The data generated from the user's activities and surfing online can have a significant impact when used to improve the content of web pages. The user has little time to scan the content of a web page and the motivation to save time is high. Recommendations and personalized content are becoming more and more common and both businesses and consumers seem to benefit from more targeted content. In order to know what recommendations to present to each individual, information about the user is needed and there are many tools to analyze the behaviours of the users online. In this study, we examined if relevant content on the front-page of Visma, a business software provider, can increase the interaction on the front-page and what metrics can be used to measure the interaction. Together with experts in the field we investigated the eAccounting software users’ preferences for targeted recommendations. By having a pop up survey for users of Visma, conducting an A/B test and using a heatmap for the eAccounting users we found out that a more customized front-page makes the user interact more with the page.

This bachelor's thesis is about exploring what rhetorical power a daily newspaper’s front page might possess in affecting a nation’s emotion with regards to the portrayal of news. More specifically, we study how the news about the war in Ukraine presented on the front pages of Swedish newspapers may contribute to the sense of alarm regarding the current situation in Sweden. The material consists of four front covers from two newspapers, two from Svenska Dagbladet and two from Aftonbladet, from the 25th and 26th of February, the first two days after the war broke out. Our theoretical framework aims to propose a nuanced multimodal view on pathosanalysis that is based on the combined insights from linguistics and argumentation studies on the perspective of emotions with our own proposal for a visual addition. The analysis shows how emotions are conveyed through the linguistic structure of the headlines, the choice of images and the overall composition of the front page. We were able to provide potential links from the emotions conveyed in the material to the unease experienced in Sweden during that time even though further research is required for verification. The results also indicate an interrelation between objectivity and the need for sales in newspaper front cover with regards to prior research on magazine covers.

The purpose of this study was to illustrate how the Swedish tabloid press construct their sports sections front pages and what they present on these pages. A second purpose, and by the first following, was to investigate the items these newspapers offer the audience to add to their daily agendas. The aim to show a bigger picture of the front pages content was reached by implementing a content analysis of 196 front pages from the two largest tabloid newspapers in Sweden, Aftonbladet and Expressen, during a period of four years. The study examined 98 items per newspaper and since the aim was to examine sports journalism the units were chosen from the two newspapers sports sections, Sportbladet and SportExpressen. The great conclusions that were made during this process were the differences in between genders, the dominating sports and what big part sponsors have in sports. The most common front page shows a Swedish man playing football in the age between 20-35. A less common page is woman, playing any sport. She is only found on nine of a hundred front pages. As in the case of men, football is the dominating sport in Swedish tabloid press. On second place we found ice hockey. What we also could find was the big part sponsors have in sports. We saw the logos of sponsors on every second front page.

Proposant une approche méthodologique fondée sur la sémiologie des indices et la sémiotique narrative, notre travail doctoral sous convention CIFRE pour EDF R&D s’attache à comprendre le fonctionnement structural et narratif des représentations du changement climatique dans différentes sphères sociales en France. Partant du caractère scientifique de l’Objet de recherche, l’étude s’intéresse aux discours forgés par les climatologues, la presse de vulgarisation scientifique, trois titres de la presse quotidienne nationale et les discours profanes au travers d’entretiens collectifs, selon une temporalité commune, de novembre 2009 à mars 2010. La « Une » des quotidiens et des magazines de vulgarisation scientifique est alors considérée comme un marqueur social et historique fort, capable de construire les représentations relatives au changement climatique. Le corpus de presse d’information fonde les représentations tant du phénomène climatique que des événements médiatiques qui lui donnent une existence. Le recours à la sémiotique narrative permet une comparaison de corpus de natures différentes, afin de prendre la mesure de la circulation entre les différentes sphères sociales visitées. L’objectif étant une compréhension globale des représentations climatiques, permettant une réflexion sur les mythes dont nos sociétés se nourrissent pour se construire, et sur le possible ré-enchantement de ces mythes. / This doctoral research, conducted through a CIFRE agreement with EDF R&D, aims to understand the structural and narrative organization of climate change representations through four different social spheres in France. First considered as a scientific topic, climate change representations are analysed throughout climate scientists and profane discourses, but also throughout documents such as science popularization magazines and three French newspapers, which of the front pages are considered as a social and historical tracer, particularly during the period running from November 2009 to March 2010. Informative press corpus enables to construct representations of global warming and of the media events that participate to their media life. The use of narrative semiotic methodology allows a comparative study through the different corpuses, in order to spot out the hypothetical circulation of these representations. The eventual aim is a global understanding of climate representations, opening the way for a consideration of the different myths as a basement of our societies, willing to reinvent themselves through new social and cultural myths.

