Tesis por compendio / [ES] El trabajo de investigación realizado en esta tesis se ha centrado en la aplicación de técnicas recientes e innovadoras en el estudio de la percepción de productos sin gluten. Primero, se estudió cómo tratar la información que hay en Twitter para conocer las opiniones de los consumidores sobre "sin gluten". Los temas más relevantes fueron 5 productos (pan, tarta, galleta, pizza, cerveza), situaciones de consumo, recomendaciones, lugares y aspectos relacionados con la celiaquía. Para explorar automáticamente la información de Twitter, se estudió utilizar redes de co-ocurrencia, que fueron útiles para interpretar los tweets, representar los aspectos más relevantes (ocurrencia) y ponerlos en contexto y en relación con otros (co-ocurrencia). Se observó que es posible automatizar sin un pre-tratamiento manual, permitiendo analizar de forma efectiva gran cantidad de información disponible online. Después, se estudiaron diferentes panes comerciales sin gluten en cuanto al comportamiento en boca para entender mejor los factores involucrados en la percepción de textura. Los panes (5 sin gluten; 2 normales) se caracterizaron en cuanto a propiedades mecánicas, estructura, fragmentación, saliva incorporada y consistencia y adhesividad del bolo. Las sensaciones de textura variaron a lo largo de la masticación, dependiendo de su estructura inicial, propiedades mecánicas, fragmentación, formación de bolo o actividad oral. Posteriormente, se estudió cómo los cambios en la estructura de panes sin gluten obtenidos por modificaciones en panificación (tiempo de fermentación e hidratación) afectan al procesamiento y actividad oral y las sensaciones de textura, que variaron principalmente según el tiempo de fermentación. Especialmente al principio, las diferencias en las sensaciones de textura se explicaron por las diferencias en la estructura y fragmentación en boca. Por último, se estudió la atención visual (con eye-tracking) y la respuesta de consumidores celíacos a paquetes de pan sin gluten, observando que el tipo de marca y la presencia del logo de certificación sin gluten influían en lo que miran. Todos los panes les dieron confianza, sin afectar la presencia del logo, pero condicionando lo que miran. El tipo de marca afectó la confianza y la expectativa de aceptabilidad, que fueron más altas para marcas específicas de sin gluten. La aceptabilidad también se explicó por otras características de cada pan. Se estudió la atención visual (eye-tracking) y las motivaciones de niños celíacos y sus padres al comprar galletas en comparación con los no celíacos. El patrón de fijación cambió en niños y padres: los niños celíacos se fijaron más en ingredientes, palabras y símbolos sin gluten, y menos en la imagen de las galletas; los padres de niños celíacos se fijaron más en ingredientes y símbolo sin gluten, y menos en la imagen de la galleta, nombre, dibujo e información nutricional. Para todos los niños y padres, lo más importante fue elegir una galleta que les gustara, pero solo los niños celíacos mostraron interés en la marca y por probar un producto nuevo. Otro motivo importante para los padres fue la salud, pero por diferentes atributos (padres de celíacos: certificación sin gluten o lista corta de ingredientes; padres de no celíacos: bajo en azúcar o grasa). El precio o la confianza fueron relevantes solo para los padres de niños celíacos. Esta Tesis ha aportado conocimiento sobre el uso y la practicidad de técnicas recientes en ciencia sensorial y del consumidor. La investigación confirma que se puede conseguir una comprensión plena de la compleja respuesta del consumidor recabando información desde perspectivas muy distintas. Sin embargo, para responder a cuestiones específicas en investigación, cada una de estas técnicas (análisis de las redes sociales, estudio del procesado oral de los alimentos o la técnica eye-tracking) puede contribuir de forma individual a entender mejor la aceptabilidad o la elección de alimentos del consumidor. / [CA] El treball de recerca realitzat en esta tesi s'ha centrat en l'aplicació de tècniques recents i innovadores en l'estudi de la percepció de productes sense glútens. Primer, es va estudiar com tractar la informació que hi ha en Twitter per a conéixer les opinions dels consumidors sobre "sense glútens". Els temes més