This thesis deals with the proposal for the development of small business. The thesis analyzes the present situation of the company by analyzing of the internal and external surroundings. The aim is to suggest changes and choose the appropriate strategy for the development of small business. This thesis will serve as a document for implementation of the proposed changes to the business owner.

El presente trabajo de investigación tiene como objetivo principal analizar de qué manera la participación en Ferias Comerciales como mecanismo de promoción y desarrollo contribuye a las empresas exportadoras de mandarinas entre los años 2017-2020. Por un lado, el análisis se realiza considerando tres etapas de participación en las ferias comerciales (i) Preparación para la participación en la feria, (ii) Performance durante la participación en la feria y (iii) Post participación en la feria, siendo este un enfoque diferente a lo ya estudiado. Por otro lado, se busca encontrar en forma práctica, la relevancia de cada etapa en cuanto a la promoción a través de ferias del producto Superfoods mandarina. Para ello, se aplicó una investigación cualitativa con un diseño de teoría fundamentada. Para la recopilación de la información del estudio, fue necesario realizar entrevistas a profundidad a 12 expertos de entidades involucradas al problema de investigación como PROMPERÚ, ADEX, AGAP, PROCITRUS, consultores externos y empresas exportadoras de mandarina. De acuerdo con los datos obtenidos, estos fueron analizados y procesados mediante el programa Atlas Ti. Con relación a los resultados, se pudo llegar a la conclusión que la participación en Ferias Comerciales como mecanismo de promoción y desarrollo si influye de manera positiva a las empresas exportadoras de mandarinas entre los años 2017-2020. / The main objective of this research work is to analyze how participation in Trade Fairs as a promotion and development mechanism contributes to mandarin exporting companies between the years 2017-2020. On the one hand, the analysis is carried out considering three stages of participation in trade fairs (i) Preparation for participation in the fair, (ii) Performance during participation in the fair and (iii) Post participation in the fair, this being a different approach to what you already studied. On the other hand, it seeks to find, in a practical way, the relevance of each stage in terms of the promotion through fairs of the SuperFoods mandarin product. For this, qualitative research was applied with a fundamental theory design. To collect the information for the study, it was necessary to conduct in-depth interviews with 12 experts from entities involved in the research problem such as PROMPERÚ, ADEX, AGAP, PROCITRUS, external consultants and mandarin exporting companies. According to the data obtained, these were analyzed and processed using the Atlas Ti program. In relation to the results obtained, it was possible to conclude that participation in Trade Fairs as a promotion and development mechanism does positively influence mandarin exporting companies between the years 2017-2020. / Tesis

This study investigates the first Woman's Department at a World's Fair in the Deep South. It documents conflicts and reconciliations and the reassessments that post-bellum women made during the World's Industrial and Cotton Centennial Exposition in New Orleans, the region's foremost but atypical city. It traces local women's resistance to the appointment of northern abolitionist and suffragist, Julia Ward Howe, for this “New South” event of 1884-1885. It also notes their increasing receptivity to national causes that Susan B. Anthony, Frances E. Willard, and others brought to the South, sometimes for the first time. This dissertation assesses the historical forces that goaded New Orleans women, from the comfort of their familiar city, to consider radical notions that would later strengthen them in civic roles. It asserts that, although these women were skilled and capable, they had previously lacked cohesive force and public strategies. It concludes that as local women competed and interacted with women from across the country, including those from pioneering western territories, they began to embrace progressive ideas and actions that, without the Woman's Department at the Exposition, might have taken years to drift southward. This is a chronological tale of the journey late-nineteenth-century women made together in New Orleans. It attempts to capture their look, sound, and language from their own writings and from journalists' interpretations of their ideals, values, and emotions. In the potent forum for exchange that the Woman's Department provided, participants and visitors questioned and revised false notions and stereotypes. They influenced each other and formed alliances. Although individuals spoke mainly for themselves, common themes emerged regarding education, jobs, benevolence, and even suffrage. Most women were aware that they were in a defining moment, and this study chronicles how New Orleans women seized the opportunity and created a legacy for themselves and their city. As the Exposition sought to (re)assert agrarian and industrial prowess after turbulent times, a shift occurred in the trajectory of women's public and political lives in New Orleans and, perhaps, the South more broadly. By 1885, southerners were ready to insinuate their voices into the national debate on women's issues.

