by Connie S.K. Leung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves [93]-[98] / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1. --- Some Observations on Direct Marketing in Hong Kong / Chapter 2. --- The New Generation - Hong Kong Yuppies / Chapter 3. --- Overview of the Huppies Club Concept / Chapter CHAPTER 2 --- LITERATURE REVIEW --- p.14 / Chapter 1. --- What is Direct Marketing? / Chapter 2. --- Direct Marketing Versus Geneial Marketing / Chapter 3. --- Merits of Direct Marketing / Chapter 4. --- Why does Direct Marketing Grow? / Chapter 5. --- Prime Prospects of Direct Marketing / Chapter 6. --- Key to Direct Marketing Success / Chapter 7. --- Direct Mail in Hong Kong / Chapter 8. --- Definition of Yuppies / Chapter 9. --- Yuppies' Demographic Characteristics / Chapter 10. --- Yuppies' Psychographics / Chapter 11. --- Yuppies' Lifestyle / Chapter 12. --- Yuppies and Direct Marketing / Chapter 13. --- Huppies: Hong Kong Yuppies / Chapter CHAPTER 3 --- RESEARCH OBJECTIVES --- p.49 / Chapter CHAPTER 4 --- METHODOLOGY --- p.50 / Chapter CHAPTER 5 --- KEY FINDINGS --- p.51 / Chapter 1. --- Huppies' Lifestyle / Chapter 2. --- Experience With Direct Mail / Chapter 3. --- Club Membership / Chapter 4. --- The Huppies Club Concept / Chapter CHAPTER 6 --- CONCLUSIONS AND RECOMMENDATIONS --- p.71

by Chung Yuen-wah, Alice & Yam Pui-ling. / Thesis (M.B.A.)--Chinese Unviersity of Hong Kong, 1988. / Bibliography: leaves 80-81.

by Lee Sui-Hing Rean, Yip Chui-Ling. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 50-52). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Research Objectives --- p.3 / Significance of Study --- p.3 / Chapter II. --- LITERATURE REVIEW --- p.5 / Chapter III. --- HYPOTHESES --- p.10 / Chapter IV. --- RESEARCH METHODOLOGY --- p.11 / Research Design --- p.11 / Data Collection Methods --- p.11 / Secondary data --- p.11 / Primary data --- p.12 / Sampling Methods --- p.13 / Sample Characteristics --- p.14 / Data Analysis Method --- p.15 / Chapter V. --- RESULTS --- p.16 / Common Cost-Cutting Measures Adopted by Hong Kong Companies --- p.16 / Communication Between Employers and Employees --- p.16 / Employees' Attitude Towards Cost-Cutting Measures --- p.17 / Relationship Between Employers and Employees --- p.18 / Effects of Cost-Cutting Measures --- p.18 / Staff Morale --- p.18 / Stress at Workplace --- p.19 / Job Security --- p.19 / Work Passion --- p.20 / Popular Remedial Measures Taken by Employers and Their Effectiveness --- p.20 / Willingness to Stay at the Company in the Coming Two Years and the Reasons --- p.22 / Chapter VI. --- ANALYSES AND IMPLICATIONS --- p.23 / Hypothesis 1: Cost-Cutting Measures Negatively Affect Employer-Employee Relationship --- p.23 / Implications --- p.23 / Company Size --- p.25 / Demographic Factors --- p.26 / Hypothesis 2: Cost-Cutting Measures Have Negative Psychological Effect(s) on Employees --- p.27 / Hypothesis 2a: Cost-Cutting Measures Reduce Staff Morale --- p.27 / Hypothesis 2b: Cost-Cutting Measures Increase Job Stress --- p.27 / Hypothesis 2c: Cost-Cutting Measures Decrease Job Security --- p.28 / Hypothesis 2d: Cost-Cutting Measures Decrease Work Passion --- p.28 / Implications --- p.29 / Effects of Different Cost-Cutting Measures --- p.29 / Company Size --- p.31 / Hypothesis 3: Employers are Concerned About the Post-Effect(s) of Cost-Cutting Measures on Employees --- p.32 / Implications --- p.32 / Employers' Attitude to Different Post-Effects --- p.32 / Company Size --- p.34 / Hypothesis 4: Remedial Measures Done by Employers can Effectively Reduce the Negative Effects on Employees --- p.35 / Implications --- p.35 / Other Implications From the Survey --- p.37 / Reasons to Stay in Current Companies --- p.37 / Demographic Factors and Intention to Stay --- p.38 / Importance of Communication --- p.39 / Chapter VII. --- LIMITATIONS --- p.42 / Chapter VIII. --- CONCLUSIONS AND RECOMMENDATIONS --- p.44 / APPENDIX I --- p.46 / APPENDIX II --- p.49 / BIBLIOGRAPHY --- p.50

