Children diagnosed with Attention Deficit Hyperactive Disorder (ADHD) are often secluded from society, as the condition is perceived to be a defect. These children constantly fidget, move, lose track of time, and forget to complete tasks, leading them to struggle within existing social environments. Additionally, in Qatar there is a need to educate society about ADHD. This research explores wearable solutions that alter behaviors through physical interactions and sensory engagements. In response to the challenges faced by ADHD, Qatari traditional attire has been customized to support children with time management, and communication between child, parent, and society. Additionally, these wearables challenge Qatari perspectives surrounding existing health conditions in Qatar. Design outcomes consists of clothing elements, driven and shaped by the experiences of ADHD children, their physical behavior, their senses like touch, smell and sight. It addresses the daily conduct of the ADHD child, and the relationship of the child and parent. By challenging existing norms and analyzing the Qatari traditional clothing (the Thobe, the Abaya and the Prayer Bead), design outcomes have been realized by experimenting and playing with materials, prototyping and 3D printing on fabric. Existing functions of zippers, pockets, beads, cuffs and technical construction of the outfit have been redesigned and reconstructed.

This thesis presents various models to the fashion industry to predict the profits for some products. To determine the expected performance of each product in 2016, we used tools of game theory to help us identify the expected value. We went further and performed a simple linear regression and used scatter plots to help us predict further the performance of the products of Prada. We used tools of game theory, analytics, and statistics to help us predict the performance of some of Prada's products. We also used the Tableau platform to visualize an overview of the products' performances. All of these tools were used to aid in finding better predictions of Prada's product performances.

Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-08-20T20:22:29Z No. of bitstreams: 1 447888.pdf: 1519462 bytes, checksum: 79ff97581776ee892b49d6d249b456b7 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-08-20T20:27:11Z (GMT) No. of bitstreams: 1 447888.pdf: 1519462 bytes, checksum: 79ff97581776ee892b49d6d249b456b7 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-08-21T13:29:57Z (GMT) No. of bitstreams: 1 447888.pdf: 1519462 bytes, checksum: 79ff97581776ee892b49d6d249b456b7 (MD5) / Made available in DSpace on 2018-08-21T13:30:50Z (GMT). No. of bitstreams: 1 447888.pdf: 1519462 bytes, checksum: 79ff97581776ee892b49d6d249b456b7 (MD5) Previous issue date: 2017-02-21 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This here text presents an investigation about changes in the percep- tion of time and space in contemporary society, which can be identified in the fields of Fashion Design and Architecture. For that matter, some of the changes that marked the turn of the 19th century with the Indus- trial Revolution are contextualized, and so are the changes on lifesty- les and on the production of subjectivities. Ephemerality emerges as a striking concept in the 20th century, from the consolidation of aspects such as acceleration and displacement. From this perspective, Hussein Chalayan’s Afterwords fashion collection and the architectural work Blur Building proposed by the Diller Scofidio studio are presented. Fi- nally, from Design for Difference, developed by Angela Luna, fashion designer, derives a brief discussion on wearables as a production of existence territories, contributing to broaden the dialogues between the fields of Fashion Design and Architecture. / O presente trabalho expõe uma investigação acerca de modificações na percepção de tempo e de espaço na sociedade contemporânea, possíveis de serem identificados nos campos do Design de Moda e da Arquitetura. Para tanto, são contextualizadas algumas mudanças que marcaram a virada do século XIX com a Revolução Industrial e que modificaram os modos de vida e a produção de subjetividades. A efemeridade emerge como conceito marcante no século XX, a partir da consolidação de aspectos como a aceleração e o deslocamento. Com base nesta perspectiva, são apresentadas a coleção de moda Afterwords, criada por Hussein Chalayan e a obra arquitetônica Blur Building, proposta pelo estúdio Diller Scofidio. Por fim, do trabalho Design for Difference, desenvolvido pela designer de moda Angela Luna, deriva-se uma breve discussão dos vestíveis como produção de territórios de existência, colaborando para a ampliação dos diálogos entre os campos do Design de Moda e da Arquitetura.

Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-10-04T19:13:28Z No. of bitstreams: 1 Geraldo Coelho Lima Junior.pdf: 12870371 bytes, checksum: 6f5ca82eeceeb84a90f9a0a63819d609 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-10-04T19:16:31Z (GMT) No. of bitstreams: 1 Geraldo Coelho Lima Junior.pdf: 12870371 bytes, checksum: 6f5ca82eeceeb84a90f9a0a63819d609 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-10-04T19:16:49Z (GMT) No. of bitstreams: 1 Geraldo Coelho Lima Junior.pdf: 12870371 bytes, checksum: 6f5ca82eeceeb84a90f9a0a63819d609 (MD5) / Made available in DSpace on 2018-10-04T19:17:03Z (GMT). No. of bitstreams: 1 Geraldo Coelho Lima Junior.pdf: 12870371 bytes, checksum: 6f5ca82eeceeb84a90f9a0a63819d609 (MD5) Previous issue date: 2016-11-29 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The aim of this thesis is to determine whether it is possible to establish a method based on a project-oriented development in fashion design, which takes account of the cognitive processes of people with visual impairment (PcDV) This method should also both allow them to be trained as fashion designers, while at the same time, fostering the learning of students with sight, and enable them to carry out collective projects. With this in mind, an investigation was undertaken of the Curricular Guidelines for Design Courses in Brazil. This was based on an analysis of the curricular benchmarks for Bachelor Degrees in Fashion Design, which were drawn up in accordance with pre- established parameters. The purpose of this was to establish a framework and explore the feasibility of admitting students with visual impairment. There was found to be a gap with regard to the teaching methods employed when carrying out projects related to PcDV. In another area, the study conducted a review of the literature with regard to the inclusion of this group in higher education and the availability of suitable teaching materials. In addition, the ¨inclusive¨ Program and the Brazilian Law for the Inclusion of Handicapped People were examined with the aim of establishing the rights of this group with regard to higher education. Running in parallel with this, the investigation was extended to the Neurosciences and the cellular basis of brain function, which is involved in teaching- learning processes, and likely to lead to the development of Fashion Design projects for students with or without visual impairment. The application of an Experimental Protocol emerged from these studies, which was subdivided into modules. These provided guidance for the way the Project- Oriented Development Methodology was conducted and allowed an assessment to be conducted of three groups of people, the first comprising porPcDV and the others formed of students with sight, who are doing Fashion Design courses at the University of Anhembi Morumbi. Among the results that validate the proposed thesis, the following stand out: (1) evoking memories potentiate the assimilation and learning of contents by students both visually impaired or not; (2) somatosensory stimulation provide access to courseware by students that are visually impaired, while enlarge the interest of the students with no impairements about the taught contents; (3) personal repertoires, when associated to the method of projective development, potenciate the learning for the enhancement of the skills of students with and without visual impairment. / Essa tese apresenta como objetivo verificar a possibilidade de se estruturar um método voltado ao desenvolvimento projetual em design de moda que considere o processo cognitivo de pessoas com deficiência visual (PcDV), e propicie sua formação como designer de moda e, concomitantemente, venha a potencializar o aprendizado do estudante vidente e, sua capacitação para o desenvolvimento de projetos de coleção. Para tanto, empreendeu-se uma investigação às Diretrizes Curriculares do Curso de Design no Brasil, de modo a fundamentar uma análise das matrizes curriculares de Bacharelados em Design de Moda, selecionados segundo parâmetros pré-estabelecidos, com o propósito de verificar suas estruturas e a factibilidade de ingresso de estudantes com deficiência visual. Identificada a existência de lacuna, referente aos métodos de ensino destinados ao desenvolvimento de projetos junto a PcDV, em outro âmbito, investiu-se em uma revisão da literatura relativa à inclusão deste grupo no ensino superior, e a existência de material didático acessível. Ainda, estudou-se o Programa INCLUIR (BRASIL, 2005) e, a Lei Brasileira de Inclusão da Pessoa com Deficiência (BRASIL, 2015), com o intuito de localizar os direitos desse grupo referente à educação superior. Em concomitância, a investigação estendeu-se às Neurociências e as bases de funcionamento do cérebro, envolvidos nos processos de ensino-aprendizagem, passíveis de contribuir para o desenvolvimento de projetos em Design de Moda, por pessoas com ou sem deficiência visual. Desses estudos procedeu-se à aplicação de um Protocolo Experimental, subdividido em módulos, os quais orientaram a condução de uma Metodologia de Desenvolvimento Projetual e avaliação de três grupos de pessoas, o primeiro composto por PcDV e os demais formados por estudantes videntes que cursam Design de Moda, na Universidade Anhembi Morumbi. Dentre os resultados que validam a tese proposta, destacam-se: (1) a evocação de memórias potencializa a assimilação e o ...

