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Women decoding advertisements: images, ideology and reader-response researchShields, Vickie Rutledge January 1988 (has links)
No description available.
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You Are What You Read: Gender-Typed Lifestyle Magazine Exposure In Relation To Gender Conformity and Attitude AccessibilitySoduk, Stephanie 01 September 2009 (has links)
No description available.
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Islamic Authority and the Articulation of Jihad: Approaching Jihadist Authority through the Islamist Magazine InspireLaChette, Aleisha 15 June 2015 (has links)
This thesis examines the impact of changing views of legitimate Islamic authority on conceptions of jihad. Spearheaded by militant Sunni movements, jihad in the modern era has taken on new purposes and practices that more closely resemble general understandings of terrorism than the regulated forms of warfare cemented during the classical period of Islam. Contrasting the historical authority of the caliph or political leader and the ulama over the concept of jihad with the modern state and ulama's lack of control over the concept offers a partial explanation of the divergence of contemporary jihad from the classical or traditional views. This thesis uses the concept of individual jihad as communicated through the jihadist magazine Inspire, to counter the dismissal of radical articulations of jihad as un-Islamic and therefore illegitimate, and to demonstrate how such forms instead reflect the opportunistic replacement of traditional political and religious authority by the jihadist as the true defender of Islam and consequently the rightful interpreter of Islamic law. / Master of Arts
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A TEI Transcription of Conversations with Lord ByronSmith, Melissa Ann 09 June 2010 (has links)
This project accompanies a TEI transcription of Lady Blessington's Conversations with Lord Byron, currently available on the Life and Times of Lord Byron online archive. Although often cited in biographies of Lord Byron, Lady Blessington's Conversations of Lord Byron has received little critical attention. Further, the genre of Blessington's work, the conversation as a biographical form, suffers the same dearth of critical material.
My aims, then, are to 1) present a brief history of the conversation as biographical form; 2) examine the publication history of the Conversations and underscore the social dimensions of its publication; and 3) evaluate Blessington's rhetorical strategies in the Conversations and to argue that Blessington's work is superior to two other accounts of Byron (by James Kennedy and Thomas Medwin) in terms of its psychological depth. / Master of Arts
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A l’ombre du roman-feuilleton : Marie Aycard et la circulation internationale du feuilleton-nouvelle parisien et de la variété (autour de 1840) : Un acteur oublié de la communication de masse dans la sphère médiatique de son temps / In the Shadow of the Serial Novel : Marie Aycard and the international circulation of the Parisian short story and miscellanies (around 1840) : a forgotten actor in the mass media of his timeBuard, Jean-Luc 17 December 2015 (has links)
Le romancier et journaliste Marie Aycard (Marseille, 1794-1859) n'a pas été retenu par l'histoire littéraire, comme beaucoup d'autres auteurs considérés comme "secondaires" ou "mineurs". Contemporain des grands changements qui s'opèrent dans les entreprises de presse sous Louis-Philippe (1830-1848), il participe activement à une reconfiguration de la presse politique qui s'ouvre de plus en plus à d'autres types de lectures, à finalité divertissante, en composant, à partir de 1837, des feuilletons hebdomadaires dont le succès se mesure par le grand nombre de reproductions qu'ils connaissent dans les journaux de Paris et de toutes les régions de France, dans la francophonie limitrophe ou lointaine, mais aussi en traduction dans toutes les langues européennes et sur plusieurs continents. Cette diffusion nationale et internationale, favorisée par l'absence de droit d'auteur, fait de Marie Aycard et de ses productions un ambassadeur de la culture parisienne et française dans la sphère médiatique de son temps, souvent de façon anonyme. La numérisation récente et massive de journaux du monde entier met ce phénomène en évidence de manière particulièrement saisissante et permet de reconsidérer notre approche de la "popularité" d'un contenu circulant à grande échelle, et notre compréhension du réseau médiatique, opérationnel et structuré internationalement, entré dans une dynamique d'expansion continue, dès les années 1840. / As a novelist and newspaperman, Marie Aycard (1794-1859) has been considered as a minor and obscure writer, but he undoubtedly belongs to the literary history. A witness of the great changes in the press world of his time (1830-1848), he is actively involved in the development of a new kind of contents, more devoted to entertainment, in publishing weekly chronicles and short stories, from 1837-1842 and after, which gain a large audience in being widely reproduced in Paris newspapers and magazines, in provincial papers, or foreign ones, in French but also in translation, which found their way in all the major European languages, on all the continents. This massive international circulation makes their author a kind of unofficial ambassador (and often anonymous) of the French and Parisian culture all over the world and in many periodicals and media of his time. The recent digitization of these periodicals and newspapers offers a unique way to clearly measure this phenomenon, and an opportunity to take in consideration a new tool to gauge the "popularity" of such contents. It also offers new approaches and insights in the newspaper network, organized and world-connected, ready for its continuous expansion, as early as the 1840s.
