The primary research focuses on the differences of training in diverse real estate chain system. It takes case study and analyzes data of training courses from three famous real estate agency in Taiwan; using half-structural formula questionnaire for interview. According to five aspects, external environment, regular chain headquarters, franchise chain headquarters, franchisee and brokers; it points seven main factors which influence the training from different system. The similarities and dissimilarities are as below: 1.Regular chain focuses training on human resource investment, but franchise chain takes it as a supply for franchisee of practical training source. 2.The budget of training of regular chain comes from the headquarters, whereas the franchise chain comes from monthly expense. 3.The training courses of regular chain are constant and compulsory; also bounding with promotion. The courses of franchise chain are free, optional and with no promotion. 4.Both of them use their own interior sources to training. 5.The recruitment requirements between regular and franchise chain are different. Regular chain has average quality of a broker, but the diversity of franchise chain is various. 6.Regular and franchise chain provide training sessions for new employees regularly. 7.The courses held in headquarters cannot completely satisfy franchise chain stores¡¦ need.

This thesis deals with franchising and franchise contract. This work describes the business concept of franchising, its expansion in the world and especially in the Czech Republic. It also discusses the franchise contract legislation, including the negotiation process between the franchisor and franchisee before entering into the contract. Finally, it deals with a detailed description of the provisions of the contract. All this is illustrated in the imaginery franchise chain Lickerish tomcat.

近年來台灣醫藥環境面臨重大變革，如全民健保開辦、醫藥分業實施、藥品進口自由化及藥品零售業務國際化，加上消費者教育水準之提高，在此種種因素影響下，藥局經營必須改變體質才能面對新環境、新挑戰。此外，隨著經濟環境的改善，民眾對於健康醫療相關的支出比例亦持續增加。藥局經營模式已不知不覺產生變化，由量的減少到質的提升、由被動轉為主動、由以「生病為中心」的商品組合到「健康為中心」的商品組合、由單打獨鬥到策略聯盟、由專業分工到資源整合都考驗著藥師的經營能力。 綜合上述可以發現在整體大環境改變下，傳統社區藥局經營模式已無法滿足顧客之需求，加上顧客對健康養身觀念意識之抬頭，社區藥局已逐漸定位為主動替顧客健康照護之把關者，而非僅僅是有病才拿藥之消極互動模式。尤其對長期慢性病友而言，社區藥局如何透過慢性病處方箋與醫院長期合作照護病友，以使病友用最有效率、最近距離、最少時間取得最正確安全之藥事服務，以提升附加價值；擺脫低價策略擴大市場需求，將成為社區藥局需審慎思考之新經營策略。 有鑒於此，本研究透過服務科學建立「新型態社區藥局服務創新模型與連鎖加盟經營」，以期在醫院與病友間成為有效之溝通橋樑並提升顧客健康照護之價值。接著，轉型第二階段將延續新商業模式，利用關係行銷建立「全國慢性病會員慢箋照護E-Pharmacy創新服務計畫」，協助個案公司將與其相關性之各產業資源相結合，形成牢不可破之關係行銷網，以期轉型發展成具有持續競爭力之永續經營企業，以因應產業之快速變化。 / Medical and pharmaceutical industries in Taiwan have been facing revolutionary transformations in recent years. These include the launch of National Health Insurance, dispensing separation (DS), import liberation, retail internationalization, and the elevation of consumer education levels. Under the impacts of these factors, drug store businesses have had to change accordingly to adapt to the new environment and respond to new challenges. Furthermore, with the improved financial condition of people, the proportion of budgets spent on medical- and healthcare-related services is steadily rising. The business model of a drug store has also changed. It has moved from quantity-focused management concepts to quality-focused ones, from passive-based services to active-based ones, from “illness-centered” products to “health-centered” ones, from a solitary pursuit to strategic alliances, and from division of professional work to integration of resources. The transformation poses a great challenge to the management capabilities of pharmacists. In short, under global changes and the raising of public awareness of health and health care, traditional community drug stores are far from meeting the demands of customers. From the passive business model of waiting for sick customers to walk in for their medications, community drug stores have gradually transformed to become actively involved in restoring and enhancing the health of their customers. By maintaining long-term cooperation with the hospitals that prescribe medications to their customers, community drug stores can especially help chronic patients by providing them the most efficient, shortest distance, correct and safe pharmaceutical services within the shortest time. Drug store owners should take this new business strategy into serious consideration as it allows them to offer value-added services to customers, abandon a low-pricing strategy, and expand market demand. In view of the above-mentioned, this study has set up a “New Form of Community Drug Store with Innovative Service Model and Franchise Chain Business Model” via Service Science, Management and Engineering (SSME), and which aims to build an effective communication bridge between the hospital and the patient and enhance the value of healthcare services given to customers. The second phase of transformation is an extension of the new business model. In the second phase, relationship marketing is adopted to establish a “National Innovative Service Program of E-pharmacy for Chronic Patients” to assist the company in the study to integrate corresponding resources from different industries and form a strong relationship marketing network. With this program, it is hoped that the drug stores can transform and develop into sustainable ventures with sustainable competitive edges to respond to the rapid changes in the industry.

