Essa pesquisa investiga a influência das variáveis associadas aos aspectos físico-espaciais das lojas na definição da satisfação e preferência pelo comércio de varejo de vestuário feminino. Nessa investigação levam-se em consideração as percepções de dois grupos de usuários: arquitetas e não arquitetas. O objetivo central é fornecer subsídios teóricos para que possam ser produzidos espaços comerciais mais satisfatórios para as usuárias e mais eficientes para os proprietários. As quatro lojas selecionadas como objetos de estudo estão situadas na cidade de Porto Alegre (RS), e possuem características que as agrupam dentro de um mesmo tipo de varejo, nomeadamente, o vestuário feminino destinado à classe econômica A. Da mesma maneira, essas lojas possuem características heterogêneas em termos das variáveis associadas aos aspectos físico-espaciais que tornam pertinente a comparação entre elas. Os métodos de coleta e análise de dados fazem parte dos utilizados na área de pesquisa do Ambiente e Comportamento. Os dados foram obtidos a partir de levantamentos de arquivo e levantamento de campo, esse incluindo observações e levantamento das variáveis associadas aos aspectos físico-espaciais, questionários e entrevistas informais. Os resultados dessa investigação demonstram que existem relações bastante evidentes entre a satisfação e a preferência por uma determinada loja e as variáveis associadas aos aspectos físico-espaciais da mesma. Primeiramente, fica evidente que as variáveis mais importantes para a definição da satisfação geral com uma loja estão associadas à características do interior da loja. Por outro lado, as variáveis mais associadas com a preferência por uma loja são aquelas relacionadas com o exterior da loja e características de seu entorno. Torna-se evidente que para o desenvolvimento de bons projetos e para a manutenção de usuários satisfeitos e fiéis tais variáveis devem ser consideradas. Espera-se que os dados encontrados despertem o interesse pelo desenvolvimento de outros estudos sobre o tema da relação entre o espaço da atividade comercial e seus usuários. / This research investigates the influence of the variables associated to the stores’ physical and spatial aspects in the definition of satisfaction and preference in women’s clothes retail. In this investigation it is taken in consideration the perceptions of two groups of users : architects and people who are not architects. The main objective is to produce theoretical knowledge to create more satisfactory retail spaces for the users and more efficient for the owners. The four stores selected as study objects are located in the city of Porto Alegre (Brazil). Such stores possess characteristics that group them in the same retail type, namely, the feminine clothes destined to the high economical class. Those stores have heterogeneous characteristics in terms of the variables associated to the physical and spatial aspects that make pertinent the comparison among them. The collection methods and analysis of data are part of the Environment and Behavior area of research. The data were obtained from file and field surveys, including observations and survey of the variables associated to the physical and spatial aspects, questionnaires and informal interviews The results of this investigation show evident relationships between satisfaction, preference for a certain store and the variables associated to the physical and spatial aspects. Firstly, it is evident that the most important variables for the definition of the general satisfaction with a store are associated to inner store characteristics. On the other hand, the variables strongly associated with store preference are those related with the exterior and surroundings. It becomes quite clear that the development of good projects and the maintenance of satisfied consumers should consider both variables. It is expected that these findings will arouse an interest in developing further studies on the subject of the relationship between space and the commercial activity.