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Sexual appeal: the panacea of ads?.January 1991 (has links)
by Cheung Wing-wah, Johnny ; Chiu Chi-wai, Kelvin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 154-156. / Abstract --- p.ii / Tables of Contents --- p.iv / List of Tables --- p.viii / Acknowledgements --- p.x / Chapter CHAPTER I -- --- INTRODUCTION --- p.1 / Chapter 1.1 --- Rationale of Study --- p.1 / Chapter 1.2 --- Research Objectives --- p.3 / Chapter 1.3 --- Research Interest --- p.4 / Chapter CHAPTER II -- --- LITERATURE REVIEW --- p.6 / Chapter 2.1 --- Western Countries --- p.6 / Chapter 2.2 --- Taiwan and Hong Kong --- p.9 / Chapter 2.3 --- The Use of Sexual Appeals --- p.11 / Chapter 2.4 --- Processing of Visual and Verbal Stimuli --- p.14 / Chapter CHAPTER III -- --- METHODOLOGY --- p.17 / Chapter 3.1 --- Definition --- p.17 / Chapter 3.2 --- Hypotheses --- p.17 / Chapter 3.3 --- Research Methods --- p.19 / Chapter 3.3.1 --- Interviews --- p.19 / Chapter 3.3.2 --- Phase I: Magazine Content Analysis --- p.19 / Chapter 3.3.3 --- Phase II - Experiment Research --- p.20 / Chapter 3.3.3.1 --- Experiment Method --- p.20 / Chapter 3.3.3.2 --- Data Analysis Method --- p.27 / Chapter 3.4 --- Phase III - Questionnaire Survey --- p.29 / Chapter 3.4.1 --- Data Collection Method --- p.29 / Chapter 3.4.1.1 --- Population --- p.29 / Chapter 3.4.1.2 --- Sampling Method --- p.29 / Chapter 3.4.1.3 --- Sample Size --- p.29 / Chapter 3.4.1.4 --- Sampling Procedure --- p.30 / Chapter 3.4.2 --- Questionnaire Design --- p.30 / Chapter 3.4.3 --- Data Analysis --- p.31 / Chapter CHAPTER IV -- --- HIGHLIGHTS OF FINDINGS FROM PHASE I --- p.32 / Chapter CHAPTER V -- --- HIGHLIGHTS OF FINDINGS FROM PHASE II --- p.37 / Chapter 5.1 --- Respondent Profile --- p.37 / Chapter 5.1.1 --- Sex --- p.37 / Chapter 5.1.2 --- Age --- p.37 / Chapter 5.1.3 --- Education Level --- p.38 / Chapter 5.1.4 --- Occupation --- p.38 / Chapter 5.1.5 --- Annual Personal Income --- p.39 / Chapter 5.2 --- Findings --- p.40 / Chapter 5.2.1 --- Experiment Recall --- p.40 / Chapter 5.2.2 --- Open Ended Question --- p.42 / Chapter 5.2.3 --- Experiment: The Behaviour and Perception Different Between Sex and Non-sexual Ads --- p.45 / Chapter CHAPTER VI -- --- HIGHLIGHTS OF FINDINGS FROM PHASE III --- p.51 / Chapter 6.1 --- Respondent Profile --- p.51 / Chapter 6.1.1 --- Sex --- p.51 / Chapter 6.1.2 --- Age --- p.51 / Chapter 6.1.3 --- Education Level --- p.52 / Chapter 6.1.4 --- Occupation --- p.53 / Chapter 6.1.5 --- Annual Personal Income --- p.53 / Chapter 6.2 --- Findings --- p.54 / Chapter 6.3 --- Other Demographics Findings --- p.57 / Chapter CHAPTER VII -- --- SUMMARY AND DISCUSSIONS --- p.58 / Chapter CHAPTER VIII -- --- LIMITATIONS --- p.60 / Chapter 8.1 --- Content Analysis of Magazines --- p.60 / Chapter 8.2 --- Experiment & Questionnaires --- p.61 / Chapter CHAPTER IX -- --- IMPLICATIONS & CONCLUSION --- p.63 / APPENDICES / Chapter Appendix 1 : --- Literature Review on Gender --- p.67 / Chapter Appendix 2 : --- List of Registered Newspapers & Periodicals --- p.69 / Chapter Appendix 3 : --- Phase II - Experiment Procedures & Schedule --- p.92 / Chapter Appendix 4 : --- Phase II - Photos --- p.94 / Chapter Appendix 5 : --- Phase III - Location and Time for Conducting the Questionnaire Survey --- p.99 / Chapter Appendix 6 : --- Phase II - Questionnaire --- p.100 / Chapter Appendix 7 : --- Phase II - English translation of questionnaire --- p.113 / Chapter Appendix 8 : --- Model Gender and Communication Effectiveness --- p.125 / Chapter Appendix 9 : --- Female Role Portrayal and Communication Effectiveness --- p.126 / Chapter Appendix 10 : --- Female Role Portrayal - Product Category Interactions and Communication Effectiveness --- p.127 / Chapter Appendix 11 : --- Phase III - Questionnaire --- p.128 / Chapter Appendix 12 : --- Phase III - English Translation of Questionnaire --- p.129 / Chapter Appendix 13 : --- Phase I - Type of Magazines: Finance/Commerce --- p.131 / Chapter Appendix 14 : --- Phase I - Type of Magazines: Family/Entertainment --- p.132 / Chapter Appendix 15 : --- Phase I - Type of Magazines: Hobby/Sports & Adult --- p.133 / Chapter Appendix 16 : --- Phase I - Type of Magazines: Juvenile/Young --- p.134 / Chapter Appendix 17 : --- "Phase I - Type of Magazines: Foreign Magazines-Canada, USA and Europe)" --- p.135 / Chapter Appendix 18 : --- Phase II - Summary of Brand Recall --- p.136 / Chapter Appendix 19 : --- Phase II - Analysis of Free Writing Contents --- p.138 / Chapter Appendix 20 : --- Phase II - Computer Result of Respondents' Behavior Cross Sex for Each Ad --- p.140 / Chapter Appendix 21 : --- Phase II _ Computer Result: T-Test of Respondents' Behavior by Sex for Each Ad --- p.145 / Chapter Appendix 22 : --- Phase III - Computer Result of Respondents' Behavior Cross Demographic Data --- p.150 / Chapter Appendix 23 : --- Phase III - Computer Result: T-Test of Respondents' Behavior by Sex --- p.152 / Chapter Appendix 24 : --- Phase III - Computer Result of ANOVA of Respondents' Behavior by Demographic Data --- p.153 / Bibliography --- p.154
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Revista Grande Hotel: afirmando e construindo valores - sua trajetória, fotonovelas e o feminismo (1975-1980) / Grande Hotel Magazine: affirming and constructing values - trajectory, fotonovels and feminism (1975-1980)Penha, Pamela Cristina da 06 March 2017 (has links)
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Previous issue date: 2017-03-06 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The object of study of this research is the changes through which the magazine Grande Hotel, focused the study from the effervescence of the feminist movement in Brazil in the 1970s. The focus of this work is the analysis and discussion about how women's magazines, constantly criticized by feminist movements, were important in the breakdown of paradigms by inserting in their pages issues discussed by feminism that was forged in Brazil in the period, bringing them to the fore, out of academic and political debates. Grande Hotel magazine, following the transformations that were provoked by the social movements, brought discussions about female sexuality, equality between men and women, and women's rights.
We started the study through the magazine's trajectory to try to understand the changes that the magazine spent in its years of circulation. Later, we followed the analysis of the contents that approached the themes discussed by the feminist movements in Brazil, and finally we observed how the fotonovelas, a perennial element in the publication, expressed these themes and the changes arising from the context in which the journal was inserted / O objeto de estudo desta pesquisa são as mudanças pelas quais passou a revista Grande Hotel, concentrado o estudo a partir da efervescência das pautas do movimento feminista no Brasil nos anos 1970. O ponto central deste trabalho está na análise e discussão acerca de como revistas femininas, constantemente criticadas pelos movimentos feministas, constituíram importância na quebra dos paradigmas, ao inserirem em suas páginas questões discutidas pelo feminismo que se forjou no Brasil no período, trazendo-as à tona, para fora de debates acadêmicos e políticos. A revista Grande Hotel, acompanhando as transformações que estavam ocorrendo provocadas pelos movimentos sociais, trouxe discussões acerca da sexualidade feminina, da igualdade entre homens e mulheres e dos direitos das mulheres.
