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This dissertation is a theoretical study of the role of virality/virulence as a predominant technological term in the reproduction of social and cultural information in the digital age. I argue that viral media are not new phenomena, only the name is new. Media have always behaved as viruses; it is only when they become hyper-intensified in digital technology that their virulent function surfaces in language and culture. The project examines processes of self-replication and evolution undergone by various new media phenomena as they relate back to the global profusion of social networks, data centers, and cybernetic practices. Drawing from several contributions in media theory, political and social theory, and critical media studies, I argue that digital media have a hyper-intensifying effect on whatever objects, subjects, or realities they mediate or represent; thus networked societies are virulently swarmed by their own signs and images in information. Through an examination of three primary categories of digital proliferation—language, visuality, and sexuality—I situate digital culture in a framework of virulence, arguing that the digital may be best understood as an effect of cultural hyper-saturation and implosion. I argue that virulent media networking processes come to constitute a powerful cybernetic system, which renders the human subject a mere function in its global operations. Lastly, I begin to develop a political critique of cybernetics, claiming that the proliferation of information, digital media, and communicative/representational technologies in the contemporary world emerges through an intensified ideological, economic, social, cultural, and metaphysical framework of productivism. This intensification engenders a system, or series of communicational circuits, whereby all techno-subjective activities are strategically stimulated, networked, recorded, and algorithmically appropriated to strengthen and reproduce 1) a global productivist system of cybernetics; 2) The material and ideological conditions for such a system to exist and thrive; 3) limitless virtual and digital production. / Ph. D.

The genre affiliation is a postmodern study: Virtual Reality (VR) becomes a comprehensive concept, in the face of modernism's illusion, when rhetoric validates all discourses. All is VR. The study is in three sections with an overall introduction and conclusion: the first section introduces VR in its postmodern setting, the second section establishes the postmodern timeless/spaceless paradigm of HyperReality in which all Hermeneutics are being done from, the last section draws the paradigm into the Creatio Ex Nihilio discourse of the Scriptures. The proposed theological model is an intratextual theological model, however when YAHWEH precedes language then all discourses become intratextually part of the Biblical discourse. Human creativity is a metaphorical journey; the Fall was the outset of two languages, one in the presence of YAHWEH, while the other one void of this presence led to a nihilistic abstract constellation. Sin in VR is the unbiblical appropriation of this constellation. / Thesis (M.Th.)

This dissertation examines two films directed by Quentin Tarantino, whom I have situated as a postmodern film director, within the theoretical context of the philosophies of two postmodern philosophers: Jean Baudrillard and Jean-François Lyotard. I argue that the major institutions of society, such as the family and religion, are viewed as grand narratives, in Lyotard’s sense of the term, which Tarantino repeatedly subverts. Overlapping with this intersection of Lyotard’s philosophy in Tarantino’s films is the Baudrillardian loss of the real, which manifests as hyperreality in many scenes. I suggest that Tarantino makes a conscious effort to create such hyperreality with the creation of playful signifiers in his films. I examine selected scenes to find Baudrillard’s “successive phases of the image” (Baudrillard 2010:6) that lead to the creation of a simulacrum. The compelling intersections between the creation of Baudrillardian simulacra and the subversion of Lyotard’s grand narratives are explored within selected scenes which are deconstructed by means of film narratology, semiotic analysis and narrative analysis. The combination of the various methods of media research in this thesis enables what Jane Stokes calls “a more textured understanding” (2008:27) of the films under discussion. A close reading from a semiotic point of view facilitates a deconstruction of some obscure elements, such as the embedded meaning in lyrics and dialogue or the messages implicit in the mise en scène. / English Studies / M. A.

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Thesis (MA (English Studies))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: This project seeks to analyze the representation of identities in Shiva Naipaul's travel narrative North of South: An African Journey (1978) as encoded in the binaries of primitive / traditional; civilized / modern; settler / native; civic / tribal and neo-colonial / liberated. By analyzing this select series of identities, this project aims to explore the fractured nature of identity as constructed in the post-colony. It will argue that the identities are rendered unstable by the ungrounded nature of the post-colonial space in which they are located. Naipaul concludes his travel narrative by qualifying the postcolonial situation as an abortion of Western civilization in the trope of Conrad's Kurtz. Naipaul implies that any identity in Africa is a simulacrum, a phantom double, a copy of something that was not there to begin with. He attempts to articulate the diverse cultures that he encounters as though he were apart from them without recognizing that he is essentially and inextricably a part of the various cultural articulations themselves. It is easy to criticize Naipaul, therefore, as a non-starter. With the advantages of hindsight, however, it is possible for the contemporary reader to recognize these instabilities as evidence of the post-modern phenomenon in which reality is not an absolute. As a modernist writer, Naipaul's efforts to understand these instabilities of identity as an articulation of culture are circumvented by a Sisyphean struggle wherein he attempts to establish a sense of ontological alterity in the narrative yet implicates himself, as well as his invocation of archival literature and hence his ultimate position of disillusionment, hopelessness and doom. / AFRIKAANSE OPSOMMING: Hierdie projek poog om die verteenwoordiging van identiteite in Shiva Naipaul se reisverhaal, North of South: An African Journey (1978), gekodeerd met die binere van die primitiewe / tradisionele ; beskaafde / moderne; setlaars / inheemse; staats / etniese; en neo-kolonialisme / vryheid, te analiseer. Deur die analise van die gekose reeks identiteite, neig die studie om die gebroke aard van identiteit in In post-koloniale omgewing te ondersoek, en te redeneer dat die identiteite bemoeilik word deur die ongegronde natuur van die postkoloniale ruimte waarin hulle voorkom. Naipaul omvat North of South om die post-kolonialistiese situasie te kwalifiseer as In aborsie van die Westerse beskawing in die metafoor van Conrad se Kurtz. Naipaul impliseer dat enige identiteit in Afrika In simulacrum is, In spookbeeld, 'n kopie van iets wat nooit was nie. Hy poog om die menigte kulture wat hy ondervind te omskryf asof hy van hulle verwyder is, sonder om te besef dat hy volledig deel uitmaak van die geleding van hierdie kulture, en dit is daarvolgens maklik om Naipaul as 'n mislukking te kritiseer. Met die duidelikheid van In moderne leser se terugblik is dit wei moontlik om hierdie onkonsekwenthede as bewyse te sien van die post-modernistiese verskynsel waarin realiteit nie In absoluut is nie. As In modernistiese skrywer is Naipaul se bemoeienis om hierdie onbestendigheid van identiteit as 'n omskrywing van kultuur te verstaan belemmer deur 'n Sisyphiesestryd waarin hy poog om In sin van die andersheid van die aard van die werklikheid in die storielyn te vestig, maar tog impliseer hy homself asook sy gebruik van argiefmateriaal, en vandaar sy uiteindelike posisie van ontnugtering, hopeloosheid en verwoesting.

