The first part of the thesis focused on the theoretical background. The process was a literature review that explains the economic importance of tourism, demand and supply in tourism, focusing on the issues of the project and explains destination management, regional development and craftsmanship. Further was made characteristic of craft and its history. The second part consists of a field survey and the project. Field survey consisted of structured interviews and questionnaires of visitors and artisans. The structured interviews and questionnaires helped to summarize an idea of how craft fairs should be properly organized and what is their reality. The actual project consists of manual organization of traditional craft fairs and its application to the crafts market which can be organized in Ždírec nad Doubravou as the town which wants to organize this event. The project is focused mainly on the financial page, promotion and accompanying program. It means those weaknesses, which were perceived in organizing craft fairs in the Havlíčkobrodsko.

Submitted by Jean Medeiros (jeanletras@uepb.edu.br) on 2017-03-29T11:33:20Z No. of bitstreams: 1 PDF - Albanery Rejane Cordeiro de Araújo Costa.pdf: 33457581 bytes, checksum: acf48e1006b995a46ba76dd11d633013 (MD5) / Approved for entry into archive by Secta BC (secta.csu.bc@uepb.edu.br) on 2017-07-20T11:43:38Z (GMT) No. of bitstreams: 1 PDF - Albanery Rejane Cordeiro de Araújo Costa.pdf: 33457581 bytes, checksum: acf48e1006b995a46ba76dd11d633013 (MD5) / Made available in DSpace on 2017-07-20T11:43:38Z (GMT). No. of bitstreams: 1 PDF - Albanery Rejane Cordeiro de Araújo Costa.pdf: 33457581 bytes, checksum: acf48e1006b995a46ba76dd11d633013 (MD5) Previous issue date: 2017-02-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The use of experimental activities in Physics teaching, with an opportunity for everyone to express themselves, participate, dialogue has demonstrated its effectiveness in Science Fairs, which are scientific and cultural events held in schools or in the community, giving students dialogues with visitors and vice versa. Therefore, it is an important methodology in the development of new skills for students, while at the same time the realization of these Science Fairs creates a space for the development of scientific culture. In this way, our great questioning starts from the constant transformations in which society lives, in particular, the contemporary demands for the performance of the Physics teacher in Basic Education. Starting from the experiential school context of Basic Education, does the experimental activities help in the quality of the teaching of Physics by the students? Given these reasons and in the way of teaching and learning, we thought of a proposal of work that we could analyze the use of experimental activities of Physics that will be presented in a Science Fair for the understanding of the contents. With this, the following problematic emerged: what are the contributions of experimental Physics activities, which will be used in Science Fairs, in a Basic Education school, to understand the contents and training of high school students? As the formation of the physicist-educator continues to be rethought with the focus of training teachers with a solid knowledge and able to make physics a pleasurable science, since this is seen by many students as difficult or bogeyman. We understand that the use of experimental activities is of utmost importance for a science such as physics. Thus, we aim to analyze the use of experimental activities in the understanding of Physics contents by students who participated in an exhibition of Science Fairs, from planning, through execution to culmination, at a state school in the municipality of Cubati -PB. To verify that it does not necessarily have to pass through the domain of its more complex language, that is, of mathematical formalism only; Does require some scientific knowledge, but that should allow the understanding of its consequences for people's daily lives. In this way, when understanding the world and participating in decisions have citizenship, and also a way to participate in power. / A utilização de atividades experimentais no ensino de Física, havendo oportunidade para que todos se expressem, participe, dialogue tem demonstrado sua eficácia nas Feiras de Ciências, que são eventos científicos e culturais realizados nas escolas ou na comunidade, oportunizando aos estudantes diálogos com os visitantes e vice-versa. Por isso, é uma importante metodologia no desenvolvimento de novas competências aos estudantes, ao mesmo tempo em que a realização destas Feiras de Ciências cria um espaço de desenvolvimento da cultura científica. Dessa forma, nosso grande questionamento parte das transformações constantes em que vive a sociedade, em particular, as exigências contemporâneas para atuação do professor de Física na Educação Básica. Partindo do contexto escolar vivencial da Educação Básica, será que as atividades experimentais ajudam na qualidade do ensino de Física por parte dos estudantes? Diante desses motivos e na forma de se ensinar e aprender, pensamos em uma proposta de trabalho que pudéssemos analisar o uso de atividades experimentais de Física que serão apresentadas em uma Feira de Ciências para a compreensão dos conteúdos. Com isso surgiu a seguinte problemática: quais as contribuições das atividades experimentais de Física, que serão utilizadas em Feiras de Ciências, em uma escola da Educação Básica, para compreensão dos conteúdos e formação dos estudantes do ensino médio? Como a formação do físico - educador continua sendo repensada com o foco de formar professores com um conhecimento sólido e capaz de tornar a Física uma ciência prazerosa, já que esta é vista por muitos estudantes como difícil ou bicho- papão. Entendemos que o uso das atividades experimentais é de extrema importância para uma ciência como a Física. Sendo assim, objetivamos analisar o uso das atividades experimentais na compreensão de conteúdos da Física por parte dos estudantes que participaram de uma exposição de Feiras de Ciências, desde planejamento, passando pela execução até a culminância, em uma escola da rede estadual no município de Cubati-PB. Para verificamos que não precisa, necessariamente, passar pelo domínio de sua linguagem mais complexa, ou seja, do formalismo matemático apenas; faz necessário algum conhecimento científico, mas que deve permitir a compreensão de suas consequências para o cotidiano das pessoas. Dessa forma, ao se entender o mundo e participar das decisões têm a cidadania, e também uma forma de participar do poder.

