El presente proyecto consiste en analizar la marca Wawa Food y adaptar la información ya existente en su Programa Educativo Nutricional Cocinando como en casa a los nuevos formatos visuales y digitales. El objetivo general se basa en demostrar que el Diseño Gráfico aplicado a través de las áreas de conocimiento Identitaria, Persuasiva y Diseño de Información dirigido a padres y madres de familia, y cuidadores puede contribuir en su conocimiento de una adecuada educación nutricional y alimentaria para prevenir y/o tratar la anemia infantil en menores de tres años. Asimismo, la investigación es de tipo exploratoria y el enfoque empleado es mixto. Respecto a la población esta estuvo conformada por 55 personas donde 47 eran padres de familia con hijos menores de edad y ocho usuarios que deseaban conocer que alimentos podían consumir y combinar para reforzar su sistema inmune. Se aplicó encuestas para descubrir y reunir sus opiniones y comentarios. Ante ello se plantea como solución, la creación de un manual digital con los lineamientos a seguir por la marca Wawa Food para las publicaciones sobre educación nutricional y alimentaria. Esta propuesta se plantea en función a los resultados obtenidos y a la necesidad de informar y educar a los padres, así como permitirle a la marca mantener una unidad gráfica. En conclusión, la respuesta obtenida por parte de los usuarios encuestados fue positiva debido a que el 98,2% considera de su interés la información presente en las piezas realizadas y 90,9% opina que son comprensibles y legibles. / This project consists of analyzing the Wawa Food brand and adapting the information that already exists in its Nutritional Educational Program "Cooking like at home" to the new visual and digital formats. The general objective is based on demonstrating that Graphic Design applied through the areas of knowledge Identity, Persuasive and Information Design aimed at parents and caregivers, can contribute to their knowledge of adequate nutritional and alimentary education to prevent or treat childhood anemia in children under three years of age. Likewise, the research is exploratory and the approach used is mixed. Regarding the population, this was made up of 55 people where 47 were parents with minor children and eight users who wanted to know what foods they could consume and combine to strengthen their immune system. Surveys were applied to discover and gather their opinions and comments. As a solution, the creation of a digital manual with the guidelines to be followed by the Wawa Food brand for publications on nutrition and food education is proposed. This proposal is made based on the results obtained and the need to inform and educate parents, as well as to allow the brand to maintain a graphic unit. In conclusion, the response obtained from the surveyed users was positive, because 98.2% consider the information present in the pieces made to be of interest to them and 90.9% believe that they are understandable and legible. / Trabajo de Suficiencia Profesional

[pt] O objetivo deste trabalho é estudar a ilustração enquanto elemento fundamental na construção de sentido de livros infantis. É feito um breve levantamento do percurso histórico da ilustração em livros desde a Idade Média e são examinadas as etapas da criação de imagens a partir de depoimentos e entrevistas com ilustradores contemporâneos, cujas obras representam uma linguagem visual específica em seus livros. Em seguida, as fases do processo da criação ilustrativa são descritas a fim de mostrar que a produção de imagens não é meramente uma ação intuitiva em relação ao texto verbal. Fruto de um projeto de design, trata-se de um processo estudado, concebido e referenciado na experiência do autor, bem como nos componentes da obra. Desta forma, a pesquisa estuda a relação verbo-visual e sua importância na criação das obras literárias infantis, considerando o gênero de ilustrações narrativas. A relação entre estes dois códigos de linguagem é discutida a partir da perspectiva de diferentes autores e ilustradores, identificando as possibilidades oferecidas pelo Design Gráfico na interação entre tipografia e ilustração. / [en] This work s goal is to study illustration as a fundamental element in the children s book meaning making. A brief historical account of book illustration from Middle Ages is presented. Contemporary illustrators are interviewed to describe their creative process. This process is brought foreword in order to show that image creating is not just based on intuition vis-à-vis the verbal text. As the result of a project of graphic design, such process is conceived and based on the author s experience, as well as the elements found in references around the written text. The present work, therefore, examines the verbal and visual relationship, and its importance in the creation of children s literary works concerning narrative illustration. The connection between these two codes, is then, discussed bearing in mind different perspectives presented by authors and illustrators.

