Embedded microcomputer controller application coverage is widespread, for example: Defense industry, aerospace industry, industrial automation, domestic electric appliances, vehicle with electronic, consumption electronic products and so on, embedded microcomputer relative and general computer difference, is essential and each different profession application unifies, must have the specialized ability, is more than outside the general computer's knowledge, researches and develops the personnel often is each application domain expert, also in accordance to uses the domain the difference, this industry fills is competing, the opportunity and the innovation, also belongs to a dispersion industry, even if has the mainstream architecture, but is in no way by the minority company or the product can corner the market. Taiwan electron industry's on middle and lower reaches supplies the chain to be complete, compares in the overseas manufacturer has the relative superiority, the prospects for development favors as before, in the terminal product system construction, the embedded microcomputer controller belongs to the spare part, the system assembles the entrepreneur extremely little to ford into the design and the manufacture, also, because its application stratification plane is broad, product and technical high dispersion, and few diverse and the guest makes the characteristic, suits the small scale highly specialized technology corporate growth. Because this industry has the quantity body to subscribe makes, diverse and so on characteristics few, regards as throughout in the electronic related industry the high value added the tally company market, in recent years the applied technology universalized gradually, the market joined in the numerous competitors competes the influence, the manufacturer faced with the impact and the growth pressure, in the past concentrated only ¡§the technology¡¨ and ¡§the quality¡¨ the maintenance, has been unable to satisfy multiplex the market demand; The management essence lies in the activity and the layout, how does the thorough analysis market understand the customer demand, utilizes the limited enterprise resources and the energy, the strengthened enterprise competitive power, the fixed industry trend of development, unifies the research and development, the manufacture closely and sells this tripartite core competence , draws up the best whole management strategy, is the operator urgently must understanding the answer. Goal of this research, in discussion case AWTech Corporation locates in the industry, its characteristic, present situation, the tendency and have the core competencies; After the analysis understood market, product and customer, induces case AWTech Corporation the resources and ability which has in this industry, the enterprise external environment opportunity and the threat with the enterprise interior superior inferiority, innovates and the unique way, draws up the effective feasible whole management development strategy, achieves the internationalization goal in the competitive market. The research the main conclusion is as follows: 1. The undertaking stage's success cannot guarantee that the future management can also succeed continually, essential consideration factors and so on environmental factor, market demand, product localization, customer behavior pattern, at the right moment revise transport business strategy and the development direction. 2. The strengthened company's core competencies, the centralized resources choose the realistic product and the market are the development direction, makes the most effective use the resources, and will complete the duty carries out accurately, gains the biggest benefit. 3. The internationalization operation viewpoint consideration, draws up the management development strategy, expands steady the enterprise domain.

For the last three decades, semiconductor industry has played an important role in Taiwan economics. The analysis of Taiwan electronics industry has been focused on most channels & logistics. Due to previous working experiences, we will like to do a research of international companies’ sales incentive program in terms of value, culture, core competence, and sales strategy. As we know that R&D, marketing, sales, production, finance, human resource all play the important role in a company. The sales revenue, sales growth, and sales margin play even more decisive role on the stock price. It is very important for company to drive sale team with the incentive, compensation strategy, entrepreneurial culture, and strategy will be discussed in the following chapters. This study will cover a small portion of the criteria to evaluate company’s sales performance which provide a better guidance for my future sales strategy to capture some existing companies’ business models and phenomena.

本研究以一家具代表性，台灣通訊產業後進之中小企業廠商為例，在2000年網路泡沫前後期間，其公司經營及產品開發之資料結果為樣本；探討通訊產品開發團隊所需之關鍵核心能耐、互補性資產之建構以及獲得的方法。並研究在產業後進地區的企業，居於可獨享性弱的環境中，如何透過多角經營之模仿、複製等手段吸收先進者的核心能耐，以有限的資源、正確的定位、挑選合適的切入點，在全球通訊產品市場上，奮力成長佔有一席之地。 / In this study, uses a market-trailing communication product development company in Taiwan as an example. During the Internet bubble period (around year 2000), explore the telecommunication product development team required various key core competence, complementary assets, and access to the construction of products. And to study such market-trailing competitor in global industry, how the operation of the company’s polyhedron strategy impacts revenue and market share, such as copying and other means to absorb the advanced core competence of leading products; the correct product positioning; and selection of suitable entering point in the global communications market place.