This study, Political representation in the local paper - the power of the front page, shows how the local paper Västerbottens-kuriren chooses, consciously or unknowingly, to represent politics on the front page during the election period of 2018. Given the premises that journalists must adhere to, could affect the reporting of politics. The method for this study was a quantitative content analysis where a frequency count is used based on headline, preamble and to some extent image use on the front page.  The study concluded that the newspaper had some political news, but that they were majorly excluded from appearing in the most visible article on the front page. The most common subjects that were on the front page were personal articles, or culture and entertainment oriented, which indicates a greater exposure to "softer" news. Of the political articles, the topic "other" was most prevalent, but also economics and business was a frequently recurring political topic. It was also shown that there was a gap in July when the frequency of political articles was reduced. The most widely used framing used by the political articles was game framing, which indicates a repetitive behavior on the part of journalists which, in the worst case scenario, could lead to skepticism against both politics and against the newspaper from the public.

[pt] Do grito no papel ao silêncio no jornalismo em rede, primeiras páginas e home pages expressam dois momentos do jornalismo. Manchetes costumavam seduzir o público nas ruas, contribuindo para o agendamento da sociedade e para a construção da memória, mas hoje a invisibilidade ameaça as home pages. É por links nas redes sociais e mecanismos de busca - ambientes regidos por algoritmos, e não por valores-notícia - que a maioria da população se informa. Para refletir sobre essas duas fases do jornalismo, a tese primeiro mapeia o surgimento da primeira página moderna no Brasil em cinco jornais: Jornal do Brasil, Gazeta de Notícias, O Paiz, Correio do Povo e O Estado de S.Paulo. Em seguida, revela os resultados de estudos etnográficos em duas redações - O Globo e O Estado de S. Paulo - e de análise de conteúdo comparativa de notícias dos três principais jornais de referência do país - Folha de S.Paulo, O Globo e O Estado de S. Paulo - nas redes sociais e em suas primeiras páginas. Apresenta ainda 26 entrevistas em profundidade com editores e ex-editores de primeiras páginas e home pages. Com base na premissa que a crise do jornalismo é fruto da crise da modernidade, o objetivo foi investigar rupturas e continuidades nas práticas jornalísticas. Os resultados revelam que os jornalistas se preocupam com os efeitos da fragmentação na leitura sobre a configuração da agenda e da memória social. Para alcançar o público, eles têm adotado novas rotinas produtivas, publicando notícias propagáveis nas redes sociais, entre outras práticas. Por outro lado, continuam acreditando no compromisso com a prestação de serviço público e com o agendamento da sociedade. / [en] From the scream of headlines in newspapers to the silence of home pages in network journalism, front pages and home pages express two moments in journalism. Headlines used to seduce the readers in the streets and were an agent of agenda-setting and social memory. On the other hand, home pages are threatened nowadays by invisibility because of new reading habits: the majority of people are reaching the news through links distributed in social media and search tools, which aren t guided by newsworthiness, but by algorithms. To expose these two moments in journalism, this thesis first maps the begginings of the modern front page in five Brazilian newspapers: Jornal do Brasil, Gazeta de Notícias, O Paiz, Correio do Povo e O Estado de S.Paulo. Then it presents the results of ethnographic studies in two newsrooms - O Globo e O Estado de S. Paulo - and a content analysis comparing the content posted by the three most influential newspapers in the country - Folha de S.Paulo, O Globo e O Estado de S. Paulo - in their Facebook s pages to that published in their front pages. Finally, it presents 26 in-depth interviews with journalists who edit or have edited front pages and home pages. Based on the premise that the crisis of journalism is the result of the crisis of modernity, the purpose was to investigate ruptures and continuities in journalism practices. The results reveal that journalists are worried about the effects of reading fragmentation over agenda-setting and social memory. To reach the public, they are adopting new productive routines, publishing spreadable news on social media, among other practices. On the other hand, they still believe in their social responsability and their role in agenda-setting.