This study aims to examine how meaning and value is created in IKEA’s internal and external means of communication. I want to see if the values expressed in the internal and external communication tangent. I will additionally inspect how IKEA present themselves depending on whether the recipients are internal coworkers or external customers. The last thing to be inspected is the internal and external “ideal reader”, which is translated from the Swedish term “modelläsare” (Björkvall 2003). Furthermore, the objective of the study is to contribute to the field of linguistic research. This is done by exposing how values are used to shape different versions of the identity of organizations internally and externally. The internal documents consist of a vision and a “värdegrund”, in English called “fundamental values”, and the external communication entails three images from the advertising campaign “Where life happens”. I analyzed the material through the ideational metafunction belonging to the theory of systemic functional grammar and through a sociosemiotic multimodal analysis. The result reveals that nearly all of the expressed values occur both internally and externally. An example of prominent values is togetherness, inclusiveness and openness. However, the way in which IKEA present themselves towards internal and external target audiences varies markedly, as does the constructed ideal reader. The internal ideational representation of IKEA marks the coworker as part of the organization. At the same time multiple demands describing how the coworker should act and think greatly constricts and controls the internal audience. The external recipients, however, are free to be of a varying kind. IKEA expresses how the external target audience includes everyone. As a result, there are no expectations of who the external ideal reader should be, with one exception. The internal and external ideal readers are both part of a community, as contrasting to being portrayed as solitary.

This study uses the framework of systemic functional grammar to conduct the stylistic investigation of extracts from two texts of literary criticism written by F.R. Leavis and Paul de Man. The aims of the study are: i) to identify the characteristic features of the type of text known as professional literary criticism, and interpret the ideological significance of the textual features thus identified; ii) to identify the characteristic features of two specific registers of literary criticism, liberal humanist criticism and deconstruction, and interpret the relationship between linguistic and ideological variation -as exemplified in the texts which are analysed- and power. The features which make systemic functional grammar a powerful tool in stylistic analysis are identified, and a review of the applications of systemic grammar to text analysis is presented. A model of the relationship between text and context is presented, and its key terms and their relationship (discourse, ideology, genre, register, language) are discussed. The analysis of extracts from literary critical texts is conducted according to the three main features of the context of situation as identified in systemic grammar: field (subject matter of the discourse), tenor (participants in the discourse) and mode (medium of the discourse). Finally, the study considers the implications and applications of the conclusions drawn, particularly those that relate to the academic institution within which literary critical texts are produced and read. / Linguistics and Modern Languages / D. Litt. et Phil. (Linguistics)

