Abstract Since the beginning of this new century, global steel industries have gone through dramatic change. From the researches we have observed, the following major changes have taken place. Number one, the¡¥death spiral¡¦in 2001 to the¡¥volcanic eruption¡¦in 2003; steel prices appeared as V shape fluctuations. Global steelmakers¡¦ raw materials, including iron ore, coking coal, hot-rolled band, pig iron and even steel scrap, prices are constantly on the rise; Survival Success Surprise was what many people in this business were saying. The second, reflecting this late-2001 pricing catastrophe, steel mills began to adopt new behavior patterns of rationalization¢wSmall is Beautiful ¡¥. In order to survive in some cases, and to win in others, the steelmakers: a) implemented more rapid production cutbacks once steel prices started to fall; b) closed marginal facilities and c) increased M&A activity.It suddenly became an international trend to merge and merge again;and the appearance of the Acelor Mittal giant steel company, people called this the Metal Mettle Mittal phenomenon. The third was that the Flying-geese Theory and steel industries began to spread across Asia, from Eastern Japan, Korea, and Taiwan, to Northern China, and to Southern India. Asia became the world¡¦s steel industry center. Just as the book,¡mChina Shakes the World: the Rise of a Hungry Nation¡ndescribes, China has became a ¡§magnetic field¡¨ in the global steel industry. China¡¦s steel production increased rapidly and caused supply to exceed demand. The fourth is that global steel industries are now ushered in the energetic resource constraints era, and not the capital constraints anymore. Upstream mine sources are monopolized, more than 70% of global mining sources are owned by three major companies. In the future, global crude steel manufacturing bases will leave the main steel consuming countries and settle down in countries that are rich in mine resources to produce steel. The fifth is identical with what¡mThe Age of Discontinuity¡npointed out. The beginning of a Sigmoid Curve includes Modern Imperatives, Market Smart, and Future Scenarios; the discontinuity of global steel industry and major changes are hard to predict. The demand, growth, and price change models are not the same anymore. However, perhaps there will be a stable New Continuum when discontinuity comes to an end. The local structure of steel industries is also going through dramatic change; it used to resemble a giraffe, now it looks like Steven Spielberg¡¦s ET! Local upstream cannot provide enough semi-product steel, imports of 7 to 8 million tons of semi-product steel manage to keep this in balance. Midstream steel industries, especially single rolling mills flourish. Yet the sizes of downstream processing industries are small with low added value. The demand is not enough to absorb the production of midstream mills, causing midstream steel rolling mills to rely on massive exports. A small head with a big body and skinny legs is like a giraffe, which is just the case in Taiwan¡¦s steel industry. Whenever local steel market is sluggish, the prices are subject to change. Taiwan¡¦s steel is mostly localized in the Asia area, while joining the WTO, internationalization, and globalization will only make competition worse than ever. The plans for a big steel mill in Yunlin and expansion of another large steel mill in Taichung will cause them to face local production surplus problems; the head has become larger than the body, just like ET. Asia¡¦s steel is mainly consumed by China, yet China is constantly increasing production capacity, causing the Taiwan steel material export and domestic market to shrink. If political factors are added into the mix, the market will become even harder to predict. The competition of steel mills in Taiwan faces with China, India, Japan, and Korea steel mills shall prove to be a very harsh test. They made NT $45.1 billion in 2003, NT $65 billion in 2004, NT $65.1 billion in 2005, NT $47.7 billion in 2006; estimates say they will make NT $60¡ã70 billion in 2007. At least one amount of capital can be made every two years in the Steel Mill C, causing them to have a global leading profitability. Their strategic management is something we should look upon and conduct research on; this also includes their learning and application of strategic planning, their sharing and exchanging of strategic execution experiences, and their innovation or revolution in visions or goals, etc. They are considered a capital and technology intensive industry, and with adequate management systems, they have become the role model of a sustainable competitive advantage and a perpetual operation and sustainable development. High-ranking finance personnel in the government point out that anybody can make money out of the Steel Mill C. Is that really so?! Our research reveals the sustainable competitive advantage of enterprises with high profit and low growth rates, we used the Steel Mill C as an example; the only integrated steel mill in Taiwan that makes everything on its own has a very high productivity that made it become one of the worlds most competitive steel mills. They constantly maintain high productivity with low costs. Thus, their core competence is actually their sustainable competitive advantage in long-term, and not their high market share. When an enterprise develops, it should focus on increasing its profit and growth at the same time; when the profit condition is better than growth, start focusing on growth (and vice versa). According to the World-Class Steelmakers¡¦ rankings by World Steel Dynamics, we find the mill is trying to be far away from a haze of low growth by expanding capacity. To come up with the following five internationalization strategy suggestions is that we give to our steel mill subject: 1. Construct competitive powers and strategies of growth with quantity and quality of production at the same time. 2. Maneuver to enter international markets.of low cost product and high growth boom 3. Focus on strategic products and valuable international product strategies. 4. Take control of multi-national vertical integral investment mineral related strategies. 5. Come up with the positioning strategies of a perpetual operation and sustainable development. within the global steel industry value chain. Have a vision, persist on fulfilling the core values, grasp hold of core abilities, construct a competitive edge, seize chances, actively plan beforehand, and take control of the future. Choose the right time, use the right tactics, and do the right things to survive and succeed as a going concern of world class steelmaker.

