Made available in DSpace on 2015-04-11T13:57:36Z (GMT). No. of bitstreams: 1 Elias de Oliveira.pdf: 2060340 bytes, checksum: c5523e19da419c48e3ab9bea69faedfe (MD5) Previous issue date: 2011-12-19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The large Corporation constitutes one of the most important agent spatial reorganization of capitalism. His action, after world war ll world, has produced a new international division of labor, characterized the formation of numerous and complex networks that connects in a geographical home to a large corporation with several subsidiaries in different regions and countries. Therefore, it is from this point that puts the purpose of this research: to understand the spatial organization of Moto Honda Amazonia company to effect the production and distribution of motorcycles nationwide. This is a case study, and as a theoretical foundation, a literature review was done on large corporations and the formation of networks of geographic locations, and field research at the headquarters of the company. Inaugurated in 1976 at the Pole Manaus Industrial, Moto Honda da Amazonian is one of the industry s most in the country, given its volume of production represented in 2011 79% of the domestic motorcycle. I organized a dense and branched network of geographic locations, involving a large number of companies subsidiaries, warehouses, distribution centers, banks, services financial as well as hundreds of dealerships that effectively articulate the activities of the company, consolidating an integrated area in the country and beyond its borders, considering the sum of exports involving motorcycles all countries in the Americas and some countries in Europe, Africa and Asia. Moto Honda Amazonia is actually a branch of Honda Motor Company, a powerful conglomerate based in Tokyo that is a leader production of motorcycles in the world and a major producer of cars and power products. It is, therefore, a large industrial conglomerate that, with financial resources injected from outside, found in Brazil an incredibly promising market and established a progressively performance space at the national level / A grande corporação constitui-se em um dos mais importantes agentes da reorganização espacial capitalista. Sua ação, após a Segunda Guerra Mundial, produziu uma Nova Divisão Internacional do Trabalho, caracterizada pela formação de numerosas e complexas redes que no plano geográfico conecta a sede de uma grande corporação com diversas empresas subsidiárias em diferentes regiões e países. Assim sendo, é a partir desse ponto que se coloca a finalidade desta pesquisa: compreender a organização espacial da empresa Moto Honda da Amazônia para efetivar a produção e distribuição de motocicletas em todo território nacional. Trata-se de um estudo de caso, e como fundamentação teórica, foi feito um levantamento bibliográfico sobre grandes corporações e a formação de redes de localizações geográficas, além de pesquisas de campo na sede da própria empresa. Inaugurada em 1976 no Pólo Industrial de Manaus, a Moto Honda da Amazônia é uma das indústrias mais importantes do país, dado o volume de sua produção que representou, em 2011, 79% do mercado nacional de motos. Para isso, organiza uma densa e ramificada rede de localizações geográficas, envolvendo um grande número de empresas subsidiárias, depósitos, centros de distribuição, bancos, serviços financeiros além de centenas de concessionárias que efetivamente articulam as atividades da empresa, consolidando um espaço integrado no país e além de suas fronteiras, considerando a soma das exportações de motos que envolve todos os países do continente americano e alguns países da Europa, África e Ásia. A Moto Honda da Amazônia constitui, na realidade, uma ramificação da Honda Motor Company, um poderoso conglomerado com sede em Tóquio que é líder mundial na produção de motocicletas e um dos maiores produtores de automóveis e produtos de força. Trata-se, portanto, de um grande conglomerado industrial que, dotado de recursos financeiros injetados do exterior, encontrou no Brasil um mercado incrivelmente promissor e estabeleceu progressivamente um espaço de atuação em nível nacional

