No description available.

The objective of this research is to explore the perceptions of rural Samburu women in Kenya with regard to HIV/AIDS in terms of their knowledge, attitudes, beliefs and opinions; to examine several HIV/AIDS awareness channels that have been used to communicate HIV/AIDS messages to the Samburu women to determine how effective they have been in effecting behaviour change.This study is an example of how a communication audit can be carried out on a certain sub-group of a community in order to suggest a tailor-made communication strategy in an effort to stop the spread of HIV among the Samburu women. This study is also a confirmation that the prevention strategies that have been in use to communicate to Samburu women have been inadequate and need to be revised to address the knowledge gaps that exist. The study is located within a relatively new field of health communication where health messages are evaluated to determine whether target audiences are receiving these messages and changing their behaviour in order to live healthier lives. This area of study is also supported by behaviour change models such as the Health Belief Model (HBM), the Social Cognitive Theory (SCT), Diffusion of Innovations Theory, Cultural Models, and Strategic Communication. A qualitative study was undertaken in 2008 by way of ten focus group discussions with Samburu women and eleven in-depth interviews with professionals who ran HIV/AIDS programmes in the Samburu district. The focus groups were constituted by means of convenience sampling whereas the snowball strategy was utilised for the selection of participants for in-depth interviews. The questioning route for the focus group discussions for the Samburu women was guided by five themes namely: knowledge levels of the women; cultural aspects that made the women vulnerable to HIV/AIDS; beliefs about HIV/AIDS; attitudes towards HIV/AIDS; and the different channels of communication used to convey HIV/AIDS messages. The interview schedule for the professionals consisted of open-ended questions and face-to-face interviews were carried out using this schedule. / Communication Sciences / D. Litt. et Phil. (Communication)

O Programa Saúde da Família, proposto em 1994 pelo Ministério da Saúde, definiu-se como uma estratégia de reorganização da Atenção Primária à Saúde no Brasil. Gradualmente, ele foi sendo implantado também em grandes centros urbanos, até que, em 2001, ocorreu a municipalização da saúde na cidade de São Paulo, com a implantação desse modelo no bairro do Bom Retiro, região central da capital paulista. Esse bairro constitui uma paisagem única, marcado, desde sua origem, no final do século XIX, pela presença de diversas etnias, constituindo um microcosmo social, tendo recebido, ao longo de sua história, grandes contingentes de imigrantes com características culturais bastante particulares. Atualmente, entre a população que o frequenta e habita, os coreanos e os bolivianos passaram a constituir os dois grupos de imigrantes com presença marcante no bairro, ambos inseridos na base material da indústria de confecção, uma vez que a produção têxtil é um dos eixos econômicos estruturantes do Bom Retiro. A inserção de uma Unidade de Saúde da Família nesse bairro provocou a reflexão sobre as potencialidades e as dificuldades do Programa Saúde da Família em grandes centros urbanos; trouxe para discussão questões relativas à presença desses imigrantes; e exigiu análises diversas, em torno da interação entre profissionais dos serviços de saúde e seus usuários. Assim, o objetivo deste trabalho é analisar a interação entre o Programa Saúde da Família e os imigrantes coreanos e bolivianos localizados no bairro do Bom Retiro na cidade de São Paulo, redundando em uma experiência particular. Trata-se de uma pesquisa de referencial qualitativo, que utilizou a técnica de entrevistas semiestruturadas com três coreanos, três bolivianos e seis trabalhadores da saúde da Unidade de Saúde da Família do Bom Retiro. Para a análise das entrevistas, utilizou-se a técnica de análise temática de conteúdo, considerando as conjunturas, as razões e as lógicas, bem como as ações e as inter-relações estabelecidas com o coletivo e as instituições. Os resultados exibem as particularidades da inserção desses dois grupos de imigrantes no bairro do Bom Retiro e flagram, particularmente, dimensões do mundo do trabalho e de moradia e grande mobilidade espacial imigratória, exigindo a flexibilização da lógica cartográfica do Programa Saúde da Família, com a ampliação do conceito de família, e as diversas estratégias comunicativas de que a equipe de Saúde da Família lançou mão para implementar a comunicação com os imigrantes coreanos e bolivianos / The Family Health Program, proposed in 1994 by the Ministry of Health, was defined as a strategy for reorganizing Primary Health Care in Brazil. It was gradually implemented in major urban areas. In 2001, health care services in the city of São Paulo were municipalized, with the implementation of this model in Bom Retiro, in the downtown area of the city of São Paulo. Such neighborhood has a unique landscape, marked since its beginnings, at the end of the 19th century, by the presence of several ethnic groups. It is a social microcosm, which received large groups of immigrants throughout its history, bringing their own unique cultural characteristics to the area. Nowadays, Koreans and Bolivians have become the two most significant immigrant groups among the population living and working in the area. Both groups are integrated into the material base of clothing industry, since textile manufacture is one of the economic structural axes of Bom Retiro. The establishment of a Family Health Unit in Bom Retiro, besides evoking a reflection on the potential and difficulties for the Family Health Program in large urban areas, also brings issues related to the presence of these immigrants to the discussion, requiring various analyses on the theme of interaction between health care professionals and users. Thus, the purpose of this work is to analyze the interaction between the Family Health Program and Korean and Bolivian immigrants located in the neighborhood of Bom Retiro, in the city of São Paulo, which results in a unique experience. This is a qualitative research, which used the technique of semi-structured interviews with three Koreans, three Bolivians and six health care workers from the Bom Retiro Family Health Unit. With regard to the analysis of the interviews, the technique of thematic content analysis was used, considering the conjunctures, reasons and logic, as well as actions and interrelations established between the collective and the institutions. The results show the particularities of the insertion of these two immigrant groups in Bom Retiro, and highlight in particular the dimensions of the world of work, housing and the large spatial mobility of immigrants, requiring Family Health Program\'s map-based logic to become more flexible, with the enlargement of the concept of family and several communication strategies used by the Family Health team to establish communication with the Korean and Bolivian immigrants