Today, companies permanently need to implement solutions aimed at generating competitive advantage that allow them to survive and be successful in ever changing and demanding markets. Therefore, to focus on customers is a common denominator for organizations, aiming to meet their needs and satisfy their expectations. In this context, society has become one of the players as one of the actors that highly influence corporate behavior. Communities have expressed more mistrust of corporations' because of various scandals. This has put business ethics in the spot light influencing companies to be good corporate citizens, respecting the law but also to create good social values and principles. Today, the level of demand goes beyond the direct impact of the organizations business to also incorporate how corporations can contribute to societal and environmental causes. For corporations, these activities are manifested through the concept of Corporate Social Responsibility (CSR). However, from a corporate perspective, it is difficult to measure if these changes can have a positive impact on a firm. Instead, these contributory practices are mainly measurable from a philanthropic perspective. Therefore, it occurs to be a divergence between the concepts of competitiveness and business ethics which consequently raised our research question: How do large corporations, involved in philanthropic CSR projects, value the outcome of these projects? Our purpose with this thesis is to identify how corporations can increase their competitive advantage by supporting philanthropic projects. In order to achieve this, we have conducted a qualitative study where the collection of the empirical data was done through semi-structured interviews with three big corporations. These firms are all services providing companies who support social/philanthropic projects. This support is assisted by a non-profit organization that deals with social projects around the world while at the same time creates social commitment among corporations. In the theoretical framework, we have presented the concepts of competitive advantage, business ethics, branding, stakeholders and CSR as main theoretic pillars. The thesis also includes theories that relate these theories to each other, such as “Corporations and Society” and “CSR and Competitiveness”. In previous frameworks we found that there is a gap related to how theories describe the link between ethics and competitiveness in contemporary organizations. Finally in the analysis section we linked the empirical findings to presented theories and ultimately created a framework showing the correlation between competitiveness and business ethics and CSR. The main conclusions are that business ethics and competitiveness can be linked and bridged by the concept of CSR. Unlike previous theories we concluded that these two concepts are compatible which means that it is possible to get competitive advantage by pursuing social objectives.

Master’s thesis in International Logistics and Supply Chain Management Title:  Logistics Management in Retail Industry: a case study 7-Eleven in Thailand Author:  Latika Supasansanee and Patthaveekarn Kasiphongphaisan Tutor:     Susanne Hertz and Benedikte Borgström Date:      June 1, 2009 Keywords: 7-Eleven Thailand, Logistics, Retail     Convenience, Distribution Center and Warehouse, IT-Apply in retail store, and Competitive advantage Introduction: In today’s challenging competition in the consumer goods, the manufacturers strive for their products to reach final customers before they turn their heads to the rival’s ones. This research attempts to understand and investigate how 7-Eleven company manages its logistics activities, distribution and applying information technology to achieve competitive advantages. Purpose: The purpose of thesis is, in retailing industry and retailing convenience store’s perspective, to identify and describe the way 7-Eleven manages and operates its retail convenience business focusing on several aspects; strategic fits, distribution and IT, which support 7-Eleven’s activities and how they contribute to competitive advantages for the firm. Frame of reference: Based on various sources of literature concerning competitive advantage and strategic fits, distribution related to marketing and retail, distribution centers and warehousing, and information system apply in retail store.   Method: The study is considered as qualitative single-case study. Data is collected from the interviews with several parties involve with retail convenience industry in Thailand. Secondary data is retrieved from the information system, research and reports, publication sources as well as internet sources.  Lastly, data analysis is followed by the literature chapter.   Conclusion: By applying the synchronized strategies between supply chain members to adjust and modify the capabilities of firms, leads to supply chain benefits and competitive advantage for retail firm. The applications of IT and Distribution Centers enhance supply chain capabilities, reliability, and dependability which result in better service and market performance. They are also the keys that facilitate the operations of supply chain and retail store.

