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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 2 of 2 (0.055 seconds)Spelling suggestions: "subject:"adigital style"" "subject:"adigital atyle""
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Den digitaliserade grafiskaprofilen / The digital style guideLindgren, Elina, Sheremet, Angelina January 2017 (has links)
I vårt allt mer digitaliserade samhälle är det viktigt för företag att nå ut på de digitala plattformarna. För att göra detta krävs det att materialet i den grafiska profilen är digitalt anpassat och klarar kraven för bland annat webben. Trots detta har förvånansvärt många företag inte anpassat sin grafiska profil och jobbar fortfarande med material ursprungligen skapat för tryck. Även statiska PDF:er är vanligt förekommande när det kommer till grafiska profiler, vilket är en mycket ineffektiv metod för att sammanställa och dela sitt grafiska material. Föreliggande undersökning genomfördes således med syfte att förstå hur en digitaliserad grafisk profil bör ser ut när det kommer till användarvänlighet samt vilka grafiska material och info som bör ingå för att den ska klassas som digitalt anpassad och ligga i fas med den digitala utvecklingen. En kvalitativ analys av digitala element i grafiska profiler gjordes med syfte att ta reda på hur digitalt anpassat materialet är i dagens grafiska profiler. Intervjuer utfördes med byråer som arbetar inom varumärkesbyggande för att ta reda på hur bra de låg i fas med den digitala utvecklingen. Undersökningen visade att det är viktigt med digitalt anpassat material samt en digital plattform för materialet att sammanställas på. Viktiga faktorer för plattformen är att den är interaktiv och användarvänlig, gärna med nedladdningsbart material. Materialet i den grafiska profilen bör vara anpassat för alla kanaler vilket gör att det digitala behöver vara i fokus redan vid skapandet av den grafiska profilen. / In today's digital society it is vital for companies to reach out on the digital platforms. To do so the material in the brand manual requires a digital adaptation to meet the requirements on the web. Static PDF:s are still common when it comes to style guides, which is an ineffective method of compiling and sharing your graphic material. This survey was conducted with the purpose to understand how a digitalized graphic style guide should look like and what kind of material and information it should contain in order to be classified as digital. A qualitative analysis of digital elements in graphic profiles was performed with the aim to evaluate how digitalized the material is in today's style guides. In addition, interviews were conducted with advertising agencies who work with branding in order to find out how well they were updated with the digital development. Results of the survey indicated the importance with digitalized material including a digital platform for the material to be compiled on. Important factors for the platform was its interactivity and user friendliness as well as downloadable content. The material of the graphic profile should be adapted for all channels which means that the digital part should be a main key in the process and creation of the graphic identity.
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The Shades of Styles : A human search for words communicating all aspects of styles.Hellerslien, Erlend January 2021 (has links)
This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. The research shows then (in the part two) the potential to build a Digital Style Dictionary and A Digital Visual Compass: A Human-Centric Guide on The Aspect of Seeing Reality’s that can support identifying aspects of multiple realities (core reality, abstract reality, surreal reality and artificial reality) — where two cases (in the part three) of visual styles get analyzed, discussed, reframed, and presented (Transpace and Swisch). Fundamentally this paper looks to provoke a discussion on what we humans want the point to be in seeing styles. The complexity is as grand as our diversity, but still, this research highlights the hope to respectfully identify the distinctive shades of styles for the sake of a more significant human dialog and inclusion. The research´s grand ambition is knowingly bigger than what it itself can grasp to complete right now (2021) fully. It proposes an idea for the near future to shape a Digital Style Dictionary and a Digital Visual Compass that works for the common human aspect of seeing styles. This research is a first attempt towards shaping the fundamental frame towards a spectrum of the style´s, that we can respectfully continue to articulate for the sake to include better human communication on the aspect of seeing distinctiveness, not that style´s stands in a capital value program between something “high” or “low.” Instead, we can now start to collaborate in shaping and building these potential tools as A Digital Style Dictionary and A Digital Visual Compass in sharing a more human-centric spectrum of styles to push the human evolution of knowledge further.
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