movement, but instead should be seen as contributors. Brummett urges the critic to consider “the political or ideological interests served by ordering a rhetorical transaction in a certain way” (1991, p. 98). I will argue constructing the rhetoric of Obama and TDS with the comic frame serves the ideological interests of those who are fighting for social justice and working to subvert Whiteness. Thus, I have named the meta-movement to which Obama and TDS contribute a critical optimist movement, because the comic frame provides the tools to be critical of hegemony while ultimately reinforcing the optimistic assumption of the comic frame: all humans are ultimately both flawed and good.

Master of Science / Family Studies and Human Services / Joyce Baptist / The present study examined whether married individuals hold boundaries for online social networking and the relationship between these boundaries and relational trust and satisfaction. Participants included 205 married individuals who had been married for an average of 27 years. Five specific boundaries were identified and tested using group comparison (by sex) structural equation modeling. Confirmatory factor analysis revealed two latent constructs for internet boundaries: Openness (3 items: Know Friends, Share Passwords and Account Access) and Fidelity (2 items: No Flirting and No Former Partners). Findings suggest that couples in long-term committed relationships have boundaries or rules for social networking. Furthermore, trusting one’s partner, but not relationship satisfaction, contributes to behaviors that reflect sharing online social networking information, and curb online flirting and relationships with former romantic partners. Trust was more strongly associated with men’s than women’s motivation to avoid flirtatious online interaction and communicating with former romantic partners online. These findings that indicate that the use of internet boundaries is highly related to marital trust support the development theory of trust.

Master of Science / Department of Hospitality Management and Dietetics / Kevin L. Sauer / Satisfaction with internal communication is important in all organizations and is influenced by the quality and consistency of communication exchange. Job satisfaction is also widely studied in organizations and plays a significant role in employee behavior. Job satisfaction typically correlates with communication satisfaction across different occupations, yet little is known about the communication and job satisfaction relationship in the hospitality industry or specific foodservice organizations. This study explored multiple facets of communication and job satisfaction in a university foodservice setting using the Communication Satisfaction Questionnaire and the Abridged Job Descriptive Index. Results indicated that student employees had the highest levels of communication satisfaction (M=181.75±38.24) while classified employees reported lower communication satisfaction (M=161.00±35.04). Managers reported the lowest levels of communication satisfaction (M=156.17±30.34) and also expressed the highest job satisfaction (M=78.66±18.66). Substantial relationships between job and communication satisfaction were not clearly defined in this study; however, specific themes and opportunities for future research were discovered. Results of this study advance the knowledge about communication and job satisfaction in the foodservice environment.

Master of Science / Department of Journalism and Mass Communications / Nancy W. Muturi / This study examines Asian American practitioners’ career motivations, identity-related experiences, and their general perceptions of the public relations industry. Social identity theory serves as the theoretical background of the study, as identity is the core element in understanding practitioners’ working experiences in public relations. A qualitative, in-depth interview method was adopted by the current study. A total of 19 Asian American public relations practitioners were email-interviewed. The study has numerous findings based on the research questions and the emerging themes. In examining why practitioners entered the field of public relations, the study showed that personal interests, industrial attraction, and family influence are key issues in career motivations for practitioners. In examining practitioners’ identities, differences exist between Asians and Asian Americans, and between Asians of different nationalities, although practitioners generally agreed being identified as “Asian Americans”. Their identities had no direct effects on their daily work in public relations; however, subtle challenges and benefits were detected. Challenges facing practitioners were mostly based on stereotypical mindsets, including stereotypes in physical appearance, personality, language and culture. Benefits of being an Asian American in the public relations field included language and cultural advantage, contribution to diversity in the workplace, accessibility to minority organizations, and Asian American unique personal traits. Finally, the study found practitioners’ perceptions of Asian American in public relations were concentrated in the following areas: lacking Asian Americans in the public relations industry, wide opportunities for a career in public relations, professional skills for success in public relations, and increasing Asian American presence in public relations. The current study extends the literature on Asian American public relations practitioners, brings awareness to the subgroup of Asian Americans, and contributes to enhance the presence of Asian Americans to the public relations industry. Strategies of increasing Asian American public relations practitioners are also provided based on participants’ recommendations.

According to the U.S. Small Business Association, the failure rates for small businesses in 2014 were as high as 50% to 80% within the first 5 years of establishment. The purpose for this multiple case study was to explore the strategies that small business owners have used to sustain their businesses beyond 5 years. Guided by entrepreneurship theory as the conceptual framework, and a purposive sampling method, this qualitative case study used semistructured interviews with 3 successful, small, ethnic grocery business owners in Anchorage, AK to better understand small business strategies for survival. Member checking and triangulation with field notes, interview data, business websites, customer comments, and government documents helped ensure theoretical saturation and trustworthiness of interpretations. Using pre-coded themes for the data analysis, the 8 themes from this study were entrepreneur characteristics, education and management skills, financial planning, marketing strategies and competitive advantages, social networks and human relationships, technology and innovation, government supports and social responsibility, and motivational influence. Two key results indicated the strategies needed for small business owners were entrepreneur management skills and government support for small businesses. These findings may influence positive social change by improving small business owner competence and sustainability, rising higher business incomes, providing a better quality of life to employees and their communities welfare benefiting the entire U.S. economy.