Culinary tourism can contribute to the economic development of many rural communities. Creating competitive advantage for a rural community by establishing a culinary cluster requires a strategy designed to leverage the economic, cultural and environmental qualities of a place in an attractive setting and within reach of interested markets. Accordingly, culinary tourism development occurs in places with a ‘local milieu’ that possesses a concentration (spatial agglomeration) of local culinary-related products and services produced by their clustered production of a number of inter-connected firms and service providers. This can attract visitors, new residents and investments and lead to more sustainable economic outcomes that increase the quality of life of residents. To take full advantage of such possibilities, a strategy for partnership and collaboration among various stakeholders involved in culinary tourism is required. This study provides a conceptual foundation for culinary tourism as a part of the creative food economy through place branding. It analyzes the formation of culinary clusters in place-based rural community development. A culinary cluster results from innovation in the production and consumption of local food. The research began with a review and assessment of literature on culinary tourism, economic geography and business/management that led to the definition of concepts that were combined in the creation of a conceptual model based on modification of Porter’s (1990) clustering model. The model consists of ‘four interdependent determinants’ and ‘four facilitators’ that influence the creation of a culinary cluster, and that require attention in building a creative food economy and an environmentally friendly taste of a place as a brand. A ‘terroir’ contributes to the formation of a successful culinary cluster. Tourism and agriculture are leading sectors in this process. Four broad elements specified in the model (‘environmentally friendly movement’, ‘leadership’, ‘stakeholder collaboration’ and ‘communication & information flows’) are the challenges that must be met for the successful transformation of a ‘terroir’ into a creative and environmentally friendly tourism destination that provides the taste of a place and, eventually, contributes to the global green movement. The creation of the model is an important conceptual contribution of the study. The model is used in a variety of ways. First, it was used to guide the collection of information in field investigations of two selected case study sites in the province of Ontario, Canada (Savour Stratford and SAVOUR Muskoka). Second, it was used to structure the qualitative analyses in each case study. Third, it guided comparison of the case studies where it was also used as an evaluative tool to suggest what is working well and less well in the study clusters. It was also used prescriptively to suggest what elements require further attention to strengthen the performance of the clusters. The study focuses on the relatively new concepts of a creative food economy, environmentally friendly culinary tourism and place branding in the formation of a culinary cluster in place-based rural community development. These themes are obviously interrelated, but have not been explored together previously; and thus, the study provides conceptual coherence for addressing their relationships. The findings of the comparative case study suggest that the transformation of a ‘terroir’ into a taste of a place through place branding is based upon the identification of the strengths of a place through inventory of the culinary-related core resources, and the leading and supporting assets (e.g., hard factors of natural environment and soft factors of cultural heritage). Since these will be different from place to place, one should expect different outcomes as the comparative case study demonstrates. Success will depend upon the use of culinary-related resources, based on local things and knowledge, leadership, and stakeholder involvement through collaboration and partnership, to create a uniquely appealing identity and image (place brand). Thus, a synergistic relationship can be established between the primary sector (agriculture) and service sector (tourism) through innovative entrepreneurial activities. The study makes important contributions both conceptually and empirically by creating a model that addresses the conversion of ‘terroir’ into a creative and environmentally friendly tourism place, by demonstrating the utility of the model through application to two cases in a comparative format; and practically, by directing attention to items that need careful consideration if synergistic relationships are to be established between agriculture and tourism through the development of culinary clusters as part of place-based rural community development.