rellevants van ser 5 productes (pa, pastís, galeta, pizza, cervesa), situacions de consum, recomanacions, llocs i aspectes relacionats amb la celiaquia. Per a explorar automàticament la informació de Twitter, es va estudiar utilitzar xarxes de co-ocurrència, que van ser útils per a interpretar els tuits, representar els aspectes més rellevants (ocurrència) i posar-los en context i en relació amb uns altres (co-ocurrència). Es va observar que és possible automatitzar sense un pre-tractament manual, permetent analitzar de manera efectiva gran quantitat d'informació disponible en línia. Després, es van estudiar diferents pans comercials sense glútens quant al comportament en boca per a entendre millor els factors involucrats en la percepció de textura. Els pans (5 sense glútens; 2 normals) es van caracteritzar quant a propietats mecàniques, estructura, fragmentació, saliva incorporada i consistència i adhesivitat de la bitla. Les sensacions de textura van variar al llarg de la masticació, depenent de la estructura inicial, propietats mecàniques, fragmentació, formació de bitla o activitat oral. Posteriorment, es va estudiar com els canvis en l'estructura de pans sense glútens obtinguts per modificacions en panificació (temps de fermentació i hidratació) afecten el processament i activitat oral i les sensacions de textura, que van variar principalment segons el temps de fermentació. Especialment al principi, les diferències en les sensacions de textura es van explicar per les diferències en l'estructura i fragmentació en boca. Finalment, es va estudiar l'atenció visual (amb eye-tracking) i la resposta de consumidors celíacs a paquets de pa sense gluten, observant que el tipus de marca i la presència del logotip de certificació sense gluten influïen en el que miren. Tots els pans els van donar confiança, sense afectar la presència del logotip, però condicionant el que miren. El tipus de marca va afectar la confiança i l'expectativa d'acceptabilitat, que van ser més altes per a marques específiques de sense glútens. L'acceptabilitat també es va explicar per altres característiques de cada pa. Es va estudiar l'atenció visual (eye-tracking) i les motivacions de xiquets celíacs i els seus pares en comprar galetes en comparació amb no celíacs. El patró de fixació va canviar en xiquets i pares: els xiquets celíacs es van fixar més en ingredients, paraules i símbols sense glútens, i menys en la imatge de les galetes; els pares de xiquets celíacs es van fixar més en ingredients i símbol sense gluten, i menys en la imatge de la galeta, nom, dibuix i informació nutricional. Per a tots els xiquets i pares, el més important va ser triar una galeta que els agradara, però només els xiquets celíacs van mostrar interés en la marca i per provar un producte nou. Un altre motiu important per als pares va ser la salut, però per diferents atributs (pares de celíacs: certificació sense gluten o llista curta d'ingredients; pares de no celíacs: baix en sucre o grassa). El preu o la confiança van ser rellevants solo per als pares de xiquets celíacs. Esta Tesi ha aportat coneixement sobre l'ús i la practicitat de tècniques recents en ciència sensorial i del consumidor. La investigació confirma que es pot aconseguir una comprensió plena de la complexa resposta del consumidor recaptant informació des de perspectives molt diferents. No obstant això, per a respondre a qüestions específiques en investigació, cada una d'estes tècniques (anàlisis de les xarxes socials, estudi del processament oral dels aliments o la tècnica eye-tracking) pot contribuir de manera individual a entendre millor l'acceptabilitat o l'elecció d'aliments del consumidor. / [EN] The research of this thesis is focused on the application of recent and innovative techniques to study the perception of gluten-free products. First, it was studied how to manage the information available on Twitter to get consumers' opinions about "gluten-free". The most relevant topics when talking about gluten-free on Twitter were five products (bread, cake, cookie, pizza, beer), situations of consumption, recommendations, places, and aspects related to coeliac condition. To automatically explore the information from Twitter, the possibility to use co-occurrence networks was studied. Co-occurrence networks were useful for interpreting tweets' content, representing