The master’s thesis aim is a proposal of an improvement of the company marketing strategy. The analyzed company is involved in a providing of complex services which correlate with realm of internet presentations, web design, online shops and internet marketing. The theoretical part of the thesis is focused on explaining the problems of marketing, strategy and company business environment, online business and the way to improve company marketing strategy. The analytical part is engaged in analysis from a viewpoint of contemporary strategy, marketing, company operation, market research, business environment and currently offered services. The final part of the thesis includes proposals to improve the company marketing strategy and it mentions effects on current particular factors.

Migration policy and its role in implementation of population development strategy of the Republic of Kazakhstan Abstract This work addresses the issues of migration policy and its role in population development of Kazakhstan. Migration and demographic development of the Republic of Kazakhstan had become prominent subjects of strategic policy under the new geopolitical reality and socio-economic development since the early 1990s. The intensive outflow of population during this period resulted in change of different quantitative as well as qualitative population characteristics. At the same time, the ethno-demographic disproportions maintained in the previous decades speeded up the "nation-building" process which was represented namely by policy on ethnic return migration. Thus, under these circumstances migration and demographic policies were placed among the priority issues of national security of the RK. In this contexts, the analysis presented in the submitted disseartion displays the effect of migration flows on demographic, socio- economic and ethnic composition of population. It considers the effect of policy measures on managing migration processes. The thesis finally analyzes the role of migration policy in demographic development of the country which has been closely connected with the strategic...

The Corporate Agriculture division dealing with the procurement and growing of potatoes for Farm Frites in all production locations worldwide is in need of a strategy to initiate sustainable development. The scope of the project is limited to the activities in Belgium, Egypt, the Netherlands and Poland. A strategy for sustainable agriculture is developed, with goals and key performance indicators, and the methodology that led to this strategy is described as well. The methodology consists of seven steps, with an initial zero-measurement step. The zero- measurements is to describe the current status of sustainable agriculture (0), then the business priorities are identified (1), followed by setting of goals and key performance indicators (2). This leads to a strategy proposal (3), the strategy is then adopted by the general management (4), and integrated in the farming business operations (5). The progress on the strategy is reported on (6), and if need be, regularly revised and updated (7). The developed strategy on sustainable agriculture consists of four main strategic goals; Health and safety of workers first; Ensuring a safe and sustainable potato product; Using of farm inputs in the most responsible way; Sharing of best sustainable farming practices. The level of sustainable agriculture in Belgium and the Netherlands is more or less the same, where progress is made, mostly following requirements from laws and regulations. There are sustainable agriculture initiatives where best practices are shared. Sustainable agriculture in Poland is most advanced in the Farm Frites organisation, where Farm Frites Poland is actively collaborating with farmers to become more sustainable. Sustainable agriculture in Egypt has still a lot to improve, where the first priorities should be to follow and implement some basic good agriculture practices. The strategy building methodology of seven steps with an initial zero-measurement has been proved effective, resulting in a description of the level of sustainable agriculture and a strategy to further increase the sustainability of agriculture in Belgium, Egypt, the Netherlands and Poland. However, only steps zero till three have been carried out, and the strategy is still to be adopted (step four).

Tourism could be discussed as being a damaging phenomenon if not managed correctly as well as being destructive towards its own industry by its contribution towards climate change (UNWTO 2008; Glegg et al 2021; Grilli 2021). However, tourism is often considered to be highly important for the destination's economic and social development (Glegg et al 2021). Besides this, natural resources often tend to play an important role in the attractiveness of a destination (Fennell 2015; Uyarra et al 2009). A strategic tourism strategy is therefore needed in order to protect the natural resources of the destination, and in order to become economically, socially, and environmentally sustainable. The blue destination strategy could be defined as the sustainable use of ocean resources for growth, well-being, and jobs while protecting the oceans’ ecosystems’ health (Tourism Corporation Bonaire 2017). Bonaire is a small island in the Caribbean that, since 2017, has been implementing a blue destination approach as their destination development strategy. By examining the case of Bonaire, the study aims to develop a better understanding of the contribution of a development strategy towards a sustainable tourism industry within a tourism-oriented society, and aims to highlight the stakeholder’s perspective. This is trying to be obtained by answering the three research questions of what the tourism industry looks like on Bonaire, what is trying to be achieved with the blue destination company certification and what the blue destination strategy is as well as what effect it has had on Bonaire so far. In order to provide an answer, the study uses a triangularization method. Six interviews with stakeholders, document analysis, and statistical analysis were carried out. Results highlighted that tourism on Bonaire is an important driver for economic and social growth. The tourism industry on Bonaire is seen as highly dependent on the natural resources of the island, mainly its ocean. The blue company certification has been highlighted as a tool to ensure that sustainable criteria are met as well as an important tool for marketing and inspiring others to become more sustainable. Blue destination has then been highlighted as a way to create and ensure a tourism industry that generates economic welfare and stimulates sustainability for the whole island while highlighting the connection between human activity and the marine ecosystem that takes place in the ocean economy. Measurable effects have so far been minimal or not noticeable but stakeholders highlighted that it has helped by synergizing the island and providing better cooperation between stakeholders, leading to them having the same vision.