Cette thèse propose d’étudier la construction sociale d’un marché des programmes de télévision en Afrique subsaharienne. A travers l’étude d’un salon où se rencontrent acheteurs (chaînes de télévision et intermédiaires de distributions) et vendeurs de programmes de télévision (studios, entreprises de distribution et producteurs indépendants), nous cherchons à comprendre comment ce salon entraîne la formation d’un milieu social et participe à l’intégration du marché africain des programmes au marché mondial. En effet, jusque dans les années 2000, une grande partie des chaînes de télévision africaines obtenaient des programmes gratuitement via plusieurs canaux. De lentes évolutions des règlementations et des infrastructures ont conduit ce secteur à adopter peu à peu un fonctionnement marchand. Le salon que nous étudions participe à ce processus puisqu’il est le premier à regrouper des distributeurs internationaux et des chaînes africaines. A travers une enquête ethnographique et trois analyses de réseaux d’échanges d’informations entre les participants menées durant trois ans au cours de différentes éditions du salon, cette thèse étudie comment plusieurs normes marchandes coexistent dans ce salon. Nous étudions le processus d’apprentissage collectif entre les participants du salon et montrons comment cet apprentissage favorise la sélection de normes marchandes communes. / In this dissertation, we analyze the social construction of a market of TV programs in Sub-Saharan Africa. Based on the study of a trade fair where buyers (TV channels, distribution intermediaries) and sellers of TV programs (studios, distributors and independent producers) can meet, negotiate, discuss, and close deals, we try to understand how this event participates in the transformation of the ways in which TV programs were “exchanged” in Africa and in the integration of the African TV programs market into the global one. TV programs distribution at the global level has long been considered to be a market. But until recently in Sub-Saharan Africa, TV channels used to acquire programs “for free” through diverse ways. Political, economic and technical evolutions have slowly transformed this sector into a market. The trade fair under examination in this research plays a central role in this evolution because it is the first to bring together the microcosm of this industry. We studied this event for three years and ran three surveys in order to collect social network data and analyze informal information exchange networks between attendees of the events. We study how trade fairs attendees learn from each other and define, select and share market values, norms and rules.

Este trabalho estuda as edificações denominadas Pavilhão e Centros de Exposição, com total da área coberta para exposições superior a 20.000m², na cidade de São Paulo. Inicialmente são apresentados os antecedentes das atividades que precederam as atuais Feiras de Negócios e Exposições Industriais e seu rebatimento no espaço desde a antiguidade clássica, passando pelas feiras medievais e pela revolução industrial na Europa até as Exposições Universais, num passado mais recente. A partir desse levantamento é detalhada a operacionalidade dessa tipologia, seus agentes e as relações entre as suas principais atividades, o local onde se encontram e outros equipamentos urbanos com funções complementares. Em seguida, são analisados os exemplos nesta Capital e em outras cidades, procurando extrair os componentes que confi guram um pavilhão ou centro de exposições. Com essa análise chega-se a um programa geral proposto e à representação gráfi ca do arranjo físico dessas edificações (fl uxograma). Por fim, a partir do estudo da dinâmica das feiras e exposições são identifi cadas características que podem influenciar e/ ou determinar a necessidade e confi guração dos espaços. São então apresentadas as principais conclusões sobre o tema central, como contribuições em futuros estudos de exemplares desse tipo de edifi cação, seja para reforma, requalificação ou novas implantações. / This paper studies the types of buildings called Pavilions and Exhibition Centers of a covered area in excess of 20,000 sq. m. (215.28 sq. ft) as exhibition space existing in the city of São Paulo. First, a survey is presented on the background of the developments that preceded the current Trade Fairs and Industrial Shows and their reverberations in space, from Classical Antiquity, through Medieval Fairs and the Industrial Revolution in Europe to the Universal Exhibitions. Based on that framework, the operationality of this typology, its agents and the relations underlying its main activities, their location and other urban facilities with complementary functions are detailed. Next, examples from our state capital and from other cities are reviewed, in an attempt to draw the components that characterize a pavilion or exhibition center. These approaches lead the way to a proposed general program and to the graphic representation of the physical layout of these buildings (fl ow chart). Finally, a study on the dynamics of fairs and exhibitions identifi es the characteristics capable of exerting an infl uence and/or determining the need and confi guration of spaces. The main conclusions on the core theme are then set out as a contribution to future studies on this type of construction, whether for the purpose of construction renovation or retrofi tting or for new implementation.