by Law Yuk-fung, Cherry. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 118-128). / Abstract also in Chinese. / Acknowledgments --- p.xi / Abstract --- p.xii / Chapter Chapter One: --- Introduction --- p.1-7 / Chapter 1.1 --- An overview / Chapter 1.2 --- Research questions / Chapter 1.3 --- Conceptualization of the research topic / Chapter 1.4 --- Objective and significance / Chapter Chapter Two: --- Literature Review --- p.8-30 / Chapter 2.1 --- Theoretical perspectives / Chapter 2.2 --- Researches on racism and biased representation in media / Chapter 2.3 --- Researches on domestic servants / Chapter 2.4 --- Limitations on past researches / Chapter Chapter Three: --- Methodology --- p.31-38 / Chapter 3.1 --- Textual analysis of cultural representations / Chapter 3.2 --- In-depth interviews / Chapter 3.3 --- Contextualization of the study / Chapter Chapter Four: --- A socio-historical analysis: the Coming of Filipino Maids in Hong Kong --- p.39-48 / Chapter Chapter Five: --- Cultural Representation of Filipino Domestic Helpers in Hong Kong --- p.49-81 / Chapter 5.1 --- Media images of Filipino domestic helpers in Hong Kong / Chapter 5.2 --- Public sentiments of Hong Kong people towards the Filipino domestic helpers (over certain social protests) / Chapter 5.3 --- Social practices of Hong Kong people towards the Filipino domestic helpers at societal level / Chapter Chapter Six: --- The Interplay between Cultural Representations and Social Practices ´ؤ Findings and Discussion --- p.82-112 / Chapter 6.1. --- General findings / Chapter 6.2. --- "Employers' perceptions, values and beliefs behind their social practices" / Chapter 6.3. --- Interplay between cultural representations and social practices / Chapter 6.4. --- Theoretical linkages with the findings / Chapter Chapter Seven: --- Conclusion --- p.113-117 / Bibliography / Appendices: / Chapter I. --- Core questions of the in-depth interviews / Chapter II. --- Interviewees' profile / Chapter III. --- Figures of employment of foreign domestic helpers in Hong Kong / Chapter IV. --- "Filipino maid suspected in child abuse, behavior being recorded" / Chapter V. --- Books targeted at Filipino maids' employers / Chapter VI. --- "A visual icon for a news story about ""TeleEye""" / Chapter VII. --- News photographs of Filipino domestic helpers about they are dressing too sexy / Chapter VIII. --- Visual elements in the advertisement of employment agencies for Filipino domestic helpers / Chapter IX. --- """Maria"" ´ؤ a popular comedy with Filipino maid, called ""Maria"", as central figure" / Chapter X. --- "News headlines using the Cantonese term “bun mui"""