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<p> </p><p><p><strong><p>Abstract</p><p>Date May 29th, 2009</p><p>Course Master Thesis EFO705, International Marketing</p><p>Tutor Daniel Tolstoy</p><p>Authors Thi Bich Ngoc Nguyen</p><p>Thi Xuan Thu Nguyen</p><p>Title</p><p><em>Brand Launching and Sustaining in a Developing Country</em><strong><p>Purpose</p>The project is to investigate the Brand Launching and Sustaining in a</strong></p><p>The Case Study of Honda on Vietnam Motorcycle Market</p></strong></p></p><p>developing country through the study on how Honda has successfully</p><p>launched and sustained its Brand on the Motorcycle Market of Vietnam.</p><p><p><strong><p>Problems</p>Honda's Brand Launching campaign and the company's strategies and</strong></p></p><p>initiatives to Sustain its Brand on the Motorcycle Market of Vietnam.</p><p><p><strong><p>Methodology</p>The realistic approach and case study method are to be applied. The</strong></p></p><p>information should be gathered through numerous sources: primary data</p><p>from the email qualitative interviews with the managers of Honda</p><p>Motorcycle Vietnam, and the email quantitative surveys among Vietnam's</p><p>Honda Motorcycle users; secondary data from the articles in a variety of</p><p>newspapers and magazines as well as websites.</p><p><p><strong><p>Conceptual Model</p>The contents covered in the project are Brand Launching and Sustaining.</strong></p></p><p>In particular, theories related to Brand Launching in terms of Brand</p><p>Identity and Brand Positioning, as well as Brand Sustaining with respects</p><p>to Brand Growth and Brand Maturity should be investigated and analysed.</p><p>In addition, what is of significance importance is the base of the</p><p>company's Branding Strategies -the business environment of the</p><p>destination country. Therefore, the disseration should thoroughly</p><p>investigate the Grasp of the Market including Market Assessment</p><p>(Government Policies, Demand Conditions and Market Opportunities) and</p><p>Communications (Marketing and PR Activities and Social Corporate</p><p>Responsibility) which serve as the foundation for the firm's market-based</p><p>or fully tailored Branding Strategies to the specific conditions or</p><p>characteristics of the destination nation.</p><p><p><strong><p>Findings</p>Honda has adopted appropriate Branding Strategies (Brand Identity,</strong></p></p><p>Positioning, Growing and Sustaining) on Vietnam Motorcycle Market.</p><p>The firm has identified its Brand as true Made-in-Japan products of high</p><p>quality and reasonable price. It serves as 'the power of dreams' created in</p><p>an ideal corporate culture and environment friendly working condition</p><p>which is committed to advanced technology and society orientation.</p><p>Honda Brand has been positioned to satisfy the needs for a transportation</p><p>means of reliability, long duration, safety, hi-tech, fuel saving and</p><p>environment protection of the middle and high class customer groups in</p><p>Vietnam. To compete with such rivals as Yamaha, Suzuki, SYM and</p><p>Piaggio, Honda has adopted proper Growing Strategies with Cub and</p><p>Scooter categories including a range of product lines. In addition, the</p><p>company has implemented appropriate Sustaining Strategies focusing on</p><p>Communication Efforts and Influencer Proximity with a variety of</p><p>Marketing and PR activities, Safety Driving Plan and Social Activities</p><p>ranging from Environmental Preservation, Educational Development,</p><p>Safety Driving Support Activities to Donation and Charity Activities.</p><p>Actually, Honda's Branding strategies have been fully tailored to the</p><p>specific market conditions of Vietnam.</p><p><p><strong><p>Conclusion</p>Honda has gained the leading position on Vietnam Motorcycle Market</strong></p></p><p>since 1996 when the company penetrated into the country. Honda Brand</p><p>has received great love from Vietnamese customers and become more than</p><p>a Brand, but a citizen of Vietnam who 'strives to become a company that</p><p>the society wants to exist'.</p><p><p><strong><p>Recommendation</p>Honda Brand success should only be maintained when the firm is</strong></p></p><p>managed to constantly strengthen Honda Brand itself as well as identify</p><p>and fix the shortcomings: keep serving as a good Vietnamese citizen, be</p><p>consistent with the company's reasonable pricing strategy, improve the</p><p>firm's customer relationships and pay more attention to the counterfeit</p><p>brand defense.</p><p><p><strong><p>Lessons</p>Honda's great achievements in Vietnam offer valuable lessons for the</strong></p></p><p>firms who desire to successfully brand in Vietnam in particular and</p><p>developing countries in general: Concerning Brand Launching (Brand</p><p>Identity and Positioning), the company should invest in Marketing and PR</p><p>activities, adopt Reasonable Price and Localization strategies, pay</p><p>attention to Customer Relationship, Influencer Proximity and Corporate</p><p>Social Responsibility to become a good citizen of the market country.</p><p>Regarding Brand Sustaining (Brand Growth and Maturity), the firm</p><p>should take advantages of brand extension and line extension, maintain the</p><p>Launching Strategies and simultaneously Bring Added Values and</p><p>Recreate a Perceived Difference for its brands, Actively and dynamically</p><p>involving itself in the Competition and also adopting Dual Management.</p>

Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. Methodology The realistic approach and case study method are to be applied. The information should be gathered through numerous sources: primary data from the email qualitative interviews with the managers of Honda Motorcycle Vietnam, and the email quantitative surveys among Vietnam's Honda Motorcycle users; secondary data from the articles in a variety of newspapers and magazines as well as websites. Conceptual Model The contents covered in the project are Brand Launching and Sustaining. In particular, theories related to Brand Launching in terms of Brand Identity and Brand Positioning, as well as Brand Sustaining with respects to Brand Growth and Brand Maturity should be investigated and analysed. In addition, what is of significance importance is the base of the company's Branding Strategies -the business environment of the destination country. Therefore, the disseration should thoroughly investigate the Grasp of the Market including Market Assessment (Government Policies, Demand Conditions and Market Opportunities) and Communications (Marketing and PR Activities and Social Corporate Responsibility) which serve as the foundation for the firm's market-based or fully tailored Branding Strategies to the specific conditions or characteristics of the destination nation. Findings Honda has adopted appropriate Branding Strategies (Brand Identity, Positioning, Growing and Sustaining) on Vietnam Motorcycle Market. The firm has identified its Brand as true Made-in-Japan products of high quality and reasonable price. It serves as 'the power of dreams' created in an ideal corporate culture and environment friendly working condition which is committed to advanced technology and society orientation. Honda Brand has been positioned to satisfy the needs for a transportation means of reliability, long duration, safety, hi-tech, fuel saving and environment protection of the middle and high class customer groups in Vietnam. To compete with such rivals as Yamaha, Suzuki, SYM and Piaggio, Honda has adopted proper Growing Strategies with Cub and Scooter categories including a range of product lines. In addition, the company has implemented appropriate Sustaining Strategies focusing on Communication Efforts and Influencer Proximity with a variety of Marketing and PR activities, Safety Driving Plan and Social Activities ranging from Environmental Preservation, Educational Development, Safety Driving Support Activities to Donation and Charity Activities. Actually, Honda's Branding strategies have been fully tailored to the specific market conditions of Vietnam. Conclusion Honda has gained the leading position on Vietnam Motorcycle Market since 1996 when the company penetrated into the country. Honda Brand has received great love from Vietnamese customers and become more than a Brand, but a citizen of Vietnam who 'strives to become a company that the society wants to exist'. Recommendation Honda Brand success should only be maintained when the firm is managed to constantly strengthen Honda Brand itself as well as identify and fix the shortcomings: keep serving as a good Vietnamese citizen, be consistent with the company's reasonable pricing strategy, improve the firm's customer relationships and pay more attention to the counterfeit brand defense. Lessons Honda's great achievements in Vietnam offer valuable lessons for the firms who desire to successfully brand in Vietnam in particular and developing countries in general: Concerning Brand Launching (Brand Identity and Positioning), the company should invest in Marketing and PR activities, adopt Reasonable Price and Localization strategies, pay attention to Customer Relationship, Influencer Proximity and Corporate Social Responsibility to become a good citizen of the market country. Regarding Brand Sustaining (Brand Growth and Maturity), the firm should take advantages of brand extension and line extension, maintain the Launching Strategies and simultaneously Bring Added Values and Recreate a Perceived Difference for its brands, Actively and dynamically involving itself in the Competition and also adopting Dual Management.

The diploma thesis deals with the selection of an eligible supercharger for cooperation with the internal combustion SI engine Honda K20A2. The first part is dedicated to the research referring to an issue of charging and a brief description of particular supercharger types. However, the main part of the thesis consists in the formation of proposal calculation and the tentative choice of the eligible type of supercharger. The part of the work is also the description of the assigned engine and the measurement of its parameters. The most extensive part of the thesis deals with the making of computational model of the atmospheric and supercharged version of the engine and the consecutive simulations in the GT-Power software. Finally, gained results are evaluated and the computational study of the cooperation of the selected supercharger with assigned combustion engine is made in the last part of the diploma thesis.