日常在消費與飲食之前，檢視有效日期成為一種習慣性的社會行為，習以為常但並非理所當然，乃至於矛盾。基於此，本研究好奇有效日期這項制度於社會的現況為何？如何被實踐？試以眾人熟悉且店家數分布最密集的連鎖加盟便利商店—「7-Eleven統一超商」為代表性研究場域，其門市職員為面訪對象來源。研究發現到有效日期的實施與「食物浪費」之間的強烈關聯性，換言之，以「食物安全」為目的的有效日期，與「食物浪費」產生的對立、衝突，成為不可被忽略的事實。現代社會中，一方面面對著不時被討論、關懷的糧食危機議題，食物浪費的嚴重化成為最大的諷刺；另一方面食品危機層出不窮、屢見不鮮，對於食物安全的重視度成了最沉重的難題。 本研究試圖釐清「在有效日期制度存在之下，對於食物究竟可食與否，產生的兩難困境」：若不依據有效日期而食，「食物安全」令人堪憂疑慮；反之，「食物浪費」成了不得不的後果。本研究依序從制度、理性、價值面向來對此困境進行歸納與分析，最終歸結為下列五點：一、近年來，頻繁的食安風暴造成食物安全的要求加重，而易將仍可食用的食物拋棄；二、有效日期的氾濫使用致使消費者僅在意食物「過期與否」而非「可食與否」；三、越謹守有效日期所帶來的新鮮品質與安全保障，越能為業者製造更多正面名聲與商業價值；四、個人原本對於食物應負起的責任，因有效日期而轉移到整體社會來承擔，使得人們對於「食物浪費」顯得無感與忽視；五、買賣雙方對有效日期的意義認知有一定差異，前者視為「預期性安全」，後者作為「必然性浪費」。 時至今日，有效日期這項制度在社會建構下的結果，改變了社會與食物之間的關係，冀望此研究作為現代社會的反思基礎，並共同致力於未來出路。 / Checking for the expiry date before buying or eating anything, has to be one of the habitual behaviors in our daily life. This act seems usual, but actually is not necessary at all and is even a contradiction. Based on this reasoning, this research is about how the system of expiration date is being used nowadays and how it is being implemented. Through participant observation and in-depth interviews, collecting view points and experience from staff members in 7-ELEVEN President Chain Store, which is known for the most branches of convenience retailer in Taiwan. The research found that there is a robust relation between the implementation of expiration date and serious “food waste”. It means that the system of expiration date, which is for the purpose of ensuring “food safety”, will also come about vast amounts of “food waste”. Comparing with the global food crisis, “food waste” is not only a great irony but also conflicts with the maintenance of “food safety”. In view of this, the objective of this research lies in clarifying that food is edible or not will be a dilemmatic situation under the system of expiration date. If people don’t follow the expiration date it compromises “food safety”, otherwise “food waste” will be the consequence without choice. Whereas this dilemma, the research is going to integrate and analyze it sequentially via three dimensions, including system, rationality, and value. There are five following conclusions: (1) Recently, the frequent food safety issues raise the demand of safety, so it’s easier to abandon edible food. (2) Overusing the expiration date makes the consumer only focus on if food is “overdue or not” but not “edible or not”. (3) For businessmen, adhering to the expiration date more results in having more positive prestige and benefits. (4) Because of the expiration date, the responsibility of food for the individual shifts onto the whole society. (5) The understanding of expiration date between buyer and seller are different. The former views it as “Precautionary safety”, while the latter is to regard it as “Inevitable Waste”. Hopefully this research will provide reference for reflecting on the relation between society and food, and aid in finding a solution in the future.

本研究旨要探討加盟總公司對於加盟業者所提供的服務的實際程度？這些對滿意度真的很重要？亦或關係導向及其因素對滿意度的影響較重要？加盟業者對加盟總公司的滿意度是否對績效有所影響？或可增加未來合作的程度？加盟業者對總公司所提供的好處的實際感受？對關係行銷中的信任程度及未來合作影響如何？綜合以上的架構，建立一整體的概念，以加盟業者為研究對象，獲得實證結果，實際了解加盟業者對總公司所提供的服務與關係行銷品質對滿意度及未來合作的影響，並從結果中提出建議，以供參考。 依據實證結果，影響加盟業者滿意度的主要因素為總公司的關係行銷的活動，而非總公司所提供的服務項目。因此總公司是否造成業者的信任及良好的溝通品質，形成彼此的穩固的關係；及總公司與業者建立資產專屬性，使業者更加信任總公司的供需決定及績效的提升，這些才是業者對總公司的總體滿意度主要關鍵條件，進而直接或間接使未來合作意願的提升，支持理論發展出的假說。 根據實證結果，建議業者如何經營關係行銷的實際活動，讓彼此更加的信任及未來合作的意願更加穩固。