El presente trabajo de investigación pretende analizar la estrategia de precio utilizada en las tiendas de productos orgánicos. Además, conocer de qué manera esta estrategia se encuentra relacionada con la calidad que perciben los consumidores de dichos productos. Es importante recalcar que se desea averiguar si estas dos variables influyen en la intención de compra de productos orgánicos. Se han realizado dos focus group con personas pertenecientes al público objetivo primario y dos entrevistas a profundidad a expertos en Marketing y Nutrición, los cuales brindaron información relevante para el análisis posterior que se realizó. La investigación es de carácter no concluyente, el tipo de la investigación será correlacional y el enfoque que se le dará será mixto. / This research work aims to analyze the price strategy used in organic products stores. In addition, knowing how this strategy is related to the quality perceived by consumers of these products. It is important to emphasize that is desired to find out if these two variables influence the intention to buy organic products. It has been realized two focus with people that belongs to the primary target audience and two in-depth interviews with experts in Marketing and Nutrition, which provided relevant information for the subsequent analysis thar was made. The research is inconclusive, the type of research will be correlational and the approach that will be given will be mixed. / Trabajo de investigación

Esta investigación se centra en las promociones de venta de la categoría vitivinícola peruana y busca determinar el grado de importancia de la variedad percibida y real dentro de las acciones de promoción monetarias como las rebajas de precio y los descuentos frente a la intención de compra en los supermercados de Lima Metropolitana, donde actualmente el sector está siendo impulsado. Se profundizó en la sobrecarga de información causada por la gran variedad del vino mostrada en el estante, donde se determinó que las promociones de venta son un fuerte atractivo para que los jóvenes tomen una decisión frente a la góndola y realicen la compra final. Sin embargo, los beneficios de las acciones de promoción no serían percibidos por la complejidad frente a la elección. Asimismo, se determinaron hallazgos importantes como los hábitos de un consumidor joven, al cual no se le brinda la suficiente importancia dentro de la categoría. / This research focus on the sales promotion in order to the low-quality wine context. It searches to find the importance grade of the perceived and the real variety within the price reductions and the discounts against the purchase decision in the supermarkets of Metropolitan Lima, where actually the category is being driven. The study deepens in the overload information caused by the huge variety of the wine and the attributes that it has as a hedonic product, where the sales promotion are attractive for the young consumer in front of the display to take it to the final purchase. However, it the benefits are not perceived from the consumers because of the complexity versus the choice when they are looking at the display. Likewise, important findings were determined as the habits of a young consumer, who is not given sufficient importance within the category of wine. / Trabajo de investigación

Thesis(M.Com.(Human Resource Management)) -- University of Limpopo, 2019 / The general aim of this study is to determine the relationship between organisational culture, job satisfaction and turnover intention at an institution of higher education in South Africa. A quantitative, cross-sectional survey design was used in which self- administered questionnaires were utilised to collect data from a convenience sample of 198 participants. The respondents comprised mainly of the academic employees of the institution. Descriptive and inferential statistics including correlation and regression analyses were conducted. The data was collected using three different structured questionnaires. The findings indicated that there is a positive relationship between the dominant organisational culture and job satisfaction. There is a significant negative relationship between job satisfaction and turnover intention. This study recommended that every institution should figure out the effective retention strategies which may have the most impact on their employees and find ways to improve employee job satisfaction. / National Research Foundation (NRF)

En la actualidad, las estrategias de marketing digital son cada vez más usadas en el sector automotriz. Marcas de distintos segmentos se van dando cuenta de la efectividad de las mismas y les dan mucha importancia a estas, siendo en ocasiones, su principal arma contra la competencia. La siguiente investigación tiene como objetivo determinar cuál es la relación que tienen los factores extrínsecos de la publicidad online en social media con la intención de compra en jóvenes Millennials. De esta manera, puede servir como punto de referencia para la creación de estrategias de marketing digital y como pueden ser abordadas para generar un mejor impacto en el segmento señalado. El estudio cuenta con una investigación previa para analizar la situación del sector, apoyándose en investigaciones similares. Asi mismo, se realizaron estudios cualitativos, los cuales involucraban a entrevistas a profundidad a tres expertos en redes sociales en sí, como también del mismo sector automotriz. También, se hicieron focus groups de cinco integrantes cada uno al segmento Millennial con el fin de poder hacer un match entre lo mencionado por los expertos con la información de los jóvenes. Por el lado cuantitativo, se encuesto a 208 personas, que con sus respuestas se realizó un estudio a través de una regresión lineal múltiple en SPSS, el cual determinaba de manera certera diversos resultados sobre la relación de estos factores en estudio con la intención de compra en el segmento analizado. Finalmente, los resultados reflejaron que dos de las tres variables en cuestión si guaran una relación con la intención de compra en el segmento Millennial. Sin embargo, con el beta cuadrado se pudo demostrar que, a partir de los tres factores en estudio, el entretenimiento es el más relacionado con la intención de compra. Por ello, se recomienda utilizar las tendencias de consumo y comportamiento al momento de realizar estrategias de marketing digital, de tal manera se estará a la vanguardia del momento y generará intención de compra en el segmento. / Today, digital marketing strategies are increasingly used in the automotive sector. Brands from different segments are realizing their effectiveness and attach great importance to them, sometimes being their main weapon against competition. The following research aims to determine the relationship that extrinsic factors of online advertising in social media have with the intention of buying in young Millennials. In this way, it can serve as a point of reference for the creation of digital marketing strategies and how they can be addressed to generate a better impact in the indicated segment. The study has previous research to analyze the situation in the sector, relying on similar research. Likewise, qualitative studies were carried out, which involved in-depth interviews with three experts in social networks themselves, as well as from the same automotive sector. Also, focus groups of five members each were made to the millennial segment in order to be able to match those mentioned by the experts with the information of the young people. On the quantitative side, 208 people were surveyed, who with their answers carried out a correlational study through a multiple linear regression in SPSS, which accurately determined various results on the relationship of these factors under study with the intention of purchase in the analyzed segment. Finally, the results reflected that two of the three variables in question do have a relationship with the intention to buy in the Millennial segment. However, with the beta square it was possible to demonstrate that, from the three factors under study, entertainment is the most related to the intention to buy. Therefore, it is recommended to use consumer trends and behavior when making digital marketing strategies, in such a way you will be at the forefront of the moment and generate purchase intention in the segment. / Trabajo de investigación