Made available in DSpace on 2015-04-11T13:52:55Z (GMT). No. of bitstreams: 1 Dissertacao-Maria de Lima.pdf: 1791543 bytes, checksum: 3b68e74f7ddb6293d10ebf14618d2d9c (MD5) Previous issue date: 2008-04-30 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Environmental problems are avolumaram over the centuries, precisely according to the failure of the market system to efficiently allocate natural resources. Thus, the reversal of these problems requires decisive intervention of the state. The regulatory role of the state is strategic for encouraging the emergence of the compromise between multiple interests of the company, investors, companies, among others. A key related to the choice of public policies environmental concerns available to the company in internalise the environmental cost, necessity that derives from the impact of environmental policies on prices and costs. The main forms of public intervention in the environmental area are characterized by various measures such as: the use of economic instruments (taxation, subsidies, markets for rights of use); rules and regulations; surveillance, among others. It is also characterized by means of sectoral policies adopted, and some that are considered of greater importance. The processes of change in the use and coverage of the earth came in discussions of global environment a few decades, from the concept that processes that occur on the surface of the planet affect the climate. From studies that showed the relationship between the change of albedo due terrestrial changes on the surface that influenced the exchange of energy between the surface-atmosphere at the local level, studies pointing terrestrial ecosystems as a source of carbon storage and can influence the global climate and studies related to the contribution of evapotranspiration in the water cycle as another major factor, both in scale impact on local regional, came to light, and still are targets of many jobs. / Os problemas ambientais se avolumaram ao longo dos séculos, precisamente em função da falha do sistema de mercado em alocar eficientemente os recursos naturais. Assim, a reversão desses problemas requer intervenção decisiva do Estado. O papel regulador do Estado é estratégico por favorecer a emergência do compromisso entre interesses múltiplos da sociedade, investidores, empresas, entre outros. Um aspecto fundamental relacionado à escolha das políticas públicas ambientais diz respeito à disposição da sociedade em internalizar o custo ambiental, necessidade que decorre do impacto das políticas ambientais sobre os preços e custos. As principais formas de intervenção pública na área ambiental caracterizamse por medidas diversas como: a utilização de instrumentos econômicos (taxação, subsídios, mercados de direitos de uso); normas e regulamentos; fiscalização, dentre outros. Também se caracterizam por meio das políticas setoriais adotadas, sendo algumas, consideradas de maior relevância. Os processos de mudança do uso e na cobertura da terra entraram nas discussões globais de meio ambiente há algumas décadas, a partir do conceito de que processos que ocorrem na superfície do planeta influenciam o clima. A partir de estudos que demonstraram a relação entre a modificação do albedo terrestre devido as mudanças na superfície que influenciavam a troca de energia entre a superfície-atmosfera em escala local, estudos apontando os ecossistemas terrestres como fonte e armazenador de carbono podendo influenciar o clima global e estudos relacionados à contribuição da evapotranspiração no ciclo da água como outro grande fator de impacto tanto em escalas local quanto regional, vieram a tona, e ainda hoje são alvos de muitos trabalhos.