Iniciamos o estudo através da trajetória da revista para buscar compreender as mudanças pelas quais a revista passou em seus anos de circulação. Posteriormente, seguimos na análise dos conteúdos que se aproximaram dos temas discutidos pelos movimentos feministas no Brasil e, por último, observamos como as fotonovelas, elemento perene na publicação, expressaram esses assuntos e as mudanças advindas do contexto no qual a revista esteve inserida
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Revista USP - um percurso singular / Revista USP - um percurso singularJosé Francisco Carvalho Costa 28 January 2008 (has links)
Este trabalho descreve a trajetória da Revista USP, nas suas diversas fases históricas, e analisa as principais características que a tornam uma publicação singular entre as revistas universitárias. Nesse processo, a Revista foi se consolidando como periódico com aspectos inovadores, que a marcam como veículo híbrido, que de certo modo escapa a uma classificação específica, como, por exemplo, uma revista científica, estritamente acadêmica ou mesmo técnica. Como revista institucional, cumpre mais de uma função e sempre identificada com a Universidade de São Paulo. / This work describes Revista USP trajectory across its several historical phases and analyses the main characteristics that make it a unique publication among the university magazines. During this process, Revista USP is being consolidated as a periodical with innovative aspects, thus being characterized as a hybrid medium, which makes it difficult to be ranked in a specific classification, such as a cientific, a straight academic or a technical magazine. As an institutional magazine, it accomplishes more than one function and is permanently identified with Universidade de São Paulo.
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Recursos de storytelling jornalístico em dispositivos móveis a revista Época para tabletLeão, Callenciane Ferreira January 2015 (has links)
Contar histórias faz parte da prática jornalística, e o storytelling digital possibilita a construção de histórias elaboradas para o ambiente digital. Esta dissertação tem por objetivo investigar como a revista Época – pioneira no uso do suporte digital no Brasil – conta histórias no tablet. Para isso, levam-se em consideração os contornos conceituais de revista nesse contexto, a partir de características do meio impresso e do meio digital, partindo de apontamentos de autores como Benetti (2013), Scalzo (2011) e Cunha (2011), e de tipologias de produto jornalístico em formato digital, conforme categorias citadas por Pellanda (2012), Souza (2013), Canavilhas (2014) e, sobretudo, Dourado (2013). Há, então, uma observação sobre as partes gerais de storytelling, de acordo com Pinto (2012), associadas ao uso de estruturas para revistas no tablet, conforme aponta Garcia (2012), e elementos digitais, segundo Silvia e Anzur (2011). Para alcançar o objetivo estabelecido, foi elaborada uma ficha de observação que baliza o estudo das sete edições publicadas no ano de 2014 que apresentam capa e matéria de capa com recursos dinâmicos e multimídia. Nos resultados obtidos, consta contribuição das partes, das estruturas e dos elementos de storytelling digital para o aprofundamento de temas, a contextualização de informações e a experiência com a história. / Storytelling is part of journalistic practice, and the digital storytelling enables the construction of stories prepared for the digital environment. This dissertation aims to investigate how the magazine Época - pioneered the use of digital media in Brazil - tells stories on the tablet. For this, it is taken into account the revised conceptual contours about magazine in this context, from characteristics of the print media and digital media, following authors like Benetti (2013), Scalzo (2011) and Cunha (2011), and of journalistic product types in digital format, as quoted categories by Pellanda (2012), Souza (2013), Canavilhas (2014) and, above all, Dourado (2013). Then, there is an observation about the general parts of storytelling, according to Pinto (2012), associated with the use of structures for magazines on the tablet, as shown by Garcia (2012), and digital elements, according to Silvia and Anzur (2011). To achieve the goal, it was established an observation sheet that has been made to the study of the seven editions published in 2014 presenting cover and cover story with dynamic and multimedia features. In the results, there is contribution of parts, structures and digital storytelling elements to deepen themes, the contextualization of information and experience with the story.
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Revista USP - um percurso singular / Revista USP - um percurso singularCosta, José Francisco Carvalho 28 January 2008 (has links)
Este trabalho descreve a trajetória da Revista USP, nas suas diversas fases históricas, e analisa as principais características que a tornam uma publicação singular entre as revistas universitárias. Nesse processo, a Revista foi se consolidando como periódico com aspectos inovadores, que a marcam como veículo híbrido, que de certo modo escapa a uma classificação específica, como, por exemplo, uma revista científica, estritamente acadêmica ou mesmo técnica. Como revista institucional, cumpre mais de uma função e sempre identificada com a Universidade de São Paulo. / This work describes Revista USP trajectory across its several historical phases and analyses the main characteristics that make it a unique publication among the university magazines. During this process, Revista USP is being consolidated as a periodical with innovative aspects, thus being characterized as a hybrid medium, which makes it difficult to be ranked in a specific classification, such as a cientific, a straight academic or a technical magazine. As an institutional magazine, it accomplishes more than one function and is permanently identified with Universidade de São Paulo.
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