O conhecimento tem se mostrado como uma importante fonte de vantagem competitiva para as organizações. Por isso, as empresas buscam, cada vez mais, mecanismos que alavanquem os processos de geração, gestão e disseminação do conhecimento organizacional. Uma das ferramentas, que pode potencializar a transformação do conhecimento em vantagens competitivas, é a universidade corporativa. Nesse contexto, as franquias surgem como um dos objetos de estudos que podem ajudar a explicar esta relação, pois desenvolver e compartilhar conhecimento são aspectos vitais para o franchising. Dessa forma, o principal objetivo deste trabalho é identificar elementos que possam influenciar na geração de vantagens competitivas pela implantação e gestão de universidades corporativas no franchising. Para atingir esses objetivos, foi desenvolvida uma revisão teórica focada nos conceitos de vantagens competitivas, universidades corporativas e franchising. O primeiro esforço mostrou que existe uma lacuna teórica no tema, indicando a necessidade de se realizar um estudo de campo para aprofundar o conhecimento sobre o fenômeno estudado. O estudo de caso, em conjunto com entrevistas em profundidade, foram os métodos escolhidos para realizar o objetivo proposto. Foram realizadas dez entrevistas em profundidade com especialistas em educação corporativa e no franchising, sendo levantadas informações secundárias dos processos de educação do Giraffas e das Universidades Corporativas do Banco do Brasil, Ernest Young do Brasil, Cacau Show e McDonald\'s do Brasil. Para as duas últimas empresas foram desenvolvidos estudos de caso, levantando-se informações comparativas dos seus principais concorrentes. Dessa forma, também foram analisadas informações da Chocolates Brasil, Kopenhagen, Bob\'s e Subway. As principais conclusões do trabalho foram: as universidades corporativas podem impactar de forma expressiva no desenvolvimento de vantagens competitivas no franchising; apesar de as franquias promoverem diversas ações educacionais, as universidades corporativas ajudam a organizar de forma estratégica essas ações, gerando, nos casos estudados, mais impactos que as ações isoladas; as ações que mais geram resultados e barreiras à imitação são as relacionadas à disseminação do conhecimento tácito; a relação entre unidades próprias e franqueadas parece ser importante para se estabelecer estratégias educacionais da rede; a avaliação dos impactos dos treinamentos nos resultados operacionais e financeiros é uma grande dificuldade observada; a literatura preconiza uma relação entre unidades próprias e franqueadas nos estágios de maior maturidade do negócio que não foi observada nos casos estudados; também não foram observadas uma preocupação acentuada com o envolvimento de outros stakeholders e com a busca efetiva de modelos de autofinanciamento. / Knowledge has been shown to be an important source of competitive advantage for organizations. Therefore, companies increasingly seek mechanisms that leverage the processes of generation, management and dissemination of organizational knowledge. One of the tools that can enhance the transformation of knowledge into competitive advantages is the corporate university. In this context, franchises emerge as one of the objects of study that may help explain this relationship, for developing and sharing knowledge are vital for franchising. Thus, the main objective of this work is to identify elements that can influence the generation of competitive advantages for the implementation and management of corporate universities in franchising. To achieve these goals, it developed a focused literature review on the concepts of competitive advantage, corporate universities and franchising. This first effort proved that there is a theoretical gap in the topic, indicating the need to carry out a field study to deepen the understanding of the phenomenon studied. The case study, in conjunction with in-depth interviews were the methods chosen to achieve the proposed objective. Ten interviews were conducted in depth with experts in corporate education and franchising, being lifted secondary information from Giraffas education processes and from the corporate universities of Banco do Brasil, Ernest Young of Brazil, Cacau Show and McDonald\'s Brazil, for the last two companies was developed case studies, rising comparative information of its main competitors. In this way, were also analyzed informations from Chocolates Brazil, Kopenhagen, Bob\'s and Subway. The main conclusions were: corporate universities