Cheng, Kam Lam Canny. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2007. / Includes bibliographical references (leaves 135-144). / Abstracts in English and Chinese. / Abstract --- p.i / Acknowledgements --- p.iii / List of Abbreviations --- p.vi / List of Figures --- p.vii / List of Examples --- p.x / List of Tables --- p.x / Maps --- p.xi / Chapter Chapter One: --- Introduction Overview --- p.1 / Filipino Migration / The Filipinos as Diaspora / Theoretical Framework and Literature Review / Methodology / Where is the Field? / Language / Terminology and Stereotypes: Names Used for Filipino/as in Hong Kong / "Social Status, Social Relationships, and Time and Space Constriants" / Overview of the Thesis and Objectives of the Study / Chapter Chapter Two: --- "The Population, Employment and Soundscape of Filipino and Filipina Domestic Helpers in Hong Kong" --- p.31 / Immigration and Employment / Musicality of the Filipinos / The Role of Filipinos in Hong Kong's Musical Scene / "The Soundscape of Hong Kong, a Graphic Illustration" / Chapter Chapter Three: --- Sacred Contexts --- p.42 / "Detailed ""Sacred"" in this Thesis" / The Hong Kong Catholic Diocese and Music of the Chinese Masses / Clerical Support for the Filipino Catholic Community in Hong Kong / Profiles of Five Churches / Detailed Case Study of Two Churches / Selected Examples from Other Hong Kong Church Choirs / "Justification of ""Filipinoness""" / The Impact of Filipino Religious on the Musical Practice of Hong Kong Chinese Parishes / The Impact of Filipino Popular Music on Hong Kong Filipinos' Sacred Music / A Side Trip to the Philippines / Chapter Chapter Four: --- Secular Contexts --- p.83 / Marking Their Piece of Territory / Chater Road: Chater Square and Statue Square / Kantaka (Singing Contests) / Concert in the Park / Culture in Motion / Cultural Initiatives by the Philippine Consulate in Hong Kong / Asia Gathering / Catholic Prayer Gathering / Radio Broadcasts / Buying Recordings / Karaoke / The Hong Kong Musicians Union / Commercial Sponsors for Filipino Musical Activities / The Cordillera Men's Club / Chapter Chapter Five: --- Musical Involvement of the Filipions in Hong Kong during the Anti-World Trade Organization Campaign --- p.115 / Singing of the Filipinos / Chapter Chapter Six: --- Epilogue --- p.127 / Bibliography --- p.135

by Chow Ho Kong, Tang Ying Cheung, Eric. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves [35-37]). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Significance of Managerial Selection --- p.1 / Environmental Context --- p.2 / Banking Industry --- p.2 / Recruitment Environment --- p.3 / Problem Identification: Imperfect Selection Process --- p.4 / Chapter II. --- SCOPE OF STUDY --- p.6 / Objectives of This Study --- p.6 / Methodology --- p.7 / Chapter III. --- OVERVIEW ON THE MANAGERIAL SELECTION PROCESS --- p.8 / Functions and Success Factors of Selection --- p.8 / Stages of Selection Process --- p.10 / Chapter IV. --- STAGES OF MANAGERIAL SELECTION PROCESS --- p.12 / Stage One: Pre-Selection --- p.12 / Internal Manpower Needs --- p.13 / Job Analysis --- p.14 / Managerial Competencies --- p.16 / Stage Two: Selection --- p.19 / Stage Three: Post-Selection --- p.25 / Chapter V. --- CURRENT PRACTICES OF MANAGERIAL SELECTION IN BANKS --- p.28 / The Interviews with Banks --- p.28 / Pre-Selection Stage --- p.29 / Communication of Job Opening --- p.29 / Job Analysis --- p.30 / Managerial Competencies --- p.31 / Sourcing of Potential Candidates --- p.31 / Chapter V. --- CURRENT PRACTICES OF MANAGERIAL SELECTION IN BANKS (Continued) / Selection Stage --- p.32 / Application Letter / Resume and Written Test --- p.32 / Job Interview --- p.33 / Validity of Selection Methods --- p.33 / Selection Decision --- p.35 / Post-Selection Stage --- p.35 / Induction Programme --- p.35 / Probationary Period --- p.36 / Chapter VI. --- CONCLUSION AND RECOMMENDATIONS --- p.38 / Recommendations on Banks' Managerial Selection Process --- p.38 / Proactive Role of Human Resources Managers --- p.38 / In-depth Job Analysis to Identify Job-Specific Competencies --- p.39 / Well Documented Records in Each Stage of Selection Process --- p.40 / Cost Effective Use of Managerial Competencies Model --- p.41 / Use of Structured Interview for Testing --- p.41 / Selection Decision Made According to Pre-Determined Criteria --- p.42 / Induction Programme to Socialize New Manager --- p.42 / Evaluation after Probationary Period as Feedback --- p.42 / Implications on the Designed Framework of Managerial Selection Process --- p.43 / Conclusion --- p.45 / APPENDIX / BIBLIOGRAPHY