Purpose The purpose of this study is to understand the reason behind why it occurs a large number of pickups each year in the construction industry. In the case company alone, it occurs 160 000 pickups per year and an estimated loss of 50 MSEK. This thesis will try to investigate and explain why the pickups occur, and also what the underlying factors are that could influence the number of pickups. Methodology The data in the thesis was collected from semi-structured interviews with eight employees within the case company. We chose to interview four employees from the construction department and four employees from the construction service department. The reason to that was that different departments works differently to each other, and we wanted to know what the differences were. The employees all had management or supervisor positions and were based in different geographical areas. In the thesis, we applied a mix of content analysis and grounded analysis method. Findings The findings made during the thesis, were that the different departments work with pickups very differently when comparing to each other, one department had almost all their supplier contact at the beginning of the projects and didn’t require more supplier contact during the production. While the other department, due to their nature required regular supplier interaction which created an increase number of pickups. The main reasons behind the pickups were to inadequate planning and the organizational culture. Conclusion The conclusion provides areas where the company can improve on regarding the pickups and recommendation of how the case company can reduce the number of pickups, based on the gathered data and the theoretical frame of references. The recommendations were: enhance the supplier relationship, re-evaluate the contracts with the suppliers, education regarding planning and work-method.

本研究旨在探討新聞記者所具備的核心能力，受限於傳統新聞學研究大多以記者具備的「知識」作研究主題，為能更全觀去瞭解記者完成工作任務所需具備的核心能力，本研究由能力理論（competence theory）出發，藉著文獻整理及分析，初步建構出研究記者核心能力的四大面向：「資訊處理」、「科技使用」、「集體協力」及「個人情意」。 研究結果顯示，新聞記者在資訊處理能力上，主要可展現於「發現和界定問題」、「搜尋相關知識及資料」、「分析及整理資訊」及「呈現資訊」，其中擁有專業知識及策略知識是關鍵。在科技使用能力上，記者必須透過外在工具來延伸自身能力，需要發現並發揮科技工具可能的機緣，並讓身心靈習性保持彈性。在集體協作的能力上，記者必須與消息來源有良好的互動，由「建立關係、取得信任」、「談判協商能力」及「衝突處理」來展現能力。在個人情意上，最重要的是工作的動機及價值觀，因此新聞記者必須瞭解且認同作為記者的意義，才有可能為公眾利益去衝撞權威。此外也必須具備高度的「抗壓性」，才能勝任記者一職。 最後，本研究也根據研究結果提出記者核心能力之九大行為指標，作為日後相關調查研究參考。 / This study aims to explore the core competence of a journalist. Previous research mainly focused on the knowledge a journalist should possess, little is known about the core competence. To extend our understandings on this issue, this study constructed the four major analytic frames which were based on the constructs of competence theories. The four main frames are: 1) information processing ability; 2) the ability of using technology; 3) social interaction and 4) personal affection. The results of the study indicated that: 1) a journalist’s information processing ability was exhibited from the ability to identify questions, gather, analyze, and present information. 2) A journalist should be able to utilize external tools/sources to help them complete tasks more efficiently. That is, to figure out available tools and sources,, and to keep themselves flexible. 3) A journalist needs to maintain a harmonious relationship with news sources by gaining trust, using negotiation strategies and dealing with conflicts. It is noteworthy that, the most important competence a journalist needs to possess is the motivation. They must have positive perception on their role and envisage it is their responsibility to fight against the authority for the public interest. In addition, it is also essential for a journalist to handle great pressure from. At last, this study also provides the nine behavioral indicators which derived from the results. These could be the reference for future research.