The genre affiliation is a postmodern study: Virtual Reality (VR) becomes a comprehensive concept, in the face of modernism's illusion, when rhetoric validates all discourses. All is VR. The study is in three sections with an overall introduction and conclusion: the first section introduces VR in its postmodern setting, the second section establishes the postmodern timeless/spaceless paradigm of HyperReality in which all Hermeneutics are being done from, the last section draws the paradigm into the Creatio Ex Nihilio discourse of the Scriptures. The proposed theological model is an intratextual theological model, however when YAHWEH precedes language then all discourses become intratextually part of the Biblical discourse. Human creativity is a metaphorical journey; the Fall was the outset of two languages, one in the presence of YAHWEH, while the other one void of this presence led to a nihilistic abstract constellation. Sin in VR is the unbiblical appropriation of this constellation. / Thesis (M.Th.)

This dissertation examines two films directed by Quentin Tarantino, whom I have situated as a postmodern film director, within the theoretical context of the philosophies of two postmodern philosophers: Jean Baudrillard and Jean-François Lyotard. I argue that the major institutions of society, such as the family and religion, are viewed as grand narratives, in Lyotard’s sense of the term, which Tarantino repeatedly subverts. Overlapping with this intersection of Lyotard’s philosophy in Tarantino’s films is the Baudrillardian loss of the real, which manifests as hyperreality in many scenes. I suggest that Tarantino makes a conscious effort to create such hyperreality with the creation of playful signifiers in his films. I examine selected scenes to find Baudrillard’s “successive phases of the image” (Baudrillard 2010:6) that lead to the creation of a simulacrum. The compelling intersections between the creation of Baudrillardian simulacra and the subversion of Lyotard’s grand narratives are explored within selected scenes which are deconstructed by means of film narratology, semiotic analysis and narrative analysis. The combination of the various methods of media research in this thesis enables what Jane Stokes calls “a more textured understanding” (2008:27) of the films under discussion. A close reading from a semiotic point of view facilitates a deconstruction of some obscure elements, such as the embedded meaning in lyrics and dialogue or the messages implicit in the mise en scène. / English Studies / M. A.

The gay male emerged as a visible public consumer during 1990s, when the LGBTQ movement in the United Kingdom and the United States was marked by conflicting commercial and political motives, heightened by the AIDS crisis. The cultural tension surrounding the gay male subject was reflected through various literary expressions. In the United Kingdom Mark Ravenhill’s Shopping and Fucking (1996), as part of the in-yer-face theatre, exploded in the face of the bourgeoisie. In the US America Dennis Cooper’s highly publicised George Miles Cycle (1989-2000), was followed by The Sluts (2004) as part of the transgressive literature, provoking both straight and gay communities. Through an analysis of themes such as capitalism, commerce, hyperreality, internalised fear, desire, and violence in the works, an alternative image of the gay male is distinguished. This is an image of the gay male subject that is complex, multi-faceted, contradictory and polyvalent. The characters relate differently to the hegemonic hyperreal role model, but are exposed to the same social structure that dictates their living conditions and positioning them as objects possible to practice violence on. The works provide a widened and complicated image the public image of the gay male. Their countercultural narratives trace how the gay male subject have been affected by the heteronormative society. When the provided stereotype is too narrow to express the burden and the joy of the contemporary gay male subject, alternatives, like the depictions by Ravenhill and Cooper, may allow the subject to fully possess the gay experiences of pain, sorrow and anger that he has been forced to bear. This research explores how the violence within the texts holds a liberating potential.

Diploma work New Flesh? The Limits of the Body in the Films by David Cronenberg deals with the human body as one of the main motives in the filmography of the Canadian director David Cronenberg. Its mission is to implicate new approaches to the human body in the theories of postmodern philosophy, philosophy of media and posthuman therories, which fundamentally transform the principles of previously applied concept of body and mind dualism and point out that media and new technologies has a significant influence on our perception of a human body. New approaches to the human flesh and fleshliness are applied in the final part of this work through the interpretation of selected movies by David Cronenberg - Videodrome and eXistenZ. The main point of this work is to show the complete change of conception and perception of the human flesh, which is summary reviewing here as a "new flesh". Key words body - controlled body - body extension - reality - hyperreality - media - new technologies - cyborg - post-human - body horror - new flesh