the most relevant aspects mentioned (occurrence) and putting them into context and in relation to others (co-occurrence). It was found that automated without manual pre-treatment of text is possible, as an efficient analysis of big amounts of online data. Secondly, different commercial gluten-free breads were studied in terms of in-mouth behaviour to better understand the factors involved in texture perception. The breads (5 gluten-free; 2 regular) were characterised regarding mechanical properties, structure, fragmentation, saliva incorporated, and bolus consistency and adhesiveness. Texture sensations varied along mastication, depending on their initial structure, mechanical properties, fragmentation pattern, bolus formation or oral activity. Subsequently, it was studied how changes in structure of gluten-free breads achieved by modifications in breadmaking (fermentation time and hydration) affect oral processing, oral activity and texture sensations. Oral behaviour and texture perception varied mostly according to the fermentation time. Especially at the beginning, differences in texture sensations were explained by the differences in structure and how it fragmented in mouth. Lastly, visual attention (with eye-tracking technique) and response of coeliac consumers to gluten-free bread packages were studied, finding that the type of brand and presence of gluten-free certification logo influenced the visual behaviour. All gluten-free breads were perceived as trustworthy, not being affected by the presence of gluten-free certification logo, but conditioning the visual behaviour. The type of brand affected trust and expected acceptability, being both higher for brands specific of gluten-free. Liking was also explained by other individual characteristics of breads. Visual behaviour and motivations of coeliac children and their parents when purchasing biscuits were studied in comparison to non-coeliac ones. Eye-tracking showed that fixation pattern changed for coeliac children and their parents. Coeliac children fixated more on ingredients, gluten-free words and symbols, and less on biscuit image. Parents of coeliac children fixated more on ingredients and the gluten-free symbol, and less on biscuit image, product name, cartoon, and nutritional information. For all children and parents, liking was the most important reason for choosing a biscuit, but only coeliac children showed interest in brand and unknown products. Other important motivation for parents was health, but the attributes were different (parents of coeliac group: having gluten-free certification or a short ingredients list; parents of non-coeliac group: low sugar or fat contents). Price or trust were relevant motivations only for parents of celiac children. On overall, this Thesis provided knowledge about the usage and practicality of recent techniques or approaches in sensory and consumer science. This investigation confirms that a full understanding of complex consumer's response can be achieved by gathering consumer's information from different perspectives. However, for answering specific research questions, these different tools (social media exploration, food oral processing approach or eye-tracking technique) can individually contribute to better understand consumer acceptability or food choice. / Puerta Gil, P. (2022). Novel Techniques in Sensory and Consumer Research Applied to Understand Gluten-Free Products Perception [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/182293 / Compendio

Die Erforschung visueller Aufmerksamkeit beruht auf verdeckter Aufmerksamkeit; das heißt, wenn der Fokus der Aufmerksamkeit trotz strikter Fixation ausgerichtet wird ohne größere Sakkaden auszuführen. EEG-Studien haben das neuronale Netzwerk identifiziert, dass verdeckte Aufmerksamkeit steuert. Diese Studien ignorieren jedoch unwillkürliche kleine Sakkaden während der Fixation - Mikrosakkaden (MS) genannt. Blickbewegungsstudien hingegen belegen einen Zusammenhang zwischen Aufmerksamkeit und diesen MS, beziehen ihre Resultate jedoch nicht auf etablierte EEG-Befunde. Um diese Forschungslücke zu schließen, zielt diese Dissertation darauf, den Zusammenhang zwischen Ereignis-korrelierten Potentialen (EKP) endogener Aufmerksamkeit und MS zu untersuchen. Folglich wurden drei Studien mit gleichzeitiger