This senior environmental studies thesis explains and analyzes edible education through a food and gardening program at a continuation high school in Claremont, California. The first chapter situates the program-specific analysis by providing background information of the edible education movement, a history of the Edible Schoolyard in Berkeley, California, and an explanation of why food is a powerful teaching tool. The second chapter delineates the program by describing all of its components and compiling essential resources and teaching documents. The third chapter is based on interviews with 9 of 12 involved students and 7 teachers, and thoroughly explains the outcomes of the program for students, the high school at large, and the overall Claremont community. Overall, this work demonstrates the successes of edible education, the power of school gardening programs, and provides a useful resource for the continuation of the program.

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops a perspective that understands cancer prevention and control in Appalachiaas part of the structural transition that is realigning community social ties in relation to ideological forces deployed as “commonsense” storylines that “lubricate” frictions that complicates the transition.

Vietnam is a populous nation experiencing rapid social and economic transition. These changes, in combination with the spread of sexually transmitted infections such as HIV/AIDS, are compromising the reproductive health of young Vietnamese. Access to reliable reproductive health information is limited and social taboos prevent young people from talking openly about this topic. A huge number of young people living in Vietnam thus find themselves without access to relevant, accurate, non-threatening and unbiased information about sexuality and sexual health. The research outlined in this thesis approaches the issue of sexual health information provision for young people living in Vietnam from a participatory action research foundation. A key focus is investigation of the ways in which young people living in Vietnam can be included in the development of online sexual health communication tools by, for and about young Vietnamese. As part of this investigation, this thesis describes research conducted with young Vietnamese in Australia and Vietnam to identify and elucidate their reproductive health information needs, as situated within the contemporary Vietnamese socio-cultural context. The research was undertaken in order to determine how an online resource might meet these needs. This exploratory process involved the utilisation of a range of research methods to determine the website's optimal content, style, features and tone in relation to the Vietnamese context and requirements of its target users. It is hoped that the record of discovery resulting from this research journey will contribute to the existing body of knowledge on online health communication and participatory approaches to the development of context-sensitive health and behaviour-change communication.

Vietnam is a populous nation experiencing rapid social and economic transition. These changes, in combination with the spread of sexually transmitted infections such as HIV/AIDS, are compromising the reproductive health of young Vietnamese. Access to reliable reproductive health information is limited and social taboos prevent young people from talking openly about this topic. A huge number of young people living in Vietnam thus find themselves without access to relevant, accurate, non-threatening and unbiased information about sexuality and sexual health. The research outlined in this thesis approaches the issue of sexual health information provision for young people living in Vietnam from a participatory action research foundation. A key focus is investigation of the ways in which young people living in Vietnam can be included in the development of online sexual health communication tools by, for and about young Vietnamese. As part of this investigation, this thesis describes research conducted with young Vietnamese in Australia and Vietnam to identify and elucidate their reproductive health information needs, as situated within the contemporary Vietnamese socio-cultural context. The research was undertaken in order to determine how an online resource might meet these needs. This exploratory process involved the utilisation of a range of research methods to determine the website's optimal content, style, features and tone in relation to the Vietnamese context and requirements of its target users. It is hoped that the record of discovery resulting from this research journey will contribute to the existing body of knowledge on online health communication and participatory approaches to the development of context-sensitive health and behaviour-change communication.