O presente trabalho tem como objetivo analisar as transformacoes da producao artesanal de redes de dormir, no nordeste brasileiro, e as repercussoes dessas transformacoes onde essa atividade e exercida. Para se atingir tal objetivo, parte-se do pressuposto de que as transformacoes ocorridas decorrem de processos relacionados com a incorporacao de materias-primas industriais e de ampliacao do mercado de consumo, sobretudo quando a rede passa a ser considerada como um bem de lazer e decoracao. Este estudo procura abranger os diferentes segmentos relacionados com essa problematica em algumas cidades nordestinas. Numa pesquisa direta, coletaram-se informacoes sobre as materias-primas, os instrumentos, as tecnicas e as relacoes sociais inerentes a atividade. Este estudo mostra que as transformacoes verificadas abrangem a reorganizacao da producao de redes e o aproveitamento das tecnicas de tecelagem das redes para a producao de outros bens, contribuindo, assim para a reproducao do espaco. / This study has the objective to analyze changes in handcraft of sleeping hammocks in Brazilian Northeast and implications of these transformations upon developed activities. In order to achieve this end, the premise is that occurred changes are caused by processes related to incorporation of industrial raw materials and expansion of consumption market, mainly when hammock becomes a leisure and decorative article. This research covers different segments related to this problem in some northeast cities. On direct research, it was collected information about raw material, instruments, techniques and social relations inherent to the activity. This study demonstrates that verified changes comprises reorganization of hammock production and utilization of hammock weaving techniques on other goods manufacturing and so contributing space reproduction.