Essa pesquisa consiste emsistematizar, analisar e interpretar informações e dados capazes de integrar uma discussão teórico-empírica sobre as feiras e congressos médicos como círculos de cooperação no espaço do complexo industrial da saúde no Brasil. Para tanto propomos analisar o papel da proximidade geográfica temporária no período técnicocientífico informacional a fim de compreender as possíveis funções dessas densidades comunicacionais temporárias no atual contexto de fragmentação geográfica da produção, internacionalização da economia e ampla necessidade de circulação de informações e conhecimentos. Nesse sentido, a análise das feiras e congressos médicos associados a análise das transformações do conteúdo do espaço geográfico da formação socioespacial brasileira e do desenvolvimento do complexo industrial da saúde no Brasil permitiu compreendê-los como elementos que sustentam os atuais círculos de cooperação ao imbricarem o nível local e global do acontecer, constituindo o acontecer efêmero de uma solidariedade globalizada através da divisão internacional do trabalho. / This research consists in the organization, analysis and interpretation of information and data enough to sufficiently compose a theoretical and empirical framework about medical trade fairs and medical congresses as circles of cooperation in in space. As to follows the analysis of the current role of temporary geographical proximity in the technical-scientific and informational period in order to comprehend the possible roles of these temporary communicational densities in the current context of geographical fragmentation of production, economic internationalization, and the widespread need of information and knowledge circulation. In this sense, the study of medical trade fairs and medical congresses related to the study of the transformation of Brazil\'s geographical space intertwined with the study of the development of the Brazilian health industrial complex allowed us to understand those two phenomena as elements that sustain the contemporary circles of cooperation, by overlapping local and global and constituting ephemeral gathering of a globalized solidarity made possible through the international division of labor

L’objectif principal de cette thèse est l’analyse des configurations du lien social naissant au sein de systèmes alternatifs d’échange local, afin d’y retrouver la trace du « don maussien ». L’enquête porte sur un échange de biens, parallèle à l’échange marchand et localement accompli dans le contexte d’un monde globalisé, perspective qui inscrit la recherche dans le champ de l’anthropologie économique des mondes contemporains. Le phénomène de la mondialisation, associé au progrès des techniques de communication, permettant d’observer des procédés analogues, engendrés par des causes communes dans différentes parties du monde, le terrain, tel que défini ci-dessus, fut réalisé sur deux sites socio-culturellement différents puisque implantés en Colombie pour l’un, et en France, pour l’autre. Ces deux sites furent traités comme un seul terrain multi-local dont le croisement des données recueillies a enrichi l’analyse. Avant de passer à la partie descriptive des ethnographies réalisées, le travail évoque des théories et des expériences antérieures qui ont permis de reconnaître la différence entre les expérimentations monétaires et les systèmes d’échange multilatéral ou dispositifs comptables centralisés employant une unité de compte pour faciliter les échanges. La production et la consommation sont stimulées par un type de monnaie qui joue un rôle complémentaire à la devise officielle et permet des transactions multilatérales. Devant la diversité des systèmes alternatifs à l’échange marchand, un choix s’imposait pour déterminer ceux qui seraient l’objet de l’enquête de terrain. Les initiatives sélectionnées pour une observation directe furent les foires de multi-troc colombiennes et les systèmes d’échange local (SEL) français. Les deux monographies décrivent le déroulement des investigations en Colombie et en France, ainsi que les constats qui s’imposèrent à leur issue. Il apparaît qu’au-delà de la raison économique d’échanger biens et services sans se soumettre à l’usage de l’argent comme fin en soi, les adhérents à ces expériences de micro-économie y trouvent un milieu propice à cultiver de nouvelles relations sociales. Les raisons de participer sont multiples mais s’alignent souvent sur des valeurs communes telles que la confiance, l’entraide, le respect de l’autre, la tolérance ou la solidarité, autant de logiques qui font de ces groupements, des espaces de création de liens sociaux favorables à l’émergence du don moderne. Tel qu’il a été développé et actualisé par Jacques T. Godbout, Alain Caillé et les exposants du Mouvement Anti-Utilitariste dans les Sciences Sociales –M.A.U.S.S.- . /ABSTRACT The main objective of this thesis is the analysis of configurations of the social link emerging within alternate systems of local exchange, in order to find traces of the “maussian gift”. The investigation covers the exchange of property which is parallel to trade exchange and is locally accomplished in the context of a global world, a perspective which integrates our research within the field of economic anthropology of contemporary worlds. The phenomenon of the globalization, coupled with advances in communication technology, allows us to observe similar processes around the world, engendered by common causes. The fieldwork, as mentioned above, was realized on two socio - culturally different sites, one in Colombia, the other one in France. These two sites were treated as a single multi-local fieldwork, and their combined information enriched our analysis. Before proceeding to the descriptive part of the conducted ethnographic research, the document evokes theories and previous experiences which allowed us to recognize the difference between monetary experiments and multilateral trading systems or devices using a centralized accounting unit to facilitate the exchanges. The production and the consumption are stimulated by a type of exchange that is complementary to the official currency and allows multilateral transactions. Considering the variety of alternative systems in the exchange market, a choice was necessary to determine, who would be the object of the fieldwork. The initiatives selected for direct observation were the Colombian multi-barter fairs and the French systems of local exchange (SEL). Both monographs describe the progress of investigations in Colombia and in France, as well as the resulting reports. It seems that, apart from the economic reason for exchanging goods and services without being subject to the use of money, which is an end in itself, those who take part in such experiences of microeconomics find a convenient environment to cultivate new social relationships. The reasons for participating are numerous, but often aligned on common values such as trust, mutual aid, respect for the others, tolerance or solidarity, which all contribute to transform these gatherings into spaces mean to create social links favourable to the emergence of the modern gift. This theory was developed and updated by Jacques T. Godbout, Alain Caillé and the members of the Anti-Utilitarian Movement in Social Science -M.A.U.S.S.-.