published_or_final_version / Public Administration / Master / Master of Public Administration

published_or_final_version / Public Administration / Master / Master of Public Administration

by Chan Chui-mi, Rebecca and Pong Hei-ming, David. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 138. / TABLES OF CONTENTS --- p.ii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- BACKGROUND AND PROBLEM STATEMENT --- p.1 / Background on the Yuppie Phenomenon --- p.1 / Baby-boomers and Yuppies --- p.1 / Yuppies in the U.S.A. --- p.1 / The Yuppie Phenomenon in Hong Kong --- p.3 / Statement of the Problem --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.6 / Yuppies : Origin and Definition --- p.8 / Yuppies : Their Inner World --- p.10 / Yuppies : An International Flavor --- p.13 / Yuppies in Hong Kong --- p.15 / Returnees --- p.16 / Working Educated Women --- p.16 / Yuppies : Life-style and Marketing Imp1ications --- p.17 / Yuppies : Fading Away --- p.17 / Conclusions --- p.22 / Chapter III. --- RESEARCH METHODOLOGY --- p.23 / Hypotheses Development --- p.23 / Psychological Traits --- p.24 / Status Conscious --- p.24 / Quality Conscious --- p.24 / Motivation and Drive --- p.25 / Innovative and Adventurous --- p.25 / Health-conscious --- p.25 / Time-conscious --- p.26 / Concern for Children --- p.26 / Media Selection --- p.26 / Market/Consumption Behavior --- p.27 / Demographic Profile --- p.28 / Target Group Definition --- p.29 / Age --- p.30 / Personal Income --- p.30 / Education --- p.31 / Data Collection --- p.31 / Sampling Frame --- p.31 / Questionnaire Design --- p.32 / Psychological Traits --- p.32 / Market Behavior --- p.33 / Demographic Profile --- p.35 / Data Analysis --- p.35 / Summary --- p.36 / Chapter IV. --- DATA COLLECTION AND ANALYSIS --- p.37 / Pilot Test --- p.37 / Data Collection in Practice --- p.38 / Sample Group --- p.38 / Post-coding of Part I Answers --- p.39 / Post-coding of Part II Answers --- p.39 / Descriptive Statistics --- p.46 / Frequency Statistics --- p.46 / Hypothesis Testing of Psychological --- p.46 / Traits By Two-Sample T-test / Analysis of Yuppies， Consumption By One-Sample Chi-Square --- p.48 / Cross Tabulation and Chi-Square --- p.51 / Statistic on Consumption of Yuppies / Vis-a-vis the Control Group / Demographic Characteristics of Yuppies --- p.54 / Cluster Analysis --- p.56 / Primary Cluster Analysis --- p.56 / Secondary Cluster Analysis --- p.58 / Demographic Characteristics Redefined --- p.62 / Chapter V. --- MARKETING IMPLICATIONS --- p.63 / Executive Summary --- p.63 / Marketing Implications --- p.64 / Marketing of Social Goods --- p.65 / Marketing of Non-social Goods --- p.66 / New Market Segments --- p.67 / New Product Attributes --- p.67 / New Distribution Channels --- p.68 / New Promotion Messages --- p.68 / Differentiated Pricing Strategies --- p.69 / Recommendations for Future Studies --- p.77 / APPENDIX --- p.71 / Chapter 1 --- Initial Questionnaire for Pilot Test --- p.71 / Chapter 2 --- Pilot Test and Spearman Coefficient for Internal Consistency Test --- p.89 / Chapter 3.1 --- Revised Questionnaire in English --- p.91 / Chapter 3.2 --- Revised Questionnaire in Chinese --- p.102 / Chapter 4 --- "Descriptive Statistics on Mean, Standard Deviation, Maximum and Minimum Values of Records" --- p.113 / Chapter 5 --- Hypothesis Testing of Psychological Traits by Two-sample T-test --- p.114 / Chapter 6 --- T-test Results on the Mean Difference for Each Group of Attitude Statements between the Yuppies and the Control Group --- p.116 / Chapter 7 --- One Sample Chi-square Test --- p.120 / Chapter 8 --- Results of One Sample Chi-square on Yuppies， Consumption --- p.121 / Chapter 9 --- Cross Tabulation of Chi-square Statistics on Consumption of Yuppies vis-a-vis the Control Group --- p.127 / Chapter 10 --- Frequency Statistics on Yuppie Demographics --- p.130 / Chapter 11 --- Cluster Analysis --- p.135 / BIBLIOGRAPHY --- p.136