nÃo hà / O dengue permanece como problema de saÃde pÃblica no Brasil. No nordeste brasileiro, os grandes depÃsitos domiciliares utilizados para acumular Ãgua sÃo importantes criadouros para reproduÃÃo do Aedes aegypti, o principal transmissor do dengue. O uso de alternativas ao controle quÃmico desse vetor vem sendo incentivado. Os objetivos desse trabalho foram avaliar se a presenÃa de peixes larvÃfagos altera o padrÃo de postura do A. aegypti, identificar a sobrevivÃncia de peixes larvÃfagos ao cloro e descrever a eficÃcia do peixe Betta splendens em condiÃÃes de campo. O padrÃo de postura foi avaliado em uma gaiola com 6 m3. Os peixes avaliados foram Poecilia reticulata e B. splendens. Na gaiola foram inseridos oito depÃsitos, sendo quatro com peixes, quatro sem peixes (controle) e 100 mosquitos. Em cada depÃsito tinha Ãgua e uma palheta de eucatex para postura dos ovos. Ao final de cada semana os ovos postos nessas palhetas foram contados. Os ensaios foram replicados por sete semanas consecutivas para cada espÃcie. A sobrevivÃncia do B. splendens e P. reticulata, ao cloro, foi avaliada para trÃs concentraÃÃes (1,0; 1,5 e 2,0 mg/L) utilizando tambores com 35 litros de Ãgua. Foram utilizados 105, 140 e 175 peixes para cada concentraÃÃo testada, na proporÃÃo de 6 depÃsitos com cloro para cada controle (sem cloro). A eficÃcia foi avaliada a partir de dados gerados pelo Programa Municipal de Controle do Dengue, na cidade de Fortaleza. Foi avaliada a permanÃncia dos peixes em depÃsitos domiciliares e a infestaÃÃo nesses depÃsitos com B. splendens e o larvicida Bacillus thuringiensis israelensis. A presenÃa do B. splendens inibiu a postura de ovos pelas fÃmeas de Aedes aegypti com um Ãndice de Atividade de OviposiÃÃo (IAO) de -0,627. O nÃmero mÃdio de ovos postos em depÃsitos com B. splendens (32,5/semana) foi menor que nos depÃsitos com o P. reticulata (200,5/semana) e os controles (186,5/semana; p < 0,0001). Todos os B. splendens sobreviveram a concentraÃÃo de cloro de 1,0 mg/L; 72,5 e 39,3% sobreviveram as concentraÃÃes de 1,5 e 2,0 mg/L. Por outro lado, apenas 4,4% do P. reticulata sobreviveram a concentraÃÃo mÃnima de 1,0 mg/L. Em campo foram encontrados trÃs depÃsitos com a presenÃa do B. splendens e larvas de mosquitos (1,6%), infestaÃÃo significativamente menor que nos depÃsitos com o Bti, onde essa infestaÃÃo foi de 10,9% (p < 0,001). Nos depÃsitos onde o peixe nÃo permaneceu a infestaÃÃo foi de 27,8%, maior que nos depÃsitos com Bti (p < 0,010). Nos depÃsitos onde o peixe permaneceu ele foi 85% mais eficaz que o larvicida. A permanÃncia dos peixes foi maior nos tanques de alvenaria (48,5%), localizados no peridomicÃlio (47,5%) e ao nÃvel do solo (53,3%). ConcluÃmos que o B. splendens pode ser apropriado para controle biolÃgico de larvas de Ae. aegypti em grandes reservatÃrios domiciliares, desde que possa ser atestada sua permanÃncia nesses depÃsitos. / Dengue fever remains an important public health problem in northeast Brazil. Large domestic containers used to store water are important breeding sites of Aedes aegypti, the main vector. The use of alternatives to chemical vector control has increased in the last years. The objectives of this study were: to evaluate the inhibition of oviposition by female Ae. aegypti in domestic containers with larvivorous fish; to describe the survival of larvivorous fish to different chlorine concentrations; and to describe the efficacy of Betta splendens fish under field conditions. Oviposition was assessed in a cage of 6 m3 of size. The fish species Poecilia reticulata and B. splendens were used in the laboratory assays. In the cage, eight water containers were placed - four with fish, four without fish (control), and 100 mosquitoes. In each container with 15 l water eucatex strips were placed to facilitate oviposition. At the end of each week, eggs laid on these strips were counted. For each species, the assays were repeated for seven consecutive weeks. Survival of B. splendens and P. reticulata to different concentrations of chlorine (1.0, 1.5 and 2.0 mg / L) was assessed in drums with 35 liters of water. We used 105, 140 and 175 fish for each concentration: six test containers with chlorine for each control without chlorine. Secondary data of the Municipal Dengue Control Program of the city of Fortaleza were analyzed to assess the efficacy of B. splendens under field conditions. The presence of fish in household containers was verified after several weeks. Infestation of containers with mosquito larvae was compared to containers with the larvicide Bacillus thuringiensis israelensis. The presence of B. splendens inhibited oviposition by Ae. aegypti with an activity oviposition index of -0.627. The mean number of eggs laid in deposits with B. splendens (32.5 / week) was lower than in deposits with P. reticulata (200.5 / week) and controls (186.5 / week, p <0.0001). All B. splendens specimens survived a chlorine concentration of 1.0 mg / L, and 72.5% and 39.3% survived concentrations of 1.5 and 2.0 mg / L, respectively. On the other hand, only 4.4% of P. reticulata survived a concentration of 1.0 mg / L. Under field conditions, three containers were encountered with B. splendens and mosquito larvae (1.6%), significantly less than infested deposits with Bti (10.9%; p <0.001). In containers where the fish died or disappeared, infestation was 27.8% higher than in deposits with Bti (p <0.010). In deposits where the fish remained, efficacy was 85% better than Bti. The permanence of fish was higher in concrete tanks (48.5%), located outside the house (47.5%) and at ground level (53.3%). We conclude that B. splendens may be suitable for biological control of Ae. aegypti larvae in large domestic water containers.