This dissertation illuminates the links between agriculture, popular culture, social class, and agrarian nostalgia. Using an interdisciplinary approach, I draw from the fields of American Studies, American History, Agricultural History, Environmental Studies, popular culture, and cultural geography. Consisting of four diverse case studies, my project focuses on America's evolving relationship with its agrarian roots from the late eighteenth century to the present. Each case study pays close attention to the ways in which the forces of modern consumerism have shaped public understanding of agricultural issues. The dissertation pivots on two main arguments: 1) the modern realities of industrialized agriculture have sparked a desire for highly romanticized visions of farming, particularly tourism to rural places that promise temporary pastoral transcendence to consumers, and 2) as a result of the public demand for idyllic constructions of American rural life, agrarian nostalgia has frequently been deployed in the service of commerce. From the writings of Thomas Jefferson and Laura Ingalls Wilder, to Currier and Ives painting, Martha Stewart's media empire, and state fairs of the American Midwest, I analyze a variety of highly romanticized cultural forms that enrich our understanding of the nation's agrarian heritage. Yet, I also make important links between the past and present, and demonstrate how and why debates about such issues as farm policy and the politics of food once again stand at the forefront of popular consciousness in the twenty-first century. / text

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Atualmente as feiras de ciência no Brasil têm ganhado grande incentivo, um exemplo são as regulamentações que o governo vem implementando na educação e o financiamento de editais para realização de eventos em todo o território nacional. Entretanto, mesmo com este incentivo, alguns pesquisadores apontam que as feiras e mostras científicas ainda são interpretadas como um trabalho extemporâneo pelos professores e desvinculado de atividades institucionalizadas na escola. A fim de saber as concepções dos professores da educação básica sobre as feiras de ciência, propôs-se a realização dessa pesquisa. Embasados pela teoria de mediação e interação sociocultural de Vygotsky (2001), na teoria de instrumentalismo de Dewey (2002) e na proposta de educação pela pesquisa de Galiazzi e Moraes (2002), buscou-se compreender a visão dos professores sobre a importância da feira e seus benefícios, bem como a presença do tema na fala dos entrevistados. Com o intuito de analisar as respostas dos entrevistados, usou-se a análise de discurso proposta por Eni Orlandi (2009), na qual observa-se e faz-se uma interpretação das respostas, considerando a interpretação e como forma o pensamento sobre o objeto de pesquisa. Ao analisar os resultados, notou-se que os professores entrevistados sabem da importância e objetivos das feiras de ciência, entretanto vivenciam dificuldades que muitas vezes não permite que estes eventos sejam realizados. Na busca de auxiliar a minimizar essas dificuldades, percebeu-se ser necessário um produto que disponibilizasse orientações sobre como desenvolver projetos de pesquisas e montagens de feiras científicas, que proporcionassem uma educação pela pesquisa. Assim, como produto da pesquisa, montou-se um blog e uma apostila com textos, artigos e modelos de relatórios. / Currently the Science fairs in Brazil have gained great incentive, examples are the regulations that the government has been implementing in education and the financing of public calls for events throughout the national territory. However, even with this incentive, some researchers point out that the scientific fairs and shows are still interpreted as an extemporaneous work by teachers. In order to know the views of basic education teachers about the fairs of Science, proposed to carry out this research. Given this situation, based mediation theory and sociocultural interaction Vygotsky (2001), the theory of instrumentalism Dewey (2002) and the proposed education through research Galiazzi e Moraes (2002), we sought to understand the importance of fair and their benefits as well as the presence in the talks of respondents. In order to analyze the answers of respondents, used to discourse analysis proposed by Eni Orlandi (2009), in which it is observed and is an interpretation of the speech of teachers, considering their interpretation and how to shape their thinking on the research object. In analyzing the results of the survey, it was noted that the teachers interviewed know the importance and objectives of science fairs, however experience difficulties that often does not allow these events to be carried out. In seeking to assist them to minimize these difficulties, it was realized the need for a product to make available guidance on how to develop research projects and assemblies of science fairs, that would provide an education for the research. Thus, resulting from research, was set up a blog and a booklet with texts, articles and report templates. / Dissertação (Mestrado)