On the island of Gotland in Sweden, “wicked problems” related to socioeconomic inequalities are growing. These are linked to the complex social sustainability issues that are tackled in the Regional Development Strategy “Our Gotland 2040”. With this strategy, Region Gotland aims at governing and coordinating stakeholders through collaborative governance toward a more sustainable future. The purpose of our research is to understand the experiences of participating organisations in this early stage of development of the social sustainability program, through the lens of collaborative governance theory. Qualitative data was collected through semi-structured in-depth interviews that underwent thematic analysis. Within the interviewed organisations two main themes have emerged: Collaborative Process and Political Influences. Each of them is discussed with additional subthemes. Given the exploratory character of our study, the findings create a basis for further, more conclusive research. Our recommendation for the ongoing collaboration is to pay attention to the political environment and how it impacts the collaboration. Furthermore, setting shared goals should be a priority, since participants encounter both strengths and challenges during this process.

No description available.

No description available.

A estratégia da política pública de longo prazo para o setor aeroespacial compreende, historicamente, uma variável fundamental para organização e desenvolvimento dessas atividades em todos países que contam com esses segmentos industriais, inclusive o Brasil. A partir de meados dos anos 2000, a retomada das políticas industriais setoriais, como diretriz para o desenvolvimento econômico no Brasil, marcou um novo cenário em relação aos anos 90, com a implementação de estratégias baseadas nas características e nos desafios para as atividades. Essas novas diretrizes envolveram também o setor aeroespacial. O tema do presente trabalho é a estratégia para o Setor Aeroespacial Brasileiro, entendida como a apreciação das escolhas e objetivos da política industrial. O problema de pesquisa, por sua vez, consiste na análise comparada da estratégia brasileira e na formulação de considerações para uma avaliação abrangente da política, tendo como referência a experiência canadense. O objetivo do estudo é comparar a concepção estratégica para o setor aeroespacial estabelecido no Brasil pela Política de Desenvolvimento Produtivo (PDP) em 2008 em relação National Aerospace and Defence Framework (NADF), que foi instituída no Canadá, em 2005. A justificativa para escolha da referência canadense é fundada nas semelhanças em relação orientação da produção e características configuração setorial. Nesse contexto o estudo descreve a evolução e apresenta as especificidades do sistema de produção aeroespacial do Brasil e do Canadá; analisa as diretrizes políticas e estratégias para o setor, empreendidas pelos países, tendo como referência os objetivos de política setorial; e compara os programas e ações para o setor, desenvolvidos no contexto da PDP (Brasil) e da NADF (Canadá). Entre as constatações derivadas da análise podemos destacar as diferenças no conceito de autonomia associados à políticas empreendidas no Brasil e no Canadá; a participação das médias empresas e das subsidiárias estrangeiras no tecido produtivo; e a configuração da infraestrutura e serviços de apoio entre os países. Particularmente, em relação às políticas, há diferenças importantes em relação aos objetivos; requisitos e forma de seletividade das ações; e articulação dos instrumentos para consecução dos objetivos. Entre as considerações críticas para avaliação da política no Brasil, formuladas com base experiência canadense, destacam-se a ausência de um projeto integrado para o setor aeroespacial e definição de metas em relação às variáveis básicas de performance da atividade industrial; o foco excessivo nos produtos e a pouca ênfase nos processos de construção de competências para inserção nas cadeias internacionais de valor; e a visão limitada dos elementos institucionais necessários para viabilizar a produção aeroespacial no longo prazo. / The strategy of long-term public policy for the aerospace sector comprises Historically, a key variable for organization and development of these activities in all countries that have these industry segments, including Brazil. From the mid 2000s, the resumption of sectorial industrial policies, as a guideline for economic development in Brazil, marked a new scenario for the years 1990, with the implementation of strategies based on the characteristics and challenges for the activities. These new guidelines also involved the aerospace sector. The theme of this work is the strategy for the Brazilian Aerospace, understood as the appreciation of the choices and goals of industrial policy. The research problem, in turn, is the comparative analysis of Brazil\'s strategy and the design considerations for a comprehensive policy, with reference to the Canadian experience. The objective is to compare the strategic design for the aerospace sector in Brazil established by the Production Development Policy (PDP) in 2008 for the National Aerospace and Defence Framework (NADF), which was established in Canada in 2005. The rationale for choosing the Canadian reference is based on similarities between production orientation and configuration features sector. In this context, the study describes the evolution and presents the system specifications in the aerospace in Brazil and Canada, examines the policy guidelines and strategies for the sector, undertaken by countries with reference to the objectives of sector policy, and compares the programs and actions for the sector, developed in the context of the PDP (Brazil) and NADF (Canada). Among the findings derived from the analysis can highlight the differences in the concept of autonomy associated with the policies undertaken in Brazil and Canada, and the participation of medium-sized enterprises and foreign subsidiaries in the productive fabric, and configuration of infrastructure and support services between countries. Particularly in relation to policies, there are important differences in relation to the objectives; requirements and form of selective measures, and articulation of the instruments for achieving the goals. Among the critical considerations for policy evaluation in Brazil, formulated based on Canadian experience, we highlight the lack of an integrated project for the aerospace and setting targets in relation to the basic variables of performance of industrial activity, the excessive focus on products and little emphasis on the processes of building skills for insertion in international value chains, and the limited vision of institutional elements needed to make production viable in the long term aerospace.