<p>A major challenge facing the South African wine industry has been the economic repositioning of the sector, which since 1994 has moved away from a highly regulated domestic environment. The increasing integration of the local industry into international markets and global value chains has been accompanied by the industry&rsquo / s deregulation and restructuring. From the production focus&nbsp / on a limited range of low value-added varieties produced for domestic tastes and to meet monopoly quotas, producers have shifted to planting noble cultivars suited to various international&nbsp / tastes. Despite the lack of growth in traditional Western European markets, new world producers like South Africa have successfully competed and secured new market share. The Western Cape&nbsp / ine industry is ranked as the second-largest contributor to the Western Cape economy. The thesis explores the effect of cluster governance and the coordination of strategic collective&nbsp / actions on the Western Cape wine cluster&rsquo / s competitiveness. The data has been gathered through a combination of documentary analysis and interviews conducted with the leadership and/or&nbsp / management of various industry organisations. A qualitative approach has been adopted in the data analysis and interpretation of the findings, with information gathered via a combination of&nbsp / documentary analysis and semi-structured interviews with key representatives of established industry bodies and key role-players in the Western Cape wine cluster. </p>

The recent explosion of digital data has led the business world to a new era towards a more evidence-based decision making. Companies nowadays collect, store and analyze huge amount of data and the terms such Big Data Analytics are used to define those practices. This paper investigates how Big Data Analytics (BDA) can be perceived and used as a driver for companies’ Competitive Advantage (CA). It thus contributes in the debate about the potential role of IT assets as a source of CA, through a Resource-Based View approach, by introducing a new phenomenon such as BDA in that traditional theoretical background. A conceptual model developed by Wade and Nevo (2010) is used as guidance, where the concept of synergy developed between IT assets and other organizational resources is seen as crucial in order to create such a CA. We focus our attention on the Food Retail industry and specifically investigate two case studies, ICA Sverige AB and Masoutis S.A. The evidence shows that, although this process is at an embryonic stage, the companies perceive the implementation of BDA as a key driver for the creation of CA. Efforts are put in place in order to develop successful implementation of BDA within the company as a strategic tool for several departments, however, some hurdles have been spotted which might impede that practice.

The purpose of this thesis is to find out when Research and Development (R&amp;D) becomes a suitable attribute for a production company to outsource. In an environment where innovations are following up quickly up and uncertainty about the type of innovation and customer is a fact, external sourcing can bring a competitive advantage. The empirical evidence shows that when R&amp;D is outsourced the total cost does not increase at a due cause of outsourcing in this given study. Although a lot of theory explains outsourcing as a cost increasing factor, the internal experience and frequent relation between the technical production company Beta and its R&amp;D vendor company Alfa can decrease costs considerably due to lower communication and governance costs. This was not explicitly expressed in related theory and is therefore a contribution to the academia as well as for managers who seek to find an answer to the question of when to outsource and when not to outsource.

The phenomenon of Born Globals in particular to the internationalization process has been highlighted by many scholars. The insufficient of the existing researches to the ability of Born Globals going international since their inceptions with limited resources encouraged us to study more in-depth. Resource-based View (RBV) and firm‟s competitive advantage are chosen as the theoretical framework. Three Swedish Born Globals were chosen as case studies, the data was collected by semi-structure and e-mail interviews which within-case and cross-case analysis were applied. The empirical data and analysis draws us to the conclusion that human resource especially entrepreneurs and network are the key firm resources that significantly contribute to Born Globals‟ establishment, internationalization and competitive advantage. However, the finding is highlighted that entrepreneur has a crucial role to both establishment and internationalization stages. Entrepreneur‟s personal network has high contribution when Born Globals is started up while firm‟s network plays more important role at the internationalization stage. By using network, Born Globals gain an easier way to find financial and operating resource. Moreover, entrepreneur‟s capability is the main key resource that creates competitiveness to Born Global firms. Future research suggestions and implications are discussed in the conclusion.