The goal of this work is to analyze the channels and means used for addressing and acquiring existing and future customers of internet commerce hrajhned.cz and information they spreading. With help of primary research, by using the asking technique, determine whether used channels, resources and information are adequate and improve overall communication mix for streamlining sales. This paper aims to clearly define which channels and resources can support the fulfillment of the main long-term objective of this shop - ie extension, trade between the vast majority of customers and gaining at the worst third place in market in the sale of digital distribution of games, and the secondary target for this year - ie the increase in total sales by 40%.

La recherche en gestion de la force de vente concernant les produits du luxe en est à ses prémices. Compte tenu du poids accru des marques de luxe et des perspectives futures très prometteuses, il importe d’enrichir la recherche et de comprendre les leviers de ventes des produits de luxe. L’industrie du luxe dispose de deux voies d’accès aux consommateurs finaux. D’une part, un réseau spécialisé / dédié contrôlé directement par les fabricants du luxe et d’autre part, des boutiques généralistes multi-marques (en dehors du contrôle des fabricants du luxe). Une part importante des ventes de produits de luxe est réalisée dans ces boutiques non dédiées au luxe où de multiples marques de luxe coexistent et côtoient d’autres marques aux divers statuts. Cette thèse s’attache à expliquer le niveau d’effort que la force de vente de ces boutiques généralistes va dédier aux marques de luxe. Cette thèse repose sur une vaste littérature sur la dissonance cognitive et la théorie de l’identité sociale / The domain of sales management research for luxury products is still nascent. With the persistent growth of luxury brands and ongoing optimistic projections for the future, it is imperative to take a step forward in this field and understand the triggers that enable luxury sales. The personal luxury goods industry operates via two routes to market – “retail” (directly controlled by luxury brand manufacturers) and “wholesale” (outside of luxury brand manufacturer’s control). A significant amount of sales happen via the “wholesale” route, in multi-brand stores where a mix of luxury brands co-exists with non-luxury brands. Drawing from a literature on cognitive dissonance and social identity theory, using multilevel methods, this dissertation raises the question of how to predict salespeople’s effort allocation towards a focal luxury brand in this multi-brand selling environment

Energy conservation is a major concern in todays data centers, which are the 21st century data processing factories, and where large and complex software systems such as distributed data management stores run and serve billions of users. The two main drivers of this major concern are the pollution impact data centers have on the environment due to their waste heat, and the expensive cost data centers incur due to their enormous energy demand. Among the many subsystems of data centers, the storage system is one of the main sources of energy consumption. Among the many types of storage systems, key/value stores happen to be the widely used in the data centers. In this work, I investigate energy saving techniques that enable a consistent hash based key/value store save energy during low activity times, and whenever there is an opportunity to reuse the waste heat of data centers.

The main goal of this thesis is to summarize and introduce general theoretical concepts of Data Warehousing by using the systems approach. The thesis defines Data Warehousing and its main areas and delimitates Data Warehousing area in terms of higher-level area called Business Intelligence. It also describes the history of Data Warehousing & Business Intelligence, focuses on key principals of Data Warehouse building and explains the practical applications of this solution. The aim of the practical part is to perform the evaluation of theoretical concepts. Based on that, design and build Data Warehouse in environment of an existing company. The final solution shall include Data Warehouse design, hardware and software platform selection, loading with real data by using ETL services and building of end users reports. The objective of the practical part is also to demonstrate the power of this technology and shall contribute to business decision-making process in this company.

The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.

The diploma thesis deals with construction technological project of department store in Mohelnice town – hypermarket Kaufland. It compiles in detail the most optimal proposal of technological construction process, working machinery, traffic proposal for transport, construction site equipment, schedule of work, inspection and test plan, safety of work, environment, and finally costing including bill of quantities etc. The thesis deals specifically main building object SO04, object of hypermarket, which is consisted of prefabricated reinforced concrete skeleton of single-storey building. I focus primarily on realization of gross building.