Made available in DSpace on 2016-04-28T18:23:23Z (GMT). No. of bitstreams: 1 LAEL - Elaine Lopes Fonseca.pdf: 905797 bytes, checksum: c1391c56fde425dc212006c1a3475285 (MD5) Previous issue date: 2006-10-18 / This study aims at researching a cacique s worldview of himself, of his people and of the white man. Halliday s Systemic Functional Grammar (1984) is used as theoretical background: the ideational and the interpersonal metafunctions were used in order to analyze the cacique s linguistic representations of reality. Indigenous Anthropology (Junqueira 2000) is also part of the theory since it defines culture by observing linguistic processes. A number of works has dealt with the indigenous question, but none of them actually researched the worldview of a cacique Guarani from Aracruz, ES, under the SFG theory. Thus, this project is an attempt to make a real contribution to the Discourse Analysis field. The interviews with the cacique are the corpus. When asked what his view of himself was, he answered that he considerers himself as an active leader who is always ready to fight for the rights of his people. The cacique has a positive view of his people and considers them the real owners of the land. However, he has a negative view of the white man, who is seen as the one who destroys, kills, and is not punished for breaking the law. We hope to have contributed to Language Studies by showing that the choices made by speakers are meaningful and directly related to their worldview. This work intends to provide Applied Linguistics with and original contribution. It also presents and discusses future limitations, possible topics to be discussed in the future and suggestions of sociological applications of the results / Esta pesquisa de mestrado teve como objetivo principal verificar as visões de mundo que o cacique tem de si mesmo, do seu povo e do homem branco. Para tanto, este trabalho encontrou suporte teórico na Gramática Sistêmico Funcional de Halliday (1984) levando em conta metafunção ideacional para analisar a representação lingüística da realidade feita pelo cacique, e a metafunção interpessoal que considera a língua como elemento fundamental para expressar relações sociais, e para estabelecer esses relacionamentos. Além da GSF e da LC, o projeto desenvolvido para este volume fundamentou-se na Antropologia indígena (Junqueira 2000) que parte de uma concepção de cultura a partir da observação da linguagem. Há vários trabalhos que lidam com a questão indígena, entretanto nenhum deles enfocou o problema da construção de visão de mundo de um cacique guarani de Aracruz , ES à luz da GSF, conforme proposto aqui. Desta forma, o projeto buscou fazer uma contribuição original para o estudo do deste discurso. O corpus empregados na pesquisa foi entrevistas em português com o cacique de uma aldeia Guarani de Aracruz, Espírito Santo. Em resposta à primeira pergunta de pesquisa, qual a visão de mundo que o Cacique constrói de si mesmo, viu-se que ele se vê como um líder ativo e que diz lutar pelos direitos do seu povo. Quanto à segunda pergunta, a visão sobre o seu povo, o cacique vê seu povo de forma positiva como sendo os verdadeiros donos da terra. Em relação à terceira pergunta, a visão sobre o homem branco, os resultados sugeriram que o cacique constrói uma visão de mundo negativa, pois o homem branco destrói, mata, burla as leis e ainda assim fica sem punição. A pesquisa pretende ter contribuído para os estudos da linguagem sob o viés da GSF ao mostrar por meio das escolhas lingüísticas de um falante que podemos analisar quais as visões de mundo que ele constrói sobre determinados fatos e pessoas que o cercam. Assim este trabalho pretende trazer uma contribuição original para a Lingüística Aplicada. Apresenta e discute ainda, as limitações bem como possíveis temas de pesquisas para o futuro, além de possíveis sugestões de aplicações sociológicas dos resultados

Studien har som mål att undersöka om stödord är en fungerande metod för att välja ut relevant information ur en faktatext i två klasser i årskurs 3. 31 elever deltar i studien. Eleverna väljer stödord ur en text de läser och skriver sedan en egenproducerad text med utgångspunkt i källtexten. Teoretiskt vilar studien på systemisk funktionell lingvistik (SFL) vilket innebär en funktionell språksyn. Vi utgår från de ideationella och textuella metafunktionerna och analyserar materialet utifrån, deltagare, process, omständighet och basgenre. Analysen fokuserar på elevtexternas innehåll, struktur och de ämnesspecifika och genrespecifika stödorden. Resultatet visar att elevernas stödord är i högre grad ämnesspecifika och genrespecifika än allmänspråkliga. Eleverna använder stödorden för att skriva en beskrivande text. Dock visar resultaten även att eleverna skriver av en större mängd av källtexterna och formulerar få omständigheter. Därmed visar resultatet att eleverna i årskurs 3 har svårt att använda stödord som metod vid textbearbetning. Däremot anser vi att stödord som metod fungerar i årskurs 3