can impact in a significant way in the development of competitive advantages in franchising; despite franchises promote various educational activities, corporate universities help organize strategically these actions, generating, in the cases studied, more impact than isolated actions; actions that generate more results and barriers to imitation are related to the dissemination of tacit knowledge; the relationship between owned and franchised units appears to be important to establish educational strategies of the franchising network; evaluating the impact of training on operating and financial results is a great difficulty observed; the literature reports a relationship between owned and franchised units in the stages of greater maturity of the business that was not observed in this study; They were also not observed a concern about the involvement of other stakeholders and the effective search of auto financing models.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2019-01-22T13:03:15Z No. of bitstreams: 1 Marcos Aurelio Vicenzi_.pdf: 1057778 bytes, checksum: a347e917d015650a6b7cb6cf79d47293 (MD5) / Made available in DSpace on 2019-01-22T13:03:15Z (GMT). No. of bitstreams: 1 Marcos Aurelio Vicenzi_.pdf: 1057778 bytes, checksum: a347e917d015650a6b7cb6cf79d47293 (MD5) Previous issue date: 2018-08-30 / Nenhuma / O desempenho é uma preocupação constante nas empresas, necessitando seus gestores estarem sempre alinhados com as melhores práticas estratégicas para manterem-se no topo da vantagem competitiva. O presente trabalho analisou a relação do posicionamento estratégico das empresas inseridas na indústria metal mecânica de Santa Catarina sobre seu desempenho dentro da abordagem das estratégias genéricas de Porter. Foi realizada uma pesquisa descritiva, com abordagem quantitativa em micro, pequenas e médias empresas por meio de uma survey em 153 empresas catarinenses, exclusivamente da indústria metal mecânica. O resultado encontrado demonstra que empresas que se posicionam por diferenciação tendem a alcançar melhor desempenho financeiro, estratégico e de satisfação. O porte e experiência foram utilizadas como variáveis de controle para analisar sua influência no desempenho. Empresas com faturamento maior tendem a ter melhores ganhos financeiros e estão mais satisfeitas com os resultados. A experiência não influenciou o desempenho. / The performance is a constant concern in companies, requiring their managers to be always updated with the best strategic practices to keep on top of the competitive advantage. Furthermore, the present work analyzed the relationship of the strategic positioning of the companies inserted in the metal-mechanical industry of Santa Catarina on its performance within the approach of Porter’s generic strategies. Regarding the methodology, a descriptive research was carried out, with a quantitative approach in micro, small and medium companies, through a survey of 153 companies in Santa Catarina, specifically from the metal-mechanical industry. Regarding the results, the research shows that companies that position themselves by differentiation tend to achieve better financial, strategic and satisfaction performance. Additionally, size and experience were used as control variables to analyze their influence on performance. Thus, companies with higher turnovers mind to have better financial gains and are more satisfied with their results. Finally, experience has not influenced performance.

Submitted by CARLA MARIA GOULART DE MORAES (carlagm) on 2015-06-25T15:21:13Z No. of bitstreams: 1 FabioJungesAdm.pdf: 5723428 bytes, checksum: 62299cfe1e7fc770e47a145402376e5c (MD5) / Made available in DSpace on 2015-06-25T15:21:13Z (GMT). No. of bitstreams: 1 FabioJungesAdm.pdf: 5723428 bytes, checksum: 62299cfe1e7fc770e47a145402376e5c (MD5) Previous issue date: 2011 / Nenhuma / Organizações de serviços intensivas em conhecimento (KIBS) operam nos setores mais dinâmicos da sociedade e englobam uma série de subsetores da economia, entre os quais o de tecnologia da informação (TI). Essas organizações são assim classificadas por terem no conhecimento sua principal matéria-prima e porque frequentemente é ele o próprio produto final de suas operações. A gestão do conhecimento (GC) se apresenta neste contexto como um elemento estratégico que pode contribuir para o desenvolvimento dessas organizações, seja através da geração de vantagem competitiva, da inovação ou do desenvolvimento de competências individuais e organizacionais. Esta pesquisa insere-se no campo das estratégias