This research was developed through the Research Line in Education and Arts of the Education Post-Graduation Program, in the Education Center at the Federal University of Santa Maria/RS/Brazil. This research investigated the non-formal education practice through the regional historical patrimony. This patrimony was located into a paleontological area called Chácara das Flores, in Santa Maria/RS, and the research used as basis the petrified tree fossils in the development of creative processes. These creative processes intended to create an alternative space where education and fashion design interacted and socially contributed to preservation and valorization of historical and practical-educative patrimony in design. The review of theoretical ideas was based on non-formal education theories (Freire 1981, 1983, 1992, 1993, 1996; Gadotti 1991, 1997, 2000, 2001; Gohn 1999, 2004), emphasizing the social inclusion, income generation and performance places. It also used the theories of Malfatti and Agostini (2006), Sommer and Scherer (1999), that are related to petrified tree fossils, Environmental Protection Laws and possible cultural, scientific and social contributions. In the same way, this research was based on the ideas of the following authors: Munari (1987, 1990), Redig (1983), Löbach (2001), Lipovetsky (2006) the concepts, visual languages, creative processes and applications. The research methodology was organized from qualitative approach and outlined through a case study with the collaborators of the research, women that live at Chácara das Flores District, in Santa Maria/RS/BRAZIL. This investigative process involved the comprehension and description of the context where they live, as well as the collective arrangement of the knowledge-making of fashion design, creating their engagement with possible changes in a shared and cooperative action. The instrumental used to collect data was composed by documental analysis, semistructured interviews, social-anthropological interviews, real observations, diary notes and portfolio. Through these qualitative-interpretative analysis it was intended to show that these acquirements can improve the society with the return of new possibilities of income generation, consciousness and patrimony preservation, reflecting the new view of fashion design built by the research collaborators in the constitution of their cultural identities. / Este estudo foi desenvolvido na Linha de Pesquisa em Educação e Artes do Programa de Pós-Graduação em Educação, do Centro de Educação, da Universidade Federal de Santa Maria /RS. A presente pesquisa buscou investigar a prática educativa não-formal através do patrimônio histórico regional, situado no sítio paleontológico Chácara das Flores em Santa Maria (RS), tendo como referência os fósseis de árvores petrificadas no desenvolvimento de processos criativos, buscando-se um espaço alternativo onde educação e design de moda interajam e contribuam socialmente na preservação e valorização do patrimônio histórico e prático educativo em design. No referencial teórico pesquisado buscaram-se pressupostos referentes à educação não-formal, Freire (1981, 1983, 1992, 1993, 1996), Gadotti (1991, 1997, 2000, 2001), Gohn (1999, 2004) destacando-se os espaços de atuação, inclusão social e geração de renda. Também os fósseis de árvores petrificadas, Malfatti e Agostini (2006), Sommer e Scherer (1999), leis de proteção ambiental e possíveis contribuições sociais, científicas e culturais. Do mesmo modo, o design com base teórica em Munari (1987, 1990), Redig (1983), Löbach (2001), Lipovetsky (2006), subsidiada nos conceitos, linguagens visuais, aplicações e processos criativos. A metodologia de pesquisa utilizada foi a abordagem qualitativa, através de um estudo de caso, onde se buscou a participação das colaboradoras da pesquisa, mulheres moradoras do Bairro Chácara das Flores, localizado em Santa Maria (RS), num processo investigativo envolvendo instrumentos pertinentes a compreensão e descrição do contexto em que vivem, assim como a organização coletiva do saber/fazer do design de moda, gerando um compromisso das mesmas com possíveis mudanças numa ação compartilhada e cooperativa, como também visando os processos criativos produzidos. Os instrumentos de coleta de dados utilizados foram a análise documental, entrevista semi-estruturada, entrevista sócio-antropológica, observação participante, diário de campo e portfólio. Por meio de análises qualitativas interpretativas pretendeu-se que estes saberes além de beneficiarem a sociedade através dos conhecimentos construídos retornassem à mesma em forma de novas possibilidades na geração de renda, conscientização e preservação patrimonial, refletindo num novo olhar no design de moda construído pelas colaboradoras da pesquisa na constituição de suas identidades culturais.