This thesis begins with the hypothesis that the role of ideas in urban and global development is understudied and understated in comparison to studies that privilege economic and political analyses. The thesis generates two related models that seek to provide a comprehensive means of analyzing both the political economic constraints of development as well as the ideational limits that are overlooked by conventional models. The political economic model adapts constructivist principles to explain the structural limits on urban development that emerge from the contemporary global political economy. The second model draws on previous work done in the field of policy diffusion to posit four relational ways in which ideas are adapted and localized. The thesis argues that political economy analyses provide a comprehensive but mostly macro-level analysis and often fail to adequately understand individual thinking outside of the rational actor model. The ideational adaptation model corrects for this, providing a detailed micro-level analysis that is founded on the political economic framework. Together, the two models provide a comprehensive understanding of the ideational limits and political economic constraints at work in any given development scenario. In order to demonstrate the utility of the combined models (termed combined conceptual approach), the thesis applies the models to four different applications. Three examples are historical secondary source examples (educational philosophy, international business councils, and water sanitation) related to the history of Shanghai and China, and the impact of foreigners on their development vision, strategies, and practice. One application is a case study of Shanghai’s Expo 2010, which uses original data established through high-level interviews with Expo participants. The use of the combined conceptual approach shows how the interpersonal and inter-institutional adaptation and localization of ideas affect the way we understand the concept of legitimate best practice in urban development. The combined conceptual approach highlights the role that human thought, emotions, and psychology play in urban development. It links political economic activity to constructed bonds of trust, learning, the mentality of competition, and soft forms of coercive power (hegemonic ideas, leadership, and conditionality). Finally, the most important contribution of the combined conceptual approach is that it allows for an analysis of both the macro- and micro-levels of development in a relational and holistic fashion.

This thesis begins with the hypothesis that the role of ideas in urban and global development is understudied and understated in comparison to studies that privilege economic and political analyses. The thesis generates two related models that seek to provide a comprehensive means of analyzing both the political economic constraints of development as well as the ideational limits that are overlooked by conventional models. The political economic model adapts constructivist principles to explain the structural limits on urban development that emerge from the contemporary global political economy. The second model draws on previous work done in the field of policy diffusion to posit four relational ways in which ideas are adapted and localized. The thesis argues that political economy analyses provide a comprehensive but mostly macro-level analysis and often fail to adequately understand individual thinking outside of the rational actor model. The ideational adaptation model corrects for this, providing a detailed micro-level analysis that is founded on the political economic framework. Together, the two models provide a comprehensive understanding of the ideational limits and political economic constraints at work in any given development scenario. In order to demonstrate the utility of the combined models (termed combined conceptual approach), the thesis applies the models to four different applications. Three examples are historical secondary source examples (educational philosophy, international business councils, and water sanitation) related to the history of Shanghai and China, and the impact of foreigners on their development vision, strategies, and practice. One application is a case study of Shanghai’s Expo 2010, which uses original data established through high-level interviews with Expo participants. The use of the combined conceptual approach shows how the interpersonal and inter-institutional adaptation and localization of ideas affect the way we understand the concept of legitimate best practice in urban development. The combined conceptual approach highlights the role that human thought, emotions, and psychology play in urban development. It links political economic activity to constructed bonds of trust, learning, the mentality of competition, and soft forms of coercive power (hegemonic ideas, leadership, and conditionality). Finally, the most important contribution of the combined conceptual approach is that it allows for an analysis of both the macro- and micro-levels of development in a relational and holistic fashion.

This thesis begins with the hypothesis that the role of ideas in urban and global development is understudied and understated in comparison to studies that privilege economic and political analyses. The thesis generates two related models that seek to provide a comprehensive means of analyzing both the political economic constraints of development as well as the ideational limits that are overlooked by conventional models. The political economic model adapts constructivist principles to explain the structural limits on urban development that emerge from the contemporary global political economy. The second model draws on previous work done in the field of policy diffusion to posit four relational ways in which ideas are adapted and localized. The thesis argues that political economy analyses provide a comprehensive but mostly macro-level analysis and often fail to adequately understand individual thinking outside of the rational actor model. The ideational adaptation model corrects for this, providing a detailed micro-level analysis that is founded on the political economic framework. Together, the two models provide a comprehensive understanding of the ideational limits and political economic constraints at work in any given development scenario. In order to demonstrate the utility of the combined models (termed combined conceptual approach), the thesis applies the models to four different applications. Three examples are historical secondary source examples (educational philosophy, international business councils, and water sanitation) related to the history of Shanghai and China, and the impact of foreigners on their development vision, strategies, and practice. One application is a case study of Shanghai’s Expo 2010, which uses original data established through high-level interviews with Expo participants. The use of the combined conceptual approach shows how the interpersonal and inter-institutional adaptation and localization of ideas affect the way we understand the concept of legitimate best practice in urban development. The combined conceptual approach highlights the role that human thought, emotions, and psychology play in urban development. It links political economic activity to constructed bonds of trust, learning, the mentality of competition, and soft forms of coercive power (hegemonic ideas, leadership, and conditionality). Finally, the most important contribution of the combined conceptual approach is that it allows for an analysis of both the macro- and micro-levels of development in a relational and holistic fashion.