organizacionais baseadas em recursos (RBV) e tem como objetivo identificar como a GC pode ser estruturada para promover o desempenho em organizações de serviços intensivas em conhecimento, focando a análise nas organizações do setor de TI do Rio Grande do Sul. Propôs-se uma modelo conceitual a partir da revisão teórica e da realização de uma etapa de investigação exploratória, estruturada por meio de um estudo de caso em uma organização do setor de TI. O modelo conceitual sugere que a GC pode ser um dos fatores de promoção do desempenho organizacional, e que os seus efeitos podem ser verificados a partir de três dimensões de negócio: (1) relacionamentos externos de negócio, (2) competência em inovação, e (3) estruturas e relacionamentos intern os. Realizou-se uma survey para verificação empírica desse modelo, e uma base de dados com 811 organizações do setor de TI do RS foi consolidada. Uma escala foi criada e validada especificamente para a realização dessa pesquisa, cuja etapa final de coleta de dados foi concluída com uma amostra composta por 222 respondentes. Como técnica estatística, utilizou-se a modelagem de equações estruturais (MEE), e os testes realizados validaram o modelo conceitual e confirmaram as hipóteses de pesquisa definidas. Os resultados indicam que a GC é um dos fatores na promoção do desempenho em organizações de serviço intensivas em conhecimento, e que seus efeitos podem ser observados a partir das três dimensões de negócio definidas. Destacaram-se como elementos facilitadores para o desenvolvimento da GC a cultura, a tecnologia da informação, a estrutura organizacional e o foco no desenvolvimento de competências. Verificou-se, também, que os estudos empíricos que relacionam a GC com o desempenho organizacional ainda são incipientes, especificamente os que investigam essa relação em organizações de pequeno e médio porte. Sugere-se, portanto, estudos complementares que avancem na compreensão dos elementos relacionados à GC que podem promover a geração de vantagem competitiva e desempenho superior / Knowledge-intensive business services (KIBS) operate in the most dynamic sectors of society and involve a number of sub-sectors of the economy, including the information technology (IT). They are so classified because they have knowledge as their main raw material, and often knowledge is the end product of their operations. Knowledge management (KM) is presented here as a strategic element that can contribute to the development of these organizations, either through the generation of competitive advantage, innovation, or development of individual and organizational competencies. This research belongs to the field of organizational strategies based on resources, and it aims at identifying how KM can be structured to promote performance in organizations of knowledge-intensive services, focusing on organizations in the IT sector in RS. We proposed a conceptual model from the literature review and by conducting an exploratory stage of research, in the form of a case study in an organization in the IT market. The conceptual model suggests that KM can be one of the factors contributing to organizational performance, and that its effects can be perceived on three dimensions of business: external business relationships, internal structures and relationships, and competence in innovation. We conducted a survey in order to verify this model empirically, and we consolidated a database with 811 organizations in the IT sector of the RS. A scale was created and validated specifically for the purposes of this survey, whose final stage of data collection was completed with a sample of 222 respondents. We have used the statistical technique of structural equation modeling (SEM), and tests have validated the conceptual model and confirmed the research hypotheses set. The results indicate that KM is a factor in promoting the performance of service organizations in knowledge-intensive, and that its effects can be observed from the three business set. The following have stood out as the enablers for the development of KM: culture, information technology, organizational structure, and focus on skill development. We also concluded that the empirical studies relating KM with organizational performance are still incipient, specially those investigating this relationship in small and medium organizations. Therefore, we suggest further studies to advance the understanding of the elements related to KM that can promote the generation of competitive advantage and superior performance.

