This study investigates the influence that newspaper news and other determinants exercise on the decision-making of executives and hence on the expansion strategies and the performance of medium-sized companies in the Italian food sector. This sector is characterized by companies that have a turnover between 10 and 50 million Euros and, for the bigger ones in this range, around 100 and 200 employees. The use of interviews (questionnaires) and secondary data, combined with a news gathering process are adopted by the authors in order to describe how managers respond to the information coming from newspapers and what other types of knowledge (or intangible assets) there are that can help to downplay the increasingly negative reports of the general downturn in the Italian economy. Evidently, as these companies show growth in revenues and a tendency to adopt exporting as the main strategy to go abroad, newspaper reports seem not to have an influence on managers’ decisions whereas know-how, instinct and personal experience are considered important factors, crucial for the achievement of the companies’ success.

Made available in DSpace on 2016-04-25T16:44:31Z (GMT). No. of bitstreams: 1 Maria Fernanda Massad Baracat Jundi.pdf: 1436970 bytes, checksum: ae5206ebd40d8d229b573806b1885d8f (MD5) Previous issue date: 2012-10-23 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The objective of this research is to study the internationalization process of Brazilian franchises in the food sector. It has been done a literature review on International Business and Franchising, to support this thesis. It is a qualitative research study with multiple cases involving two Brazilian franchises. The internationalization through franchising is still a way underexplored of getting abroad, but recently has been showing significant growth. Brazil is the third largest market in worldwide franchises. In 2011 grew by 16,9%, represented by two thousand and thirty-one brands, which ninety brazilian networks are already operating abroad. For this research, it has been selected following franchises: Fábrica di Chocolate and Spoleto, as research subjects. Data has been collected through semi-structured exploratory interviews, document analysis and websites info. This study pointed out that the process of internationalization of the first franchise occurred through Master Franchisee of a total of nineteen franchises abroad. The second one is through partnerships with strong groups and has twenty-nine franchises outside Brazil. It was also found that the main factor that drives brazilian franchises to invest in foreign markets is to increase brand value by international presence. Through interview with Cherto Consulting company, it was possible to verify that franchises are growing inside the country because of increasing consumption of C Class. Therefore are numerous internal opportunities. In this sense there are few companies that move towards international areas. It could been seen that the main difficulties for internationalization process are cultural and geographical situation. This excludes franchises of the expansion process, often for fearing to not been succeeded, due to the difficulties of cost, coordination, political and economic risks / O objetivo dessa pesquisa é estudar o processo de internacionalização das franquias brasileiras do setor de alimentação. Foi realizada uma revisão da literatura sobre Internacionalização e Franchising, que deu suporte ao trabalho. Trata-se de uma pesquisa qualitativa do tipo estudo de casos múltiplos envolvendo duas franquias brasileiras. A internacionalização por meio de franquias ainda é um modo de entrada no exterior pouco explorado, porém recentemente, vem apresentando um crescimento significativo. O Brasil é o terceiro maior mercado mundial de franquias. Em 2011 apresentou um crescimento de 16,9%, representado por duas mil e trinta e uma marcas, sendo que noventa redes brasileiras já operam no exterior. Para a investigação, foram selecionadas as franquias: Fábrica di Chocolate e Spoleto, como sujeitos de pesquisa. Os dados foram coletados por meio de entrevistas exploratórias semiestruturadas, além de análise documental e de sites. O estudo apontou que o processo de internacionalização da primeira franquia citada ocorre por meio de Máster franqueado, num total de dezenove franquias no exterior. Já a segunda internacionaliza-se através de parcerias com grupos fortes e possui vinte e nove franquias fora do Brasil. Constatou-se também que o principal fator que impulsiona as franquias brasileiras a investirem no mercado externo é o aumento do valor da marca pela presença internacional. Mediante a entrevista com a Consultoria Cherto foi possível averiguar que as franquias estão em fase de crescimento no país devido ao aumento de consumo da classe C e assim as oportunidades internas são inúmeras, mas ainda são poucas as que dão o passo para a internacionalização. Pode-se verificar que as principais dificuldades para processo de internacionalização situam-se no âmbito cultural e geográfico, que afastam as franquias do processo de expansão, muitas vezes por medo de se arriscar e não obter sucesso, devido às dificuldades de custos, coordenação e os riscos políticos e econômicos

This paper examines the innovative behavior of agri-food firms located in Central and Eastern Europe. In the literature, empirical analyses on innovation activities of firms focus on various case studies from around the world. However, very few studies explored the innovation of small and medium sized enterprises (SMEs) from Central and Eastern Europe’s agri-food sector. The analysis uses the logit estimation method and firm-level data, which are obtained from ERBD-World Bank Business Environment and Enterprise Performance Survey (BEEPS). Results suggest that firms that spent some proportion of their financial budget on research and development (R&D), had workforce training programs and bought fixed assets are more likely to launch product, process, organizational and marketing innovations.

