Purpose The goal of this research is to define top-down and bottom-up approaches as well as the communication processes and the information flow to see how it is used and matched with day-to-day activities in several retail stores. To meet this goal, the following research questions have been formulated: ● How do organizations use information strategies such as top-down and bottom-up management? ● What are the means to be used in information strategies so that the envisaged objectives can be achieved?  Method To meet that objective, a study has been performed on seven store managers from seven different retail shops through interviews from which the empirical data has been gathered. The latter has been combined with a theoretical framework to achieve the purpose. Findings Based on the empirical results taken from the seven store managers, the authors were able to see and understand how each of them was using information strategies and what were the challenges and improvements related to it. Limitations The authors chose to limit their research to the retail industry in Sweden, therefore the outcome of this study cannot be applied to other industries or countries. Moreover, the interviews have been only given to store managers, which implies that the employees’ perspective on the subject is not analyzed here.

The diploma thesis concerns the internal communication in the company which I have selected. The theoretical part of the thesis describes generally the findings about communication and internal communication. The body focuses on an analysis of the internal communication within the selected company, using the questionnaire. The analysis includes recommendations based on the results of the survey, which could enhance the effectiveness of internal communication within the company structure.

El presente estudio buscó explorar la existencia de una posible relación entre la participación en rituales corporativos y el compromiso del colaborador millenial con una empresa. En este sentido, se desarrolló el caso de la empresa BCP, empresa representativa y líder en el mercado peruano con 130 años de trayectoria. De esta manera, la investigación se encuentra compuesta por los siguientes apartados: (1) introducción al tema; (2) marco teórico, que sirvió de estructura para el desarrollo del análisis; (3) diseño metodológico, realizado a través de encuestas; (4) conclusiones y recomendaciones, que fueron necesarias para brindar un aporte que sirva a otros investigadores A manera de conclusión, se comprobó que, a pesar de tener una correlación positiva, no existe relación entre el compromiso laboral de un colaborador millennial y el número de rituales en que este participa. Teorizamos, para futuras investigaciones, que puede deberse a que existen muchos más factores externos que influyen en el compromiso laboral de un millennial. / This paper seeks to analyze if there is a relationship between a strong employee engagement and how many corporate rituals does an employee participates in. In this study, we chose to research Banco de Crédito del Perú’s (BCP) case. BCP is the largest Company in Perú and the most important bank in the country, we think this Company is a well recognized referent in the industry, and makes a very relevant subject for our research. This research contains an introduction, our framework, the analysis, research design, and conclusions and recommendations. In our research design, we contemplate surveys to a select sample of millennial employees. As a conclusion, we found that in spite of having a positive correlation, it’s not strong enough to prove a relationship between a strong employee engagement and the number of rituals an employee participates in. We theorize this result could lead to study other variables that can influence employee engagement. / Tesis

<p>Interna komunikacija u organizacijama predstavlja osnovu svih radnih procesa. Poverenje u komunikacionom procesu doprinosi uspešnijim i kvalitetnijim rezultatima rada, utičući na organizaciono ponašanje i poslovne performanse i posebno radno angažovanje. Uspostavljanje komunikacije zasnovane na poverenju se smatra jednim od najvažnijih ciljeva, posebno kada su u pitanju timski rad, rad sa novim tehnologijama i pre svega stil upravljanja. U radu se analiziraju rezultati istraživanja interne komunikacije, poverenja i radnog angažovanja u organizacijama različitog tipa i vlasničkog statusa i njihova međusobna povezanost koja utiče na radno ponašanje zaposlenih.</p> / <p>Internal communication in organizations represents the basis of all working processes. Trust in the communication process contributes to more successful and efficient work results, influencing organizational behavior and work performance, and a particular - work engagement. Establishing trust-based communication is considered to be one of the most important goals, especially when it comes to teamwork, working with new technologies and, above all, management style. The thesis analyzes the results of the research of internal communication, trust and work engagement in organizations of different type and ownership status and their interconnectedness that influences the working behavior of employees.</p>

Detta är en fallstudie som genomförd på en organisation med cirka 30 anställda. Studien bygger på kvalitativ forskning i form av nio intervjuer med olika medarbetare inom organisationen samt en dokumentanalys av organisationens personalhandbok och verksamhetsregler. Syftet med studien är att undersöka hur delaktighet, motivation och intern kommunikation förstås som viktiga delar i organisationskultur och identifiera vilka samband det finns mellan de tre begreppen kopplat till den organisationskultur som råder. Det är medarbetarnas egna berättelser om deras åsikter och känslor som ställs mot vald teori inom delaktighet, motivation och intern kommunikation i resultatanalysen. Resultatet visar på att medarbetarna har en positiv inställning till organisationen. Medarbetarna känner till viss del delaktighet och motivation men att det finns bristande kunskaper gällande den interna kommunikationen. / This is a case study that has been conducted on an organization with about 30 employees. The study is based on qualitative research in the form of nine interviews with various employees within the organization as well as a document analysis of the organization's personnel handbook and business rules. The purpose of the study is to investigate how participation, motivation and internal communication can be understood as an important part of organizational culture and identify what connections there are between the three concepts linked to the prevailing organizational culture. It is the employees' own stories about their opinions and feelings that are set against the chosen theory regarding participation, motivation and internal communication in the results analysis. The results show that the employees have a positive attitude towards the organization. The employees feel to some extent involved and motivated, but that there is a lack of knowledge regarding the internal communication.