Made available in DSpace on 2016-04-25T16:44:17Z (GMT). No. of bitstreams: 1 Lidia Valeria de Souza Lima.pdf: 2015918 bytes, checksum: 22ba9aa24dbde16c578fdef2a7703f00 (MD5) Previous issue date: 2010-11-17 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Innovation is one of the conditions to increase or maintain the competitiveness of organizations. The aim of this study is to identify the sources of innovation in one of the leading foodservices companies in Brazil. The case study methodology was used. This research is organized into Introduction, three chapters and Final Considerations. Chapter 1 presents the concepts of innovation, innovation agent, innovation management and sources of innovation. Chapter 2 explains the methodological procedures and emphasizes that the case presented is revealing, according to the literature criteria. In Chapter 3, the results obtained show that the sources of innovation in the case study are located in both the strategic and operational levels, as a complex phenomenon, which is not possible to analyze by finite models / A inovação é uma das condições para ampliar ou manter a competitividade das organizações. O objetivo deste estudo é levantar as fontes para a inovação em uma das empresas líderes no segmento de refeições para trabalhadores no Brasil. O procedimento metodológico utilizado foi o estudo de caso. A Dissertação está organizada em Introdução, três capítulos e Considerações Finais. O Capítulo 1, de Fundamentação Teórica, trata da inovação, do agente inovador, do gerenciamento da inovação e das fontes da inovação. O Capítulo 2 explica os procedimentos metodológicos e destaca que o caso apresentado nesta Dissertação é revelador, de acordo com os critérios estabelecidos pela literatura. No Capítulo 3, os resultados apurados mostram que as fontes da inovação, do caso em estudo, situam-se nos níveis estratégico e operacional, como fenômeno complexo, que não se deixa analisar por meio de modelos finitos

Made available in DSpace on 2016-04-25T16:44:36Z (GMT). No. of bitstreams: 1 Emiliana Camila Somaio Teixeira Vezozzo.pdf: 2588172 bytes, checksum: 9dc1fdcd8fe7f64a8274d37b78f41ede (MD5) Previous issue date: 2013-10-28 / This study tested the operation of the Process Innovation and Competitiveness Cluster inherent Footwear Birigui - SP. With a theoretical subsidized by theories and pre-existing knowledge - Theories of Competitive Advantage, Innovation and Cluster Theory - work made possible the analysis between the theories of innovation and competitiveness, fueled by the cluster environment, and the actions relevant to these themes practiced by the organizations that make up the cluster. The methodological approach of this study is characterized by Descriptive Research, with a census survey, whose universe characterized by cluster actors, providing information and analysis of quantitative and qualitative. The main results of the research pointed to effective cluster configuration footwear Birigui the perspective of the requirements mentioned by Porter (1993), demonstrated that the issue of innovation in the cluster occurs in all parameters of innovation highlighted by Schumpeter (1934); it was also realized that a large part of the competitive variables in the cluster environment, identified by Porter (1999) occur in the cluster under study / Este estudo verificou o funcionamento do Processo de Inovação e Competitividade inerentes ao Cluster Calçadista de Birigui SP. Com uma fundamentação teórica subsidiada por teorias e conhecimentos pré-existentes Teorias da Vantagem Competitiva, Inovação e Teoria do Cluster - o trabalho viabilizou a análise entre as teorias de inovação e competitividade, fomentadas pelo ambiente de cluster, e as ações pertinentes a estas temáticas praticadas pelas organizações que configuram o Cluster. O caminho metodológico deste Estudo de Caso é caracterizado pela Pesquisa Descritiva, com um levantamento censitário, cujo universo caracterizou-se pelos atores do cluster, gerando informações e análise quantitativas e qualitativas. Os principais resultados da pesquisa apontaram para efetiva configuração do cluster de calçados de Birigui, sob a perspectiva dos requisitos apontados por Porter (1993); demonstraram que a questão das inovações no cluster ocorre em todos os parâmetros de inovação apontados por Schumpeter (1934); percebeu-se ainda, que grande parte das variáveis competitivas no ambiente de cluster, apontadas por Porter (1999) ocorrem no cluster em estudo

When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. Today, older women have difficulties finding clothes with right fit, style and personal taste. They would gratefully accept a brand, they felt were aimed for them. The purpose of this study is to give new ideas to companies in the fashion industry, how to reach this target group, but also be a contributing reason for older women to see the market opening for them. Through interviews with older women and industry specialists and questionnaires, interesting facts are gathered how fashion companies create strategies successfully. It is time to seriously notice the target group and respect them, as a group with great purchasing power. The company first to succeed can expect good returns, loyal customers and perhaps competitive immunity. In the nearest future when the baby boomers are about to retire, there are all reasons to comply with their needs. They have plenty of money they are planning to spend, active lives were they need clothes for different occasions and they will fill their lives with experiences they had no time to do before. With right strategies comes growth – so go out and catch them! / Program: Textilekonomutbildningen magister