No description available.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-04-27T12:39:57Z No. of bitstreams: 1 Amalia Costa Farias.pdf: 4127834 bytes, checksum: 3f1bb273fab1e3afbea99f236500dd2c (MD5) / Made available in DSpace on 2017-04-27T12:39:57Z (GMT). No. of bitstreams: 1 Amalia Costa Farias.pdf: 4127834 bytes, checksum: 3f1bb273fab1e3afbea99f236500dd2c (MD5) Previous issue date: 2017-04-20 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The present research proposes to analyze the franchising system in the Brazilian context in view of the increase of the sector over the last years. The proposed study aimed to analyze and identify elements of the activities of this model that could be indicative of the existence of asymmetry of information between the contracting parties, that is, franchisors and franchisees. With this intent, comparative studies were developed in franchising systems of brands affiliated with ABF, of networks belonging to the food sector. The development of the analysis through the formulation of a corpus, fed with the selection and purification of data, was able to identify different discursive elements enunciated by the contracting parties; each revealing a dimension of its own imagined for the business and automatically capable of eluding other contentions and controversies / A presente pesquisa se propõe a analisar o sistema de franchising no contexto brasileiro em vista do incremento do setor ao longo dos últimos anos. A proposta de estudo conduzida procurou analisar e identificar elementos das atividades deste modelo que pudessem ser indicativos da existência de assimetria de informação entre as partes contratantes, quais sejam, franqueadores e franqueados. Com esse intento, foram desenvolvidos estudos comparativos em sistemas de franchising de marcas filiadas a ABF, de redes pertencentes ao setor alimentício. O desenvolvimento da análise por meio da formulação de um corpus, alimentado com a seleção e depuração de dados, foi capaz de identificar diferentes elementos discursivos enunciados pelas partes contratantes; cada qual revelador de uma dimensão própria imaginada para o negócio e, automaticamente, capaz de elidir outras contendas e controvérsias

Summary Title of the thesis: A comparison between an Australian and a Swedish company's internationalization process, within the food sector. Seminar date: 2011-10-12 Course/subject: International marketing, master thesis 15hp Authors: Sanna Ekborg, Paulina Haglund Supervisor: Svante Andersson Keywords: Internationalization process, Swedish and Australian company within the food sector, Gourmet Garden, Örneborgs Delikatesser, market choice,entry modes, reactive/proactive behaviour. Purpose:The purpose of our study is to describean Australian and a Swedish company within the food sector, and analyze which factors affect the differences and similarities in the companies' internationalization processes. Research method: The research is qualitative and the analysis is deductive. Empirical study: Our empirical study is based on two companies, Australian Gourmet garden and swedish Örneborgs Delikatesser. Our empirical data consists of indepth interviews with the CEO, Chief Operating Officer and marketing manager. Theoretical framework: Internationalization in the food industry, the Uppsala model approach, the network approach, international entrepreneurship and internationalization through innovation. Results: Our research has showed that there are differences in the internationalization process between the two companies. Our Australian company has a more proactive approach to internationalization, while our Swedish company has a reactive approach. it may be due to their different export traditions.