A produção do espaço urbano, no plano do espaço físico, é a materialização das intenções e determinações de múltiplos agentes, os quais conduzem os destinos da cidade pelos desígnios do capital, orientando-a para um planejamento autofágico que promove a imagem da eficiência, uma representação do espaço que produzida com o intuito de vender a cidade, reforça as características de cidade global e abre possibilidade para a atuação dos agentes econômicos que põem em prática suas táticasestratégias de reprodução do capital no espaço. O conceito, o consenso que se produz sobre a cidade ou fragmentos dela, são induzidos e ao mesmo tempo indutores de estruturas, ritmos e de uma materialidade que se expressa no atual espaço capitalista, conformando os espaços de representação, que por sua vez potencializam a representação desse espaço. Tal representação reforça São Paulo como destino de eventos e de negócios. Uma lógica que revela um empresariamento da gestão urbana, um neodirigismo que aponta para a construção de uma cidade cada vez mais estranha aos que nela habitam. O capital é espacialmente seletivo e busca fixar-se nos centros mais dinâmicos da economia global. Produz-se, portanto, espaços homogêneos, fragmentados e hieraquizados. A competição mostra-se acirrada entre as cidades. O poder público, juntamente com a iniciativa privada, põem em prática diversas estratégias para a captação de grandes eventos e feiras de negócios, atraindo investimentos de toda ordem, fomentando o fluxo do turismo de negócios, segmento que corresponde ao sustentáculo de toda a cadeia de turismo da capital. Neste horizonte, estudar os grandes espaços de eventos/feiras de negócios na relação com o espaço urbano de São Paulo mostrou-se instigante. Na análise parte-se do processo de industrialização e de sua desconcentração do espaço urbano da cidade, sendo uma forma de situar o nascimento das feiras industriais. Estas feiras foram importantes para reforçar as marcas da indústria nacional, ampliando os negócios e contribuindo para inserir o Brasil no mercado mundial. O objeto da pesquisa compreende dois dos maiores recintos de eventos da cidade, o Parque Anhembi e o Centro de Exposições Imigrantes, cada um deles com suas particularidades e contexto. A análise mostra a relação desses recintos com o dinamismo da cidade em sua totalidade, envolvendo as dimensões econômica, política e social. E revela sua participação no processo de (re)produção do espaço urbano das regiões Norte e Sul, nas áreas que circundam o Parque Anhembi e o Centro de Exposições Imigrantes, respectivamente. / The production of the urban space, in the plan of the physical space, is the materialization of the intentions and determination of agent multiples, which drive the destinies of the city for the purpose of the capital, guiding it for a autophagic planning that promotes image of the efficiency, a representation of the space that produced with the intention of selling the city, reinforces the characteristics of global city and opens possibility for the economical agents´ performance to put in practice tactics-strategies of reproduction of the capital in the space. The concept, the consensus that is produced on the city or its fragments, is induced and at the same time inductors of structures, rhythms and of a materiality that expressed itself in the current capitalistic space, conforming the representation spaces, that for its time potentiates the representation of that space. Such representation reinforces São Paulo as destiny of events and businesses. A logic that reveals a \"management of the urban administration\", a \"neodirigismo\" that appears for the construction of a city more and more \"finds strange\" to the that inhabit in it. The capital is spatially selective and search to fasten in the most dynamic centers of the global economy. It produces, therefore, \"homogeneous spaces\", \"fragmented\" and \"hierarchized.\" The competition is shown intransigent among the cities. The public power together with the private initiative put into practice several strategies for the reception of great events and businesses´fairs, attracting investments of every order, fomenting the flow of the tourism of businesses, segment that corresponds to the support of the whole chain of tourism of the capital. In this horizon, to study the great spaces of events / businesses´fairs in the relationship with the urban space of São Paulo shown itself instigate.In the analysis starts itself of the industrialization process and of its distract of the urban space of the city, being a form of placing the birth of the industrial fairs. These fairs were important to reinforce the marks of the national industry, enlarging the businesses and contributing to insert Brazil in the world market.The object of the research understands two of the largest enclosures of events of the city, the Parque Anhembi and the Centro de Exposições Imigrantes, each one of them with their particularities and context. The analysis shows the relationship of those enclosures with the dynamism of the city in its totality, involving the economical, political and social dimensions. And reveals its participation in the process of (re)production of the urban space of the North and South areas, in the areas that surround the Parque Anhembi and the Centro de Exposições Imigrantes, respectively.