The Master's thesis is engaged in analyse of methods of pricing and comparison of each other. This work is compiled from historical evolution of prising immovables, over adjustment prising in international prising standards, over defination elementary conceptions to analysis selected ways of prising of houses. The Master's thesis analyses process of prising methods and analyses sources which we need to compile a ways of prising. These are most important things to know, when we want to compare ways of prising. There are ten houses in this work from Kroměříž and surroundings. The main target of master's thesis is to ratify and to explain that location of houses and their surroundings are the most importatnt. These two points of view influenced price and salableing of houses. There is a comparison of ways of prising houses at the end of work

Cette thèse étudie la place des Galeries Lafayette dans l’échange marchand entre l’offre et la demande, au cœur du système de la mode. Elle réévalue le rôle de la distribution en général et du grand magasin en particulier comme intermédiaire créateur de valeur dans la relation entre le producteur et le consommateur. Au tournant du XXe siècle, sur le marché de la nouveauté et le segment émergent de la confection, l’enseigne répond aux attentes des consommateurs qui cherchent à se distinguer et se différencier en suivant de près les phénomènes de mode. Alors que les maisons de couture exercent un monopole sur les tendances, et limitent leur diffusion en France à un cercle de clientes privilégiées, les Galeries Lafayette ont fait « entrer la mode dans le grand magasin ». Elles fabriquent et vendent sous leur propre marque des modèles inspirés de ceux des couturiers. Cette appropriation efficace de la création construit la légitimité de l’entreprise en tant qu'intermédiaire ainsi que le pouvoir prescripteur de la marque sur le marché de la mode. Elle fait aussi des Galeries Lafayette un acteur de l’économie de la contrefaçon, au centre des enjeux de l’industrie du vêtement dans l’entre-deux-guerres. La thèse montre cependant qu’il existe plusieurs régimes de management de la création aux Galeries Lafayette. A travers l’analyse des investissements de l’entreprise dans les industries créatives et en particulier les cas des Parfums Chanel, des maisons Madeleine Vionnet et Jean Patou, elle se saisit pour la première fois de la question du financement de la couture et décloisonne l’étude des principaux acteurs du système de la mode. La période couverte, de la fin du XIXe aux années 1960, rend compte des transformations de l’industrie du vêtement, mais aussi de la plasticité de la stratégie et des structures de l’organisation. Après la Seconde Guerre mondiale, l’intégration verticale de la fabrication laisse progressivement la place à de nouvelles modalités de construction de l’offre. Dans un contexte marqué par la modernisation de la filière habillement, la « révolution » du prêt-à-porter, et l’émergence de nouvelles capitales de la mode, la centrale d’achats élargit ses approvisionnements aux marques et à l’international. La mise en place pionnière d’un bureau de style au début des années 1950 est centrale dans cette transformation pour faire le lien entre les créateurs, les industriels et les clients avec lesquelles les Galeries Lafayette sont en contact direct.Une partie des développements est consacrée aux associations professionnelles internationale qui sont le véhicule privilégié des transferts transatlantiques mais aussi de la construction d’un réseau européen favorisant la circulation des idées et des marchandises. Ces échanges montrent que la diffusion des méthodes nouvelles d’organisation, importées et adaptées des États-Unis, ne s’est pas limitée à l’industrie. Les efforts des Galeries Lafayette pour rationaliser l’organisation sont une nouvelle démonstration de la nécessité de réévaluer le rôle de la distribution et des intermédiaires du système de la mode longtemps négligés au profit de la figure du créateur. / This thesis researches the role of Galeries Lafayette at the heart of the French fashion system. It re-evaluates the role of retail and department stores as value-creating intermediaries in the relationship between producer and consumer. Additionally, the research highlights the innovative capacity of a family business and shows that the introduction of new organizational methods in retail trade along the 20th century, imported and adapted from the United States, was as much present as in manufacturing enterprises. In the first part, the thesis looks at the foundation of the company, its competitors and its customers. To differentiate themselves, Galeries Lafayette manufactured and sold models inspired by those of the couturiers under the store private label. At the turn of the twentieth century, while fashion houses claimed a monopoly on trend setting, Galeries Lafayette introduced fashion in department store. This effective appropriation of fashion design built the legitimacy of the company as an intermediary, and posited the prescribing power of the brand in the fashion market. It also made Galeries Lafayette a player in the economy of counterfeiting, a major issue for the apparel industry in the inter-war period. The thesis shows, however, that various management regimes for design exist at Galeries Lafayette. In a second part, we analyze the investments of the company in the creative industries and in particular the cases of Chanel Perfumes as well as Madeleine Vionnet and Jean Patou fashion houses. In doing so, for the first time, the thesis analyzes the financing of fashion houses thus unbundling the study of the main actors in the fashion system. In a third part, the thesis studies competitive and market change from World War II onwards: the modernization of the clothing industry, the ready-to-wear revolution, and the emergence of new capitals of fashion besides Paris. The dismantling of the vertical integration in manufacturing, the opening of central purchasing to new suppliers, the pioneering establishment of in-house fashion forecasting office in the early 1950s induced a new organization and changes in the link between creators, designers, industrialists and customers for Galeries Lafayette.