This study uses the framework of systemic functional grammar to conduct the stylistic investigation of extracts from two texts of literary criticism written by F.R. Leavis and Paul de Man. The aims of the study are: i) to identify the characteristic features of the type of text known as professional literary criticism, and interpret the ideological significance of the textual features thus identified; ii) to identify the characteristic features of two specific registers of literary criticism, liberal humanist criticism and deconstruction, and interpret the relationship between linguistic and ideological variation -as exemplified in the texts which are analysed- and power. The features which make systemic functional grammar a powerful tool in stylistic analysis are identified, and a review of the applications of systemic grammar to text analysis is presented. A model of the relationship between text and context is presented, and its key terms and their relationship (discourse, ideology, genre, register, language) are discussed. The analysis of extracts from literary critical texts is conducted according to the three main features of the context of situation as identified in systemic grammar: field (subject matter of the discourse), tenor (participants in the discourse) and mode (medium of the discourse). Finally, the study considers the implications and applications of the conclusions drawn, particularly those that relate to the academic institution within which literary critical texts are produced and read. / Linguistics and Modern Languages / D. Litt. et Phil. (Linguistics)

Submitted by Aline Batista (alinehb.ufpel@gmail.com) on 2018-07-16T19:38:31Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertacao_Calebe_Soares_Copello.pdf: 1254096 bytes, checksum: c75d0e933ab5c89e4089975c200b2876 (MD5) / Approved for entry into archive by Aline Batista (alinehb.ufpel@gmail.com) on 2018-07-17T21:23:39Z (GMT) No. of bitstreams: 2 Dissertacao_Calebe_Soares_Copello.pdf: 1254096 bytes, checksum: c75d0e933ab5c89e4089975c200b2876 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-07-17T21:23:50Z (GMT). No. of bitstreams: 2 Dissertacao_Calebe_Soares_Copello.pdf: 1254096 bytes, checksum: c75d0e933ab5c89e4089975c200b2876 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-02-26 / Sem bolsa / No ano de 2016 o Brasil vivenciou mais um processo de impeachment em sua recente democracia. A partir de tal acontecimento, foi estabelecido o tema do estudo, qual seja, uma análise linguística dos textos produzidos em mídia digital no período de janeiro a setembro do ano em questão. Assim, este trabalho tem por objetivo geral analisar linguisticamente textos jornalísticos em português brasileiro que tratam do processo de impeachment da presidente Dilma Rousseff. A Linguística Sistêmico-Funcional (HALLIDAY; MATTHIESSEN, 2014) foi o viés teórico escolhido para analisar esses textos e, devido à extensão do corpus, foi necessária a utilização de métodos extraídos da Linguística de Corpus (BERBER SARDINHA, 2004). A Metafunção Ideacional foi escolhida para ser o escopo de análise do estudo. A motivação da pesquisa surge no instante em que há uma necessidade de descrição do momento histórico pelo qual a sociedade brasileira está passando e de como este vem sendo construído ideacionalmente nas mídias digitais. Houve a compilação de dois corpora: um corpus de estudo e outro de referência. O corpus de estudo é composto de textos jornalísticos e o corpus de referência é composto por textos acadêmicos. A fim de obter as palavras-chave do corpus de estudo, ambos os corpora foram combinados no programa computacional WordSmith Tools. Após essa etapa, foram selecionadas as dez palavras-chave mais frequentes no papel de substantivos para que os Participantes com tais palavras-chave fossem anotados, utilizando o CROSF (FEITOSA, 2006). Os resultados mostram que os Participantes com as palavras-chave ocorrem em sua maioria no âmbito dos Processos prototípicos (HALLIDAY; MATTHIESSEN, 2014). Grande parte dos Participantes com as palavras-chave também realizam o papel de Sujeito Lógico das orações. Por fim, pode-se concluir que majoritariamente os Participantes com as palavras-chave estão vinculados aos Processos