No description available.

Background: Since the 2030 Agenda for Sustainable Development establishment in 2015, the UN member nations have pressured organizations to improve their sustainability engagements in order to enable the nations to meet their agreed sustainable development goals. To ensure organizational transparency regarding an organization’s sustainability engagements, a regulation regarding non-financial reporting entered into force in 2016. However, the non-financial reporting is principally external-driven, and the communicated information is not received by the ones realizing these sustainability engagements, namely the internal stakeholders. Problem: The fact that external communication of an organization’s sustainability engagements improves the consumption from consumers, together with the regulation of non-financial reporting, there is no coincidence that a lot of the sustainability communication from organizations is directed to external stakeholders rather than internal stakeholders. Furthermore, the internal communication of an organization’s sustainability engagements is an insufficiently researched topic, although it is of great importance to foster employee engagement. Purpose: This study aims to discover how organizations within the food retail industry communicate their sustainability engagements internally throughout the levels of the organization, from top management down to all employee levels.  Method: The research is conducted through a qualitative research design with six semi-structured interviews. The interviewees represented three different levels of two different food retail organizations. Findings were analyzed and compared to previous research within the topic. Conclusion: Findings show that the examined organizations do communicate their sustainability engagements to their internal stakeholders. However, this communication is done through communication channels where the actual information is not received by its intended receivers. This results in internal stakeholders being unaware of their organization’s sustainability engagements. Since awareness is a prerequisite for engagement, preferred communication channels from the receiver’s perspective and an organizational structure that enables top management to reach its intended receiver are identified as vital components to engage the internal stakeholders with its organization’s sustainability engagements.

Diagnosticar la situación actual de la identidad institucional y la incidencia de la comunicación interna en el INCOR ha sido el objetivo principal para determinar la necesidad de la implementación de un plan de mejora para su fortalecimiento. Para lo cual, cubrimos las necesidades de investigación con las siguientes acciones: i) Analizar la identidad institucional en el INCOR; ii) Analizar la comunicación interna en el INCOR; iii) Encontrar si existe relación entre la comunicación interna y la identidad institucional. La investigación se desarrolló en el Instituto Nacional Cardiovascular “Carlos Alberto Peschiera Carrillo” (INCOR), centro especializado de referencia del Seguro Social de Salud (ESSALUD), primera institución pública peruana que en febrero de 2020 recibió el Sello Dorado de la Joint Commission International (JCI), máximo reconocimiento a nivel internacional, con una vigencia de 3 años, que lo certificó como uno de los institutos que cumple los más altos estándares internacionales en Seguridad y Calidad para el paciente.  La metodología aplicada fue mixta ya que se utilizaron datos cuantitativos para, en base a una recopilación e interpretación, poder dar conclusiones cualitativas. Asimismo, se aplicó una encuesta con 14 preguntas a una muestra de 100 colaboradores y también tres entrevistas a autoridades del instituto, con 15 preguntas relacionadas a la identidad institucional, comunicación interna y a la acreditación de la JCI. Una de las conclusiones fue que el nivel de satisfacción y el sentirse comprometido en el INCOR están relacionados con el reconocimiento de la institución. La presencia de la pandemia de la COVID-19 desde marzo de 2020 y la necesidad de mantener la seguridad y calidad de los pacientes asegurados de acuerdo con la calificación que obtuvo el INCOR de la JCI, hacen necesario proponer un Plan de Identidad Institucional con incidencia en la comunicación interna, que tendría como objetivo, generar mayor identificación de los colaborares con el INCOR y a través de estrategias se generen sentido de pertenencia a la institución y se brinden reconocimientos motivacionales de manera permanente. / Diagnosing the current situation of the institutional identity and the incidence of internal communication in INCOR has been the main objective to determine the need to implement an improvement plan to strengthen it. For which, we cover the research needs with the following actions: i) Analyze the institutional identity in INCOR; ii) Analyze internal communication at INCOR; iii) Find out if there is a relationship between internal communication and institutional identity. The research was carried out at the "Carlos Alberto Peschiera Carrillo" National Cardiovascular Institute (INCOR), a specialized reference center of the Social Health Security (ESSALUD), the first Peruvian public institution that in February 2020 received the Gold Seal of the International Joint Commission (JCI), highest international recognition, valid for 3 years, which certified it as one of the institutes that meets the highest international standards in Safety and Quality for the patient. The applied methodology was mixed since quantitative data were used in order, based on a compilation and interpretation, to be able to give qualitative conclusions. Likewise, a survey with 14 questions was applied to a sample of 100 collaborators and also three interviews with institute authorities, with 15 questions related to institutional identity, internal communication and JCI accreditation. One of the conclusions was that the level of satisfaction and feeling committed in INCOR are related to the recognition of the institution. The presence of the COVID-19 pandemic since March 2020 and the need to maintain the safety and quality of insured patients according to the rating obtained by INCOR from JCI, make it necessary to propose an Institutional Identity Plan with impact in internal communication, which would have the objective of generating greater identification of collaborators with INCOR and through strategies, a sense of belonging to the institution is generated and motivational acknowledgments are provided on a permanent basis. / Trabajo de investigación