Organic cotton has been in the medias field of vision for quite some time. This interestalso reflects in a growing awareness in the textile industry where more and morecompanies today offer organic cotton in their product range. With this in mind wequestion whether organic cotton has become a viable commercial product. We alsoacknowledge there is a lacking of understanding the complex problems that organiccotton manufacture involves, for example the huge effort and cost required for a transitionfrom conventional to organic cotton farming.The purpose of this paper was to study how textile, ecology and competition today arebeing combined by companies. We wanted with our investigation to find out whethercompanies in the textile industry use ecology as a competitive advantage. Moreover thepurpose of this paper was to reproduce a comprehensive image of organic cotton whichenabled us to determine if the medias positive image is correct. We choose to examine ourwork on the basis of a company perspective which resulted in delimitation from theconsumer’s perspective.The scientific approach of the study has been qualitative with the goal to produce adeeper understanding of our problems. The empirical material mainly consists ofinterviews done with our three case companies, Dunderdon, Dem Collective andKappahl. The companies are differing in both size and characteristics which was adeliberate choice. We think this selection made it possible for us to examine variousperspectives of the textile industry despite our meagre resources.In the theoretical frame of reference we have chosen to use Porter’s Five Forces, Kotler&amp; Armstrong’s communication model and Holm’s model which explains the relationshipbetween a company’s identity, profile and image. The interviews have been interpretedand analysed in relation to given theories and models.Our interpretation and analysis showed that all case companies had a strongenvironmental policy and a genuine interest to work for a sustainable development,which they all expressed through their organic product range. The study showed thatnone of the companies deliberately or directly uses organic products in a marketingpurpose. We have hence come to the conclusion that textile companies do not useecology in order to obtain competitive advantages. Our study also enabled us to establishthat the medias positive portrayal of organic cotton is incorrect, which we indirectlybelieve has had an impact on the low demand in organic cotton products. / <p>Program: Textilekonomutbildningen</p><p>Uppsatsnivå: C</p>

Given that the end-customer has become more demanding, the retailer has to deliver products according to the market demands, which have forced manufacturing companies to constantly search for new opportunities to reduce costs and improve efficiency. It is, therefore important to choose suppliers that are able to compete with the market demands.The market demands in the textile industry have lead to shorter product life cycles, which have caused manufacturers to deliver flexibility with high technology to compete successfully on the global market. To achieve the market requirements the underlying factor is to be aware and optimally use and control time. New technology can have a major influence in the production development, if the company choose to take benefit of the advantages, by optimal allocation of the internal resources the productivity and efficiency will increase, to accomplish a competitive advantage. One way to achieve this is by investing in a Unit Production System.In our thesis we have questioned what the main driving forces for an apparel manufacturing company is when it chooses to invest in new technology. Our previous knowledge says that manufacturing companies are forced to invest in a UPS to deliver to the market demands; therefore our sub-question investigates whether market demands impact the investment in new technology.In our theory we have concluded aspects in our study which is important for the reader to have an understanding of. We describe the textile industry from the view of Porters value chain and elaborate some concepts and their definitions, which will be used as a basis throughout our thesis. Finally we present a model of Five forces that determine industry competition made by Porter, to use as an analysis method when investigating whether an UPS may bring a competitive advantage.Our field study has been carried out in South India, where we have visited five textile factories and interviewed managers. We have questioned their decision-making judgment about implementing or choosing not to implement a UPS. Other production factors and general information about the companies have been asked to have an understanding of underlying factors. We have also had the opportunity to observe their manufacturing handling systems and seen how they have chosen to use this in an optimal way.Our previous knowledge of this subject has routed to that our research will be performed in a hermeneutics scientific approach. Our role as researchers has during the study been open-minded, subjective and committed according to a hermeneutics view. / Program: Textilekonomutbildningen