Erfassung von EEG und Blickbewegungen durchgeführt. In den Studien haben die Probanden ein „Posner Spatial-Cueing-Paradigma“ absolviert mit einem endogenen Hinweisreiz. Wir zeigen deutliche Zusammenhänge zwischen MS und neuronalen Korrelaten visueller Aufmerksamkeit. Erstens, MS und ein posteriores EKP reflektierten die Selektion visueller Reize basierend auf deren Merkmale. Dieses Ergebnis stärkt die Idee eines Netzwerkes, dass relevante Reize unter Distraktoren selektiert und zielgerichtetes Verhalten initiiert. Zweitens, MS erzeugten ein visuelles Potential, das verstärkte Potentialkomponenten für Reize zeigte, die im Aufmerksamkeitsfokus lagen. Dieses MS-evozierte Potential stellte einen zeitlich gut aufgelösten Aufmerksamkeitsindex dar. Drittens, MS erzeugten zudem ein in früheren Studien übersehenes, korneoretinales Artefakt. Dieses Artefakt kontaminierte die Messung eines frontalen EKPs, dass zuvor mit der Kontrolle von Aufmerksamkeit assoziiert war. Zusammenfassend zeigt diese Dissertation, dass die gleichzeitige Erfassung von EEG und Blickbewegungen bedeutsame Einblicke in den Zusammenhang von MS und visueller Aufmerksamkeit erlaubt. / Research on visual attention focusses on covert attention; that is, when attention is directed during fixation periods in the absence of larger saccades. While previous EEG research has provided insights into the neural network that controls covert attention, this field fails to account for the inevitable occurrence of miniature fixational saccades - called microsaccades (MS). In contrast, previous eye-tracking research has established links between MSs and covert attention, but has not directly related their findings to seminal EEG results. This thesis bridges this research gap by investigating the link between event-related potentials (ERPs) of endogenous attention and MSs. To this end, three studies were conducted with concomitant ERP and high-resolution eye-tracking recordings while participants performed a Posner spatial cueing task with an endogenous cue. Crucially, we show that MSs relate to neural correlates of visual attention. First, MS and an early posterior ERP reflected the top-down selection of a visual stimulus based on its features. This finding is consistent with the notion of a neural network that selects relevant stimuli from distracting ones and initiates goal-directed behavior toward selected stimuli. Second, gaze shifts from MSs evoked a visual potential in the EEG that was enhanced for stimuli in the focus of attention; a finding well-known for the visual potential measured after presenting a stimulus. Importantly, these MS-related potentials provided a fine-grained temporal index of the subject’s attentional state. Finally, MSs further evoked a corneoretinal artifact overlooked in previous EEG studies. This artifact contaminated the measurement of a frontal ERP previously associated with preparatory attentional control. In sum, this thesis provides first evidence for the benefits of using concomitant ERP and eye-tracking recordings to examine the link between MSs and visual attention.

This work highlights specific lexical items that have become racialized in specific contextual applications and tests how these words are cognitively processed. This work presents the results of a visual world (Huettig et al 2011) eye-tracking study designed to determine the perception and application of racialized (Coates 2011) adjectives. To objectively select the racialized adjectives used, I developed a corpus comprised of popular media sources, designed specifically to suit my research question. I collected publications from digital media sources such as Sports Illustrated, USA Today, and Fortune by scraping articles featuring specific search terms from their websites. This experiment seeks to aid in the demarcation of socially salient groups whose application of racialized adjectives to racialized images is near instantaneous, or at least less questioned. As we view growing social movements which revolve around the significant marks unconscious assumptions leave on American society, revealing how and where these lexical assignments arise and thrive allows us to interrogate the forces which build and reify such biases. Future research should attempt to address the harmful semiotics these lexical choices sustain.