There has been significant research done on the impact of branding on consumer buying behaviour over the years, however, consumers at the bottom of the pyramid (BoP) have been ignored and very little research has been done in the South African market. This study examines the impact of brand equity on purchase intention of Parmalat yoghurt in the South African BoP market using socio-economic status, price sensitivity and sales promotion as mediating variables. Data was collected from 289 South African BoP consumers residing in Soweto. The study tested six hypotheses using PLS- SEM. Data was analysed using SmartPLS software. The results show that of the six hypotheses tested, only three are supported, namely, the relationship between brand equity and socio-economic status, socio-economic status and purchase intention and price sensitivity and purchase intention. Socio-economic status as a mediator has the most significant impact on the relationship between brand equity and purchase intention. The findings of this study give some implications for managers and marketers of yoghurt brands. Brand equity influences on purchase intention of yoghurt products and socio-economic status has the strongest mediating influence suggesting that companies must build and maintain strong brand equity in order to create a positive influence on purchase intention for their brands. Managers need to understand the underlying reasons as to why consumers would choose a competitor’s brand. Based on this study, socio-economic status and price sensitivity are the two most influencing mediators in the purchase intention of yoghurt, thus it is imperative for managers to take this into consideration when devising and implementing branding strategies.

In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.

Este trabajo de investigación tiene como objetivo demostrar que la importancia la relación de las estrategias de marketing digital con respecto a la intención de compra de planes nutricionales en Lima metropolitana. Nos enfocaremos en tres marcas en específico, ya que se encuentren de manera digital. Además, el contenido visual que manejan y la información nutricional que ofrecen a sus clientes para la captación y venta de sus productos. A lo largo de la investigación se darán detalles de diversas opiniones del público objetivo primarios, así como expertos de la categoría. De manera que se identificaran los principales hallazgos para que las marcas de planes nutricionales puedan reconocer y trabajar en ello en una mejor estrategia digital. / This research work aims to demonstrate the importance of the relationship of digital marketing strategies with respect to the purchase intention of nutritional aircraft in metropolitan Lima. We will focus on three specific brands, as they are found digitally. In addition, the visual content it handles and the nutritional information it offers to its customers for the acquisition and sale of its products. Throughout the investigation details will be given of various opinions of the primary target audience, as well as experts from the category. In order to identify the main findings for brands of nutritional plans, they will be able to recognize and work on a better digital strategy. / Trabajo de investigación

The aim of this paper was to explore the factors behind the entrepreneurial intention (EI) building of international university students of Sweden. With the help of Ajzen’s (1991) Theory of Planned Behavior, this theory has been used by numerous researches to predict intentions, especially EI. However, in Sweden several studies have been done only on the Swedish students, but no study has done specifically on international students. A conceptual framework was developed for this study from Theory of Planned Behavior, where attitude, subjective norms and perceived behavior control (PBC) were main variables with several indicators of each, to explain what are affecting the most on international university students to build up EI. 18 interviewees of international students of Halmstad University of Sweden were taken. Furthermore, after analyzing their answers authors have found that three of those variables have almost similar effect on building the EI of international university students of Sweden, but not all of their indicators.

While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. The Theory of Planned Behavior (TPB) is adopted as the theoretical framework to give a holistic view of intention-forming. Multiple-case studies are performed in this qualitative research. We study the contents of the interviews via TPB. Fifteen Chinese consumers take part in the research as the respondents in semi-structured interviews. After coding transcriptions, we explore detailed factors and divide them into three aggregates from TPB: attitude, subjective norm and perceived behavioral control. The analysis of the interviews also supports the transformation of three dimensions of TPB.

This study examines the relationship between the distance 1975 high school seniors intended to move, referred to as intended distance, and socioeconomic and psychological factors. The research is based on information collected from separate samples of about 900 graduating seniors from the rural, urban and metropolitan areas of Utah. Utilizing the type of boundary that would be crossed in carrying out an intended move as the proxy for distance, it was found that 14 percent of the youth intended to live most of the rest of their lives out of Utah. While rural youth were more likely to intend to move in the overall tabulations, they were least likely to intend to leave the state. Metropolitan youth were slightly more likely to be planning to leave Utah than were urban youth. Out of 15 variables hypothesized to be associated with the students' intended distance, it was found that community evaluation, interpersonal relations, community satisfaction, and religion, are significantly related for rural, urban and metropolitan students. This seems to indicate that social and psychological aspects of potential migrants' community life are more important than other background variables when the level of urbanization at the place of origin is considered. This leads us to the conclusion that actual distance in the stream of migration may have different significance according to various socioeconomic and psychological factors surrounding these migrants.