Tacit knowledge sharing has featured strongly in knowledge management literature in the last two decades. Knowledge management is an essential component attributed to underpinning organisational success and tacit knowledge sharing contributes directly to enhancing knowledge creation and to obtaining a competitive advantage in the business environment. Over the same period Communities of Practice (CoP) have risen in prominence as vehicles for tacit knowledge sharing and are seen as hotbeds of informal learning processes. There is, however, limited research into what may influence tacit knowledge sharing in CoPs. Additionally, although recognised as knowledge intensive organisations there has been limited research into knowledge sharing within and across educational institutions. The higher education (HE) sector in general has undergone significant change from a complex evolving landscape of political upheaval, funding divergence and an increasingly competitive worldwide market. Knowledge creation, combining and leveraging to improve an institution's performance, should therefore be considered of critical importance. Information Technology (IT) and Digital leadership have a key role in transforming Universities to meet the challenges in a global knowledge economy. The IT community within HE has a Sector Professional Organisation (SPO) that supports a number of voluntary CoPs which have operated over the last twenty years. The aim of the research was to explore the dimensions of tacit knowledge sharing in Communities of Practice working within the Higher Education Information Technology Sector. The study was undertaken from an interpretivist stance and used a phenomenological design with semi-structured interviews with participants who had experience of membership spanning several CoPs as the key data collection technique. The analysis was thematic in nature and brought to light expected and unexpected themes from the experiences of the participants. The key contribution is centered on the study findings that link the nature and movement of tacit knowledge from the core to the periphery of the CoP with its membership and leadership behaviors that are impacting on its success. From this a conceptual model that informs future HE IT CoP design and key leadership characteristics necessary for success, whilst supporting transferability, due to the findings' close association with tacit knowledge sharing was developed and is presented.

A informação vem sendo apontada como a base da competitividade. A maior parte das pesquisas, no entanto, têm focado em estudar o impacto dos recursos eminentemente tecnológicos. Com as transformações no fluxo informacional, desenvolver novas capacidades é apontado como um imperativo competitivo para as organizações. Mais do que a análise dos recursos isoladamente, a análise das capacidades enquanto um conjunto de habilidades para ganhar, integrar e gerir recursos vem ganhando um papel importante na área de SI. As capacidades são particularmente úteis para as organizações em ambientes que mudam rapidamente. Considerando essa oportunidade de pesquisa, avaliou-se relevante analisar, nesse trabalho, a influência da Capacidade de Gestão da Informação (CGI) na Vantagem Competitiva da firma. Nesse sentido, estendeu-se o conceito de CGI para o conjunto de habilidades da firma para acessar dados e informações dos ambientes interno e externo, assim como mapear e distribuir essas informações para que possam ser processadas, permitindo o ajuste organizacional para responder às necessidades e direções do mercado. Para que CGI possa se configurar em uma importante fonte de vantagem competitiva para as organizações no atual contexto informacional, a literatura indica que é necessária uma complexa articulação com outras capacidades organizacionais. Valendo-se da perspectiva teórica das Capacidades Dinâmicas (CD), esse trabalho propôs modelo pelo qual a CGI articula-se com outras capacidades (nomeadamente Capacidade de Integração de SI, Flexibilidade, Capacidade de Reconfiguração e Agilidade) que intermediam o impacto da CGI enquanto fonte de VCS. Esse modelo, baseado na literatura existente, foi avaliado em uma perspectiva de Métodos Mistos, preliminarmente - em uma etapa qualitativa exploratória -, por quatro CIOs de companhias identificadas pelo uso extensivo de informação em suas operações e reconhecidas pela excelência na gestão desse uso. Após esse refinamento, a pesquisa foi realizada por meio de dois métodos. A análise das relações entre as variáveis propostas na pesquisa foi realizada, primeiramente, a