The dissertation thesis deals mainly with determining of the duration that driver needs to assess the situation behind his vehicle at manoeuvers of turning and overtaking, based on the measurements made in real road traffic. These are common and frequent driving manoeuvers, which the driver performs while driving the vehicle in regular road traffic. For their safe execution the driver needs to have sufficient amount of information about the situation around the vehicle and especially behind the vehicle. This information can driver usually gain from devices for indirect vision, most often rear view mirrors. The time thus defined, suitable e.g for the needs of forensic engineering applications for the analysis of road accidents, has not been studied in detail yet. For the purpose of its determination, therefore, an extensive analysis of the current state of problematics related to the indirect vision from the vehicle was carried out. There were formulated influences on the time duration and with this related characteristics of humans as a part of the driver-vehicle-environment system in the thesis. The characteristics of human perception were investigated and the problematics of reaction time was discussed. Existing research focused on the duration of rear view mirrors glances was analyzed and possible methods of its measurement in detail were presented by author. Based on this, an experiment was designed and realized, the time necessary for rear view mirror glances was defined by the author. The results enable to quantify the time that the driver needs for assessing the situation behind the vehicle in connection of turning, overtaking and other driving manoeuvers when the driver needs to change the driving direction. The conclusions showed that the time needed to evaluate the situation behind the vehicle by means of the rear-view mirrors does not normally exceed duration 1 second.

This study investigates factors hampering comprehension of sign language interpretations rendered on South African TV news bulletins in terms of Deaf viewers’ expectancy norms and corpus analysis of authentic interpretations. The research fills a gap in the emerging discipline of Sign Language Interpreting Studies, specifically with reference to corpus studies. The study presents a new model for translation/interpretation evaluation based on the introduction of Grounded Theory (GT) into a reception-oriented model. The research question is addressed holistically in terms of target audience competencies and expectations, aspects of the physical setting, interpreters’ use of language and interpreting choices. The South African Deaf community are incorporated as experts into the assessment process, thereby empirically grounding the research within the socio-dynamic context of the target audience. Triangulation in data collection and analysis was provided by applying multiple mixed data collection methods, namely questionnaires, interviews, eye-tracking and corpus tools. The primary variables identified by the study are the small picture size and use of dialect. Secondary variables identified include inconsistent or inadequate use of non-manual features, incoherent or non-simultaneous mouthing, careless or incorrect sign execution, too fast signing, loss of visibility against skin or clothing, omission of vital elements of sentence structure, adherence to source language structures, meaningless additions, incorrect referencing, oversimplification and violations of Deaf norms of restructuring, information transfer, gatekeeping and third person interpreting. The identification of these factors allows the construction of a series of testable hypotheses, thereby providing a broad platform for further research. Apart from pioneering corpus-driven sign language interpreting research, the study makes significant contributions to present knowledge of evaluative models, interpreting strategies and norms and systems of transcription and annotation. / Linguistics / Thesis (D. Litt.et Phil. (Linguistics)

This study investigates factors hampering comprehension of sign language interpretations rendered on South African TV news bulletins in terms of Deaf viewers’ expectancy norms and corpus analysis of authentic interpretations. The research fills a gap in the emerging discipline of Sign Language Interpreting Studies, specifically with reference to corpus studies. The study presents a new model for translation/interpretation evaluation based on the introduction of Grounded Theory (GT) into a reception-oriented model. The research question is addressed holistically in terms of target audience competencies and expectations, aspects of the physical setting, interpreters’ use of language and interpreting choices. The South African Deaf community are incorporated as experts into the assessment process, thereby empirically grounding the research within the socio-dynamic context of the target audience. Triangulation in data collection and analysis was provided by applying multiple mixed data collection methods, namely questionnaires, interviews, eye-tracking and corpus tools. The primary variables identified by the study are the small picture size and use of dialect. Secondary variables identified include inconsistent or inadequate use of non-manual features, incoherent or non-simultaneous mouthing, careless or incorrect sign execution, too fast signing, loss of visibility against skin or clothing, omission of vital elements of sentence structure, adherence to source language structures, meaningless additions, incorrect referencing, oversimplification and violations of Deaf norms of restructuring, information transfer, gatekeeping and third person interpreting. The identification of these factors allows the construction of a series of testable hypotheses, thereby providing a broad platform for further research. Apart from pioneering corpus-driven sign language interpreting research, the study makes significant contributions to present knowledge of evaluative models, interpreting strategies and norms and systems of transcription and annotation. / Linguistics and Modern Languages / Thesis (D. Litt.et Phil. (Linguistics)