Orientador: Claudia Valladão de Mattos / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-08-15T22:57:11Z (GMT). No. of bitstreams: 1 Sant'Anna_Patricia_D.pdf: 10833946 bytes, checksum: 5b3a103540f32900cfaeb3ba6e833564 (MD5) Previous issue date: 2010 / Resumo: A presente pesquisa tem como objetivo investigar a Coleção Rhodia do Museu de Arte de São Paulo 'Assis Chateaubriand' (MASP). Esta é composta de 79 vestuários que foram produzidos durante a década de sessenta como fruto de uma estratégia de marketing que uniu as manifestações artísticas produzidas àquele tempo com o nascente processo produtivo de moda industrial no Brasil. O estudo centrou-se em três questões principais: (1) compreender o caráter performático das apresentações para as quais estes vestuáriosmoda foram criados; (2) como e quais eram as poéticas tratadas pelos artistas plásticos envolvidos em produção de estampas; e (3) de que maneira e por que estas peças passaram por um processo de musealização em um museu de arte. O estudo almeja avaliar e explicitar as contribuições dessa coleção para a História da Arte e do Design no Brasil, elaborando uma pesquisa que trata de analisar os aspectos plásticos desse vestuário e correlacioná-lo às experiências estéticas de seu período, bem como desenvolver uma breve análise sobre a entrada desses objetos no MASP e as consequências simbólicas para a compreensão de um objeto-vestuário como patrimônio / Abstract: This research aims to investigate the Rhodia Collection Art Museum of Sao Paulo 'Assis Chateaubriand' (MASP). This consists of 79 garments that were produced during the sixties as the result of a marketing strategy that united the art forms produced at that time with the rising production process of fashion industry in Brazil. The study focused on three main issues: (1) understand the performative character of those for whom these garments were created, fashion, (2) how and what were the poetic addressed by artists involved in the production of prints, and ( 3) how and why these parts have undergone a process of cultural units in an art museum. The study aims to assess and explain the contributions of this collection in the history of art and design in Brazil, producing research that is examining aspects of plastic clothing and correlate it the aesthetic experiences of your period and develop a brief analysis on the entry of such objects in the MASP and symbolic consequences for the understanding of an object and clothing and heritage / Doutorado / Historia da Arte / Doutor em História

Le design et la production d’un article de mode impliquent le talent et le savoir-faire du styliste. La définition de la matière première, la finalité et le produit qui incorpore le dessin ou modèle de mode sont autant d’éléments que le styliste doit prendre en compte pour réaliser une création. C’est pourquoi le processus intellectuel engagé dans l’élaboration de leurs créations se doit d’être protégé par le système juridique. Au vu de la propriété intellectuelle, de nombreux droits permettent de la protéger, comme les marques, le droit d’auteur et les dessins ou modèles industriels. La législation colombienne a opté pour le régime des dessins ou modèles industriels. L’étude conjointe du secteur de la mode en tenant compte de la création est très importante car sa définition apportera au styliste une garantie juridique quant à l’objet de protection ainsi que la portée du droit. Le dynamisme de la mode montre néanmoins que la législation actuelle est inadaptée. La thèse présente ainsi les problèmes existants et les solutions offertes par d’autres régimes juridiques pour la protéger de manière adéquate. / The design and production of a fashion item involves the talent and expertise of the designer. Along the design process, the designer has to make decisions on raw materials, end use,and the actual product to which design is to be applied. This multi-faceted intellectual process behind the fashion design must be protected by the legal system. It is important to conduct an overall study of the fashion sector taking into account the creative process in order to provide the designer with legal guarantee in regards to the object to be protected and the scope of rights. There are well known instruments that protect intellectual property such as trademarks, copyright, design patents and industrial design law. Colombia has chosen to follow the industrial design law which, given the dynamic nature of fashion, seems to be inadequate. This thesis presents the existing problems in the Colombian legal system and the solutions offered by other legal regimes to protect fashion more adequately.