Lee Tsz Lok. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 120-123). / Abstracts in English and Chinese. / ABSTRACT --- p.i / ACKNOWLEDGMENT --- p.iii / CONTENTS --- p.v / Chapter CHAPTER 1 --- Introduction: Domestic Work from Premodern to Modern --- p.1 / Chapter 1.1 --- Research Objective / Chapter 1.2 --- Research B ackground / Chapter 1.2.1 --- History of Chinese Domestic Servants / Chapter 1.2.2 --- Demand for Foreign Domestic Workers / Chapter 1.2.3 --- Legislation Governing Employment of Foreign Domestic Workers / Chapter 1.2 --- Research Questions / Chapter 1.3 --- Research Significances / Chapter CHAPTER 2 --- Literature Review: Private-Public Interpenetration， Power Relations and Social Negotiations in Domestic Employment --- p.13 / Chapter 2.1 --- Hegemonies and Homes / Chapter 2.2 --- Private-Public Distinction / Chapter 2.3 --- Power Dynamics / Chapter 2.4 --- Between the Personalized and the Bureaucratized / Chapter CHAPTER 3 --- Conceptual Framework: The Personalized/ Bureaucratized Typology and Interactive Dynamics in Domestic Employment --- p.25 / Chapter 3.1 --- Assumptions of the Present Study / Chapter 3.2 --- Typology of Worker-Employer Relations / Chapter 3.3 --- The Personalized Type of Relations / Chapter 3.4 --- The Bureaucratized Type of Relations / Chapter 3.5 --- Micropolitics in Domestic Work / Chapter CHAPTER 4 --- Research Methods and Data --- p.39 / Chapter 4.1 --- Methods and Data Collection / Chapter 4.2 --- Characteristics of Informants / Chapter 4.2.1 --- Characteristics of Employers / Chapter 4.2.2 --- Characteristics of Workers / Chapter CHAPTER 5 --- The Personalized Type of Relations --- p.45 / Chapter 5.1 --- Affective-Based Particularism / Chapter 5.1.1 --- Working Philosophy / Chapter 5.1.2 --- Workers' Presence in Public Spaces / Chapter 5.1.3 --- Confrontations / Chapter 5.2 --- Diffuse Work Obligations / Chapter 5.3 --- Personal Attachment / Chapter 5.3.1 --- Materialistic Relationship / Chapter 5.3.2 --- Strategic Personalism / Chapter 5.4 --- Concluding Remarks / Chapter CHAPTER 6 --- The Bureaucratized Type of Relations --- p.75 / Chapter 6.1 --- Rule-Based Universalism / Chapter 6.1.1 --- Working Philosophy / Chapter 6.1.2 --- Workers' Presence in Public Spaces / Chapter 6.1.3 --- Confrontations / Chapter 6.2 --- Standardized Work Obligations / Chapter 6.3 --- Impersonal Relations / Chapter 6.4 --- Concluding Remarks / Chapter CHAPTER 7 --- "Discussion and Conclusion: Global-Local, Private-Public Matrix of Employment Relations" --- p.97 / Chapter 7.1 --- Discussion / Chapter 7.2 --- Areas for Further Inquiry / Chapter 7.3 --- Conclusion / APPENDICES / APPENDIX A Case Descriptions --- p.106 / Profiles of Employers / Profiles of Workers / APPENDIX B Consent Form --- p.110 / Consent Form (English Version) / Consent Form (Chinese Version) / APPENDIX C Interview Schedule --- p.112 / Interview Schedule for Employers / (Translated Version) / Interview Schedule for Employers / (Original Chinese Version) / Interview Schedule for Workers / REFERENCES --- p.120