Durante la última década, el sector del automóvil ha estado sumergido en un profundo estado de transición y reestructuración de la geográfica de la producción mundial. Países y regiones que históricamente ostentaban el liderazgo mundial de la producción de vehículos, como Estados Unidos, Alemania o Japón, han visto como el nacimiento de una nueva generación de países emergentes, ha desplazado el centro de gravedad del sector hacia aquellas nuevas áreas donde el crecimiento económico, economías de las familias y consumo interno han desembocado en una vorágine consumista de lo que hasta la fecha se consideraba como un artículo de lujo, sólo accesible a una clase media-alta en los países desarrollados, el automóvil. El incremento de las ventas de automóviles y previsiones futuras, ha llevado a los fabricantes a producir allí donde se vende con un objetivo de maximizar la competitividad de sus productos en un mercado en el que apenas y duramente, cabe la entrada de nuevos competidores. Un nuevo término aparece entonces en la planificación y estrategia interna de los fabricantes: localización. ¿Es el camino para crecer?, ¿es el camino para sostener la viabilidad de nuestra empresa a largo plazo?, o ¿es simplemente el camino a seguir adelante evitando ser expulsados por nuestra competencia en un mercado globalizado? A lo largo de nuestra tesis, se han ido desgranando por un lado los motivos que llevan a aquellos países emergentes a mostrar un atractivo mundial para la recepción de capacidad productiva de los fabricantes de automóviles, y por el otro a identificar cuales son los factores que determinan y moderan la estrategia y decisión de localización de las empresas del sector. Nuestra tesis, es el resultado de un proceso de investigación descriptivo y empírico y que tiene su fundamento en un Estado del Arte que iniciaba su construcción con Cantillon (1755), a mediados del siglo XVIII y el que todavía se continúa construyendo gracias a las aportaciones de un gran número de eruditos y profesionales. Entre ellos, cabe destacar el Premio Nóbel de Economía concedido en 2008 a Paul Krugman por sus trabajos sobre comercio internacional que le llevaron a diseñar una ¿Nueva Geografía Económica¿ y una ¿Nueva Teoría del Comercio¿, aspectos que adquieren gran relevancia en lo que a nuestra investigación se refiere. La tesis que se expone a continuación, supondrá una minúscula, pero singular contribución al Estado del Arte y al sector del automóvil en particular. Las aportaciones y hallazgos que se han ido dejando a lo largo de estos 4 años de investigación responderán a las cuestiones que nos planteamos al inicio de nuestro proceso, y que básicamente giran alrededor de la identificación y evaluación de los factores críticos de localización de capacidad productiva del sector, o migración de la fabricación hacia nuevos y mas atractivos destinos para los fabricantes de automóviles La construcción y dinámica de la nueva geografía de la producción de vehículos; el análisis del paralelismo existente entre los ciclos económicos y el sector del automóvil para cada país; la propuesta de un ¿ciclo evolutivo de localización mundial del sector¿; la construcción de un modelo basado en 10 factores sintéticos secundarios de localización y la reducción a un modelo factorial basados en 3 factores primarios correlacionados con los colectivos grupos de referencia de nuestra investigación (OEM, Tier1, Tier2), conforman las principales contribuciones, que permiten a esta tesis aportar un grano de arena en la construcción de un estado del arte en pleno proceso de evolución. La tesis finalizará con la propuesta de una nueva línea de investigación centrada en el desarrollo del ciclo evolutivo del sector del automóvil y su impacto en las estrategias y decisiones de localización futuras y, por consiguiente, en el nuevo mapa geográfico de la producción mundial de vehículos. / Ferrari Solis, A. (2014). Determinación de los factores críticos y moderadores de los procesos de localización industrial en el sector del automóvil y su impacto en la geografía mundial de la producción de vehículos [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/38613

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Abstract Title: Art influences in today´s advertisingimages – A qualitative study of advertisingimages and work of art Number of pages: 46 Author: Sanna Olsson Tutor: Else Nygren Course: Media and Communication Science C Period: Autumn 2009 University: Division of Media and Communication, Uppsala University Purpose: The purpose with this composition is to analyse how art has influenced todays advertising images, to see wich influences that can be descovered. Method/Material: Since this is an imageanalys the main material has been consisted of advertising images, a total of seven. In addition, art images have been used as comparative material. The advertising images have been strategically selected, however they are modern and aestetically appealing. A number of questions have been formulated wich is the basis of the analys. Main results: Primarily the study found that art has influenced today’s advertisingimages in different ways. Especially the emotionell and spiritual part has been captured in today’s adertisingimages in ways that could only come from art. The depth and spirit in the image is a way to reach out to the recipients on a much deeper level. This is exactly what art was all about. Advertising is no longer only informative and plane, it is almost in some ways similair to art. Keywords: advertising, advertisingimage, work of art, imageanalysis, art, message, marketing, perspective, messagetypes, tecniques, motifs, photograph, digital photograph, image editing, acquaintance-making, external-making, humor, irony, visual commmunication, Honda, Chevrolet, McDonalds, Ramorama, Scrabble, Björn Gustafsson, Citroën Total.