<p></p><p><strong>Title:</strong> Competitive Strategies of Ethnic Food Companies in Sweden</p><p><strong>Authors:</strong> Düriye Canbaz – Aktuğ Yılmaz</p><p><strong>Instructor:</strong> Prafulla Acharya</p><p><strong>Course:</strong> EFO 705-Master Thesis</p><p><strong>Date:</strong> 25/05/2009</p><p><strong>Introduction:</strong> Sweden has a population of 9.1 million habitants and approximately 1.2 million people or 13% of the Swedish population consists of foreign nationalities or individuals born abroad. If the second generation is included in the consideration then the number increases to approximately 1.6 million which in the end corresponds to over 17% of the total population. (Market Brief Focus on Swedish Market, 2007, p.3) Under such circumstances, it is not unusual to see demand for ethnic food. During the last few years, ethnic food products have experienced a very positive market trend and the development is a reflection of both the increasing number of immigrants and native Swedes increasing interest in ethnic foods. (Ibid, p.6) “<em>Several years ago, immigrants constituted the principal consumer group of ethnic foods, but this has changed over the years</em>” that “<em>Swedish consumers are now more and more regarded as the main consumer group of ethnic foods</em>” (Ibid, p.6) Under such circumstances, the competition among the companies rise that companies try to raise their level of competitiveness. Doing so, companies adopt some strategies and develop some competences to outperform the rivals.</p><p><strong>Problem: </strong>How to compete in Swedish ethnic food stuff industry?</p><p>Sub questions;</p><p>-          What competitive strategies should be carried out?</p><p>-          What competences and competitive advantages should be developed?</p><p> </p><p><strong>Purpose:</strong> The aim of this thesis is to identify the competitive strategies of existent ethnic food stuff companies in Sweden in order to set a success model for the new entrants as a guideline. To be able to set a clear model the distinctive competences of the companies on which strategies are constructed will be identified.</p><p><strong>Method: </strong>In this dissertation we used both primary and the secondary data. The primary data that we used consists of interviews that we made with the informants from the ethnic food stuff companies and retailers. The secondary data that is used in the thesis generally consists of resources that are relevant and valid such as reports from Swedish Chambers, European Union and reports from United States Department of Agriculture (USDA) as well as some dissertations from Swedish universities.</p><p><strong>Analysis and Conclusions: </strong>In Swedish ethnic food market both market structure and companies’ resources play important role in the shaping of competitive strategies. Case companies Laroc AB and Sevan AB follows the product differentiation strategy. Companies differentiate in quality, price and product variety. Also, they follow special strategies in branding and target different consumers groups. We recommend to new entrants to follow Sevan’s strategy in the short time which is providing well known brands from Middle Eastern region. However, in the long run, we recommend them to follow Laroc’s strategy which is generally based on creating its own brand name. One of the other recommendations we have for the new entrants is working with the independent stores that are not explored by the other ethnic food stuff companies. Another recommendation that we have for new entrants is the processed food and ready meal products. In the market for Middle Eastern processed food and ready meal products, there is a limited range of products. Ethnic food market is changing, as the only thing that does not change is change itself. Ethnic food is losing its ethnicity as it gets appreciated by the consumers and embeds into culture. Thus, both current competitors and new entrants should be aware of the changes and orient themselves accordingly.</p><p> </p>

<p>Background: outsourcing is one of the most obvious and continuous trends that has been able to study during the past ten years and also has had a strong development in the industry. What consequences will follow from an extended outsourcing? </p><p>Purpose: the study’s overall purpose is to investigate what possibilities and risks that can be connected to an outsourcing decision and how the order of the service will handle the risks. The study will also investigate what management philosophy that will be used and regulate the outsourcing relation and how the company’s strategy will affect the decision and how the process of outsourcing will look like. </p><p>Research Method: we have conducted 17 personal interviews with representatives of companies that order outsourcing solutions and with company’s that deliver the services. </p><p>Conclusions: The study shows that outsourcing is an extensive subject field that have different signification depending of the company’s situation. We have found that outsourcing not only is a way to reach short-term cost reduction, the ambition and the long term strategy is to form a partnership that generate lower cost in the future. The company should only focus on the activities that create value and in the long term consider if this only include the company’s mission.</p>

<p><strong>Aim: </strong><em>Problem background -</em><strong> </strong>CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business.<strong> </strong></p><p><em>Research issue -</em><strong> </strong>How can Swedbank increase stakeholder confidence and value?<strong> </strong></p><p><em>Delimitations -</em><strong> </strong>This study focuses on the concept of integrating CSR work into the strategy and how this could result in added value for the B2B customer of Swedbank Corporate Market. <strong></strong></p><p><strong>Method:</strong> This study has an abductive approach and the author has collected qualitative primary data in the form of interviews with employees at Swedbank, Sparbanken Nord and with five of Swedbank’s customers from the public sector.</p><p><strong>Result & Conclusion:</strong> Swedbank needs to re-position their brand with a differentiated strategy, including a supportive vision and Market Communication, in order to gain a competitive advantage, strengthen their image, stakeholder confidence and financial performance. The author recommends the sustainable core competence, “Sparbankssjälen”, in order to deploy an ethical, economical and environmental responsible strategy to implement into all their activities.</p>