Text in English with Abstracts in English and Afrikaans / Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of TB Proof South Africa‘s Facebook page in creating TB awareness. The literature on TB, social media, health promotional campaigns and health promotional models was reviewed to contextualise this study. A qualitative case study approach was used to collect data from TB Proof South Africa‘s Facebook page. Data was collected using three data collection methods; namely, online ethnographic observation, textual analysis and visual analysis. The findings indicate that TB Proof South Africa‘s Facebook page creates awareness of TB. Results from this study also suggested collaboration between South African healthcare professionals and traditional health practitioners in the fight against tuberculosis. The study advocates the need for comparative studies to explore the use of other health-related Facebook pages. / Gesondheidsbevordering is ʼn opvoedkundige werktuig wat gebruik kan word om op te voed en bewustheid van gesondheidskwessies deur middel van verskeie mediavorme te skep. Die doel van hierdie studie was om die gebruik van TB Proof South Africa se Facebook-blad in die skepping van TB-bewustheid te verken. Leesstof oor TB, sosiale media, gesondheidsbevorderingsveldtogte en gesondheidsbevorderingsmodelle is beoordeel om hierdie studie te kontekstualiseer. ‘n Kwalitatiewe gevallestudiebenadering is gebruik om data van TB Proof South Africa se Facebook-blad in te samel. Data is ingesamel deur gebruikmaking van drie data-insamelingsmetodes, naamlik aanlyn etnografiese waarneming, teksontleding en visuele ontleding. Die bevindings dui daarop dat TB Proof South Africa se Facebook-blad bewustheid van TB skep. Resultate van hierdie studie beveel ook samewerking tussen Suid-Afrikaanse gesondheidsorgberoepslui en tradisionele gesondheidspraktisyns in die stryd teen tuberkulose aan. Die studie bepleit die behoefte aan vergelykende studies om die gebruik van ander gesondheidsverwante Facebook-blaaie te verken. / Communication Science / M.A. (Communication)

The objective of this research is to explore the perceptions of rural Samburu women in Kenya with regard to HIV/AIDS in terms of their knowledge, attitudes, beliefs and opinions; to examine several HIV/AIDS awareness channels that have been used to communicate HIV/AIDS messages to the Samburu women to determine how effective they have been in effecting behaviour change.This study is an example of how a communication audit can be carried out on a certain sub-group of a community in order to suggest a tailor-made communication strategy in an effort to stop the spread of HIV among the Samburu women. This study is also a confirmation that the prevention strategies that have been in use to communicate to Samburu women have been inadequate and need to be revised to address the knowledge gaps that exist. The study is located within a relatively new field of health communication where health messages are evaluated to determine whether target audiences are receiving these messages and changing their behaviour in order to live healthier lives. This area of study is also supported by behaviour change models such as the Health Belief Model (HBM), the Social Cognitive Theory (SCT), Diffusion of Innovations Theory, Cultural Models, and Strategic Communication. A qualitative study was undertaken in 2008 by way of ten focus group discussions with Samburu women and eleven in-depth interviews with professionals who ran HIV/AIDS programmes in the Samburu district. The focus groups were constituted by means of convenience sampling whereas the snowball strategy was utilised for the selection of participants for in-depth interviews. The questioning route for the focus group discussions for the Samburu women was guided by five themes namely: knowledge levels of the women; cultural aspects that made the women vulnerable to HIV/AIDS; beliefs about HIV/AIDS; attitudes towards HIV/AIDS; and the different channels of communication used to convey HIV/AIDS messages. The interview schedule for the professionals consisted of open-ended questions and face-to-face interviews were carried out using this schedule. / Communication Sciences / D. Litt. et Phil. (Communication)

Made available in DSpace on 2016-08-03T12:29:27Z (GMT). No. of bitstreams: 1 Vanderli Duarte de Carvalho 1_194.pdf: 2604830 bytes, checksum: 6aae3c2066d9140325e0e1a05861f79c (MD5) Previous issue date: 2011-06-28 / A questão relacional na área da saúde envolve o imaginário sociocultural. Nos casos de mulheres com câncer de mama, denota um caráter emergencial em virtude do elevado número de ocorrências ou pela falta de percepção feminina da doença, o que dificulta a prevenção e o tratamento em tempo hábil. Este estudo pretende analisar como e de que maneira ocorrem e repercutem as práticas discursivas entre os profissionais da saúde e as pacientes com câncer de mama. Para isso, delineamos como pressupostos teóricos as barreiras da comunicação, seja interpessoal, intrapessoal e não verbal. A metodologia foi com base na Teoria das Representações Sociais de Serge Moscovici e no Discurso do Sujeito Coletivo (DSC) de Ana Maria Cavalcanti Lefévre e Fernando Lefévre. Nas análises dos relatos das mulheres com câncer de mama, identificamos conflitos de ordem sociocultural, como crenças, valores pessoais, estereótipos, enfim, distorções provenientes do senso comum e do imaginário coletivo, disseminadas nas representações da doença levadas a público pela mídia em geral. Nas considerações finais, constatamos que tais representações (estigmas sociais) interferem na relação com os profissionais de saúde, influenciando, assim, a adesão ao tratamento da doença. Os aspectos comunicacionais são aqui apontados de maneira tácita.