Esta tese possui os objetivos de investigar por que aspectos históricos e como aspectos ergonômicos e estético-simbólicos do design de calçados promovem efetiva inclusão sociocultural para pessoas com deficiência do aparelho locomotor. Esta investigação resultou na criação da metodologia Mi Piacce, que contribui nas análises dos prazeres físicos, psicológicos, sociais e ideológicos provocados pelo design de calçados aos usuários supracitados e verifica como os aspectos mencionados podem promover-lhes inclusão sociocultural. Método indutivo e combinação de metodologia qualitativa e quantitativa foram aplicados. No primeiro subproblema, por que aspectos históricos promovem a esses usuários efetiva inclusão sociocultural, utilizou-se análise comparativa entre fontes secundárias sobre a história do design de calçados nos séculos XX e XXI que resultaram nos principais estilos. Devido à carência de produtos ofertados no Brasil, concluiu-se que os usuários desejam estilos já familiares, considerados icônicos. Concluiu-se ainda que, enquanto o designer de calçados para a moda preocupou-se em manifestar o espírito do tempo, o designer de órteses e próteses valorizou os aspectos da funcionalidade do design. Observado que a mudança de paradigma foi incorporada pela WHO na classificação do ICF (2001), compreendeu-se por que a maioria dos projetos para pessoas com deficiência não considerou as dimensões socioculturais dos usuários. A pesquisa encontra-se sob o viés epistemológico do Construtivismo e da Teoria Interpretativista, especialmente da Teoria Fenomenológica quando analisou entrevistas semi-estruturadas com os usuários. Entrevistou-se dezoito indivíduos, cinco da área da saúde, uma especialista em design de calçados e onze usuários - nove do sexo feminino e dois do masculino. As entrevistas seguiram o Código de Ética de Pesquisas da CONEP. Utilizou-se como técnica de análises das entrevistas com os usuários a codificação e relação posteriori com a Teoria do Quatro Prazeres de Jordan (2000) para responder ao segundo subproblema - como aspectos ergonômicos e estético-simbólicos do design de calçados promovem efetiva inclusão sociocultural aos usuários supracitados. Primeiramente, os dados analisados foram tabulados qualitativamente, realizando-se, a seguir, as tabulações quantitativas por meio de estatística simples. Concluiu-se que cada elemento do design de calçados relaciona-se com específicos tipos de prazer e correlaciona-se com outros. Aos prazeres físicos foram relacionados os conceitos de equilíbrio, segurança e conforto físico. Foi observado que duas dimensões estão presentes nos prazeres psicológicos; na primeira, a realização de tarefas, encontra-se a facilidade e/ou dificuldade de manuseio e de manutenção e, na segunda, a emocional, estão os conceitos de auto-estima e bem estar. Aos prazeres sociais foram relacionados e analisados o desejo pessoal e a sociabilidade. Os prazeres ideológicos foram relacionados à responsabilidade social, desenvolvimento sustentável e ciclo de vida dos produtos. Verificou-se, então, como os conceitos mencionados promovem efetiva inclusão sociocultural dos usuários. As análises qualitativas-quantitativas das entrevistas resultaram em oito generalizações sobre o design de calçados para as pessoas em questão: percepção de maior incidência de pressão social em cerimoniais, desejo por prazeres físicos e por design de calçados que camuflem as restrições, preocupação com o alto custo dos calçados, dificuldade em encontrar calçados prazerosos, aquisição do mesmo par de calçados mais de uma vez, vontade de inclusão e reconhecimento da singularidade. / The aims of this PhD research are to investigate why historical aspects and how ergonomic and aesthetical-symbolical aspects regarding shoe design can with provide physically challenged women both effective social and cultural inclusions. This investigation resulted in the creation of Mi Piacce methodology, which contributes to analyze physiological, psychological, sociological, and ideological pleasures brought about by shoe design those specific wearers. Also, it verifies how these aspects could cause them social and cultural inclusions. Inductive method and combination between qualitative and quantitative methodologies were applied. In the first subproblem, why historical aspects could cause those wearers social and cultural inclusions, comparative analyze between secondary data about the history of shoe design in XX and XXI Century was applied, which resulted in principal styles. Due to the lack of Brazilian products, it could be concluded that the wearers desire known shoe design styles, considered to be iconic. In addition, it could be concluded that while the fashion shoe designer preoccupied in demonstrating time spirit, orthese and prosthese designer valorized the functionality of design. Once the paradigm change was incorporated into ICF Classification (2001) by WHO, it could be understood why the majority of projects for disabled people did not incorporated wearers\' social and cultural dimensions. This research relied on Constructivism Epistemology and Interpretativist Theory, especially Phenomenological Theory when analyzed semistructured interviews with wearers. Eighteen people were interviewed, five health professionals, one shoe design expert and eleven wearers - nine female and two male. The interviews followed the Brazilian Ethics Code of CONEP. It was used to analyze the interviews with wearer\'s the codification and posteriori relation to The Four Pleasures Theory by Jordan (2000) to respond the second subproblem - how ergonomic and aestheticalsymbolical aspects regarding shoe design can with provide physically challenged women both effective social and cultural inclusions. Firstly, qualitative data was analyzed, then, quantitative tabulation was analyzed by applying simple statistic. It was concluded that each shoe design element were related to specific types of pleasure and co-related to others pleasures. Physio-pleasures were related to balance, security and physic comfort concepts. It was observed that psychopleasures are related to two dimensions; the first one implies task accomplishment, i.e., the facility in handling and maintenance; the second dimension, which is emotional, implies self-esteem and well-being concepts. Socio-pleasures were related to personal desire and sociability. Ideo-pleasures were related to social responsibility, sustainable development and life cycle of products. Therefore, it was verified how these concepts can improve both effective social and cultural inclusions. Qualitative-quantitative analyzes from the interviews resulted in eight generalizations regarding to shoe design for physically challenged women: higher perception of social oppression on ceremonial occasions, desire for physio-pleasures and for shoe design which camouflage feet or leg problems, preoccupation with higher price of shoes, difficulty to find pleasant shoes, acquisition of the same shoe style more than once, wish for inclusion and recognition of singularity.