This diploma thesis deals with the formulation of tourism development strategy for ZOO Chleby. After an evaluation of importance of zoos in the Czech Republic, the theoretical part follows, relating mainly to the issue of marketing of tourism services. The work also focuses on a comprehensive analysis of external and internal environment of ZOO Chleby, especially on the evaluation of competition and importance within the tourist area of Polabí. The key part of the analysis is represented by a marketing research containing two surveys among potential and existing visitors of the zoo. The final section is devoted to the formulation of particular parts of the development strategy, including instruments of the marketing mix and design of specific measures for the director of ZOO Chleby.

This thesis explores claims that organic agriculture may be an empowering development strategy by investigating the impacts of conversion to organic farming systems on the lives of small-scale farmers in Cambodia. The thesis interrogates the diverse uses and abuses of the term =empowerment‘ in development rhetoric and argues for an empowerment model that is derived from farmers‘ self-defined concepts of development. This model was used to conduct a qualitative case study involving semistructured interviews and focus groups with members of organics initiatives in seven diverse Cambodian communities. Results indicate that many farmers in all communities felt that their most important objective was not only to achieve food security, but to be able to grow sufficient rice to feed their family. Farmers joined the organics initiatives primarily to improve their health and reduce the cost of farming inputs. As a result of joining the initiatives, all farmers (including both certified and non-certified organic farmers) felt they had improved their health and food security. Most farmers also increased incomes, created stronger family and community ties and felt they had more control over their livelihoods. These benefits were not, however, distributed equally amongst individuals or communities. Very poor and isolated farmers could not generally access benefits. The three main factors that determined the impact of the organics initiatives on farmer empowerment were identified as: the individual‘s level of resources, the strength of the farmer group, and the policies and values of the supporting organisation. The implications for future initiatives are, firstly, the tremendous potential for farmers and wider rural communities to benefit from organic agriculture as a development strategy. However, this study also shows that if organics is to be viable for low-resource people, it may be necessary to promote both resources and techniques in organics initiatives. Also, a focus on building strong relationships both within the farmers group and linkages with local and wider stakeholders may enhance long-term sustainability of organics initiatives.