Orientador: João Guilherme de Camargo Ferraz Machado / Resumo: A crescente demanda por refeições rápidas e práticas devido ao dia a dia cada vez mais agitado e com menor disponibilidade de tempo da população, a evolução dos meios de comunicação, em especial, o smartphone, e a praticidade do poder de escolha e acompanhamento do status de preparação e entrega das refeições na palma da mão, tem alavancado a quantidade e usuários e a variedade disponível nos aplicativos de delivery online de alimentos. A quantidade de transações executadas através dos aplicativos diariamente e a necessidade de manter sua competitividade perante os concorrentes, exige que as empresas de aplicativos de delivery online de alimentos gerenciem melhor as informações registradas na empresa e as informações externas à empresa que são relacionadas ao mercado e à concorrência. Para tanto, é necessário saber utilizar as informações disponíveis a favor das empresas, transformando-as em inteligência para dar suporte a tomada de decisão estratégica. O objetivo geral da pesquisa foi analisar a aplicação da gestão da informação e da inteligência competitiva nas plataformas de delivery online do setor de alimentos, como fator gerador de diferenciais competitivos. De modo específico, identificou-se o uso da gestão da informação e da inteligência competitiva no contexto das plataformas delivery online; comparou-se a aplicação da gestão da informação e da inteligência competitiva entre diferentes plataformas de delivery online; propôs-se parâmetros e indicadores de gestão da in... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The growing demand for fast and practical meals due to the increasingly hectic daily life and less time available by the population, the evolution of means of communication, especially smartphone, and the practicality of the power to choose and monitor status preparation and delivery of meals in reach, has leveraged the number and users and variety available in online food delivery applications. The number of transactions carried out through the apps daily and the need to remain competitive with competitors, requires online food delivery app companies to better manage information recorded inside and outside the company that is related to the market and competition. Therefore, it is necessary to know how to use the information available in favor of companies, converting them into intelligence to support strategic decision-making. The research general objective was to analyze the application of information management and competitive intelligence in online delivery platforms in food sector, as a factor that generates competitive differentials. Specifically, the use of information management and competitive intelligence was identified in the context of online delivery platforms; the application of information management and competitive intelligence between different online delivery platforms was compared; parameters and indicators for information management and competitive intelligence for online delivery platforms were suggested. Regarding the methodology, nature is qualitative ... (Complete abstract click electronic access below) / Mestre

La tesi di dottorato fornisce una ricostruzione, sotto il profilo civilistico, del ruolo di standard e certificazioni nel mercato agro-alimentare europeo. Nel primo capitolo viene ricostruita la natura delle certificazioni e la loro evoluzione da strumento di competitività delle imprese a mezzo per colmare le asimmetrie informative presenti nel mercato. Nel secondo capitolo viene analizzato il “Sistema Qualità”, nel quale sono coinvolti quattro attori fondamentali: l’ente di normazione, l’ente di accreditamento, il certificatore e, infine, l’impresa che richiede la certificazione, e sono analizzate le varie problematiche sottese al suo funzionamento. Nella terza parte si è indagata la natura giuridica del contratto di certificazione di qualità e la rilevanza delle certificazioni di qualità sotto il profilo civilistico. Infine, nella quarta parte, si sono analizzate le conseguenze giuridiche scaturenti da una certificazione non veritiera, con particolare riguardo alla possibilità o meno di configurare una responsabilità extra-contrattuale del certificatore per i danni causati a consumatori e terzi in generale a seguito del rilascio di una certificazione non veritiera. / The dissertation examines the role of certification marks in the european food- sector. The first chapter analyses the function of certification and their development from instruments of competitive advantages within firms to a tool for fulfilling the information asymmetry between business and consumer. The second chapter deals with the “Quality System”: a system which involves four players: the standardization body, the accreditation body, the certification body and, finally, the producer seeking the certification. The third chapter analyses the certification activity and the obligations of the parties of the contract. The last chapter deals with the tort liability of certification bodies.