Fundação de Amparo a Pesquisa no Estado do Rio Grande do Sul / The reflections resented in this thesis come from an ethnographic research conducted in 2013 and 2014, with peasants selling food in an urban colonial fair, located in Santa Maria, Rio Grande do Sul (RS). The study was based on the following question: How do peasants who market their production in Feirão Colonial (Colonial Fair) in Santa Maria, RS, dialogue with market practices? . Thus, the research aimed to analyze the development, which is gradual and full of cultural components, of knowledge related to business at the Fair, as well as the practices and tactics employed by farmers in selling their items. Thus, the specific objectives were: to verify the negotiations that take place between merchants and consumers, as well as between the fairground; to observe the social relationships; and to identify the knowledge circulating in the Fair. We observed that the way peasants are entered into the market accepts its logic, which is learned from the experience at the Fair but does not mean, however, the transformation of the peasant into a capitalist, since attitudes are differentiated. That means many fairgrounds has a familiar mode of production and works in the Fair to meet the needs of their families, using the gain for this purpose. In addition, we observed that peasantry or the ethos of settler influence on economic behavior. We also noticed how the fair is an important space for sociability and for obtaining knowledge about the urban world, the market and also their condition as peasants. / As reflexões que integram esta dissertação são provenientes de uma pesquisa etnográfica realizada, em 2013 e 2014, com camponeses que vendem produtos alimentares em uma feira urbana, situada na cidade de Santa Maria, Rio Grande do Sul (RS). O estudo partiu da seguinte pergunta: De que forma os camponeses que comercializam sua produção no Feirão Colonial em Santa Maria, RS, dialogam com as práticas de mercado? . Dessa maneira, a pesquisa teve como objetivo analisar o desenvolvimento, gradativo e repleto de componentes culturais, do saber do negócio na Feira, bem como as práticas e táticas empregadas pelos agricultores na venda de seus itens. Assim, os objetivos específicos foram: verificar as negociações que ocorrem entre feirantes e consumidores, assim como entre os feirantes; observar as relações de sociabilidade; e identificar os saberes que circulam na Feira. Observou-se, dessa forma, que a maneira de inserção no mercado pelos camponeses aceita a lógica deste, a qual é apreendida pela vivência na Feira, o que não significa, entretanto, a transformação do camponês em um capitalista, já que as atitudes são diferenciadas. Isto é, grande parte dos feirantes tem um modo de produção familiar e integra-se à Feira para suprir as necessidades de sua família, utilizando o ganho obtido para esse fim. Além disso, percebeu-se que a campesinidade ou o ethos de colono influencia na conduta econômica. Verificou-se, também, o quanto a Feira é um espaço importante para a sociabilidade e para a obtenção de conhecimento acerca do mundo urbano, do mercado e também de sua condição enquanto camponeses.

This diploma thesis analyses the influence of fairs and congresses on destination image. Marketing knowledge in field of branding and image is used as well as theory of tourism and destination marketing. As interdisciplinary approach proposes, fairs and congresses are understood as factors influencing the destination image through various agents. Not only general direct benefits but also variables participating on image transfer of congresses and fairs to destination image are described. Target group performing the strongest influence is identified. Review of contemporary fair and congress industry together with real situation examples demonstrate the transfer of associations. The diploma thesis suggests measures on the base of gained theoretical and practical knowledge, which could help in development of fairs and congresses to strengthen the positive influences on destination image.

The master´s thesis is prepared for the company TONDACH Czech Republic, Ltd. is focused on effective marketing communications at fairs. It contains information on the efficient use of company presentation at trade fairs. Options and proposals on how it could look like the structure of company presentations on various trade fairs. What should the company focus on what used to be fair for the company effectively.

Osteoporosis is a major health problem. The Alaska Department of Health and Social Services reports national rates of osteoporosis at 13-18% of women and 3-6% of men over age 50, but current evidence suggests that osteoporosis rates in Alaska are more equal between sexes. Known risk factors for osteoporosis that are very common among Alaskans include arthritis and low vitamin D and calcium levels. The U.S. Preventive Services Task Force (USPSTF) recommends dual-energy x-ray absorptiometry (DXA) scans of the hip and lumbar spine as the gold standard of screening for osteoporosis; however, DXA scans are expensive, not portable, and not practical for screening small populations. Calcaneal heel ultrasound (CHU) scans are a USPSTF-recognized alternative to the DXA scan and can reach these small populations. Guided by the PRECEDE-PROCEED model, this project sought to evaluate the effectiveness of offering CHU scans at health fairs in Alaska. The de-identified data from the CHU dataset (N = 494) were analyzed to determine any differences in bone health based on sex and age. Alaskans over 50 years of age were significantly more likely to have osteopenia or osteoporosis (X2 = 28.2, df =4) than those < 50 years old. No significant difference in bone health as determined by T-scores was noted between men and women, suggesting that Alaskan men should also be screened. Educational materials on bone health were readily available at the health fairs for anyone interested. Health fair attendees are routinely asked for feedback and their responses related to the CHU scan were summarized and were unanimously positive. This project contributes to positive social change by increasing awareness of osteoporosis in Alaskans.

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