Internationalization is one of the most complicated elements in Small- and Medium-sized Enterprise (SME) expansion. Researchers seem to agree more and more that none of the theories in this field can solely explain the dynamics of the internationalization of Small and Medium-sized Enterprises particularly small knowledge- and service-intensive firms. There are different theories and approaches toward the SMEs‘ internationalization; however there is one predictor in common among them: Firm‟s knowledge resources (Yli-Renko, Autio, &amp; Tontti, 2002).Since the value-adding processes of firms are increasingly based on the creation and exploitation of knowledge, the natural focus of attention shifts from the control of static, firm-specific resources to the acquisition, assimilation, and exploitation of firm-specific knowledge (Bettis &amp; Hitt, 1995; Grant, 1996; J.Nahapiet &amp; Ghoshal, 1998). In today‘s global competitive landscape, firms succeed not because they have control over scarce resources, but because they have the ability to gain the knowledge, learn and use this learning more efficiently than others. In comparison with big companies SMEs have relatively less resources, which make knowledge very vital for their survival and growth. (Mejri &amp; Umemoto, 2010)There has not been much empirical research on knowledge resources and capabilities although the importance of knowledge-related process is widely acknowledged. There is a notable limitation in SME literature on influence of knowledge that can only offer limited insight into firm‘s foreign market operations. In other words, there is a gap in the literature about the different types of knowledge and their role in the internationalization process and therefor this research has set it goal to answer the aforementioned issues.This research has used qualitative approach and case study research design, and six semistructured interviews were conducted with small Swedish firms that involved in international activities. Since this is an exploratory study, the data from the six cases was quite managable. Analysis was conducted by coding the interviews and categorization of the codes. The codes were interpreted and three types of knowledge were extracted based on both the data and theories; Technological Knowledge, Business Knowledge and Market-specific Knowledge. The main characteristics of each company were put together with regard to the three types of knowledge. The next step in analysis was to find out if there were any differences or similarities between the companies when it came to internationalization process. By using the aforementioned results a farmework was developed. The framework presents the role of each Knowledge in the internationalization process and is the key finding of this research.The results from this study indicate the significant role of different types of knowledge as the main source of competitive advantage for SMEs to go to international markets. However the result of this study also designates that the role of knowledge in the internationalization process must be understood in the context of the industry, the company and the people involved.

Abstract                - “Mergers and acquisitions – How does the integration process affect the result in mergers and acquisitions” Date:                              May 31st 2012 Level:                             Master thesis in Business administration, 15 ECTS Institution:                  School of Sustainable Development of Society and Technology, Mälardalen University Authors:                       Mikael Hansson              15th May 1984                                          Jani Timonen                   12th June 1983 Title:                              Mergers and acquisitions – How does the integration process affect the result in mergers and acquisitions Tutor:                             Staffan Boström Keywords:                   Mergers, acquisitions, synergies, cultural, competitive advantage, integrating, stakeholder theory and institutional theory Research questions:                   How has the integration process affected the outcome of the acquisition of Jokab and what can ABB do differently in future acquisitions? Purpose:                       The purpose of this master thesis is to identify the factors that affect a merger or an acquisition and the factors that make the integration process a success or failure. Method:                       The method used in this study is based on systems theory, this means that reality is explained as objective and completely as possible. The study is qualitative in nature, in which a deeper understanding of the subject mergers and acquisitions wants to be achieved. The study uses an abductive approach and the data used was both from primary and secondary sources. Conclusion:     The result of the study shows that the integration process is influenced by several factors. The most important factors from the acquirer are to have a time schedule, clear communication and a person in charge of the integration process. The acquirer should also communicate the purpose of the acquisition to the acquired companies stakeholders to avoid any uncertainty. / Sammanfattning  – ”Företagsförvärv – hur integrationsprocessen påverkar utfallet vid ett företagsförvärv” Datum:                          31 maj, 2012 Nivå:                              Magisteruppsats i företagsekonomi, 15 ECTS Institution:                  Akademin för hållbar samhälls- och teknikutveckling, HST, Mälardalens Högskola Författare:                   Mikael Hansson              15 maj 1984                                          Jani Timonen                   12 juni 1983 Titel:                              Företagsförvärv – hur integrationsprocessen påverkar utfallet vid ett företagsförvärv Handledare:               Staffan Boström Nyckelord:                   Företagsförvärv, synergier, företagskultur, konkurrensfördelar, integration, intressent teori och institutionell teori Frågeställning:           Hur har integrationsprocessen påverkat utfallet vid förvärvet av Jokab och vad kan ABB göra annorlunda vid framtida förvärv? Syfte:                             Syftet med vår magisteruppsats är att kartlägga vilka aspekter som påverkar ett företagsförvärv och vilka faktorer som gör att integrationsprocessen blir framgångsrik eller misslyckad. Metod:                          Metoden som användes i studien är ett systemsynsätt, detta innebär att verkligheten ska förklaras så objektivt och fullständigt som möjligt. Studien är av kvalitativ natur då en djupare förståelse inom ämnet företagsförvärv vill nås. I studien används en abduktiv ansats och data som används är både av primär och sekundär karaktär. Slutsats:            Utfallet i studien visar att resultatet av integrationsprocessen påverkas av flera faktorer. Där de viktigaste faktorerna från förvärvarens sida är att ha en tidsplan, kommunicera tydligt samt att ha en som är ansvarig för integrationen. Förvärvaren bör även vara tydlig med syftet av förvärvet för att det inte ska uppstå osäkerhet hos det förvärvade företagets intressenter.