Doctor of Philosophy / Department of Educational Leadership / W. Franklin Spikes / Eduard Lindeman (1926) stated, “the approach to adult education will be via the route of situations” (p. 8, emphasis in original). Training professionals often face situations that require them to develop and present training programs on subjects for which they have limited or no previous content expertise. This occurs even though the literature stresses the need for trainers to be experts or masters on the material they present (Bernthal et al., 2004; Brookfield, 1990; Draves, 1984, 2000; Galbraith, 1990; Houle, 1984; Long, 2002; McArdle, 1993; McCain, 1999; Slusarski, 1994; Symonds, 1968; Wlodkowski, 1999). Although there is considerable literature on the roles and responsibilities of trainers (McLagan & Suhadolnik, 1989; Nadler & Nadler, 1989), self-directed learning (Candy, 1991; Knowles, 1975; Tough, 1979), and developing training programs (Caffarella, 2002; Long, 1983; McCain, 1999), very little links these areas with the knowledge acquisition process trainers use. This dissertation describes the phenomenological inquiry into the nature of the process trainers use to acquire the knowledge necessary to develop and present training programs for which they have little or no previous content expertise. The population was selected because of the researcher’s background in training and adult education. Criterion, snowball, convenience, and maximum variation purposeful sampling techniques were used to identify trainers who met the criterion of the study. Potential participants were contacted by the researcher and asked to participate in the study. Data was collected via semistructured interviews until thematic saturation was reached. Constant comparison was used to analyze the transcripts of the interviews. Twenty-six common themes were identified during the study and were categorized into six different categories. The six categories are self-directed learning, the training and development process becomes part of the trainer’s life, the needs assessment is part of knowledge acquisition, knowledge acquisition is a continuous part of the trainer’s life, understanding the importance of adult learning principles, and reflection. The results of this study have implications for the adult education, self-directed learning, program planning, human resource development, and training literature.

Master of Science / Department of Communications and Agricultural Education / Jason D. Ellis / Agricultural sustainability is a growing concern for the general public because of agriculture’s considerable use of land, water, and other natural resources. In response to this growing concern, companies have started to publish sustainability reports to highlight sustainable practices. The purpose of this study was to examine the role of sustainability reporting from companies in the agri-food supply chain. The research objectives of this study were (1) determine the prevalence of sustainability reporting among food system companies, (2) identify, to what extent, the three components of the triple bottom line model are represented in sustainability reports, (3) determine if/how sustainability reporting differs among sectors of the agriculture supply chain, (4) assess how companies describe stakeholder engagement in sustainability reports, and (5) explore which aspects of reputation are included in sustainability reports. In total, 66 agribusinesses were included in this study of which 16 had published sustainability reports. Data for the quantitative content analysis were collected using a scorecard based on the Global Reporting Initiative (GRI) guidelines. Results indicated that sustainability reporting is limited among companies involved in the agriculture and food supply chain. Though better than sectors studied in previous research, agribusinesses also struggle to explain stakeholder engagement and need to focus sustainability report content to align more closely with the three components of the triple bottom line model – environment, economic, and social.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Leann M. Brazeal / In this thesis study, the use of group work as an instructional strategy was assessed to determine the effect it has on students’ willingness to communicate, communication apprehension, and self-perceived competence. Students enrolled in a basic public speaking at a major Midwestern university completed Neer’s (1987) Classroom Apprehension about Participation Scale (CAPS) at the beginning of the semester and again four weeks later after being exposed to a treatment of group or no group. Results indicated students’ willingness to communicate and self-perceived competence increased over the four-week duration of the study regardless of treatment. However, a significant reduction of communication apprehension was seen in students using group work in their classrooms. Limitations and implications are discussed.

Master of Science / School of Family Studies and Human Services / Briana S. Nelson Goff / Traumatic events affect not only the primary trauma survivor, but also secondary trauma survivors (e.g., spouses, children). Intimate partner relationships provide unique conditions for examining how the interpersonal and/or systemic impact of trauma exposure and post-trauma responses can impact both the primary and secondary trauma survivors, and the interpersonal dynamics of the couple. Preliminary work has indicated that the extent of trauma disclosure may serve as a buffering effect for relationship adjustment for those below the clinical threshold for PTSD (Monk & Nelson Goff, 2014). Researchers also have found that relationships can suffer effects in direct correlation to trauma disclosure (Creech, Benzer, Liebsack, Proctor, & Taft, 2013; Nelson Goff et al., 2006). The current study explored qualitative and quantitative data from low trauma disclosure individuals (n = 15) and their partners. The Couple Adaptation to Traumatic Stress Model (Nelson Goff & Smith, 2005; Oseland, Gallus, & Nelson Goff, in press) was used to provide the framework for understanding the experiences of low trauma disclosure to spouses in a sample of Army soldiers and their spouses. The low trauma disclosure group reported some positive and negative themes related to relationship functioning. The mixed trauma disclosure partners (n = 7) reported primarily negative themes related to relationship functioning, as well as the positive theme of increased communication. The high trauma disclosure partners (n = 4) reported all positive themes related to relationship functioning. Contrary to the original hypothesis, the results indicated mixed trauma disclosure partners seemed to be functioning at lower levels than the low or high trauma disclosure partners A quantitative analysis demonstrated a number of trends throughout the disclosure groups. The low trauma disclosure group reported scores between the mixed and high trauma disclosure groups for all measures. The mixed trauma disclosure group overall reported the highest PTSD scores and lowest couple adjustment scores, despite experiencing the lowest number of traumatic events and general trauma symptoms. The high trauma disclosure group reported the highest couple adjustment scores, despite experiencing the highest number of traumatic events, trauma symptoms, and lowest PTSD scores. Implications for practice and future research also are described.