Background: outsourcing is one of the most obvious and continuous trends that has been able to study during the past ten years and also has had a strong development in the industry. What consequences will follow from an extended outsourcing? Purpose: the study’s overall purpose is to investigate what possibilities and risks that can be connected to an outsourcing decision and how the order of the service will handle the risks. The study will also investigate what management philosophy that will be used and regulate the outsourcing relation and how the company’s strategy will affect the decision and how the process of outsourcing will look like. Research Method: we have conducted 17 personal interviews with representatives of companies that order outsourcing solutions and with company’s that deliver the services. Conclusions: The study shows that outsourcing is an extensive subject field that have different signification depending of the company’s situation. We have found that outsourcing not only is a way to reach short-term cost reduction, the ambition and the long term strategy is to form a partnership that generate lower cost in the future. The company should only focus on the activities that create value and in the long term consider if this only include the company’s mission.

Title: Competitive Strategies of Ethnic Food Companies in Sweden Authors: Düriye Canbaz – Aktuğ Yılmaz Instructor: Prafulla Acharya Course: EFO 705-Master Thesis Date: 25/05/2009 Introduction: Sweden has a population of 9.1 million habitants and approximately 1.2 million people or 13% of the Swedish population consists of foreign nationalities or individuals born abroad. If the second generation is included in the consideration then the number increases to approximately 1.6 million which in the end corresponds to over 17% of the total population. (Market Brief Focus on Swedish Market, 2007, p.3) Under such circumstances, it is not unusual to see demand for ethnic food. During the last few years, ethnic food products have experienced a very positive market trend and the development is a reflection of both the increasing number of immigrants and native Swedes increasing interest in ethnic foods. (Ibid, p.6) “Several years ago, immigrants constituted the principal consumer group of ethnic foods, but this has changed over the years” that “Swedish consumers are now more and more regarded as the main consumer group of ethnic foods” (Ibid, p.6) Under such circumstances, the competition among the companies rise that companies try to raise their level of competitiveness. Doing so, companies adopt some strategies and develop some competences to outperform the rivals. Problem: How to compete in Swedish ethnic food stuff industry? Sub questions; -          What competitive strategies should be carried out? -          What competences and competitive advantages should be developed?   Purpose: The aim of this thesis is to identify the competitive strategies of existent ethnic food stuff companies in Sweden in order to set a success model for the new entrants as a guideline. To be able to set a clear model the distinctive competences of the companies on which strategies are constructed will be identified. Method: In this dissertation we used both primary and the secondary data. The primary data that we used consists of interviews that we made with the informants from the ethnic food stuff companies and retailers. The secondary data that is used in the thesis generally consists of resources that are relevant and valid such as reports from Swedish Chambers, European Union and reports from United States Department of Agriculture (USDA) as well as some dissertations from Swedish universities. Analysis and Conclusions: In Swedish ethnic food market both market structure and companies’ resources play important role in the shaping of competitive strategies. Case companies Laroc AB and Sevan AB follows the product differentiation strategy. Companies differentiate in quality, price and product variety. Also, they follow special strategies in branding and target different consumers groups. We recommend to new entrants to follow Sevan’s strategy in the short time which is providing well known brands from Middle Eastern region. However, in the long run, we recommend them to follow Laroc’s strategy which is generally based on creating its own brand name. One of the other recommendations we have for the new entrants is working with the independent stores that are not explored by the other ethnic food stuff companies. Another recommendation that we have for new entrants is the processed food and ready meal products. In the market for Middle Eastern processed food and ready meal products, there is a limited range of products. Ethnic food market is changing, as the only thing that does not change is change itself. Ethnic food is losing its ethnicity as it gets appreciated by the consumers and embeds into culture. Thus, both current competitors and new entrants should be aware of the changes and orient themselves accordingly.