Materiais, Relacionais e Verbais. / Brazil went through an impeachment process in 2016. Based on this event, the theme has been established, that is, a linguistic analysis of online texts in the period from January to September of that year. Thus, this thesis aims to analyse linguistically journalistic texts in Brazilian Portuguese that tackle president Dilma Rousseff’s impeachment process. Systemic Functional Linguistics (Halliday & Matthiessen, 2014) has been the theory chosen for analysing these texts. Due to the corpus size, the use of methods from Corpus Linguistics (Berber Sardinha, 2004) was necessary. Ideational Metafunction has been chosen as scope of analysis. The motivation of the research lies in the fact that the description of the historical moment whereby Brazilian society is going through is necessary as well as of how this moment has been constructed ideationally in digital media. A study corpus and a reference corpus were compiled. The former consists of journalistic texts, and the latter consists of academic texts. In order to obtain the keywords from the study corpus, both corpora were combined on WordSmith Tools software. After that, the ten most frequent keywords, namely nouns, were selected so that the Participants with these keywords were annotated by using CROSF (Feitosa, 2006). Results show that the Participants with the keywords occur mostly in the realm of prototypical Processes (Halliday & Matthiessen, 2014). Most Participants with the keywords are also Logical Subjects in the clauses. Lastly, it can be concluded that Participants with the keywords are mainly linked to Material, Relational, and Verbal Processes.

This thesis begins with the hypothesis that the role of ideas in urban and global development is understudied and understated in comparison to studies that privilege economic and political analyses. The thesis generates two related models that seek to provide a comprehensive means of analyzing both the political economic constraints of development as well as the ideational limits that are overlooked by conventional models. The political economic model adapts constructivist principles to explain the structural limits on urban development that emerge from the contemporary global political economy. The second model draws on previous work done in the field of policy diffusion to posit four relational ways in which ideas are adapted and localized. The thesis argues that political economy analyses provide a comprehensive but mostly macro-level analysis and often fail to adequately understand individual thinking outside of the rational actor model. The ideational adaptation model corrects for this, providing a detailed micro-level analysis that is founded on the political economic framework. Together, the two models provide a comprehensive understanding of the ideational limits and political economic constraints at work in any given development scenario. In order to demonstrate the utility of the combined models (termed combined conceptual approach), the thesis applies the models to four different applications. Three examples are historical secondary source examples (educational philosophy, international business councils, and water sanitation) related to the history of Shanghai and China, and the impact of foreigners on their development vision, strategies, and practice. One application is a case study of Shanghai’s Expo 2010, which uses original data established through high-level interviews with Expo participants. The use of the combined conceptual approach shows how the interpersonal and inter-institutional adaptation and localization of ideas affect the way we understand the concept of legitimate best practice in urban development. The combined conceptual approach highlights the role that human thought, emotions, and psychology play in urban development. It links political economic activity to constructed bonds of trust, learning, the mentality of competition, and soft forms of coercive power (hegemonic ideas, leadership, and conditionality). Finally, the most important contribution of the combined conceptual approach is that it allows for an analysis of both the macro- and micro-levels of development in a relational and holistic fashion.