La presente investigación tiene como objetivo explicar el significado del Palacio de Versalles en su historia. Asimismo, explorar y analizar sus elementos arquitectónicos internos, externos y los estilos artísticos presentes en el palacio. Se realizó una investigación que permitió utilizar el proceso creativo como metodología con la finalidad de crear una colección de indumentaria. Además, se realizó una entrevista a un experto para profundizar y conocer desde otro enfoque el tema central del proyecto. Se encontró que el Palacio de Versalles está basado en una serie de cambios y adaptaciones a petición de cada monarca. Sin embargo, cada detalle del palacio está en perfecto balance y armonía. Sus propiedades más resaltantes son el orden, la jerarquía y la simetría. El monarca, que estuvo a cargo de gran parte de su edificación e implementación fue Louis XIV, también conocido como Rey Sol, quien buscaba utilizar la residencia real como un arma política para demostrar el poder y la grandeza de Francia. / The present investigation aims to explain the significance of the Palace of Versailles in its history. Also, explore and analyze its internal and external architectural elements and the artistic styles present in the palace. The investigation allows to use the creative process as a methodology to create a fashion collection. In addition, an interview to an expert was conducted to deepen and learn from another perspective the central theme of the project. It was found that the Palace of Versailles was based on a series of changes and adaptions as a request of each monarch. However, every detail of the palace is in perfect balance and harmony. The most outstanding characteristics are order, hierarchy, and symmetry. The monarch, who oversaw a big part of the construction and implementation was Louis XIV, also known as the Sun King, who seek to use the royal residence as a political weapon to show the power and greatness of France. / Trabajo de investigación

Nuestro proyecto de negocio llamado Baby Moda Shop se realizó pensando en las necesidades del consumidor, pues actualmente los clientes de ropa para bebé valoran la calidad del producto, así como el diseño de las prendas. Además, se ha determinado la necesidad de aquellos padres que buscan vestir a sus pequeños de manera rápida y práctica. Por ello, ofrecemos un producto con estos tres atributos que son valorados por los padres, pues nuestras prendas están confeccionadas para bebés de 0 a 12 meses, por lo que usamos como tela el algodón pima. Asimismo, ofrecemos los diseños de calidad y el valor agregado de utilizar los broches imantados para facilitar el cambio y darle una mayor practicidad al vestir a los bebés. Nuestro local estará ubicado en el distrito de Surco, Lima, estaremos enfocados a los NSE A, B y C, nuestra fuente de ingreso será la venta de ropa para bebés y para ello trabajaremos con un plan de marketing que nos permita lograr posicionamiento en el mercado objetivo, por medio de publicidad en redes sociales, influencers y página web. / Our business project named "Baby Moda Shop" was made thinking in consumer´s needs, because nowadays baby clothing costumers highly value the product quality as well as the clothing design. Furthermore, have been seen the necessity of parents, who seek to dress their children in a simple and fast way. That’s why, we offer a product with these three benefits that parents cares, our clothing are made for babies for zero to twelve months, so we use Pima cotton fabrics. In addition, we offer quality designs and the value added of using magnetic brooches to make it easier changing clothes and give more practicality when to dress babies. Our main Store will be in Surco, Lima; we are going to focus on NSE A, B and C, our incomes are going to be the sales of baby clothing therefore we are working with a marketing plan that allows us to positioned in the market target, using social media advertising, influencers, and a web page. / Trabajo de investigación