The fundamental nature of the research question for this study was centred on the functions of internal communication. It was within this context that functionalism as theoretical approach was selected for the study of internal communication within the Government Communication and Information System (GCIS) in South Africa. Functionalism’s interest in the structure and function of communication is evident in its major assumption, namely that the phenomenon of mass communication is a system that is a whole consisting of several interrelated and interdependent parts. In addition two related theories, systems theory and classical management theory, were employed as departure for the study. Related literature on internal communication bears evidence that the flow of internal communication differs from one environment to the other. This depends on the type of information that has been communicated and the type of organisation in which the internal communication occurs. Managing employees effectively requires communication and the quality of communication amongst the people that comprise an organisation is a crucial variable in determining organisational success. This requires a common understanding of the role and structure of communication and its functions. Internal communication is the strength of any organisation. Communication scholars such as Verwey and Du Plooy (2003), Kitchen and Daly (2002), Gibson and Hodgetts (1991), Murabe (1990) and numerous others already demonstrated the overwhelming importance of internal communication in today’s business environment. Internal communication creates a platform for participative decision making, employees’ interaction, information sharing, creativity and innovation, as well as an environment that fosters productivity and creates a sense of organisational ownership.A comprehensive internal communication system is required to unambiguously translate the vision, mission and strategic objectives of any organisation into reality. Furthermore effective internal communication has a potential to build and sustain social interaction within the organisation and most importantly to drive a service delivery message to all employees. Effective communication and service delivery have recently become issue of exceptional importance in government departments in South Africa, particularly in government agencies. Factors such as organisational culture and leadership style have an influence on internal communication. Organisational culture defines and describes what the organisation stands for. Leadership is very critical for internal communication as it informs the organisation’s vision. If the leadership is negatively inclined, there is no way in which the internal communication will thrive. It is always advisable to strike a balance between organisational culture, leadership and internal communication. The findings of this study indicate that management and employees of the GCIS perceive the function of internal communication differently; that both management and employees have inadequate general understanding of the communication channels and communication structure within the GCIS and reveal that though there are numerous communication channels available, only few are used and preferred within the GCIS. The selection and the understanding of communication channels within the organisation are critical elements for internal communication. Therefore, the communication department or division should ensure broader consultation with all key stakeholders within the organisation. It is regrettable to have communication channels within the organisation that are not understood by the majority of employees and to discover that out of the twenty that are implemented, only five are mainly used and two preferred by most of the management and the employees. / Dissertation (MPhil)--University of Pretoria, 2013. / hb2013 / Marketing Management / unrestricted

En el escenario actual se presencian diversos cambios coyunturales, uno de ellos es el aumento de la competitividad, factor que incide directamente en el personal de la Fuerza de Ventas, colaboradores con una alta tasa de rotación y que no se encuentran dentro de una oficina permanentemente. Ante ello, las organizaciones deben ser creativas para lograr la retención de su personal, generando work engagement a través de herramientas organizacionales como la gestión de los canales internos, específicamente para la presente investigación, los boletines internos. Ante esto, la presente investigación tiene como pregunta de investigación analizar si existe o no relación entre la gestión de contenido, diseño y frecuencia de envíos de los boletines internos y el work engagement en la Fuerza de Ventas de una aseguradora peruana. Se encontró evidencias teóricas que indicaban la posible relación entre ambas variables, por lo que se planteó la siguiente hipótesis: la gestión de contenido, diseño y frecuencia de envíos de los boletines internos y el work engagement se relacionan en el caso de una aseguradora peruana. Para ello, se aplicó un diseño metodológico no experimental de tipo correlacional con un enfoque cuantitativo concluyente, utilizando el método de investigación de caso de estudio. Se obtuvo que ambas variables poseen diversas tendencias entre sí, concluyendo que algunas variables sí guardan relación directa fuerte, pero otras no; lo que demuestra que no existe relación entre las dos variables analizadas. / In the current scenario, there are several short-term changes, one of them is the increased competitiveness, factor that directly affects the Sales Force, employees with a high turnover rate and who are not permanently in an office. Given this, organizations must be creative to achieve the retention of their staff, generating work engagement through organizational tools such as the management of internal channels, specifically for this research, internal newsletters. Given this situation, this research aims to analyze whether or not there is a relationship between content management, design and frequency of publishment of internal newsletters and work engagement in the Sales Force of a Peruvian insurer. Theoretical evidence was found, that indicates the possible relationship between both variables, so the following hypotheses were raised: content management, design and frequency of publishment of internal newsletters and work engagement are related in the case of a Peruvian insurer. A non-experimental methodological design of a correlational type was applied, with a conclusive quantitative approach, using the case study research method. It was found that both variables have several tendencies among themselves, concluding that some variables do have a strong direct relationship, but others do not; which shows that there is no relationship between the two variables analyzed. / Tesis