No description available.

No description available.

No description available.

No description available.

No description available.

No description available.

No description available.

No description available.

Studies across countries emphasizes that communication barriers can severely hinder access to health care services by migrants, leading to health inequities. The aim of this explorative research was to gain a deeper understanding of migrants’ perspectives on public health communication in Jönköping, Sweden. Empirical data has been gathered through multicultural focus groups with migrants from countries outside Europe, living in the county of Jönköping. The data has been analyzed using Braun & Clarke’s six step model for thematic analysis and from the theoretical framework of a Culture-Centered Approach to health communication, as presented by Mohan Dutta.  The findings revealed communication barriers that hinder groups of migrants from accessing the public health communication and advice for improvement that could increase access and trust. The Swedish language, low digital use and limited digital skills as well as low trust towards the Swedish system are prominent obstacles that affect the communication processes in different layers. The participants express the need for a more flexible health system to increase access and prefer communication in native language verbally or printed. For those who use digital health communication, they want the Region to search engine-optimize in their native languages to ease the process of finding the right sources. Furthermore, authoritarian doctors as messengers of health communication are preferred. The health communication participants have received from the Region’s health communicators in their native language is presented to be a tool for increased trust and understanding. Their methods enable a participatory communication flow. To continue the development of participatory communication activities can be one way of combating the barriers faced by some groups of migrants. It is clear that a “one size fits all-communication approach”, with a focus on digital Swedish public health communication does not succeed to reach this target group. The communication barriers need to be understood from an organizational perspective. It is essential that migrants are invited to influence strategies, innovations and systems. In order to reduce the health gap, the Region needs to listen actively to migrants and engage them to co-create solutions that promote access and trust.

L’obiettivo di questo lavoro di ricerca è fare luce su alcuni dei motivi alla base di un rapporto tra scienza e media non sempre facile, nel tentativo di definire gli elementi fondamentali per un giornalismo biomedico divulgativo di qualità. In particolare l’analisi è rivolta al passaggio che più di tutti gli altri, nella costruzione della notizia, pone il giornalista e il metodo scientifico uno di fronte all’altro: la “traduzione” dell’articolo scientifico in articolo divulgativo. La valutazione di elementi quali l’approccio dei giornalisti alla significatività statistica e alla rilevanza clinica dei risultati di uno studio, l’utilizzo dei parametri statistici per esprimere gli esiti ha consentito di delineare una mappa dei punti di maggiore criticità del giornalismo biomedico. La “miscommunication” tra il mondo della ricerca e quello dei media può essere superata dall’acquisizione di un metodo che consenta al giornalista di individuare gli studi che hanno le caratteristiche per diventare notizie da divulgare. Questo lavoro è centrato sull’attività del giornalista, ma occorre ricordare come la comunicazione della salute sia un processo che dalla ricerca fino alla divulgazione pubblica delle notizie coinvolge diversi attori, ciascuno con il proprio ruolo e responsabilità ben precise. / The aim of this research is to investigate some of the reasons at the roots of the tension between science and media, trying to define some of the most important elements that could ensure the quality of biomedical lay journalism. In particular the attention is focused on the step that in the construction of the news puts the journalist and the scientific method one in front of the other: the “translation” of the scientific article in lay press article. From the analysis a picture emerges in which often the journalist is lacking an indispensable background knowledge needed to be able to recognize what is statistically significant or clinically relevant. The “miscommunication” theory, that both journalists and scientists consider an obstacle to scientific information, could be overcome by the acquisition of a method for medical journalists to recognize medical researches that can be used and moved into lay press articles. This research focuses on the correct role of journalist in divulging medical information. However, is important to underline the fact that many are the actors that partecipate to health communication and everyone has a specific role and than responsability.