Au delà de la gestion de la qualité, la traçabilité répond à des enjeux stratégiques pour les entreprises. L'évolution technologique propice à une informatisation intensive et la reconfiguration du paysage logistique amènent à considérer la traçabilité, non plus seulement à l'échelle de l'entreprise mais de la supply chain dont le périmètre mouvant ne cesse de s'élargir. Notre recherche s'est ainsi intéressée à la traçabilité totale des supply chains. Définie comme la capacité à assurer le long des supply chains et si possible en temps réel, le suivi des flux physiques couplés aux flux d'informations, des flux financiers, des ressources et des activités, la traçabilité totale apparaît comme un support de pilotage des supply chains. Notre travail découle d'une question de recherche centrale, «quels facteurs expliquent et influencent la concrétisation de la traçabilité totale des supply chains ?», et prend appui sur le secteur agroalimentaire en France. L'analyse est conduite au niveau de l'entreprise (décision) et de la supply chain (mise en oeuvre), elle se base sur une méthodologie qualitative. Ce travail contribue à donner corps au concept de traçabilité totale en identifiant six dimensions fondamentales. Il propose un cadre d'analyse sur les motivations des entreprises à déployer une traçabilité totale et les éléments qui influencent sa mise en oeuvre. Il ressort ainsi que la traçabilité totale est une préoccupation présente dans les entreprises, mais que leurs intérêts sont variés. Des facteurs, favorables (ou non) à sa mise en oeuvre, sont aussi repérés. Ils sont liés aux caractéristiques de l'entreprise, de la supply chain et aux relations inter-organisationnelles. / Traceability is a relevant and up-to-date issue for companies. The main challenges for companies are not only related to quality, they are of concern from a strategic point of view. Changes in technology and the globalization have contributed to develop traceability of supply chains. Indeed, traceability is to be achieved not only at the company level, but also for supply chains, which have been extended. The research focuses of « total traceability of supply chains ». The total traceability can be defined as the ability to monitor, along supply chains and if possible in real time, physical flows and related information and financial flows, as well as resources and activities. The question we tried to answer was: « what are the factors influencing and explaining the implementation of a total traceability of supply chains? ». The research is based on the case of french agri-food sector. We conducted a twofold qualitative analyses; enterprise and supply chain level because the decision is a choice of the company, and the total traceability is organized at the supply chain level. The main contribution is to provide a conceptual framework of the total traceability concept. Six dimensions characterize the concept. Furthermore, we present an analytical framework to identify what are the enablers and which factors explain the implementation of total traceability. It appears that total traceability is a current interest in every interviewed company, but their motivations are diverse. The identified factors that explain the implementation are related to the characteristics of the company, of the supply chain, of the inter-organizational relationships between the actors.

Submitted by valentina Gomes Haensel Schmitt (valentinaschmitt@hotmail.com) on 2012-03-08T15:06:55Z No. of bitstreams: 1 Poder_sustentabilidade_Comércio_Justo_TESE_Valentina_Schmitt.pdf: 1768698 bytes, checksum: 4dec7b0acf7f8b38f69333fbf25d7676 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2012-03-08T19:35:07Z (GMT) No. of bitstreams: 1 Poder_sustentabilidade_Comércio_Justo_TESE_Valentina_Schmitt.pdf: 1768698 bytes, checksum: 4dec7b0acf7f8b38f69333fbf25d7676 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2012-03-08T19:35:17Z (GMT) No. of bitstreams: 1 Poder_sustentabilidade_Comércio_Justo_TESE_Valentina_Schmitt.pdf: 1768698 bytes, checksum: 4dec7b0acf7f8b38f69333fbf25d7676 (MD5) / Made available in DSpace on 2012-03-08T19:35:31Z (GMT). No. of bitstreams: 1 Poder_sustentabilidade_Comércio_Justo_TESE_Valentina_Schmitt.pdf: 1768698 bytes, checksum: 4dec7b0acf7f8b38f69333fbf25d7676 (MD5) Previous issue date: 3-10-20 / This research aimed to describing and explaining how economic, social and environmental dimensions influence on power relations, within the certified Brazilian Fair Trade food sector. The present thesis is that sustainability dimensions – economic, social and environmental – influence on power relations on organizations, with distinct impacts. The theoretical background to analyze power relations evolved the conjugation of theories of dependence of resources, bounded rationality, transaction costs and relation amongst power and