Humans have the fundamental need to communicate with others and the eruption of social network systems’ (SNSs) have made this easier since we are connected all the time. One SNS that is growing more popular among graphic designers is Behance and this platform, along with its effects is investigated in this paper. Prior research has shown that humans are perceived as creative creatures and possess the need to compare themselves to others. With the development of SNSs these behaviors have moved online, along with the effects on creativity. This study investigated how Behance may affect creativity among Swedish graphic designers, along with how the usage of Behance affects their perception about their own abilities and graphical work. With the use of a triangulation method, consisting of a quantitative online survey and three qualitative informant interviews empirical data was gathered. Afterwards, the data was analyzed and connected to previous research and theoretical framework. The result entails that Behance does affect creativity among graphic designers mostly positively and that designers perception may be influenced by Behance usage in both positive and negative ways. The conclusions are drawn upon our empirical data and two existing theories: the componential theory of creativity & the theory of social comparison. To research this subject further one might do a study with a bigger number of participants or a longer study where the researcher observes the users’ behaviour on the platform instead.

The diploma thesis Anthology of Unspoken is a form of personal therapy, a coping mechanism in the shape of an extensive personal research presented by visually eclectic web, which maps the perception of depression and melancholy in terms of historical, artistic, and partly academic discourse. AoU takes the form of a website on the border of an archive and a research blog, which visually reminds a notebook with the use of texts in the form of notes, reader view essays, and accompanying visual material (period paintings, pop-cultural references, emoticons etc.). This diploma thesis has two main goals. Firstly, it represents a way of finding means to articulate and at least fractionally understand my own problems. Secondly, it is a way of finding answers to the following questions: Is depression really a modern matter of the 21st century? Why is it so difficult to talk about it? Where do the shame and feeling of guilt, with which it is inextricably associated with, come from? Is melancholy synonymous with depression, or do these terms differ from each other? And is depression really a disease or is it only a sign of my own failure?

In this diploma thesis, I focus on the main principles of the HandJet mobile printer. This printer is mostly intended for industrial use to mark products and spaces with 2D and EAN codes. Despite the purely utilitarian function of the printer, I have decided to use it for artistic purposes. I look for its potential in application in the field of graphic design and art. I record the process as a part of the work process of a graphic designer when delivering assignments via research, sketching, and automatic drawing. The key aspect is the exploration of the possibilities of visual form. The result is a series of prints presented in the form of an installation.

The output of my studio thesis – redesign of a book called Zůstaňte s námi by Marek Šindelka, follows to the theoretical section titled Collage in contemporary Czech illustration and brings up the know-how of said issue. This fictional redesigned story book by contemporary Czech author deals with the current possibilities of the collage technique, its practical application in the field of graphic design and strives for its reconnection with modern Czech books.

A doctoral thesis “Czechoslovakian modernist illustration of the 1950s and 1960s and its influences in the contemporary Czech visual culture” is focused on how a modernist illustration of the 1950s and 1960s influences Czech contemporary authors, especially illustrators. We can witness a particularly strong influence of the above mentioned modernist illustration and visual culture of that period in general among producers employing digital tools and vector graphics served. The thesis contains a historical study which follows developments of the visual language of graphic arts (illustration in particular) in the 1950s and 1960s in relation to fine arts. There is a special focus on a position of the 1960s’ modernist illustration within the applied arts of the period. Biographical study dedicated to illustrator M. Šašek introduce key figure of the (late) modernist period.

Scope of this work is the problematic of data visualization. Data visualization is a useful tool to present and gather new information and thus get to better decisions. In theoretical part, data analysis topics are dealt with. Then specific types of graphs are listed and explained, and in next part problems with graph creation are pinpointed. Basics of graphic and web design are also mentioned. Practical part is focused on visualization of data of processed results of speech analysis, gathered from patients with Parkinson disease. Because majority of people in medical industry do not have, or is not able to work with specialized software (such as Matlab), outputs in HTML table and SVG format were created based on Python programming language. Both these parts are accommodated into webpage, which can be easily opened in web browser installed in most of computers regardless of operation system used.

This thesis focus on semiological analysis of selected corporate logo. Logo is visual identity of brand. Visual identity is a part of corporate identity. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful.

This thesis focus on semiological analysis of selected corporate logo. Logos are part of the corporate identity and they are surrounding us all the time. Our society is overloaded with logos and that is main reason why logo has to be well remembered, easily recognized and connected with the brand. Logo is a conjunction of graphic design and marketing strategies. From the semiological point of view, this thesis is based on Roland Barthes's theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation, connotation and myth. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful. Keywords logo, semiology, marketing semiotics, graphic design, corporate identity, myth, conotation, denotation