The diploma thesis focuses on characteristics of internal communication, its implementation in various forms in different companies and analysis of the internal communication in one selected company. After the analysis of its current state in the multinational company, the thesis will recommend improvements to the areas of internal communication and human resources, with the main focus of global implementation of these recommendations.

The work is concerned with the effective communication tools in a selected company. The aim is to describe the various means of communication, analyze their effectiveness and propose solutions for problematic means of communication. The object of the work is a medium sized company operating in the field of logistics. In this thesis methods of survey research, analysis of internal documentation and observation are used. In conclusion, the thesis is to evaluate the efficiency of communication in relation to employee satisfaction survey and recommended some improvements for more efficient use of communication devices in the selected company.

The master's thesis deals with one of modern methods of human resources management, the internal communication. It examines relations between corporate culture and internal communication as well as application of internal communication into business strategy in order to raise efectivness of businesses. The thesis also points out present level of internal communication in Czech companies. The thesis includes detailed analysis of formal and informal communication tools and puts emphasis on necessity of measurement of effects brought by internal communication strategy. Theoretical knowledge is used to analyse internal communication in Microsoft Czech Republic. Evaluation of internal communication in Microsoft is based on interviews with managers and questionnaire survey realized accross the whole company. The main goal of the thesis is to set a range of suggestions to improve and successfully develop internal communication in Microsoft.

This thesis deals with internal communication in Doosan Bobcat Manufacturing Ltd. The main goal of this work is to analyze the current situation of internal communication with regard to its corporate culture, to highlight drawbacks and suggest possible solutions for improvements. There are basic concepts as a national culture, corporate culture and an internal communication in the theoretical part. This is essential for the analytical part. The practical part is based on a survey run in the company -- both quantitative and qualitative research. I offer recommendations for improving present situation based on respondents' answers and interviews with top management in the conclusion.

O estudo objetivou a identificar o uso de ferramentas de comunicação interna no Banpará, Instituição Bancária regional, com atuação no Estado do Pará, mais precisamente no âmbito de apoio ao desenvolvimento local. Contemporaneamente, a comunicação é considerada fator estratégico para uma organização, já que por meio dela, bons fluxos de informações são necessários para o alinhamento dos objetivos e estratégias de uma empresa. Esse processo atinge principalmente os funcionários, muitas vezes, tratados de forma homogênea, embora pertençam a segmentos distintos, quando podem ocorrer ruídos nos processos de comunicação interna. Metodologicamente, foi utilizada a pesquisa bibliográfica para levantamento, das teorias comunicacionais disponíveis e dos recursos técnicos inerentes à comunicação. A aplicação do estudo de caso indicou que os funcionários acessam as ferramentas de comunicação interna e por meio dessas recebem informações suficientes para desenvolver suas atividades no trabalho, havendo predominância do uso da intranet e, um fluxo de comunicação predominantemente vertical descendente. Conclui-se que quanto maior o grau de robustez das informações veiculadas e a possibilidade de participação do funcionário, melhor será o seu entendimento em relação aos objetivos da instituição. É estratégico, que as empresas atentem, para que a dinâmica de uso intenso da comunicação por meio da tecnologia, não substitua integralmente as práticas de relacionamento interpessoal, como as práticas presenciais, com a realização de reuniões, a comunicação face a face. Haja vista a importância dos funcionários, enquanto atores sociais e, que deles dependem o entendimento das estratégias organizacionais para alcançar os resultados junto aos clientes. As instituições façam uso das ferramentas de comunicação interna em todos os estilos disponíveis, alinhadas a conjuntura e a cultura organizacional, e ao seu grau de evolução tecnológica, ou seja, mescladas, entre ferramentas tradicionais, convencionais e tecnológicas. / The study aimed to identify the use of internal communication tools in Banpara, regional banking institution, operating in the State of Para, more precisely in the context of support to local development. Contemporaneously, the communication is considered a strategic factor for an organization, since through it, good information flows are necessary for the alignment of goals and strategies of a company. This process affects mainly employees often treated as homogeneous, although they belong to different segments, where noise may occur in the processes of internal communication. Methodologically, was used to survey the literature, theories of communication available and the technical resources involved in communication. The application of case study indicated that employees access the tools of internal communication and through those get enough information to develop their activities at work, and the predominance of the use of intranet and a communication flow predominantly downward vertical. We conclude that the greater the degree of robustness of the information given and the possibility of employees participation, the better their understanding in relation to the goals of the institution. It is strategic, that companies pay attention to the dynamics of intense use of communication through technology, not fully replace the practice of interpersonal relationships, such as classroom practices, with the holding of meetings, face to face communication. Given the importance of employees as social actors who depend on them the understanding of organizational strategies to achieve results with clients. Institutions make use of internal communication tools available in all styles, lined the conjecture and organizational culture, and its level of technological evolution, - that is, mixed between traditional tools, and conventional technology.

Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. Purpose The purpose of this study was to investigate the psychological conditions of employee engagement on ISM and their relationship to employee engagement on ISM, moderated by the managerial communication styles assertive, aggressive and passive. Method An explanatory sequential mixed methods design has been applied, combining the advantages of both quantitative and qualitative data collection. Starting with 86 self-completion questionnaires, the findings, obtained by the application of a factor analysis in conjunction with multiple regression analysis, have been deepened with 5 semi-structured interviews with the help of a thematic analysis. Results and Conclusions The psychological conditions of employee engagement on ISM are indeed positively related to employee engagement on ISM. Furthermore, the assertive managerial communication style has shown to have a moderating effect on the relationship between the psychological conditions of employee engagement on ISM and employee engagement on ISM. Even though the moderating effect has been negative, the assertive communication style has been found to have a positive effect on employee engagement on ISM itself.

Syftet med studien var att undersöka hur ett internt meddelande uppfattas av mottagaren, beroende på om meddelandet är positivt eller negativt, samt om det finns skillnad i mottagandet av meddelandet när det är strikt faktabaserat alternativt framfört med ett narrativt berättande. Digitala enkäter skickades till mottagare via sociala medier. Enkäten innehöll fyra olika texter, två meddelanden var narrativt utformade och två strikt faktabaserade. Frågorna i enkäten var utformade för att besvara om mottagandet påverkas av textstatus (retoriskt vs fakta), samt om skillnader fanns mellan valens (positivt vs negativt laddat meddelande). Mottagandet mättes på en likertskala utifrån dimensionerna öppenhet, förståelse och tydlighet. Resultatet visar på att retoriskt berikade meddelanden tagits emot bättre i alla tre dimensionerna, oberoende om budskapet var positivt eller negativt. / The purpose of the study was to investigate how a written internal message is perceived by a recipient depending on whether the message is phrased positive or negative, and whether the message is strictly fact-based or presented in a narrative. This study was conducted through digital surveys which were sent to the recipient via social media. The questionnaire contained four different texts, two messages were presented in a narrative and two were strictly fact-based. Further, the messages are designed in the way that two messages have a negative message and the other two are designed with positive messages. The questions in the survey are designed to answer whether the reception is affected by text status (rhetorical vs. factual) and whether differences exist between the valence (positive vs. negatively charged message). Reception was measured on a Likert scale based on the dimensions of openness, understanding and clarity. The result shows that the rhetorically enriched message was better received, regardless of whether the message was positive or negative.

My diploma thesis deals with the evaluation of internal communication in Česká spořitelna. The first part of my work is focused on theory, emphasizing the importance of good functioning internal communication and the consequences of its deficiencies. I also apply this knowledge in the practical part, which is supplemented by the characteristics of Česká spořitelna and the important milestones of the origin of internal communication in the company. In the analytical part, I investigate the employees' satisfaction with the current situation. The paper presents proposals on how to simplify message sharing and avoid the overloading of information that is not relevant to all employees.

This thesis is focused on improving the state of corporate culture in Nutrend D.S., a.s. On the basis of analysis of results obtained in questionnaire inquiry, there were some drawbacks detected in managers getting familiar with the vision and long-term business objectives, in the financial evaluation and incentive system, and also in the working environment. Further there was an existing rivalry identified between different departments and low willingness of employees to attend corporate events. Subsequently, the proposals and recommendations have been processed leading to the elimination of these drawbacks and to improvement of the present state.

Hlavním cílem předkládané absolventské práce je na základě kritické analýzy stávajícího stavu vnitrofiremní komunikační strategie, navrhnout žádoucí změny podporující efektivní vnitrofiremní komunikaci ve zvoleném mezinárodním korporátu.