justice. The study demonstrates how the mentioned dimensions intervene and, thus the analysis is composed by: 1. conflicts along Fair Trade´s insertion in Brazil; 2. the structuring of networks and partnerships; 4. the use of discourses; 5. the role of technologies and resources; 6. price; 7. the understanding about justice. The study is characterized as qualitative, being descriptive and interpretative. The data collection involved: 1. bibliographical, documental and internet researches – specially by the use of google alerts tool; 3. interviews; and 4. field research. Sample was composed by nineteen representatives from organizations inserted on the certified food producers context. Data collection had a longitudinal approach. Discursive analysis from the interview content was done and it resulted from readings and triangulations between research objectives, theoretical background and found results. It was concluded that there is partiality on the relations, which are affected mostly by economic dimension interferences. The dependence of resources allows the existence of asymmetrical relations. Technologies and knowledge, due to social dimension, are tools to: 1. reduce differences among actors; 2. offer an effective differential, which is not supported only by certification. Configuration of organizations, partnerships and networks is liable to asymmetries reduction, when people's need and specific knowledge are understood; and, therefore, the relevance of social dimension. Environmental variable is relevant, chiefly in terms of resources and productive processes. However, the environmental dimension generates higher interferences when there is: 1. awareness about its relevance; 2. social and market demands for processes adaptations. Nonetheless, environmental interferences on power relations are generated mostly, from the social and economic dimensions. Therefore, we conclude that the mentioned thesis is validated, since there is distinction of impact and interferences of sustainability dimensions, on power relations among the studied organizations. / A presente pesquisa tem por objetivo descrever e explicar como as dimensões econômica, social e ambiental interferem nas relações de poder setor alimentício brasileiro certificado Comércio Justo. A tese defendida é de que as dimensões da sustentabilidade – econômica, social e ambiental – interferem nas relações de poder entre organizações, tendo abrangência de impacto distintas. A base teórica de análise das relações de poder envolveu a conjunção entre as teorias de dependência de recursos, racionalidade limitada, custos de transação e a relação entre justiça e poder. O estudo demonstra como ocorrem interferências das dimensões elencadas, sendo a análise realizada a partir de: 1. conflitos ao longo da inserção d o Comércio Justo no Brasil; 2. estruturação das redes e parcerias; 4. uso de discursos; 5. papel de tecnologias e recursos; 6. preço; 7. entendimentos sobre justiça. O estudo é de cunho qualitativo, assumindo o caráter descritivo e interpretativo. A coleta de dados foi realizada por intermédio de: 1. pesquisa bibliográfica; 2. investigação documental e na internet – notadamente com auxílio da ferramenta alertas do google; 3. entrevistas; 4. pesquisa de campo. A amostra foi composta por dezenove representantes de organizações, inseridas no contexto dos produtores de alimentos certificados. A coleta teve o corte longitudinal. Realizou- se a análise discursiva, do conteúdo das entrevistas. A análise de dados resultou de leituras e triangulações diversas entre objetivos da pesquisa, referencial teórico e resultados da pesquisa. Como resultado do estudo, concluiu-se que há parcialidade nas relações, sendo afetadas predominantemente por interferências da dimensão econômica. A dependência em recursos proporciona relações assimétricas. Tecnologias e conhecimentos, por intermédio da dimensão social, servem de instrumentos para: 1. minorar as diferenças entre os atores; 2. proporcionar um diferencial efetivo, que não apoiado exclusivamente na certificação. A configuração de organizações, parcerias e redes é passível de redução de assimetrias, quando compreendidas necessidades de pessoas, conhecimentos específicos e, portanto, da relevância da dimensão social. A variável ambiental é relevante, sobretudo em termos de recursos e processos produtivos. Porém, o impacto da dimensão ambiental gera interferências superiores, quando há: 1. a conscientização sobre sua relevância; 2. demandas sociais e de mercado por adaptações em processos. Logo, interferências do meio ambiente nas relações de poder são originárias, principalmente, daquelas de caráter social e econômico. Conclui-se, portanto, que há validade na tese da existência de distinção no impacto e interferências das dimensões da sustentabilidade, nas relações de poder entre organizações.