partir de um estudo de casos múltiplos de natureza explanatória, realizado em três organizações líderes nacionais em seus segmentos de mercado (uma cooperativa de crédito, uma rede de varejo de moda e uma indústria de móveis planejados). A essa etapa, seguiu-se uma Survey com 180 gestores de TI e não-TI, pela qual foi possível quantificar a influência do caminho proposto da CGI até a VCS. A etapa quantitativa foi efetuada utilizando-se da análise de modelagem de equações estruturais baseada em Partial Least Square-Path Modeling (PLS-SEM). Os resultados foram analisados separadamente em cada etapa (Estudos de Casos Múltiplos e levantamento Survey), e a discussão, realizada por abordagem conjunta de métodos mistos com propósito de corroboração e confirmação integrada. Os resultados demonstram que a CGI influencia a VCS principalmente de forma indireta, mediada por outras capacidades organizacionais. Mais especificamente, a análise aponta para dois caminhos partindo da complementaridade da CGI com as capacidades de integração de SI. No mais consistente deles, o caminho que se origina na CGI é mediado pela Capacidade de Integração Interna de SI, Flexibilidade e Agilidade para influenciar positivamente a VCS. O caminho mediado pela integração externa vale-se da Capacidade de Reconfiguração ao invés da Flexibilidade. Dentre as implicações acadêmicas a pesquisa estão a extensão do conceito de CGI a partir das pesquisas estratégicas e a evidenciação da influência dessa capacidade na variável dependente natural das capacidades, a VCS. Como implicação gerencial, apresentou-se dois caminhos pelo qual o desenvolvimento de habilidade para o gerenciamento da informação pode levar a VCS. A indicação desses caminhos atende a uma lacuna do mercado que estima que 85% das organizações ainda não foram capazes de extrair diferenciação estratégica dos novos dados disponíveis. / Information has been indicated as the basis of competitiveness. Most research, however, has focused on studying the impact of eminently technological resources. With transformations in informational flow, developing new capabilities is indicated as a competitive imperative for organizations. More so than the isolated analyses of resources, analysis of capabilities as a set of abilities to gain, integrate, and manage resources has been acquiring an important role in the area of IS. Capabilities are particularly useful for organizations in environments that change rapidly. Considering this research opportunity, it was deemed relevant to analyze, in this work, the influence of Information Management Capability (IMC) on the firm’s Sustained Competitive Advantage (SCA). In this sense, the concept of IMC was extended to the firm’s set of abilities to access data and information from internal and external environments as well as to map and distribute this information for processing, thereby permitting organizational adjustment to respond to market needs and directions. For IMC to configure into an important source of competitive advantage for organizations in the current informational context, the literature recommends that a complex articulation with other organizational capabilities is necessary. With the theoretical perspective of Dynamic Capabilities (DC), this work proposes a model in which IMC articulates with other capabilities (namely IS Integration Capability, Flexibility, Reconfiguration Capability, and Agility), which intermediates the impact of IMC as a source of SCA. This model, based on the existing literature, was evaluated by a Mix Methods approach, preliminarily – in an exploratory qualitative stage – by four CIOs from companies identified by their extensive use of information in their operations and recognized for excellence in the management of this use. After this refinement, research was conducted through two methods. Analysis of the relations among the proposed variables in the research was made, firstly, from a multiple-case study of an explanatory nature, at three organizations, national leaders in their market segments (a credit union, a fashion retail chain, and an industry of custom furniture). In this stage, a survey of 180 IT and non-IT managers was conducted, from which it was possible to quantify the influence of the proposed path of IMC to SCA. The quantitative stage was executed by utilizing structural equation modeling analysis based on Partial Least Square-Path Modeling. The results were analyzed separately in each stage (Multiple-Case Study and Survey), and the discussion was made through a joint approach of mixed methods with the purpose of integrated corroboration and confirmation. The results demonstrate that IMC influence SCA mainly in an indirect way, mediated by other organizational capabilities. More specifically, the analysis points to two paths coming from the complementarity of IMC with IS integration capabilities. In the more consistent of the two, the path that originates from IMC is mediated by IS Internal Integration Capability, Flexibility, and Agility to positively influence SCA. The path mediated by external integration makes use of the Reconfiguration Capability instead of Flexibility.